| Overall Rank: | 8 |
| Points: | 95.7 |
| Awards Won: | 5 |
| Finalist(s) Achieved: | 8 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 2 |
| Silver(s) Won: | 2 |
| Bronze(s) Won: | 1 |
| Location: | Ho Chi Minh City |
| Region: | APAC |
| Network: | Dentsu International |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
TinyTan Launch |
Downy |
Procter & Gamble |
Dentsu Redder |
Vietnam |
Instant Impact |
Smarties Vietnam |
Finalist |
THE 1ST EVER ECOMMERCE CAMPAIGN TAILORED FOR GEN Z THE SPIRITUAL FOLLOWERS |
Biti's |
Biti's |
Dentsu Redder |
Vietnam |
Integrated Ecommerce Innovation |
Smarties APAC |
Bronze |
Real Beer for GenZ. Game plan for a disruptor: re-crafting brand & product into a real stage for GenZ creators in Tet |
Beck's |
Anheuser-Busch InBev |
Dentsu Redder |
Vietnam |
Integrated Ecommerce Innovation |
Smarties Vietnam |
Finalist |
The 1st Ever eCommerce Attack of BTS Army, Making Downy the Most Adorable Fabcon in Town |
Downy |
Procter & Gamble |
Dentsu Redder |
Vietnam |
Customer Experience (CX), Integrated Ecommerce Innovation |
Smarties Vietnam |
Finalist (2) |
The 1st Ever eCommerce Campaign Tailored for Gen Z The Spiritual Followers |
Biti's |
Biti's |
Dentsu Redder |
Vietnam |
Integrated Ecommerce Innovation |
Smarties Vietnam |
Gold |
1 Brand, 100 Names, 1 Solution |
Head & Shoulders |
Procter & Gamble |
Dentsu Redder |
Vietnam |
Social Media Marketing, Short or Long Form Video |
Smarties Vietnam |
Silver (2) |
LIVING THE + LIFE: How a mass out-of-style fridge brand premiumizes itself and refine the standard of catego |
Panasonic |
Panasonic |
Dentsu Redder |
Vietnam |
Brand Experience, Cross Platform - All Media |
Smarties Vietnam |
Finalist (2) |
COMEBACK TO MOM'S LULLABY: How did a forgotten type of art make a grand comeback to YouTube top trending and topped Tiktok trend |
Ms. Bach Tuyet |
Ms. Bach Tuyet |
Dentsu Redder |
Vietnam |
Social Impact Marketing |
Smarties Vietnam |
Gold |
Unlocking ECommerce with Always-On Collaborative Ads |
Heineken |
Heineken |
Dentsu Redder |
Vietnam |
O2O / New Retail / Innovative Sales Channels |
Smarties Vietnam |
Finalist |
THE 1ST EVER ECOMMERCE CAMPAIGN TAILORED FOR GEN Z THE SPIRITUAL FOLLOWERS |
Biti's |
Biti's |
Dentsu Redder |
Vietnam |
Integrated Ecommerce Innovation |
Smarties X |
Finalist |