MMA Smarties Business Impact Index - Rankings Detail | MMA Global

Top Advertisers - Global 2021

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Bayer Group


Overall Rank:8
Points:225.2
Awards Won:25
Finalist(s) Achieved:15

Best in Show(s) Won:0
Gold(s) Won:8
Silver(s) Won:13
Bronze(s) Won:4
Location:Germany
Region:Global

Campaigns and Awards 2021

Campaign NameBrandAdvertiserAgencyLocationCategoryAwards ProgramAwards Won

Turn Your Guilty Pleasure Into Healthy Pleasure

Redoxon

Bayer Group

Carnival

Vietnam

Brand Experience

Smarties X

Finalist

Turn Your Guilty Pleasure Into Healthy Pleasure

Redoxon

Bayer Group

MediaCom

Vietnam

Brand Experience

Smarties X

Finalist

Claymation Superheroes

Antibio Pro

Bayer Group

Carnival

Vietnam

Video Advertising

Smarties APAC

Gold

Claymation Superheroes

Antibio Pro

Bayer Group

MediaCom

Vietnam

Video Advertising

Smarties APAC

Gold

Turn Your Guilty Pleasure Into Healthy Pleasure

Redoxon

Bayer Group

Carnival

Vietnam

Brand Awareness / Experience, Product / Service Launch

Smarties APAC

Gold, Bronze

Turn Your Guilty Pleasure Into Healthy Pleasure

Redoxon

Bayer Group

MediaCom

Vietnam

Brand Awareness / Experience, Product / Service Launch

Smarties APAC

Gold, Bronze

Brand Purpose in Action

Canesten

Bayer Group

Thompson Brand Partners

UK

Brand Experience

Smarties EMEA

Finalist

Brand Purpose in Action

Canesten

Bayer Group

Brook

UK

Brand Experience

Smarties EMEA

Finalist

Brand Purpose in Action

Canesten

Bayer Group

Mind+Matter

UK

Brand Experience

Smarties EMEA

Finalist

Brand Purpose in Action

Canesten

Bayer Group

MediaCom

UK

Brand Experience

Smarties EMEA

Finalist

Canescool-it Influencer Campaign

Canesten

Bayer Group

MediaCom

UK

User Generated / Influencer Marketing

Smarties EMEA

Gold

Canescool-it Influencer Campaign

Canesten

Bayer Group

Mind+Matter

UK

User Generated / Influencer Marketing

Smarties EMEA

Gold

e-Bazaar

Bayer Consumer Health

Bayer Group

Store Send

Indonesia

Mobile App (includes mCommerce Solutions)

Smarties Indonesia

Finalist

e-Bazaar

Bayer Consumer Health

Bayer Group

Shopee

Indonesia

Mobile App (includes mCommerce Solutions)

Smarties Indonesia

Finalist

Be New Normal Ready: #CesBeforeCus

Redoxon

Bayer Group

MediaCom

Indonesia

Cross Mobile Integration

Smarties Indonesia

Silver

Turn your Guilty Pleasure into Healthy Pleasure

Redoxon

Bayer Group

MediaCom

Vietnam

Cross Mobile Integration, Brand Awareness / Experience, Innovation

Smarties Vietnam

Silver, Finalist (2)

Turn your Guilty Pleasure into Healthy Pleasure

Redoxon

Bayer Group

Cookie

Vietnam

Cross Mobile Integration, Brand Awareness / Experience, Innovation

Smarties Vietnam

Silver, Finalist (2)

Turn your Guilty Pleasure into Healthy Pleasure

Redoxon

Bayer Group

Carnival

Vietnam

Cross Mobile Integration, Brand Awareness / Experience, Innovation

Smarties Vietnam

Silver, Finalist (2)

Claymation Superheroes

Antibio Pro

Bayer Group

Carnival

Vietnam

Video Advertising, Most Engaging Mobile Creative

Smarties Vietnam

Silver, Bronze

Claymation Superheroes

Antibio Pro

Bayer Group

MediaCom

Vietnam

Video Advertising, Most Engaging Mobile Creative

Smarties Vietnam

Silver, Bronze

E-gaming Activation

Supradyn

Bayer Group

MediaCom

Turkey

Gaming / Gamification & E-Sports

Smarties Turkey

Finalist

Hands Hands

Bepanthol

Bayer Group

Contentine

Turkey

Cross Channel Integration, Social Media Marketing, User Generated / Influencer Marketing, Video Advertising

Smarties Turkey

Gold, Silver (3)

Hands Hands

Bepanthol

Bayer Group

MediaCom

Turkey

Cross Channel Integration, Social Media Marketing, User Generated / Influencer Marketing, Video Advertising

Smarties Turkey

Gold, Silver (3)

912 No Trap Baby Plan

Bayer Philharmonic

Bayer Group

Ylab

China

Social Impact / Not For Profit

Smarties China

Silver