| Overall Rank: | 14 |
| Points: | 83.9 |
| Awards Won: | 24 |
| Finalist(s) Achieved: | 4 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 7 |
| Silver(s) Won: | 6 |
| Bronze(s) Won: | 11 |
| Location: | Shanghai |
| Region: | APAC |
| Network: | Dentsu International |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Dynamic Uplift In A New Normal |
Zespri |
Zespri |
Dentsu Creative |
Vietnam |
O2O / New Retail / Innovative Sales Channels |
Smarties Vietnam |
Silver |
Refreshing Urban Tea Drinkers through Boncha's Addictive Gameplay |
Boncha |
Uniben |
Dentsu Creative |
Vietnam |
Gaming, Gamification & E-Sports |
Smarties APAC |
Finalist |
Recharged Hair, Recharged Me! |
Pantene |
Procter & Gamble |
Dentsu Creative |
Indonesia |
Social Media Marketing, Creator / Influencer Marketing, Short or Long Form Video, Diversity & Inclusion |
Smarties Indonesia |
Gold, Bronze (2), Finalist |
ImPerfection Campaign - Turning societal image of Perfection upside down |
La Roche-Posay |
L'Oréal |
Dentsu Creative |
Vietnam |
Customer Life-Cycle Marketing |
Smarties Vietnam |
Finalist |
Effaclar Duo(+): How to deliver quick effective acne treatment just in 1 month |
La Roche-Posay |
L'Oréal |
Dentsu Creative |
Vietnam |
Customer Experience (CX) |
Smarties Vietnam |
Finalist |
Know your Whisky, Get your Rewards |
Pernod Ricard |
Pernod Ricard |
Dentsu Creative |
Vietnam |
Customer Life-Cycle Marketing |
Smarties Vietnam |
Silver |
Bactroban X Intangible Cultural Heritage |
Bactroban |
GSK |
Dentsu Creative |
China |
Culture / Innovation / Brand Cross Creative (Creative Marketing such as New China Chic / Traditional Culture) |
Smarties China |
Silver |
400000 Influencers |
KFC |
Yum! Brands |
Dentsu Creative |
China |
Customer Relationship Building and Management, Social Media, Best Social Communication（UGC/IKGC） |
Smarties China |
Gold (2), Bronze |
Cat Streamers |
KFC |
Yum! Brands |
Dentsu Creative |
China |
Lead Generation/ Direct Response / Conversion / Promotion, Best Social Communication（UGC/IKGC）, O2O/New Retail / Innovative Sales Channels |
Smarties China |
Gold, Bronze (2) |
Orange BUFF |
Voltaren |
Haleon |
Dentsu Creative |
China |
Mobile Game / E-sports Marketing |
Smarties China |
Silver |
Poop Tells |
Bisco |
Glico |
Dentsu Creative |
China |
Brand Creative Content |
Smarties China |
Bronze |
Remedy Recipes |
Knorr |
Unilever |
Dentsu Creative |
China |
Lead Generation/ Direct Response / Conversion / Promotion, Creative/ Innovation Based on Specific Media platforms |
Smarties China |
Gold, Silver |
Sweet Pain |
Fenbid |
GSK |
Dentsu Creative |
China |
Best Social Communication （UGC/IKGC）, Culture / Innovation / Brand Cross Creative (Creative Marketing such as New China Chic / Traditional Culture) |
Smarties China |
Gold, Silver |
The Ultra Art |
Shell |
Shell |
Dentsu Creative |
China |
Brand Creative Content |
Smarties China |
Gold |
This is the Taste! |
Master Kong |
Ting Hsin International Group |
Dentsu Creative |
China |
Cross Chanel Integration, Creative Integration |
Smarties China |
Bronze (2) |
This is Very Green |
Ant Forest |
Alibaba Group |
Dentsu Creative |
China |
Sustainable marketing |
Smarties China |
Bronze |
Time Travel Photo Studio |
Contac NT |
GSK |
Dentsu Creative |
China |
Brand Awareness/Experience Improvement/Product or Service Launch |
Smarties China |
Bronze |
Virtual Popstar's Bday Party |
Master Kong |
Ting Hsin International Group |
Dentsu Creative |
China |
Metaverse Technology landing |
Smarties China |
Bronze |