| Overall Rank: | 2 |
| Points: | 998.0 |
| Awards Won: | 80 |
| Finalist(s) Achieved: | 62 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 19 |
| Silver(s) Won: | 25 |
| Bronze(s) Won: | 36 |
| Region: | Global |
| Network: | Dentsu |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Beyond Speedy Delivery. Because You Need More | GHTK | GHTK | dentsu Redder | Vietnam | Cross Digital Media Marketing | Smarties APAC | Finalist |
Defeating cyber Bad Friends together | Alphabet | Dentsu Creative | Vietnam | Brand Purpose / Activism, Social Impact Marketing | Smarties APAC | Gold, Finalist | |
Edelweiss Festive - The First Snow Show in Vietnam | Edelweiss | Heineken | Red Star | Vietnam | Product and / or Service Launch | Smarties APAC | Silver |
HEINEKEN Silver x AOV 2022 – CRACK THE CULTURE’S CODE OF GAMING | Heineken | Heineken | Red Star | Vietnam | Gaming, Gamification & E-Sports | Smarties APAC | Silver |
How Biti's turns their 40th anniversary into a national and community campaign delivering a huge impact at zero media budget? | Biti's | Biti's | dentsu Redder | Vietnam | Creator / Influencer / Celebrity Marketing, Short or Long Form Video | Smarties APAC | Finalist (2) |
How Techcombank broke ALL RECORDS of bank promotion with the new formula of PROMO-TAINMENT? | Techcombank | Techcombank | dentsu Redder | Vietnam | Instant Impact / Promotion | Smarties APAC | Silver |
Raising the bar 11x on Lifetime value | Pernod Ricard | Pernod Ricard | Dentsu Creative | Vietnam | Data Insights / Contextual Marketing | Smarties APAC | Finalist |
The BIG CAT that Brings You BIG LUCK | Techcombank | Techcombank | dentsu Redder | Vietnam | Customer (CX) / User Experience (UX) & Design | Smarties APAC | Silver |
Crystal Rave - The First-Ever Phygital Music Experience to Lead & Break Beer Convention to the Youngsters | Tiger Beer | Heineken | Red Star | Vietnam | Spatial / AR / VR / NFT / Metaverse Tech | Smarties APAC | Bronze |
Soju Infused Lager Launch | Tiger Beer | Heineken | Red Star | Vietnam | Product and / or Service Launch, Brand Experience | Smarties APAC | Bronze, Finalist |
Sturdo | Bridgestone | Bridgestone | Dentsu Creative | India | Brand Experience | Smarties India | Silver |
Modern Work | Microsoft | Microsoft | Carat | India | Customer Journey Marketing - Lead Generation / CRM | Smarties India | Bronze |
Surface Devices | Microsoft | Microsoft | Carat | India | Customer Journey Marketing - Lead Generation / CRM | Smarties India | Finalist |
The Multiscreen Journey Of Nurturing Lives | Cetaphil | Galderma | dentsu X | India | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties India | Finalist |
‘RUMAH NESTLE’ VIRTUAL OPEN HOUSE TO INCREASE BRANDS’ RELATIONSHIP TO CONSUMERS DAY-TO-DAY LIVES | Nestlé | Nestlé | dentsu Indonesia | Indonesia | Live (Streaming) E-commerce | Smarties Indonesia | Finalist |
There is Love There is KitKat - Valentine's Day | KitKat | Nestlé | dentsu Indonesia | Indonesia | Creator / Influencer / Celebrity Marketing | Smarties Indonesia | Finalist |
Always-On Fire: How XL Axiata Ignites E-Commerce Growth with Consistency | XL Axiata | Axiata Group Berhad | dentsu Indonesia | Indonesia | Integrated Ecommerce Innovation | Smarties Indonesia | Finalist |
Balancing Parenting and Nutrition - It All Starts From Within! | Nestlé LACTOGROW | Nestlé | dentsu Indonesia | Indonesia | Data Insights / Contextual Marketing | Smarties Indonesia | Finalist |
