| Overall Rank: | 10 |
| Points: | 249.8 |
| Awards Won: | 20 |
| Finalist(s) Achieved: | 11 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 7 |
| Silver(s) Won: | 12 |
| Bronze(s) Won: | 1 |
| Region: | Global |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Travel Bravely | Grab | Grab | Vietnam | Real Time Marketing, Programmatic | Smarties APAC | Silver, Bronze | |
Digitalising Vietnam’s Farm-to-Door Supply Chain | Grab | Grab | Vietnam | Diversity & Inclusion, Integrated Ecommerce Innovation, O2O / New Retail / Innovative & New Tech Sales Channels | Smarties APAC | Gold (2), Silver | |
MYNAME Promocodes - Turning Grab Transport Drivers into GrabFood Affiliate Marketers | Grab | Grab | Vietnam | Social Impact Marketing, O2O / New Retail / Innovative & New Tech Sales Channels, Personalisation | Smarties APAC | Silver (3) | |
#PesanUntukBerbagi: Sharing a special message during Ramadan driving donations via Grab | Grab | Grab | M&C Saatchi Performance | Indonesia | Brand Purpose / Activism | Smarties Indonesia | Silver |
The Saving Simulator | Grab | Grab | Indonesia | Customer Journey Marketing - Lead Generation / CRM, Instant Impact / Promotion | Smarties Indonesia | Gold, Silver | |
Increasing GrabBike bookings guaranteeing punctual rides or a compensation to users | Grab | Grab | M&C Saatchi Performance | Indonesia | Cross Digital Media Marketing | Smarties Indonesia | Finalist |
Increasing Grab's awareness leveraging the power of OTT content during Ramadan | Grab | Grab | M&C Saatchi Performance | Indonesia | Short or Long Form Video | Smarties Indonesia | Finalist |
We Can’t Talk About Football | World Cup Trend-jacking 2022 | Grab | Grab | Indonesia | Real Time Marketing | Smarties Indonesia | Finalist | |
When audio delivers! A unique karaoke-like ad to ensure OVO's adoption on Grab | Grab | Grab | M&C Saatchi Performance | Indonesia | Audio / Voice / Sonic Branding, Product and / or Service Launch | Smarties Indonesia | Gold, Silver |
Weather Rescue - A Novo “Skincare” Solution For This Summer | Grab | Grab | Mindshare | Vietnam | Brand Experience, Real Time Marketing | Smarties Vietnam | Finalist (2) |
Travel Bravely | Grab | Grab | Vietnam | Programmatic, Real Time Marketing | Smarties Vietnam | Gold, Finalist | |
Digitalising Vietnam’s Farm-to-Door Supply Chain | Grab | Grab | Vietnam | Integrated Ecommerce Innovation, Diversity & Inclusion, O2O / New Retail / Innovative & New Tech Sales Channels | Smarties Vietnam | Gold, Silver, Finalist | |
Highlands Coffee treats after every Grab Ride: CRM cross-selling with a twist | Grab | Grab | Vietnam | Real Time Marketing, O2O / New Retail / Innovative & New Tech Sales Channels, Short or Long Form Video | Smarties Vietnam | Silver, Finalist (2) | |
MYNAME Promocodes - Turning Grab Transport Drivers into GrabFood Affiliate Marketers | Grab | Grab | Vietnam | Social Impact Marketing, O2O / New Retail / Innovative & New Tech Sales Channels, Personalisation | Smarties Vietnam | Gold, Silver (2) | |
Weather Rescue - A Novo “Skincare” Solution For This Summer | Grab | Grab | Appier | Vietnam | Brand Experience, Real Time Marketing | Smarties Vietnam | Finalist (2) |