MMA Smarties Business Impact Index - Rankings Detail | MMA Global

Top Brands - APAC 2022

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Heineken


Overall Rank:23
Points:272.1
Awards Won:57
Finalist(s) Achieved:7

Best in Show(s) Won:0
Gold(s) Won:37
Silver(s) Won:13
Bronze(s) Won:7
Region:APAC

Campaigns and Awards 2022

Campaign NameBrandAdvertiserAgencyLocationCategoryAwards ProgramAwards Won

Starverse: Brewing & Experiencing Heineken in the Metaverse

Heineken

Heineken

ICON Media

Vietnam

Experimental / Innovation Technology, Cross Platform - Digital Only, Metaverse

Smarties Vietnam

Gold, Silver, Bronze

The eKoin

Heineken

Heineken

MSL

Vietnam

Instant Impact, Spatial Technology, User Experience (UX) & Design, Creator / Influencer Marketing, Customer Life-Cycle Marketing, O2O / New Retail / Innovative Sales

Smarties APAC

Gold (6)

Sip & Sync

Heineken

Heineken

Red Star

Indonesia

Brand Experience

Smarties Indonesia

Finalist

The Hunt for Smooth Gears & eKoins

Heineken

Heineken

MSL

Vietnam

Cross Platform - All Media, Spatial Technology

Smarties Vietnam

Silver, Finalist

Starverse: Brewing & Experiencing Heineken in the Metaverse

Heineken

Heineken

MSL

Vietnam

Experimental / Innovation Technology, Cross Platform - Digital Only, Metaverse

Smarties Vietnam

Gold, Silver, Bronze

The eKoin

Heineken

Heineken

Digitas

Vietnam

Customer Life-Cycle Marketing, Instant Impact, Spatial Technology

Smarties Vietnam

Gold (2), Bronze

The eKoin

Heineken

Heineken

Digitas

Vietnam

Instant Impact, Creator / Influencer Marketing, Customer Life-Cycle Marketing, Spatial Technology, User Experience (UX) & Design

Smarties X

Gold (3), Silver (2)

The eKoin

Heineken

Heineken

Digitas

Vietnam

Instant Impact, Spatial Technology, User Experience (UX) & Design, Creator / Influencer Marketing, Customer Life-Cycle Marketing, O2O / New Retail / Innovative Sales

Smarties APAC

Gold (6)

Sip & Sync

Heineken

Heineken

Publicis

Indonesia

Brand Experience

Smarties Indonesia

Finalist

The Hunt for Smooth Gears & eKoins

Heineken

Heineken

Leo Burnett

Vietnam

Cross Platform - All Media, Spatial Technology

Smarties Vietnam

Silver, Finalist

Starverse: Brewing & Experiencing Heineken in the Metaverse

Heineken

Heineken

Leo Burnett

Vietnam

Experimental / Innovation Technology, Cross Platform - Digital Only, Metaverse

Smarties Vietnam

Gold, Silver, Bronze

The eKoin

Heineken

Heineken

MSL

Vietnam

Customer Life-Cycle Marketing, Instant Impact, Spatial Technology

Smarties Vietnam

Gold (2), Bronze

The eKoin

Heineken

Heineken

MSL

Vietnam

Instant Impact, Creator / Influencer Marketing, Customer Life-Cycle Marketing, Spatial Technology, User Experience (UX) & Design

Smarties X

Gold (3), Silver (2)

The eKoin

Heineken

Heineken

Leo Burnett

Vietnam

Instant Impact, Spatial Technology, User Experience (UX) & Design, Creator / Influencer Marketing, Customer Life-Cycle Marketing, O2O / New Retail / Innovative Sales

Smarties APAC

Gold (6)

Sip & Sync

Heineken

Heineken

Maverick

Indonesia

Brand Experience

Smarties Indonesia

Finalist

The Hunt for Smooth Gears & eKoins

Heineken

Heineken

Red Star

Vietnam

Cross Platform - All Media, Spatial Technology

Smarties Vietnam

Silver, Finalist

Starverse: Brewing & Experiencing Heineken in the Metaverse

Heineken

Heineken

Red Star

Vietnam

Experimental / Innovation Technology, Cross Platform - Digital Only, Metaverse

Smarties Vietnam

Gold, Silver, Bronze

Unlocking ECommerce with Always-On Collaborative Ads

Heineken

Heineken

Dentsu Redder

Vietnam

O2O / New Retail / Innovative Sales Channels

Smarties Vietnam

Finalist

The eKoin

Heineken

Heineken

Leo Burnett

Vietnam

Customer Life-Cycle Marketing, Instant Impact, Spatial Technology

Smarties Vietnam

Gold (2), Bronze

The eKoin

Heineken

Heineken

Leo Burnett

Vietnam

Instant Impact, Creator / Influencer Marketing, Customer Life-Cycle Marketing, Spatial Technology, User Experience (UX) & Design

Smarties X

Gold (3), Silver (2)