FortiGro: CINTA BUNDA SEMPURNA, Challenging Mom-shaming and Redefining Motherhood in Indonesia | Dancow | Nestlé | dentsu Indonesia | Indonesia | Brand Purpose / Activism, Omnichannel Marketing | Smarties Indonesia | Gold, Finalist |
Financial Fitness Gym | Bank OCBC NISP | OCBC Bank | dentsu Indonesia | Indonesia | Brand Experience, Customer (CX) / User Experience (UX) & Design, Social Impact Marketing | Smarties Indonesia | Gold, Silver, Bronze |
FIRST PARTY DATA USAGE THROUGH CODA ACTIVATION | Lactogrow | Nestlé | dentsu Indonesia | Indonesia | Data Insights / Contextual Marketing | Smarties Indonesia | Finalist |
Fueling Your Mudik Journey: Conquer the Road with Nescafe! | Nescafé | Nestlé | dentsu Indonesia | Indonesia | Omnichannel Marketing | Smarties Indonesia | Silver |
Mobile Gamification Slays Monstrous Industry Benchmarks in KitKat Mudik BreakHunt Campaign | KitKat | Nestlé | dentsu Indonesia | Indonesia | Gaming, Gamification & E-Sports | Smarties Indonesia | Finalist |
Instead of blaming it, turn it on | Nyala | OCBC Bank | dentsu Indonesia | Indonesia | Short or Long Form Video | Smarties Indonesia | Silver |
On the road to rejuvenation: how Bear Brand leveraged the power of contextual location during the mudik period | Bear Brand | Nestlé | dentsu Indonesia | Indonesia | Real Time Marketing | Smarties Indonesia | Gold |
S-26 Procal GOLD: Exceptional Support Across Media Channel Drives S-26 GOLD Be A True Parenting Partner | S-26 | Nestlé | dentsu Indonesia | Indonesia | Brand Experience, Instant Impact / Promotion | Smarties Indonesia | Finalist (2) |
Tracking the impact of online ads on offline sales with footfall measurement | ABC | Kraft Heinz Company | Carat | Indonesia | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties Indonesia | Finalist |
UNITING COFFEE LOVERS AROUND THE WORLD CUP: BREWING UNFORGETTABLE MOMENTS WITH NESCAFÉ's CONTEXTUAL WORLD CUP CAMPAIGN | Nescafé | Nestlé | dentsu Indonesia | Indonesia | Data Insights / Contextual Marketing | Smarties Indonesia | Bronze |
Unlocking a Connected Future | XL PRIORITAS | Axiata Group Berhad | dentsu Indonesia | Indonesia | Customer Journey Marketing - Lead Generation / CRM | Smarties Indonesia | Finalist |
Upside Down to Uptake: BEAR BRAND's Campaign Reverses Consumer Consideration Slump and Restores Viatality | Bear Brand | Nestlé | dentsu Indonesia | Indonesia | Cross Digital Media Marketing | Smarties Indonesia | Gold |
Weaving Scent-sational Ramadan Micro Moments | Downy | Procter & Gamble | dentsu Indonesia | Indonesia | Product and / or Service Launch, Creator / Influencer / Celebrity Marketing | Smarties Indonesia | Bronze (2) |
A Step Forward | Biti's | Biti's | dentsu Redder | Vietnam | Brand Purpose / Activism, Social Impact Marketing | Smarties Vietnam | Silver (2) |
Beyond Speedy Delivery. Because You Need More | GHTK | GHTK | dentsu Redder | Vietnam | Brand Experience, Creator / Influencer / Celebrity Marketing, Short or Long Form Video | Smarties Vietnam | Silver, Finalist (2) |
Defeating cyber Bad Friends together | Alphabet | Dentsu Creative | Vietnam | Gaming, Gamification & E-Sports | Smarties Vietnam | Silver | |
Flavored by a True Story | Anheuser-Busch InBev | Anheuser-Busch InBev | dentsu Redder | Vietnam | Cross Digital Media Marketing | Smarties Vietnam | Finalist |
THUONG MINH MOT TI, CHO DOI NHU Y | Generali | Generali Group | dentsu X | Vietnam | Brand Purpose / Activism | Smarties Vietnam | Bronze |
