Heineken

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Campaigns and Awards 2022

Campaign Name	Brand	Advertiser	Agency	Location	Category	Awards Program	Awards Won
Starverse: Brewing & Experiencing Heineken in the Metaverse	Heineken	Heineken	ICON Media	Vietnam	Experimental / Innovation Technology, Cross Platform - Digital Only, Metaverse	Smarties Vietnam	Gold, Silver, Bronze
Uniting Millions of Vietnamese on Their Way Home for a Blooming Tết	Bia Viet	Heineken	Red Star	Vietnam	Brand Purpose/Activism	Smarties Vietnam	Silver
Going all in for Sea Games	Bia Viet	Heineken	ICON Media	Vietnam	Real Time Marketing	Smarties Vietnam	Finalist
The Hunt for Smooth Gears & eKoins	Heineken	Heineken	MSL	Vietnam	Cross Platform - All Media, Spatial Technology	Smarties Vietnam	Silver, Finalist
Starverse: Brewing & Experiencing Heineken in the Metaverse	Heineken	Heineken	MSL	Vietnam	Experimental / Innovation Technology, Cross Platform - Digital Only, Metaverse	Smarties Vietnam	Gold, Silver, Bronze
The eKoin	Heineken	Heineken	Digitas	Vietnam	Customer Life-Cycle Marketing, Instant Impact, Spatial Technology	Smarties Vietnam	Gold (2), Bronze
Uniting Millions of Vietnamese on Their Way Home for a Blooming Tết	Bia Viet	Heineken	ICON Media	Vietnam	Brand Purpose/Activism	Smarties Vietnam	Silver
Unordinary launch for an extraordinary impact	Strongbow	Heineken	Red Star	Vietnam	Product / Service Launch	Smarties Vietnam	Bronze
Feel the Alps	Edelweiss	Heineken	Hakuhodo	Vietnam	Creator / Influencer Marketing	Smarties Vietnam	Finalist
First Immersive Alps Experience Launch	Edelweiss	Heineken	ICON Media	Vietnam	Product / Service Launch	Smarties Vietnam	Finalist
Going all in for Sea Games	Bia Viet	Heineken	Phibious	Vietnam	Real Time Marketing	Smarties Vietnam	Finalist
Pause and Keep Chill For Optimism	Strongbow	Heineken	Golden Digital	Vietnam	Cross Platform - Digital Only	Smarties Vietnam	Finalist
The Hunt for Smooth Gears & eKoins	Heineken	Heineken	Leo Burnett	Vietnam	Cross Platform - All Media, Spatial Technology	Smarties Vietnam	Silver, Finalist
Starverse: Brewing & Experiencing Heineken in the Metaverse	Heineken	Heineken	Leo Burnett	Vietnam	Experimental / Innovation Technology, Cross Platform - Digital Only, Metaverse	Smarties Vietnam	Gold, Silver, Bronze
The eKoin	Heineken	Heineken	MSL	Vietnam	Customer Life-Cycle Marketing, Instant Impact, Spatial Technology	Smarties Vietnam	Gold (2), Bronze
Uniting Millions of Vietnamese on Their Way Home for a Blooming Tết	Bia Viet	Heineken	Phibious	Vietnam	Brand Purpose/Activism	Smarties Vietnam	Silver
Strongbow Peach Packs a Mean Punch with Gamification Campaign	Strongbow	Heineken	Red Star	Vietnam	Short or Long Form Video	Smarties Vietnam	Finalist
Unordinary launch for an extraordinary impact	Strongbow	Heineken	Golden Digital	Vietnam	Product / Service Launch	Smarties Vietnam	Bronze
Feel the Alps	Edelweiss	Heineken	ICON Media	Vietnam	Creator / Influencer Marketing	Smarties Vietnam	Finalist
First Immersive Alps Experience Launch	Edelweiss	Heineken	Hakuhodo	Vietnam	Product / Service Launch	Smarties Vietnam	Finalist
Going all in for Sea Games	Bia Viet	Heineken	Red Star	Vietnam	Real Time Marketing	Smarties Vietnam	Finalist
Pause and Keep Chill For Optimism	Strongbow	Heineken	Red Star	Vietnam	Cross Platform - Digital Only	Smarties Vietnam	Finalist
The Hunt for Smooth Gears & eKoins	Heineken	Heineken	Red Star	Vietnam	Cross Platform - All Media, Spatial Technology	Smarties Vietnam	Silver, Finalist
Starverse: Brewing & Experiencing Heineken in the Metaverse	Heineken	Heineken	Red Star	Vietnam	Experimental / Innovation Technology, Cross Platform - Digital Only, Metaverse	Smarties Vietnam	Gold, Silver, Bronze
Unlocking ECommerce with Always-On Collaborative Ads	Heineken	Heineken	Dentsu Redder	Vietnam	O2O / New Retail / Innovative Sales Channels	Smarties Vietnam	Finalist
The eKoin	Heineken	Heineken	Leo Burnett	Vietnam	Customer Life-Cycle Marketing, Instant Impact, Spatial Technology	Smarties Vietnam	Gold (2), Bronze