Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers, brands and solution providers driving significant business impact.
| Rank | Brand | Industry | Region | Points |
|---|---|---|---|---|
| 1 | Vodafone | Telecoms & Utilities | Europe | 309.2 |
| 2 | DIMES | Soft Drinks | Europe | 299.2 |
| 3 | AXE | Toiletries & Cosmetics | Europe | 256.6 |
| 4 | Disney+ | Media & Publishing | Europe | 252.4 |
| 5 | OMO | Household & Domestic | Europe | 239.4 |
| 6 | L'Oréal | Toiletries & Cosmetics | Europe | 214.0 |
| 7 | Magnum | Food | Europe | 197.4 |
| 8 | Yapı Kredi | Financial Services | Europe | 181.9 |
| 9 | Doritos | Food | Europe | 164.7 |
| 10 | Cif | Household & Domestic | Europe | 160.5 |
| 11 | Le Petit Marseillais | Toiletries & Cosmetics | Europe | 138.9 |
| 12 | Koton | Clothing & Accessories | Europe | 128.1 |
| 13 | Dove | Toiletries & Cosmetics | Europe | 127.4 |
| 14 | Narcotiques Anonymes | Non-profit, public sector & education | Europe | 125.2 |
| 15 | Fanta | Soft Drinks | Europe | 124.0 |
| 16 | Algida | Food | Europe | 117.0 |
| 17 | Aksigorta | Financial Services | Europe | 111.2 |
| 18 | Durex | Pharma & Healthcare | Europe | 109.1 |
| 19 | Algida / KFC | Food | Europe | 107.0 |
| 19 | Supradyn | Healthcare | Europe | 107.0 |
| 19 | Vestel | Household & Domestic | Europe | 107.0 |
| 22 | İşbank | Financial Services | Europe | 94.0 |
| 23 | Ultima | Household & Domestic | Europe | 92.6 |
| 24 | McDonald's | Retail | Europe | 85.4 |
| 25 | Knorr | Food | Europe | 81.3 |
| 26 | KazandıRio | Media & Publishing | Europe | 68.5 |
| 27 | Akbank | Financial Services | Europe | 68.4 |
| 28 | TEKNOSA | Technology & Electronics | Europe | 66.2 |
| 29 | Eti Canga | Food | Europe | 64.2 |
| 30 | Allianz | Financial Services | Europe | 59.1 |
| 31 | Opet | Automotive | Europe | 55.6 |
| 32 | sahibinden.com | Retail | Europe | 53.5 |
| 32 | Trendyol | Retail | Europe | 53.5 |
| 34 | DOT | Technology & Electronics | Europe | 50.0 |
| 34 | La Societé Protectrice des Animaux | Non-profit, public sector & education | Europe | 50.0 |
| 36 | Eti Popkek | Food | Europe | 42.8 |
| 36 | Nescafé | Soft Drinks | Europe | 42.8 |
| 36 | Nestlé | Food | Europe | 42.8 |
| 36 | Unilever | Toiletries & Cosmetics | Europe | 42.8 |
| 40 | Santa Monica Travel and Tourism | Non-profit, public sector & education | Europe | 42.6 |
| 41 | MetaByte Business | Technology & Electronics | Europe | 38.4 |
| 42 | Domino's Pizza | Retail | Europe | 38.3 |
| 43 | Evyap | Toiletries & Cosmetics | Europe | 36.3 |
| 44 | Selpak | Household & Domestic | Europe | 34.2 |
| 45 | Boyner | Retail | Europe | 34.1 |
| 45 | CANAL+ | Media & Publishing | Europe | 34.1 |
| 47 | Sabancı Holding | Financial Services | Europe | 32.1 |
| 47 | Uni Baby | Toiletries & Cosmetics | Europe | 32.1 |
| 49 | DenizBank | Financial Services | Europe | 32.0 |
| 50 | Volvo | Automotive | Europe | 30.0 |
| 51 | Maximum | Financial Services | Europe | 29.9 |
| 52 | Yumoş | Household & Domestic | Europe | 25.0 |
| 53 | ALL - Accor Live Limitless | Transport & Tourism | Europe | 22.0 |
| 54 | BMW | Automotive | Europe | 21.4 |
| 54 | DoÄŸadan | Soft Drinks | Europe | 21.4 |
| 54 | FİRST | Food | Europe | 21.4 |
| 54 | Sigortam.net | Financial Services | Europe | 21.4 |
| 58 | Samsung Galaxy | Technology & Electronics | Europe | 19.2 |
| 59 | Allevia | Pharma & Healthcare | Europe | 17.0 |
| 59 | Predict | Business & Industrial | Europe | 17.0 |
| 61 | Damla Su | Soft Drinks | Europe | 15.0 |
| 62 | San Francisco Travel Association | Non-profit, public sector & education | Europe | 13.5 |
| 63 | İstanbul Grand Airport | Transport & Tourism | Europe | 12.8 |
| 64 | İGA | Transport & Tourism | Europe | 10.7 |
| 64 | Banvit | Food | Europe | 10.7 |
| 64 | Bilyoner | Leisure & Entertainment | Europe | 10.7 |
| 64 | Bundle News | Media & Publishing | Europe | 10.7 |
| 64 | Daha Daha | Media & Publishing | Europe | 10.7 |
| 64 | Eti Puf | Food | Europe | 10.7 |
| 64 | Garanti BBVA | Financial Services | Europe | 10.7 |
| 64 | Iyzico | Financial Services | Europe | 10.7 |
| 64 | LCW Dream | Retail | Europe | 10.7 |
| 64 | Paycell | Financial Services | Europe | 10.7 |
| 64 | Selin | Toiletries & Cosmetics | Europe | 10.7 |
| 64 | TeremyaÄŸ | Food | Europe | 10.7 |
| 76 | Hyundai | Automotive | Europe | 9.3 |
| 77 | Arzum | Technology & Electronics | Europe | 8.5 |
| 77 | fizy | Media & Publishing | Europe | 8.5 |
| 77 | NEOHUB | Financial Services | Europe | 8.5 |
| 80 | Arçelik | Technology & Electronics | Europe | 4.3 |
| 80 | Bloomberg Media | Media & Publishing | Europe | 4.3 |
| 80 | DeFacto | Retail | Europe | 4.3 |
| 80 | Gilette | Toiletries & Cosmetics | Europe | 4.3 |
| 80 | Ruffles | Food | Europe | 4.3 |