How Techcombank made the promotion A CELEBRITY itself & became the most sought after bank-made celebrity this Tet? | Techcombank | Techcombank | dentsu Redder | Vietnam | Omnichannel Marketing | Smarties Vietnam | Bronze |
LarueOKE 2023 | Larue | Heineken | Red Star | Vietnam | Experimental / Innovation Technology | Smarties Vietnam | Finalist |
Raising the bar 11x on Lifetime value | Pernod Ricard | Pernod Ricard | Dentsu Creative | Vietnam | Customer Journey Marketing - Lead Generation / CRM, Data Insights / Contextual Marketing | Smarties Vietnam | Silver, Finalist |
Strongbow Festive 2023 - THE CULTURAL LEAP OF AN OUT-CIDER | Strongbow | Heineken | Red Star | Vietnam | Data Insights / Contextual Marketing | Smarties Vietnam | Bronze |
The Bank For WHY NOT? Generation | Techcombank | Techcombank | dentsu Redder | Vietnam | Creator / Influencer / Celebrity Marketing | Smarties Vietnam | Bronze |
The BIG CAT that Brings You BIG LUCK | Techcombank | Techcombank | dentsu Redder | Vietnam | Gaming, Gamification & E-Sports, Customer (CX) / User Experience (UX) & Design | Smarties Vietnam | Gold, Bronze |
The Retail Robot that Goes to You | Hada Lobo | Rohto | Dentsu Creative | Vietnam | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties Vietnam | Finalist |
Crystal Rave - The First-Ever Phygital Music Experience to Lead & Break Beer Convention to the Youngsters | Tiger Beer | Heineken | Red Star | Vietnam | Spatial / AR / VR / NFT / Metaverse Tech, Real Time Marketing | Smarties Vietnam | Gold, Finalist |
Soju Infused Lager Launch | Tiger Beer | Heineken | Red Star | Vietnam | Programmatic, Product and / or Service Launch | Smarties Vietnam | Gold, Finalist |
25th November, I Exist | Vodafone | Vodafone | Carat | Turkey | Cross Digital Media Marketing | Smarties EMEA | Finalist |
ASMR Unboxing | Vodafone | Vodafone | Carat | Turkey | Co-branded Marketing, Small Budget, Big Impact, Digital Out-of-Home (DOOH) | Smarties EMEA | Finalist (3) |
Geotargeting Tailored for Sales Channel Convenience | Vodafone | Vodafone | Carat | Turkey | Contextual and Geo Targeting | Smarties EMEA | Bronze |
#UnmutePain with ThermaCare heat patches | ThermaCare | Angelini Industries | Carat | Germany | Brand Purpose / Activism, Diversity & Inclusion | Smarties Germany | Finalist (2) |
How Beiersdorf, Rossmann, The Trade Desk und Carat using the Power of Data | Beiersdorf / Rossmann | Maxingvest | Carat | Germany | Customer Journey Marketing - Lead Generation / CRM, O2O / New Retail / Innovative & New Tech Sales Channels | Smarties Germany | Bronze (2) |
ASMR Unboxing | Vodafone | Vodafone | Carat | Turkey | Brand Experience, Small Budget, Big Impact, Co-branded Marketing | Smarties Turkey | Silver, Finalist (2) |
Damak Baklava Has Arrived! | Nestlé Damak | Nestlé | Dentsu Creative | Turkey | Small Budget, Big Impact | Smarties Turkey | Finalist |
Geotargeting Tailored for Sales Channel Convenience | Vodafone | Vodafone | Carat | Turkey | Contextual and Geo Targeting, Customer Journey Marketing - Lead Generation / CRM | Smarties Turkey | Bronze (2) |
UCL PLAYABLE AD CAMPAIGN | Mastercard | Mastercard | Carat | Turkey | Gaming, Gamification & E-Sports | Smarties Turkey | Finalist |
NE'APP | Nescafé | Nestlé | Dentsu Creative | Turkey | Instant Impact / Promotion | Smarties Turkey | Finalist |
Xpress Guess the Flavor | Nescafé | Nestlé | Dentsu Media Turkey | Turkey | Cross Digital Media Marketing, Omnichannel Marketing, Brand Experience, Product and / or Service Launch | Smarties Turkey | Bronze, Finalist (3) |
