| Overall Rank: | 3 |
| Points: | 110.4 |
| Awards Won: | 8 |
| Finalist(s) Achieved: | 15 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 2 |
| Silver(s) Won: | 2 |
| Bronze(s) Won: | 4 |
| Location: | Istanbul |
| Region: | Europe |
| Network: | WPP |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
What The Fanta |
Fanta |
The Coca-Cola Company |
EssenceMediacom |
Turkey |
Product and / or Service Launch |
Smarties EMEA |
Gold |
Pioneering a high-value customers targeting approach using AI driven technologies |
Bayer Vital GmbH |
Bayer Group |
EssenceMediacom |
Germany |
Experimental / Innovation Technology |
Smarties Germany |
Bronze |
UCL Pro Ball CGI |
adidas |
adidas |
EssenceMediacom |
Turkey |
Spatial / AR / VR / NFT / Metaverse Tech |
Smarties Turkey |
Finalist |
Didn't See That Coming |
adidas |
adidas |
EssenceMediacom |
Turkey |
Gaming, Gamification & E-Sports, Brand Experience |
Smarties Turkey |
Gold, Silver |
UCLF Ticket Raffle |
adidas |
adidas |
EssenceMediacom |
Turkey |
Instant Impact / Promotion, Brand Experience |
Smarties Turkey |
Finalist (2) |
Podcast Hack |
Coca-Cola |
The Coca-Cola Company |
EssenceMediacom |
Turkey |
Audio / Voice / Sonic Branding |
Smarties Turkey |
Bronze |
Coke Studio |
Coca-Cola |
The Coca-Cola Company |
EssenceMediacom |
Turkey |
Omnichannel Marketing |
Smarties Turkey |
Finalist |
Daha Daha Loyalty |
Coca-Cola |
The Coca-Cola Company |
EssenceMediacom |
Turkey |
Performance Marketing, Customer Journey Marketing - Lead Generation / CRM |
Smarties Turkey |
Silver, Finalist |
Double Up |
Fanta |
The Coca-Cola Company |
EssenceMediacom |
Turkey |
Co-branded Marketing, Brand Purpose / Activism |
Smarties Turkey |
Bronze, Finalist |
Fanta Fest |
Fanta |
The Coca-Cola Company |
EssenceMediacom |
Turkey |
Brand Experience, Contextual and Geo Targeting, Data Insights / Contextual Marketing, Personalisation |
Smarties Turkey |
Finalist (4) |
What The Fanta |
Fanta |
The Coca-Cola Company |
EssenceMediacom |
Turkey |
Instant Impact / Promotion, Creator / Influencer / Celebrity Marketing, Product and / or Service Launch, Product and / or Service Launch |
Smarties Turkey |
Bronze, Finalist (3) |
World Animal Day %40 Promotion Campaign |
CarrefourSA |
Sabanc? Holding |
EssenceMediacom |
Turkey |
Small Budget, Big Impact |
Smarties Turkey |
Finalist |
What The Fanta |
Fanta |
The Coca-Cola Company |
EssenceMediacom |
Turkey |
Product and / or Service Launch |
Smarties X |
Finalist |