| Overall Rank: | 1 |
| Points: | 95.7 |
| Awards Won: | 5 |
| Finalist(s) Achieved: | 8 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 2 |
| Silver(s) Won: | 2 |
| Bronze(s) Won: | 1 |
| Location: | Ho Chi Minh City |
| Region: | APAC |
| Network: | Dentsu International |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
TinyTan Launch | Downy | Procter & Gamble | Dentsu Redder | Vietnam | Instant Impact | Smarties Vietnam | Finalist |
THE 1ST EVER ECOMMERCE CAMPAIGN TAILORED FOR GEN Z THE SPIRITUAL FOLLOWERS | Biti's | Biti's | Dentsu Redder | Vietnam | Integrated Ecommerce Innovation | Smarties APAC | Bronze |
Real Beer for GenZ. Game plan for a disruptor: re-crafting brand & product into a real stage for GenZ creators in Tet | Beck's | Anheuser-Busch InBev | Dentsu Redder | Vietnam | Integrated Ecommerce Innovation | Smarties Vietnam | Finalist |
The 1st Ever eCommerce Attack of BTS Army, Making Downy the Most Adorable Fabcon in Town | Downy | Procter & Gamble | Dentsu Redder | Vietnam | Customer Experience (CX), Integrated Ecommerce Innovation | Smarties Vietnam | Finalist (2) |
The 1st Ever eCommerce Campaign Tailored for Gen Z The Spiritual Followers | Biti's | Biti's | Dentsu Redder | Vietnam | Integrated Ecommerce Innovation | Smarties Vietnam | Gold |
1 Brand, 100 Names, 1 Solution | Head & Shoulders | Procter & Gamble | Dentsu Redder | Vietnam | Social Media Marketing, Short or Long Form Video | Smarties Vietnam | Silver (2) |
LIVING THE + LIFE: How a mass out-of-style fridge brand premiumizes itself and refine the standard of catego | Panasonic | Panasonic | Dentsu Redder | Vietnam | Brand Experience, Cross Platform - All Media | Smarties Vietnam | Finalist (2) |
COMEBACK TO MOM'S LULLABY: How did a forgotten type of art make a grand comeback to YouTube top trending and topped Tiktok trend | Ms. Bach Tuyet | Ms. Bach Tuyet | Dentsu Redder | Vietnam | Social Impact Marketing | Smarties Vietnam | Gold |
Unlocking ECommerce with Always-On Collaborative Ads | Heineken | Heineken | Dentsu Redder | Vietnam | O2O / New Retail / Innovative Sales Channels | Smarties Vietnam | Finalist |
THE 1ST EVER ECOMMERCE CAMPAIGN TAILORED FOR GEN Z THE SPIRITUAL FOLLOWERS | Biti's | Biti's | Dentsu Redder | Vietnam | Integrated Ecommerce Innovation | Smarties X | Finalist |