Xpress National Promo | Nescafé | Nestlé | dentsu Turkey | Turkey | Customer Journey Marketing - Lead Generation / CRM, Instant Impact / Promotion | Smarties Turkey | Silver, Finalist |
Deliver Would Cup to Your Home | Delivery Hero | Delivery Hero | Carat | Taiwan | Brand Experience, Co-branded Marketing | Smarties X | Silver, Finalist |
How Biti’s a footwear brand proves its national brand position by celebrating 40 years of Vietnam progress in 1.6 seconds | Biti's | Biti's | dentsu Redder | Vietnam | Brand Purpose / Activism, Social Impact Marketing | Smarties X | Silver, Finalist |
How GHTK disrupted the last-mile delivery category in Vietnam with the repositioning campaign of high empathy to their customer | GHTK | GHTK | dentsu Redder | Vietnam | Brand Purpose / Activism, Cross Digital Media Marketing | Smarties X | Bronze, Finalist |
How Techcombank gamified transaction experiences, turning their bank app into the first banking entertainment loyalty hub? | Techcombank | Techcombank | dentsu Redder | Vietnam | Gaming, Gamification & E-Sports | Smarties X | Gold |
How Techcombank made the promotion A CELEBRITY itself & became the most sought after bank-made celebrity this Tet? | Techcombank | Techcombank | dentsu Redder | Vietnam | Customer (CX) / User Experience (UX) & Design | Smarties X | Bronze |
Mobile Gamification Slays Monstrous Industry Benchmarks in KitKat Mudik BreakHunt Campaign | KitKat | Nestlé | dentsu Indonesia | Indonesia | Gaming, Gamification & E-Sports | Smarties X | Bronze |
Elevate those moments with Platinum | American Express | American Express | Dentsu Creative | Mexico | Integración de Plataformas & DOOH (Cross Platform & DOOH), Lanzamiento de Producto/Servicio (Product/Service Launch) | Smarties Hispanic LATAM | Bronze, Finalist |
Connecting Rappi Turbo physical inventories with digital advertising through dynamic creativity | Heineken | Heineken | dentsu Mexico | Mexico | Innovación (Innovation), E-commerce/ Retail Media | Smarties Hispanic LATAM | Bronze, Finalist |
Scrolling Therapy | Eurofarma | Eurofarma | Dentsu Creative | Brazil | Tecnologías Facilitadoras (Enabling Technologies), Innovación (Innovation), CX/ UX (Customer Experience/ User Experience), Impacto Social/ Nonprofit/ ESG/ (Impacto Social/ Sin Fines de Lucro), Experiencia de Marca (Brand Experience) | Smarties Hispanic LATAM | Gold (3), Silver, Finalist |
400000 Influencers | KFC | Yum! Brands | Dentsu Creative | China (Mainland) | Best Social Communication(UGC/IKGC), 'Customer Relationship Building and Management, 'Social Media | Smarties China | Gold (2), Bronze |
Bactroban X Intangible Cultural Heritage | Bactroban | GSK | Dentsu Creative | China (Mainland) | Culture / Innovation / Brand Cross Creative (Creative Marketing such as New China Chic / Traditional Culture) | Smarties China | Silver |
Burberry X Douyin Avatar Project | Burberry | Burberry | Carat | China (Mainland) | Metaverse Technology landing | Smarties China | Bronze |
Cat Streamers | KFC | Yum! Brands | Dentsu Creative | China (Mainland) | Lead Generation/ Direct Response / Conversion / Promotion, 'O2O/New Retail / Innovative Sales Channels, 'Best Social Communication ?UGC/IKGC? | Smarties China | Gold, Silver, Bronze |
Create the first OTT film and television publicity and distribution full-link solution, and dentsu X helps the classic animated IP film "Spirit Hotel 4: Transforming into a Great Adventure" finish perfectly | Sony Pictures | Sony | dentsu X | China (Mainland) | AddressableTVAdvertising | Smarties China | Gold |
