| Overall Rank: | 1 |
| Points: | 439.2 |
| Awards Won: | 14 |
| Finalist(s) Achieved: | 10 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 3 |
| Silver(s) Won: | 5 |
| Bronze(s) Won: | 6 |
| Region: | Vietnam |
| Network: | Dentsu |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
A Step Forward |
Biti's |
Biti's |
dentsu Redder |
Vietnam |
Brand Purpose / Activism, Social Impact Marketing |
Smarties Vietnam |
Silver (2) |
Beyond Speedy Delivery. Because You Need More |
GHTK |
GHTK |
dentsu Redder |
Vietnam |
Brand Experience, Creator / Influencer / Celebrity Marketing, Short or Long Form Video |
Smarties Vietnam |
Silver, Finalist (2) |
Defeating cyber Bad Friends together |
Alphabet |
Dentsu Creative |
Vietnam |
Gaming, Gamification & E-Sports |
Smarties Vietnam |
Silver |
|
Flavored by a True Story |
Anheuser-Busch InBev |
Anheuser-Busch InBev |
dentsu Redder |
Vietnam |
Cross Digital Media Marketing |
Smarties Vietnam |
Finalist |
THUONG MINH MOT TI, CHO DOI NHU Y |
Generali |
Generali Group |
dentsu X |
Vietnam |
Brand Purpose / Activism |
Smarties Vietnam |
Bronze |
How Techcombank made the promotion A CELEBRITY itself & became the most sought after bank-made celebrity this Tet? |
Techcombank |
Techcombank |
dentsu Redder |
Vietnam |
Omnichannel Marketing |
Smarties Vietnam |
Bronze |
LarueOKE 2023 |
Larue |
Heineken |
Red Star |
Vietnam |
Experimental / Innovation Technology |
Smarties Vietnam |
Finalist |
Raising the bar 11x on Lifetime value |
Pernod Ricard |
Pernod Ricard |
Dentsu Creative |
Vietnam |
Customer Journey Marketing - Lead Generation / CRM, Data Insights / Contextual Marketing |
Smarties Vietnam |
Silver, Finalist |
Strongbow Festive 2023 - THE CULTURAL LEAP OF AN OUT-CIDER |
Strongbow |
Heineken |
Red Star |
Vietnam |
Data Insights / Contextual Marketing |
Smarties Vietnam |
Bronze |
The Bank For WHY NOT? Generation |
Techcombank |
Techcombank |
dentsu Redder |
Vietnam |
Creator / Influencer / Celebrity Marketing |
Smarties Vietnam |
Bronze |
The BIG CAT that Brings You BIG LUCK |
Techcombank |
Techcombank |
dentsu Redder |
Vietnam |
Gaming, Gamification & E-Sports, Customer (CX) / User Experience (UX) & Design |
Smarties Vietnam |
Gold, Bronze |
The Retail Robot that Goes to You |
Hada Lobo |
Rohto |
Dentsu Creative |
Vietnam |
O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties Vietnam |
Finalist |
Crystal Rave - The First-Ever Phygital Music Experience to Lead & Break Beer Convention to the Youngsters |
Tiger Beer |
Heineken |
Red Star |
Vietnam |
Spatial / AR / VR / NFT / Metaverse Tech, Real Time Marketing |
Smarties Vietnam |
Gold, Finalist |
Soju Infused Lager Launch |
Tiger Beer |
Heineken |
Red Star |
Vietnam |
Programmatic, Product and / or Service Launch |
Smarties Vietnam |
Gold, Finalist |
THUONG MINH MOT TI, CHO DOI NHU Y |
Generali |
Generali Group |
dentsu Vietnam |
Vietnam |
Brand Purpose / Activism |
Smarties Vietnam |
Bronze |
GEN-Z PHY-GI-VERSE |
Lay's |
PepsiCo |
Dentsu Redder |
Vietnam |
Short or Long Form Video |
Smarties Vietnam |
Finalist |
Crysmas - Turning Passion into Magic |
Tiger Beer |
Heineken |
Red Star |
Vietnam |
Customer (CX) / User Experience (UX) & Design |
Smarties Vietnam |
Finalist |