| Overall Rank: | 28 |
| Points: | 29.7 |
| Awards Won: | 5 |
| Finalist(s) Achieved: | 6 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 0 |
| Silver(s) Won: | 2 |
| Bronze(s) Won: | 3 |
| Region: | APAC |
| Network: | WPP |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Closeup Earns the Right to Play with Mobile Gamers |
Closeup |
Unilever |
GroupM |
Philippines |
Gaming, Gamification & E-Sports, Metaverse |
Smarties APAC |
Finalist (2) |
Khel TakaTak |
MX TakaTak |
Mohalla Tech |
GroupM |
India |
Best Use of Indigenous Language in Mobile Advertising |
Smarties India |
Finalist |
Gerak Campaign Packs a Strong Punch with Gamification |
Rexona |
Unilever |
PT Wira Pamungkas Pariwara |
Indonesia |
Experimental / Innovation Technology |
Smarties Indonesia |
Finalist |
Dirt for Good (China) |
OMO |
Unilever |
UNITE |
China |
Brand Awareness/Experience Improvement/Product or Service Launch, Sustainable marketing |
Smarties China |
Silver, Bronze |
"Fearless 1980†Digital Collectibles |
Clear |
Unilever |
GroupM |
China |
Entertainment Marketing Creative(Entertainment / Sports / Stars etc.), Live E-commerce |
Smarties China |
Silver, Bronze |
Castrol Strengthens Brand Recall with Blended In-game Advertising |
Castrol |
BP |
Xaxis |
Philippines |
Gaming, Gamification & E-Sports |
Smarties APAC |
Finalist |
Choco’s Play for Gamification Skyrockets Brand Awareness and Market Share |
Bear Brand |
Nestlé |
OPENMIND |
Philippines |
Programmatic |
Smarties APAC |
Finalist |
Bonakid Pre-School 3+Leverages InMobi for Commerce to Grow In-store Purchases |
Wyeth Nutrition |
Nestlé |
OPENMIND |
Philippines |
Data Insights |
Smarties APAC |
Bronze |