Orange BUFF | Voltaren | GSK | Dentsu Creative | China (Mainland) | Mobile Game / E-sports Marketing | Smarties China | Silver |
Poop Tells | BISCO | Mondelēz International | Dentsu Creative | China (Mainland) | Brand Creative Content | Smarties China | Bronze |
Remedy Recipes | Unilever Food Solutions / Knorr | Unilever | Dentsu Creative | China (Mainland) | Lead Generation/ Direct Response / Conversion / Promotion, Creative/ Innovation Based on Specific Media platforms | Smarties China | Gold (2) |
Sweet Pain | Fenbid | GSK | Dentsu Creative | China (Mainland) | Best Social Communication?UGC/IKGC), Culture / Innovation / Brand Cross Creative (Creative Marketing such as New China Chic / Traditional Culture) | Smarties China | Silver (2) |
The Ultra Art | Shell | Shell | Dentsu Creative | China (Mainland) | Brand Creative Content | Smarties China | Gold |
This is the Taste! | Master Kong | Master Kong | Dentsu Creative | China (Mainland) | Cross Chanel Integration, 'Creative Integration | Smarties China | Bronze (2) |
This is Very Green | Ant Forest | Ant Group | Dentsu Creative | China (Mainland) | Sustainable marketing | Smarties China | Bronze |
Time Travel Photo Studio | Contac NT | GSK | Dentsu Creative | China (Mainland) | Brand Awareness/Experience Improvement/Product or Service Launch | Smarties China | Bronze |
Virtual Popstar's Bday Party | Master Kong | Master Kong | Dentsu Creative | China (Mainland) | Metaverse Technology landing | Smarties China | Bronze |
THUONG MINH MOT TI, CHO DOI NHU Y | Generali | Generali Group | dentsu Vietnam | Vietnam | Brand Purpose / Activism | Smarties Vietnam | Bronze |
GEN-Z PHY-GI-VERSE | Lay's | PepsiCo | Dentsu Redder | Vietnam | Short or Long Form Video | Smarties Vietnam | Finalist |
Crysmas - Turning Passion into Magic | Tiger Beer | Heineken | Red Star | Vietnam | Customer (CX) / User Experience (UX) & Design | Smarties Vietnam | Finalist |
25th November, I Exist | Vodafone | Vodafone | Carat | Turkey | Social Impact Marketing, Data Insights / Contextual Marketing, Data Insights / Contextual Marketing, Cross Digital Media Marketing | Smarties Turkey | Silver, Bronze, Finalist (2) |
Xpress Guess the Flavor | Nescafé | Nestlé | dentsu Turkey | Turkey | Cross Digital Media Marketing, Omnichannel Marketing, Brand Experience, Product and / or Service Launch | Smarties Turkey | Bronze, Finalist (3) |
BMW 2 Series Coupe | BMW | BMW | Red Star | South Africa | Gaming, Gamification & E-Sports | Smarties South Africa | Bronze |
Shoppable Media Solution | Heineken | Heineken | Red Star | South Africa | Integrated Ecommerce Innovation | Smarties South Africa | Finalist |
Data-Driven Dynamic DOOH | MultiChoice | MultiChoice | iProspect | South Africa | Digital Out-of-Home (DOOH) | Smarties South Africa | Silver |
The SuperSport app experience – your personalised sports companion | MultiChoice | MultiChoice | iProspect | South Africa | Product / Service Launch | Smarties South Africa | Finalist |
100% Beer 100% Success | Windhoek | Namibia Breweries Limited | Red Star | South Africa | Data Insights, Partnerships Marketing | Smarties South Africa | Finalist (2) |
Kickoff Being Young | Pizza Hut | Yum! Brands | Merkle | United Arab Emirates | Cross Platform - Digital Only | Smarties MENA | Finalist |
Leveraging gamified Ads to connect with true Football lovers in Real-time | Virgin | Virgin Group | Merkle | United Arab Emirates | Gaming, Gamification & E-Sports, Real Time Marketing | Smarties MENA | Finalist (2) |