How a brand in a low-involvement category breaks the ‘commodity’ curse by hijacking one of the biggest youth trends in 2020 | Chinsu Chili | Masan Group | Dentsu Redder | Vietnam | Social Media Marketing | Smarties X | Bronze |
Street Hanoi Launch - How Biti's Hunter Introduced A New Perspective To Hanoi's Over-Exploited Pride | Biti's Hunter | Biti's | Dentsu Redder | Vietnam | Best use of Branded Content, Social Media Marketing | Smarties APAC | Finalist (2) |
How a brand in a low-involvement category breaks the ‘commodity’ curse by hijacking one of the biggest youth trends in 2020 | Chinsu Chili | Masan Group | Dentsu Redder | Vietnam | Video Advertising | Smarties APAC | Silver |
How Head & Shoulders Turned Brand's Biggest Disadvantage Into Advantage - Making Themselves A National Sweetheart | Head & Shoulders | Procter & Gamble | Dentsu Redder | Vietnam | Best use of Branded Content, Video Advertising | Smarties APAC | Silver, Bronze |
How Honda MV won Millions of Hearts across Generations & championed YouTube TET Trending in Vietnam in TET | Honda | Honda | Dentsu Redder | Vietnam | Video Advertising, Cross Channel Integration | Smarties Vietnam | Gold, Bronze |
How Biti's Hunter introduced a new perspective to Hanoi's over-exploited Pride | Biti's Hunter | Biti's | Dentsu Redder | Vietnam | Most Engaging Mobile Creative, Brand Awareness / Experience, Product / Service Launch | Smarties Vietnam | Silver (2), Bronze |
Tet Season 5 - 2 locations, 1 destination, 1 connected story, revealing the true value and meaning of homing | Biti's Hunter | Biti's | Dentsu Redder | Vietnam | Video Advertising | Smarties Vietnam | Finalist |
How a brand in a low-involvement category breaks the ‘commodity’ curse by hijacking one of the biggest youth trends in 2020 | Chinsu Chili | Masan Group | Dentsu Redder | Vietnam | Social Media Marketing | Smarties Vietnam | Finalist |
How Head & Shoulders turned Brand's biggest Disadvantage into Advantage - making themselves a national Sweetheart | Head & Shoulders | Procter & Gamble | Dentsu Redder | Vietnam | Brand Awareness / Experience, User Generated / Influencer Marketing, Cross Channel Integration | Smarties Vietnam | Gold, Bronze, Finalist |
"Discover the World of Cough" | Prospan | Flordis | Dentsu Redder | Vietnam | Most Engaging Mobile Creative, Cross Mobile Integration | Smarties Vietnam | Gold, Silver |
How Baemin - New Player won the Consumer Hearts in a Competitive and Promotion driven Food Delivery Apps Market | BAEMIN | Woowa Brothers | Dentsu Redder | Vietnam | Innovation, Best Brand Experience in Mobile Rich Media | Smarties Vietnam | Finalist (2) |