Overall Rank: | 10 |
Points: | 249.4 |
Awards Won: | 23 |
Finalist(s) Achieved: | 21 |
Best in Show(s) Won: | 3 |
Gold(s) Won: | 4 |
Silver(s) Won: | 14 |
Bronze(s) Won: | 2 |
Region: | Global |
Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
---|---|---|---|---|---|---|---|
#DeixaFluir | Sempre Livre / Carefree | Johnson & Johnson | Spark | Brazil | Experiência de Marca (Brand /Experience) , Experiência de Marca (Brand /Experience) , Impacto Social / Sem Fins Lucrativos / Ativismo de Marca / Diversidade & Inclusão/ ESG / Sem Fins Lucrativos (Social Impact / Not For Profit / Brand Purpose + Activis | Smarties Brazil | Best in Show, Gold, Silver |
BEEING HOPE | Le Petit Marseillais | Johnson & Johnson | louder | Turkey | Sustainability (Brand & Product & Initiative), Metaverse, Brand Purpose/Activism | Smarties EMEA | Silver (3) |
BEEING HOPE | Le Petit Marseillais | Johnson & Johnson | louder | Turkey | Sustainability (Brand & Product & Initiative), Metaverse, Brand Purpose/Activism | Smarties Turkey | Silver (2), Finalist |
#DeixaFluir | Sempre Livre / Carefree | Johnson & Johnson | J3 | Brazil | Experiência de Marca (Brand /Experience) , Experiência de Marca (Brand /Experience) , Impacto Social / Sem Fins Lucrativos / Ativismo de Marca / Diversidade & Inclusão/ ESG / Sem Fins Lucrativos (Social Impact / Not For Profit / Brand Purpose + Activis | Smarties Brazil | Best in Show, Gold, Silver |
A Special Mother's Day Campaign | Johnson's Baby | Johnson & Johnson | Suno United Creators | Brazil | Experiência de Marca (Brand /Experience) | Smarties Brazil | Finalist |
Comfortable with Vos | Carefree | Johnson & Johnson | Lanzallamas | Argentina | Experiencia de Marca (Brand / Experience), Marketing de Redes Sociales / Creadores / Influencers (Social Media Marketing / Creator / Influence Marketing) | Smarties Hispanic LATAM | Finalist (2) |
For an Always Free Menstruation | Siempre Libre | Johnson & Johnson | Lanzallamas | Argentina | Experiencia de Marca (Brand / Experience), Video Adversiting / AR / VR / MR (Video Advertising / AR / VR / MR) | Smarties Hispanic LATAM | Finalist (2) |
Comfortable with Vos | Carefree | Johnson & Johnson | UM | Argentina | Experiencia de Marca (Brand / Experience), Marketing de Redes Sociales / Creadores / Influencers (Social Media Marketing / Creator / Influence Marketing) | Smarties Hispanic LATAM | Finalist (2) |
For an Always Free Menstruation | Siempre Libre | Johnson & Johnson | UM | Argentina | Experiencia de Marca (Brand / Experience), Video Adversiting / AR / VR / MR (Video Advertising / AR / VR / MR) | Smarties Hispanic LATAM | Finalist (2) |
BEEING HOPE | Le Petit Marseillais | Johnson & Johnson | The Zero Point Project | Turkey | Sustainability (Brand & Product & Initiative), Metaverse, Brand Purpose/Activism | Smarties EMEA | Silver (3) |
BEEING HOPE | Le Petit Marseillais | Johnson & Johnson | The Zero Point Project | Turkey | Sustainability (Brand & Product & Initiative), Metaverse, Brand Purpose/Activism | Smarties Turkey | Silver (2), Finalist |
#BeTheChangeForTB | Johnson & Johnson | Johnson & Johnson | Schbang Digital Solutions | India | Social Impact Marketing | Smarties India | Bronze |
Guarding with AI for Every "Mellin" Moment | Mellin | Johnson & Johnson | MI | China | The Internet of Innovation / Intelligent Device, Voice recognition / Audio assistant, Other Artificial Intelligence Technology | Smarties China | Gold, Silver, Bronze |
#DeixaFluir | Sempre Livre / Carefree | Johnson & Johnson | Wunderman Thompson | Brazil | Experiência de Marca (Brand /Experience) , Experiência de Marca (Brand /Experience) , Impacto Social / Sem Fins Lucrativos / Ativismo de Marca / Diversidade & Inclusão/ ESG / Sem Fins Lucrativos (Social Impact / Not For Profit / Brand Purpose + Activis | Smarties Brazil | Best in Show, Gold, Silver |
Care Friday | Johnson & Johnson | Johnson & Johnson | Global Shopper | Brazil | E-commerce / Retail Media, Experiência de Marca (Brand /Experience) | Smarties Brazil | Finalist (2) |
Alexa Let's Take Care | Johnson & Johnson | Johnson & Johnson | Global Shopper | Brazil | Ãudio / Voz / Som (Audio / Voice / Sonic Branding) , Experiência de Marca (Brand /Experience) , Inovação (Experimental / Innovation Technology) | Smarties Brazil | Finalist (3) |
A Special Mother's Day Campaign | Johnson's Baby | Johnson & Johnson | TikTok | Brazil | Experiência de Marca (Brand /Experience) | Smarties Brazil | Finalist |
Comfortable with Vos | Carefree | Johnson & Johnson | J3 | Argentina | Experiencia de Marca (Brand / Experience), Marketing de Redes Sociales / Creadores / Influencers (Social Media Marketing / Creator / Influence Marketing) | Smarties Hispanic LATAM | Finalist (2) |
For an Always Free Menstruation | Siempre Libre | Johnson & Johnson | J3 | Argentina | Experiencia de Marca (Brand / Experience), Video Adversiting / AR / VR / MR (Video Advertising / AR / VR / MR) | Smarties Hispanic LATAM | Finalist (2) |