MMA Smarties Business Impact Index - Rankings Detail | MMA Global

Top Brands - Global 2021

Coca-Cola


Overall Rank: 8
Points: 153.2
Awards Won: 19
Finalist(s) Achieved: 30

Best in Show(s) Won: 0
Gold(s) Won: 2
Silver(s) Won: 4
Bronze(s) Won: 13
Region: Global

Campaigns and Awards 2021

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won

Mobile Augmented Reality Dials Up Brand Love for Coca-Cola

Coca-Cola

The Coca-Cola Company

Starcom

Indonesia

Consumer Promotions, Most Engaging Mobile Creative

Smarties APAC

Gold, Finalist

Mobile Augmented Reality Dials Up Brand Love for Coca-Cola

Coca-Cola

The Coca-Cola Company

Digital Turbine

Indonesia

Consumer Promotions, Most Engaging Mobile Creative

Smarties APAC

Gold, Finalist

Teleport- Coca-Cola Summer, Break your slumps with AR

Coca-Cola

The Coca-Cola Company

Carat

Turkey

Data/Insights

Smarties EMEA

Silver

Teleport- Coca-Cola Summer, Break your slumps with AR

Coca-Cola

The Coca-Cola Company

Ogilvy

Turkey

Data/Insights

Smarties EMEA

Silver

Spotify- Coca-Cola Summer, Absconders’ Playlist

Coca-Cola

The Coca-Cola Company

Carat

Turkey

Location Based Services or Targeting

Smarties EMEA

Finalist

Spotify- Coca-Cola Summer, Absconders’ Playlist

Coca-Cola

The Coca-Cola Company

Ogilvy

Turkey

Location Based Services or Targeting

Smarties EMEA

Finalist

Promo & Deezer Collab 2020

Coca-Cola

The Coca-Cola Company

Carat

Turkey

Consumer Promotions

Smarties EMEA

Finalist

Promo & Deezer Collab 2020

Coca-Cola

The Coca-Cola Company

Goodroll

Turkey

Consumer Promotions

Smarties EMEA

Finalist

Promo & Deezer Collab 2020

Coca-Cola

The Coca-Cola Company

Deezer

Turkey

Consumer Promotions

Smarties EMEA

Finalist

More More - Coca-Cola

Coca-Cola

The Coca-Cola Company

Carat

Turkey

Mobile App, Inclusivity (during the pandemic)

Smarties EMEA

Finalist (2)

More More - Coca-Cola

Coca-Cola

The Coca-Cola Company

Wunderman Thompson

Turkey

Mobile App, Inclusivity (during the pandemic)

Smarties EMEA

Finalist (2)

More More - Coca-Cola

Coca-Cola

The Coca-Cola Company

Kaizen Technology

Turkey

Mobile App, Inclusivity (during the pandemic)

Smarties EMEA

Finalist (2)

Turn Up Your Customized Summer

Coca-Cola

The Coca-Cola Company

newton.ddc

Turkey

Data/Insights

Smarties EMEA

Finalist

Turn Up Your Customized Summer

Coca-Cola

The Coca-Cola Company

Carat

Turkey

Data/Insights

Smarties EMEA

Finalist

Turn Up Your Customized Summer

Coca-Cola

The Coca-Cola Company

Starcom

Turkey

Data/Insights

Smarties EMEA

Finalist

Turn Up Your Customized Summer

Coca-Cola

The Coca-Cola Company

UM

Turkey

Data/Insights

Smarties EMEA

Finalist

New Year Snapchat Filter

Coca-Cola

The Coca-Cola Company

Interactive Avenues

India

XR Technology – (AR/VR/MR)

Smarties India

Finalist

Mobile Augmented Reality Dials Up Brand Love for Coca-Cola

Coca-Cola

The Coca-Cola Company

Starcom

Indonesia

Most Engaging Mobile Creative

Smarties Indonesia

Bronze

Mobile Augmented Reality Dials Up Brand Love for Coca-Cola

Coca-Cola

The Coca-Cola Company

Digital Turbine

Indonesia

Most Engaging Mobile Creative

Smarties Indonesia

Bronze

“Share a Coke, Share a Lyric”

Coca-Cola

The Coca-Cola Company

MediaCom

Vietnam

Cross Mobile Integration, Mobile Audio / Voice

Smarties Vietnam

Bronze, Finalist

“Share a Coke, Share a Lyric”

Coca-Cola

The Coca-Cola Company

Adtima

Vietnam

Cross Mobile Integration, Mobile Audio / Voice

Smarties Vietnam

Bronze, Finalist

“Share a Coke, Share a Lyric”

Coca-Cola

The Coca-Cola Company

Carnival

Vietnam

Cross Mobile Integration, Mobile Audio / Voice

Smarties Vietnam

Bronze, Finalist

Turn Up Your Customized Summer

Coca-Cola

The Coca-Cola Company

newton.ddc

Turkey

Data/Insights

Smarties Turkey

Finalist

Turn Up Your Customized Summer

Coca-Cola

The Coca-Cola Company

Carat

Turkey

Data/Insights

Smarties Turkey

Finalist

Turn Up Your Customized Summer

Coca-Cola

The Coca-Cola Company

Starcom

Turkey

Data/Insights

Smarties Turkey

Finalist

Turn Up Your Customized Summer

Coca-Cola

The Coca-Cola Company

UM

Turkey

Data/Insights

Smarties Turkey

Finalist

Summer Music Uplifting Breaks

Coca-Cola

The Coca-Cola Company

Carat

Turkey

Brand Experience, Cross Channel Integration

Smarties Turkey

Silver, Bronze

Summer Music Uplifting Breaks

Coca-Cola

The Coca-Cola Company

Ogilvy

Turkey

Brand Experience, Cross Channel Integration

Smarties Turkey

Silver, Bronze

Spotify- Coca-Cola Summer, Absconders’ Playlist

Coca-Cola

The Coca-Cola Company

Carat

Turkey

Location Based Services or Targeting

Smarties Turkey

Finalist

Spotify- Coca-Cola Summer, Absconders’ Playlist

Coca-Cola

The Coca-Cola Company

Ogilvy

Turkey

Location Based Services or Targeting

Smarties Turkey

Finalist

Promo & Deezer Collab 2020

Coca-Cola

The Coca-Cola Company

Carat

Turkey

Consumer Promotions

Smarties Turkey

Bronze

Promo & Deezer Collab 2020

Coca-Cola

The Coca-Cola Company

Goodroll

Turkey

Consumer Promotions

Smarties Turkey

Bronze

Promo & Deezer Collab 2020

Coca-Cola

The Coca-Cola Company

Deezer

Turkey

Consumer Promotions

Smarties Turkey

Bronze

More More - Coca-Cola

Coca-Cola

The Coca-Cola Company

Carat

Turkey

Mobile App

Smarties Turkey

Bronze

More More - Coca-Cola

Coca-Cola

The Coca-Cola Company

Kaizen Technology

Turkey

Mobile App

Smarties Turkey

Bronze

More More - Coca-Cola

Coca-Cola

The Coca-Cola Company

Wunderman Thompson

Turkey

Mobile App

Smarties Turkey

Bronze

Fanta Game Hub

Coca-Cola

The Coca-Cola Company

Futuretech Media

South Africa

Promotion, Mobile Gaming Gamification & E-Sports, Innovation

Smarties South Africa

Finalist (3)