MMA Smarties Business Impact Index - MMA Smarties Business Impact Index - Rankings Detail | MMA Global

Top Creative Agencies - APAC 2021

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Dentsu Redder


Overall Rank: 1
Points: 142.7
Awards Won: 13
Finalist(s) Achieved: 7

Best in Show(s) Won: 0
Gold(s) Won: 3
Silver(s) Won: 5
Bronze(s) Won: 5
Location: Ho Chi Minh City
Region: APAC

Campaigns and Awards 2021

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won

How a brand in a low-involvement category breaks the ‘commodity’ curse by hijacking one of the biggest youth trends in 2020

Chinsu Chili

Masan Group

Dentsu Redder

Vietnam

Social Media Marketing

Smarties X

Bronze

Street Hanoi Launch - How Biti's Hunter Introduced A New Perspective To Hanoi's Over-Exploited Pride

Biti's Hunter

Biti's

Dentsu Redder

Vietnam

Best use of Branded Content, Social Media Marketing

Smarties APAC

Finalist (2)

How a brand in a low-involvement category breaks the ‘commodity’ curse by hijacking one of the biggest youth trends in 2020

Chinsu Chili

Masan Group

Dentsu Redder

Vietnam

Video Advertising

Smarties APAC

Silver

How Head & Shoulders Turned Brand's Biggest Disadvantage Into Advantage - Making Themselves A National Sweetheart

Head & Shoulders

Procter & Gamble

Dentsu Redder

Vietnam

Best use of Branded Content, Video Advertising

Smarties APAC

Silver, Bronze

How Honda MV won Millions of Hearts across Generations & championed YouTube TET Trending in Vietnam in TET

Honda

Honda

Dentsu Redder

Vietnam

Video Advertising, Cross Channel Integration

Smarties Vietnam

Gold, Bronze

How Biti's Hunter introduced a new perspective to Hanoi's over-exploited Pride

Biti's Hunter

Biti's

Dentsu Redder

Vietnam

Most Engaging Mobile Creative, Brand Awareness / Experience, Product / Service Launch

Smarties Vietnam

Silver (2), Bronze

Tet Season 5 - 2 locations, 1 destination, 1 connected story, revealing the true value and meaning of homing

Biti's Hunter

Biti's

Dentsu Redder

Vietnam

Video Advertising

Smarties Vietnam

Finalist

How a brand in a low-involvement category breaks the ‘commodity’ curse by hijacking one of the biggest youth trends in 2020

Chinsu Chili

Masan Group

Dentsu Redder

Vietnam

Social Media Marketing

Smarties Vietnam

Finalist

How Head & Shoulders turned Brand's biggest Disadvantage into Advantage - making themselves a national Sweetheart

Head & Shoulders

Procter & Gamble

Dentsu Redder

Vietnam

Brand Awareness / Experience, User Generated / Influencer Marketing, Cross Channel Integration

Smarties Vietnam

Gold, Bronze, Finalist

"Discover the World of Cough"

Prospan

Flordis

Dentsu Redder

Vietnam

Most Engaging Mobile Creative, Cross Mobile Integration

Smarties Vietnam

Gold, Silver

How Baemin - New Player won the Consumer Hearts in a Competitive and Promotion driven Food Delivery Apps Market

BAEMIN

Woowa Brothers

Dentsu Redder

Vietnam

Innovation, Best Brand Experience in Mobile Rich Media

Smarties Vietnam

Finalist (2)