| Overall Rank: | 4 |
| Points: | 123.5 |
| Awards Won: | 12 |
| Finalist(s) Achieved: | 1 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 5 |
| Silver(s) Won: | 4 |
| Bronze(s) Won: | 3 |
| Location: | Ho Chi Minh City |
| Region: | Vietnam |
| Network: | WPP |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
2PM Positive Ride | Berocca | Bayer Group | EssenceMediacom | Vietnam | Gaming, Gamification & E-Sports | Smarties Vietnam | Gold |
From PROMO to FOMO | Coca-Cola | The Coca-Cola Company | EssenceMediacom | Vietnam | O2O / New Retail / Innovative & New Tech Sales Channels, Customer (CX) / User Experience (UX) & Design | Smarties Vietnam | Bronze (2) |
Beating the Heat with Context and Content | Sprite | The Coca-Cola Company | EssenceMediacom | Vietnam | Spatial / AR / VR / NFT / Metaverse Tech, Data Insights / Contextual Marketing | Smarties Vietnam | Gold, Silver |
Bia Saigon Masterbrand Tet 2023 - 63 is 1 | Bia Saigon | ThaiBev | EssenceMediacom | Vietnam | Omnichannel Marketing, Cross Digital Media Marketing, Programmatic | Smarties Vietnam | Gold (2), Finalist |
Ride On Father, Ride On Children | Shell | Shell | EssenceMediacom | Vietnam | Customer (CX) / User Experience (UX) & Design, Experimental / Innovation Technology | Smarties Vietnam | Silver (2) |
Beating the Heat with Context and Content | Sprite | The Coca-Cola Company | EssenceMediacom | Vietnam | Spatial / AR / VR / NFT / Metaverse Tech | Smarties X | Silver |
Ride On Father, Ride On Children | Shell | Shell | EssenceMediacom | Vietnam | Customer (CX) / User Experience (UX) & Design | Smarties X | Bronze |
TRANSCEND THE POSITIVE ENERGY | Berocca | Bayer Group | EssenceMediacom | Vietnam | Gaming, Gamification & E-Sports | Smarties APAC | Gold |