Top Advertisers - Global 2022

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Johnson & Johnson

Overall Rank:	10
Points:	249.4
Awards Won:	23
Finalist(s) Achieved:	21

Best in Show(s) Won:	3
Gold(s) Won:	4
Silver(s) Won:	14
Bronze(s) Won:	2
Region:	Global

Campaigns and Awards 2022

Campaign Name	Brand	Advertiser	Agency	Location	Category	Awards Program	Awards Won
#DeixaFluir	Sempre Livre / Carefree	Johnson & Johnson	Spark	Brazil	ExperiÃªncia de Marca (Brand /Experience) , ExperiÃªncia de Marca (Brand /Experience) , Impacto Social / Sem Fins Lucrativos / Ativismo de Marca / Diversidade & InclusÃ£o/ ESG / Sem Fins Lucrativos (Social Impact / Not For Profit / Brand Purpose + Activis	Smarties Brazil	Best in Show, Gold, Silver
BEEING HOPE	Le Petit Marseillais	Johnson & Johnson	louder	Turkey	Sustainability (Brand & Product & Initiative), Metaverse, Brand Purpose/Activism	Smarties EMEA	Silver (3)
BEEING HOPE	Le Petit Marseillais	Johnson & Johnson	louder	Turkey	Sustainability (Brand & Product & Initiative), Metaverse, Brand Purpose/Activism	Smarties Turkey	Silver (2), Finalist
#DeixaFluir	Sempre Livre / Carefree	Johnson & Johnson	J3	Brazil	ExperiÃªncia de Marca (Brand /Experience) , ExperiÃªncia de Marca (Brand /Experience) , Impacto Social / Sem Fins Lucrativos / Ativismo de Marca / Diversidade & InclusÃ£o/ ESG / Sem Fins Lucrativos (Social Impact / Not For Profit / Brand Purpose + Activis	Smarties Brazil	Best in Show, Gold, Silver
A Special Mother's Day Campaign	Johnson's Baby	Johnson & Johnson	Suno United Creators	Brazil	ExperiÃªncia de Marca (Brand /Experience)	Smarties Brazil	Finalist
Comfortable with Vos	Carefree	Johnson & Johnson	Lanzallamas	Argentina	Experiencia de Marca (Brand / Experience), Marketing de Redes Sociales / Creadores / Influencers (Social Media Marketing / Creator / Influence Marketing)	Smarties Hispanic LATAM	Finalist (2)
For an Always Free Menstruation	Siempre Libre	Johnson & Johnson	Lanzallamas	Argentina	Experiencia de Marca (Brand / Experience), Video Adversiting / AR / VR / MR (Video Advertising / AR / VR / MR)	Smarties Hispanic LATAM	Finalist (2)
Comfortable with Vos	Carefree	Johnson & Johnson	UM	Argentina	Experiencia de Marca (Brand / Experience), Marketing de Redes Sociales / Creadores / Influencers (Social Media Marketing / Creator / Influence Marketing)	Smarties Hispanic LATAM	Finalist (2)
For an Always Free Menstruation	Siempre Libre	Johnson & Johnson	UM	Argentina	Experiencia de Marca (Brand / Experience), Video Adversiting / AR / VR / MR (Video Advertising / AR / VR / MR)	Smarties Hispanic LATAM	Finalist (2)
BEEING HOPE	Le Petit Marseillais	Johnson & Johnson	The Zero Point Project	Turkey	Sustainability (Brand & Product & Initiative), Metaverse, Brand Purpose/Activism	Smarties EMEA	Silver (3)
BEEING HOPE	Le Petit Marseillais	Johnson & Johnson	The Zero Point Project	Turkey	Sustainability (Brand & Product & Initiative), Metaverse, Brand Purpose/Activism	Smarties Turkey	Silver (2), Finalist
#BeTheChangeForTB	Johnson & Johnson	Johnson & Johnson	Schbang Digital Solutions	India	Social Impact Marketing	Smarties India	Bronze
Guarding with AI for Every "Mellin" Moment	Mellin	Johnson & Johnson	MI	China	The Internet of Innovation / Intelligent Device, Voice recognition / Audio assistant, Other Artificial Intelligence Technology	Smarties China	Gold, Silver, Bronze
#DeixaFluir	Sempre Livre / Carefree	Johnson & Johnson	Wunderman Thompson	Brazil	ExperiÃªncia de Marca (Brand /Experience) , ExperiÃªncia de Marca (Brand /Experience) , Impacto Social / Sem Fins Lucrativos / Ativismo de Marca / Diversidade & InclusÃ£o/ ESG / Sem Fins Lucrativos (Social Impact / Not For Profit / Brand Purpose + Activis	Smarties Brazil	Best in Show, Gold, Silver
Care Friday	Johnson & Johnson	Johnson & Johnson	Global Shopper	Brazil	E-commerce / Retail Media, ExperiÃªncia de Marca (Brand /Experience)	Smarties Brazil	Finalist (2)
Alexa Let's Take Care	Johnson & Johnson	Johnson & Johnson	Global Shopper	Brazil	Ãudio / Voz / Som (Audio / Voice / Sonic Branding) , ExperiÃªncia de Marca (Brand /Experience) , InovaçÃ£o (Experimental / Innovation Technology)	Smarties Brazil	Finalist (3)
A Special Mother's Day Campaign	Johnson's Baby	Johnson & Johnson	TikTok	Brazil	ExperiÃªncia de Marca (Brand /Experience)	Smarties Brazil	Finalist
Comfortable with Vos	Carefree	Johnson & Johnson	J3	Argentina	Experiencia de Marca (Brand / Experience), Marketing de Redes Sociales / Creadores / Influencers (Social Media Marketing / Creator / Influence Marketing)	Smarties Hispanic LATAM	Finalist (2)
For an Always Free Menstruation	Siempre Libre	Johnson & Johnson	J3	Argentina	Experiencia de Marca (Brand / Experience), Video Adversiting / AR / VR / MR (Video Advertising / AR / VR / MR)	Smarties Hispanic LATAM	Finalist (2)