MMA Smarties Business Impact Index - Rankings Detail | MMA Global

Top Brands - Global 2023

Heineken


Overall Rank:5
Points:257.7
Awards Won:20
Finalist(s) Achieved:14

Best in Show(s) Won:0
Gold(s) Won:3
Silver(s) Won:12
Bronze(s) Won:5
Region:Global

Campaigns and Awards 2023

Campaign NameBrandAdvertiserAgencyLocationCategoryAwards ProgramAwards Won

Festive Unexpected Gift List

Heineken

Heineken

Leo Burnett

Vietnam

Social Media Marketing

Smarties APAC

Finalist

Re-coding Life’s Algorithm with Music

Heineken

Heineken

Leo Burnett

Vietnam

Audio / Voice / Sonic Branding

Smarties APAC

Finalist

Cancel Proof

Heineken

Heineken

Leo Burnett

Vietnam

Creator / Influencer / Celebrity Marketing

Smarties APAC

Finalist

From Gems to Silver

Heineken

Heineken

Leo Burnett

Vietnam

Customer Journey Marketing - Lead Generation / CRM, Cross Digital Media Marketing

Smarties APAC

Bronze (2)

HEINEKEN Silver x AOV 2022 – CRACK THE CULTURE’S CODE OF GAMING

Heineken

Heineken

Red Star

Vietnam

Gaming, Gamification & E-Sports

Smarties APAC

Silver

From Gems to Silver

Heineken

Heineken

Leo Burnett

Vietnam

Customer Journey Marketing - Lead Generation / CRM, Integrated Ecommerce Innovation

Smarties Vietnam

Silver (2)

Cancel Proof

Heineken

Heineken

Leo Burnett

Vietnam

Instant Impact / Promotion, Real Time Marketing, Omnichannel Marketing

Smarties Vietnam

Silver, Finalist (2)

Cancel Proof

Heineken

Heineken

Leo Burnett

Vietnam

Omnichannel Marketing, Real Time Marketing

Smarties X

Finalist (2)

From Gems to Silver

Heineken

Heineken

Leo Burnett

Vietnam

Customer (CX) / User Experience (UX) & Design, Customer Journey Marketing - Lead Generation / CRM, Integrated Ecommerce Innovation

Smarties X

Gold, Silver, Bronze

Connecting Rappi Turbo physical inventories with digital advertising through dynamic creativity

Heineken

Heineken

dentsu Mexico

Mexico

Innovación (Innovation), E-commerce/ Retail Media

Smarties Hispanic LATAM

Bronze, Finalist

0.0 Barriers

Heineken

Heineken

Le Pub

Brazil

Inovação (Innovation), Lançamento de Produto ou Serviço (Product/ Service Launch)

Smarties Brazil

Gold, Finalist

The most beloved beer in Brazil

Heineken

Heineken

Le Pub

Brazil

Experiência de Marca (Brand Experience)

Smarties Brazil

Finalist

Beer Matchmaking

Heineken

Heineken

Le Pub

Brazil

Tecnologias Facilitadoras (Enabling Technologies)

Smarties Brazil

Silver

Beer Power

Heineken

Heineken

Le Pub

Brazil

Geração de Leads/ CRM (Lead Generation/CRM)

Smarties Brazil

Gold

Contract 0.0

Heineken

Heineken

Le Pub

Brazil

Marketing de Mídia Social (Social Media Marketing)

Smarties Brazil

Silver

Game Bars

Heineken

Heineken

Le Pub

Brazil

Experiência de Marca (Brand Experience)

Smarties Brazil

Silver

Heineken Village Sao Paulo F1 Grand Prix

Heineken

Heineken


Brazil

Experiência de Marca (Brand Experience)

Smarties Brazil

Finalist

OOH Solar

Heineken

Heineken

Le Pub

Brazil

Inovação (Innovation)

Smarties Brazil

Silver

Connecting Rappi Turbo physical inventories with digital advertising through dynamic creativity

Heineken

Heineken

Adsmovil

Mexico

Innovación (Innovation), E-commerce/ Retail Media

Smarties Hispanic LATAM

Bronze, Finalist

Shoppable Media Solution

Heineken

Heineken

Futuretech Media

South Africa

Integrated Ecommerce Innovation

Smarties South Africa

Finalist

All-Invitational

Heineken

Heineken

Machine_

South Africa

Brand Experience, Diversity  &  Inclusion, Social Media Marketing

Smarties South Africa

Silver (3)

Shoppable Media Solution

Heineken

Heineken

Red Star

South Africa

Integrated Ecommerce Innovation

Smarties South Africa

Finalist