MMA Smarties Business Impact Index - Rankings Detail | MMA Global

Top Brands - APAC 2022

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Cadbury


Overall Rank:21
Points:168.6
Awards Won:97
Finalist(s) Achieved:16

Best in Show(s) Won:0
Gold(s) Won:60
Silver(s) Won:21
Bronze(s) Won:16
Region:APAC

Campaigns and Awards 2022

Campaign NameBrandAdvertiserAgencyLocationCategoryAwards ProgramAwards Won

#GoodLuckGirls

Cadbury

Mondelēz International

Ogilvy

India

Diversity  &  Inclusion

Smarties APAC

Bronze

Cookieclipse

Cadbury

Mondelēz International

Ogilvy

India

Cross Platform - Digital Only

Smarties APAC

Bronze

My First Rakhi

Cadbury

Mondelēz International

Ogilvy

India

XR Technology – (AR/VR/MR)

Smarties APAC

Bronze

Nothing Coin - World's first currency mined by DOING NOTHING!

Cadbury

Mondelēz International

Ogilvy

India

Data Insights

Smarties APAC

Finalist

Perk Disclaimers

Cadbury

Mondelēz International

Ogilvy

India

Short or Long Form Video, Programmatic

Smarties APAC

Gold, Silver

Say it with Oreo

Cadbury

Mondelēz International

Leo Burnett

India

XR Technology – (AR/VR/MR)

Smarties APAC

Finalist

Shah Rukh Khan My Ad

Cadbury

Mondelēz International

Ogilvy

India

Geo Targeting, Experimental / Innovation Technology, Programmatic, XR Technology - (AR/VR/MR), Real Time Marketing, Personalization

Smarties APAC

Gold (6)

Valentine's Day 2022 multi-sensory campaign

Cadbury

Mondelēz International

Ogilvy

India

Customer Experience (CX), Personalization, Integrated Ecommerce Innovation

Smarties APAC

Gold, Silver, Finalist

Valentine's Day 2022 multi-sensory campaign

Cadbury

Mondelēz International

Ogilvy

India

Integrated Ecommerce Innovation, Audio / Voice / Sonic Branding, Experimental / Innovation Technology, Instant Impact

Smarties India

Gold, Bronze (2), Finalist

My First Rakhi

Cadbury

Mondelēz International

Ogilvy

India

XR Technology – (AR/VR/MR)

Smarties India

Gold

Shah Rukh Khan My Ad

Cadbury

Mondelēz International

Ogilvy

India

Cross Platform - Digital Only, Experimental / Innovation Technology, Programmatic, Real Time Marketing, Personalization

Smarties India

Gold (5)

Growing one scan at a time

Cadbury PlayPad

Mondelēz International

Ogilvy

India

Gaming, Gamification & E-Sports

Smarties India

Silver

Perk Disclaimers

Cadbury

Mondelēz International

Ogilvy

India

Short or Long Form Video, Social Media Marketing, Programmatic

Smarties India

Gold, Silver (2)

Nothing Coin - World's first currency mined by DOING NOTHING!

Cadbury

Mondelēz International

Ogilvy

India

Cross Platform - All Media, Data Insights, Customer Experience (CX)

Smarties India

Silver (2), Finalist

#GoodLuckGirls

Cadbury

Mondelēz International

Ogilvy

India

Diversity  &  Inclusion

Smarties India

Bronze

Valentine's Day Alibi

Cadbury

Mondelēz International

Ogilvy

India

Customer Experience (CX), Cross Platform - All Media

Smarties India

Silver, Finalist

Shah Rukh Khan My Ad

Cadbury

Mondelēz International

Rephrase.ai

India

Geo Targeting, Experimental / Innovation Technology, Programmatic, XR Technology - (AR/VR/MR), Real Time Marketing, Personalization

Smarties APAC

Gold (6)

Valentine's Day 2022 multi-sensory campaign

Cadbury

Mondelēz International

Amazon Advertising

India

Customer Experience (CX), Personalization, Integrated Ecommerce Innovation

Smarties APAC

Gold, Silver, Finalist

Valentine's Day 2022 multi-sensory campaign

Cadbury

Mondelēz International

ADSMN Interactive

India

Integrated Ecommerce Innovation, Audio / Voice / Sonic Branding, Experimental / Innovation Technology, Instant Impact

Smarties India

Gold, Bronze (2), Finalist

Shah Rukh Khan My Ad

Cadbury

Mondelēz International

Rephrase.ai

India

Cross Platform - Digital Only, Experimental / Innovation Technology, Programmatic, Real Time Marketing, Personalization

