| Overall Rank: | 1 |
| Points: | 439.2 |
| Awards Won: | 14 |
| Finalist(s) Achieved: | 10 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 3 |
| Silver(s) Won: | 5 |
| Bronze(s) Won: | 6 |
| Region: | Vietnam |
| Network: | Dentsu |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
A Step Forward | Biti's | Biti's | dentsu Redder | Vietnam | Brand Purpose / Activism, Social Impact Marketing | Smarties Vietnam | Silver (2) |
Beyond Speedy Delivery. Because You Need More | GHTK | GHTK | dentsu Redder | Vietnam | Brand Experience, Creator / Influencer / Celebrity Marketing, Short or Long Form Video | Smarties Vietnam | Silver, Finalist (2) |
Defeating cyber Bad Friends together | Alphabet | Dentsu Creative | Vietnam | Gaming, Gamification & E-Sports | Smarties Vietnam | Silver | |
Flavored by a True Story | Anheuser-Busch InBev | Anheuser-Busch InBev | dentsu Redder | Vietnam | Cross Digital Media Marketing | Smarties Vietnam | Finalist |
THUONG MINH MOT TI, CHO DOI NHU Y | Generali | Generali Group | dentsu X | Vietnam | Brand Purpose / Activism | Smarties Vietnam | Bronze |
How Techcombank made the promotion A CELEBRITY itself & became the most sought after bank-made celebrity this Tet? | Techcombank | Techcombank | dentsu Redder | Vietnam | Omnichannel Marketing | Smarties Vietnam | Bronze |
LarueOKE 2023 | Larue | Heineken | Red Star | Vietnam | Experimental / Innovation Technology | Smarties Vietnam | Finalist |
Raising the bar 11x on Lifetime value | Pernod Ricard | Pernod Ricard | Dentsu Creative | Vietnam | Customer Journey Marketing - Lead Generation / CRM, Data Insights / Contextual Marketing | Smarties Vietnam | Silver, Finalist |
Strongbow Festive 2023 - THE CULTURAL LEAP OF AN OUT-CIDER | Strongbow | Heineken | Red Star | Vietnam | Data Insights / Contextual Marketing | Smarties Vietnam | Bronze |
The Bank For WHY NOT? Generation | Techcombank | Techcombank | dentsu Redder | Vietnam | Creator / Influencer / Celebrity Marketing | Smarties Vietnam | Bronze |
The BIG CAT that Brings You BIG LUCK | Techcombank | Techcombank | dentsu Redder | Vietnam | Gaming, Gamification & E-Sports, Customer (CX) / User Experience (UX) & Design | Smarties Vietnam | Gold, Bronze |
The Retail Robot that Goes to You | Hada Lobo | Rohto | Dentsu Creative | Vietnam | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties Vietnam | Finalist |
Crystal Rave - The First-Ever Phygital Music Experience to Lead & Break Beer Convention to the Youngsters | Tiger Beer | Heineken | Red Star | Vietnam | Spatial / AR / VR / NFT / Metaverse Tech, Real Time Marketing | Smarties Vietnam | Gold, Finalist |
Soju Infused Lager Launch | Tiger Beer | Heineken | Red Star | Vietnam | Programmatic, Product and / or Service Launch | Smarties Vietnam | Gold, Finalist |
THUONG MINH MOT TI, CHO DOI NHU Y | Generali | Generali Group | dentsu Vietnam | Vietnam | Brand Purpose / Activism | Smarties Vietnam | Bronze |
GEN-Z PHY-GI-VERSE | Lay's | PepsiCo | Dentsu Redder | Vietnam | Short or Long Form Video | Smarties Vietnam | Finalist |
Crysmas - Turning Passion into Magic | Tiger Beer | Heineken | Red Star | Vietnam | Customer (CX) / User Experience (UX) & Design | Smarties Vietnam | Finalist |