MMA Smarties Business Impact Index - Rankings Detail | MMA Global

Top Media Agencies - APAC 2023

Essence


Overall Rank: 22
Points:
Awards Won: 25
Finalist(s) Achieved: 13

Best in Show(s) Won: 0
Gold(s) Won: 8
Silver(s) Won: 11
Bronze(s) Won: 6

Campaigns and Awards 2023

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won

Harumkan Indonesia: Hijacking Indonesia Independence Day with Cross Digital Media

Downy

Procter & Gamble

EssenceMediacom

Indonesia

Cross Digital Media Marketing

Smarties APAC

Bronze

Miracles Conditioner – No More Setengah-setengah

Pantene

Procter & Gamble

EssenceMediacom

Indonesia

Creator / Influencer / Celebrity Marketing

Smarties APAC

Silver

Winning football fans over during the FIFA World Cup season with Coca-Cola

Coca-Cola

The Coca-Cola Company

EssenceMediacom

Indonesia

O2O / New Retail / Innovative & New Tech Sales Channels

Smarties APAC

Finalist

#FridayRelease

Sprite

The Coca-Cola Company

EssenceMediacom

India

Social Media Marketing, Omnichannel Marketing

Smarties India

Bronze, Finalist

Xstream Fiber AR -Superfast speed for everyone’s needs

Bharti Airtel

Bharti Airtel

EssenceMediacom

India

Spatial / AR / VR / NFT / Metaverse Tech

Smarties India

Silver

Jeetega Bhai Jeetega Swadeshi Hi Jeetega

National Payments Corporation Of India

Government of India

EssenceMediacom

India

Product and / or Service Launch

Smarties India

Finalist

JioSaavn X Limca Sportz

JioSaavn

Jio Platforms

EssenceMediacom

India

Audio / Voice / Sonic Branding

Smarties India

Finalist

Lets not just greet but meet this Diwali

Coca-Cola

The Coca-Cola Company

EssenceMediacom

India

Social Media Marketing

Smarties India

Silver

Search for Change

Google

Alphabet

EssenceMediacom

India

Brand Purpose / Activism, Diversity & Inclusion, Omnichannel Marketing

Smarties India

Gold, Silver, Finalist

Taking the Omnichannel Route: Dell Hyperlocal Campaign

Dell

Dell Technologies

EssenceMediacom

India

O2O / New Retail / Innovative & New Tech Sales Channels

Smarties India

Finalist

The Missing Chapter

Whisper

Procter & Gamble

EssenceMediacom

India

Social Impact Marketing

Smarties India

Gold

Gamified Audio Engagement Campaign-T20 WC’2022

Thums Up

The Coca-Cola Company

EssenceMediacom

India

Gaming, Gamification & E-Sports

Smarties India

Finalist

Transforming YouTube from view-only to a mobile-first creation destination

YouTube

Alphabet

EssenceMediacom

India

Cross Digital Media Marketing

Smarties India

Finalist

World’s first multiplex in Metaverse powered by WEB 3.0 technologies

Bharti Airtel

Bharti Airtel

EssenceMediacom

India

Experimental / Innovation Technology

Smarties India

Gold

Unleash Greatness

Vuse

British American Tobacco

EssenceMediacom

Indonesia

Real Time Marketing, Programmatic

Smarties Indonesia

Bronze, Finalist

Miracles Conditioner – No More Setengah-setengah

Pantene

Procter & Gamble

EssenceMediacom

Indonesia

Creator / Influencer / Celebrity Marketing

Smarties Indonesia

Silver

Rock The Shopping Cart: Lazada Karaoke Art Builds Connections – Essencemediacom/ YMT

Lazada

Alibaba Group

EssenceMediacom

Indonesia

Experimental / Innovation Technology, Audio / Voice / Sonic Branding

Smarties Indonesia

Silver, Finalist

The Unequal Dinner

Durex

Reckitt

EssenceMediacom

Indonesia

Short or Long Form Video

Smarties Indonesia

Finalist

Winning football fans over during the FIFA World Cup season with Coca-Cola

Coca-Cola

The Coca-Cola Company

EssenceMediacom

Indonesia

O2O / New Retail / Innovative & New Tech Sales Channels

Smarties Indonesia

Silver

2PM Positive Ride

Berocca

Bayer Group

EssenceMediacom

Vietnam

Gaming, Gamification & E-Sports

Smarties Vietnam

Gold

From PROMO to FOMO

Coca-Cola

The Coca-Cola Company

EssenceMediacom

Vietnam

O2O / New Retail / Innovative & New Tech Sales Channels, Customer (CX) / User Experience (UX) & Design

Smarties Vietnam

Bronze (2)

Beating the Heat with Context and Content

Sprite

The Coca-Cola Company

EssenceMediacom

Vietnam

Spatial / AR / VR / NFT / Metaverse Tech, Data Insights / Contextual Marketing

Smarties Vietnam

Gold, Silver

Bia Saigon Masterbrand Tet 2023 - 63 is 1

Bia Saigon

ThaiBev

EssenceMediacom

Vietnam

Omnichannel Marketing, Cross Digital Media Marketing, Programmatic

Smarties Vietnam

Gold (2), Finalist

Ride On Father, Ride On Children

Shell

Shell

EssenceMediacom

Vietnam

Customer (CX) / User Experience (UX) & Design, Experimental / Innovation Technology

Smarties Vietnam

Silver (2)

Beating the Heat with Context and Content

Sprite

The Coca-Cola Company

EssenceMediacom

Vietnam

Spatial / AR / VR / NFT / Metaverse Tech

Smarties X

Silver

Ride On Father, Ride On Children

Shell

Shell

EssenceMediacom

Vietnam

Customer (CX) / User Experience (UX) & Design

Smarties X

Bronze

TRANSCEND THE POSITIVE ENERGY

Berocca

Bayer Group

EssenceMediacom

Vietnam

Gaming, Gamification & E-Sports

Smarties APAC

Gold

Charged - Interactive Gaming Video

Thums Up

The Coca-Cola Company

EssenceMediacom

India

Gaming, Gamification & E-Sports

Smarties India

Finalist