Smarties India

Gold (5)

Perk Disclaimers

Cadbury

Mondelēz International

Google

India

Short or Long Form Video, Programmatic

Smarties APAC

Gold, Silver

Shah Rukh Khan My Ad

Cadbury

Mondelēz International

DeltaX

India

Geo Targeting, Experimental / Innovation Technology, Programmatic, XR Technology - (AR/VR/MR), Real Time Marketing, Personalization

Smarties APAC

Gold (6)

Valentine's Day 2022 multi-sensory campaign

Cadbury

Mondelēz International

ADSMN Interactive

India

Customer Experience (CX), Personalization, Integrated Ecommerce Innovation

Smarties APAC

Gold, Silver, Finalist

Valentine's Day 2022 multi-sensory campaign

Cadbury

Mondelēz International

Amazon Advertising

India

Integrated Ecommerce Innovation, Audio / Voice / Sonic Branding, Experimental / Innovation Technology, Instant Impact

Smarties India

Gold, Bronze (2), Finalist

Shah Rukh Khan My Ad

Cadbury

Mondelēz International

DeltaX

India

Cross Platform - Digital Only, Experimental / Innovation Technology, Programmatic, Real Time Marketing, Personalization

Smarties India

Gold (5)

Perk Disclaimers

Cadbury

Mondelēz International

Google

India

Short or Long Form Video, Social Media Marketing, Programmatic

Smarties India

Gold, Silver (2)

#GoodLuckGirls

Cadbury

Mondelēz International

Wavemaker

India

Diversity  &  Inclusion

Smarties APAC

Bronze

Cookieclipse

Cadbury

Mondelēz International

Wavemaker

India

Cross Platform - Digital Only

Smarties APAC

Bronze

My First Rakhi

Cadbury

Mondelēz International

Wavemaker

India

XR Technology – (AR/VR/MR)

Smarties APAC

Bronze

Nothing Coin - World's first currency mined by DOING NOTHING!

Cadbury

Mondelēz International

Wavemaker

India

Data Insights

Smarties APAC

Finalist

Perk Disclaimers

Cadbury

Mondelēz International

Wavemaker

India

Short or Long Form Video, Programmatic

Smarties APAC

Gold, Silver

Say it with Oreo

Cadbury

Mondelēz International

Wavemaker

India

XR Technology – (AR/VR/MR)

Smarties APAC

Finalist

Shah Rukh Khan My Ad

Cadbury

Mondelēz International

Wavemaker

India

Geo Targeting, Experimental / Innovation Technology, Programmatic, XR Technology - (AR/VR/MR), Real Time Marketing, Personalization

Smarties APAC

Gold (6)

Valentine's Day 2022 multi-sensory campaign

Cadbury

Mondelēz International

Wavemaker

India

Customer Experience (CX), Personalization, Integrated Ecommerce Innovation

Smarties APAC

Gold, Silver, Finalist

Valentine's Day 2022 multi-sensory campaign

Cadbury

Mondelēz International

Wavemaker

India

Integrated Ecommerce Innovation, Audio / Voice / Sonic Branding, Experimental / Innovation Technology, Instant Impact

Smarties India

Gold, Bronze (2), Finalist

My First Rakhi

Cadbury

Mondelēz International

Wavemaker

India

XR Technology – (AR/VR/MR)

Smarties India

Gold

Shah Rukh Khan My Ad

Cadbury

Mondelēz International

Wavemaker

India

Cross Platform - Digital Only, Experimental / Innovation Technology, Programmatic, Real Time Marketing, Personalization

Smarties India

Gold (5)

Growing one scan at a time

Cadbury PlayPad

Mondelēz International

Wavemaker

India

Gaming, Gamification & E-Sports

Smarties India

Silver

Perk Disclaimers

Cadbury

Mondelēz International

Wavemaker

India

Short or Long Form Video, Social Media Marketing, Programmatic

Smarties India

Gold, Silver (2)

Nothing Coin - World's first currency mined by DOING NOTHING!

Cadbury

Mondelēz International

Wavemaker

India

Cross Platform - All Media, Data Insights, Customer Experience (CX)

Smarties India

Silver (2), Finalist

#GoodLuckGirls

Cadbury

Mondelēz International

Wavemaker

India

Diversity  &  Inclusion

Smarties India

Bronze

Valentine's Day Alibi

Cadbury

Mondelēz International

Wavemaker

India

Customer Experience (CX), Cross Platform - All Media

Smarties India

Silver, Finalist