MMA Smarties Business Impact Index - MMA Smarties Business Impact Index - Rankings | Mobile Marketing Association

Top Brands - Europe 2018

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Rank Brand Industry Region Points
1 Akbank Leisure & Entertainment Europe 175.4
2 Vodafone Telecoms & Utilties Europe 165.4
3 Turkcell Telecoms & Utilties Europe 156.9
4 Doritos Food Europe 69.9
4 Renault Megane Sedan Automotive Europe 69.9
6 BMW Automotive Europe 68.4
7 Netmarble Leisure & Entertainment Europe 61.4
8 Mercedes-Benz Automotive Europe 60.4
9 Banco Bilbao Vizcaya Argentaria Financial Services Europe 60.2
10 Twitter Media & Publishing Europe 60.0
11 Garanti Bank Financial Services Europe 58.2
12 McDonald's Retail Europe 55.1
13 Chivas Regal Alcoholic Drinks Europe 53.2
14 Dimes Soft Drinks Europe 52.9
15 Target Media Media & Publishing Europe 50.4
16 Polo Food Europe 49.6
17 Sky Deutschland Fernsehen Media & Publishing Europe 42.6
18 Nescafé Soft Drinks Europe 41.1
18 OMO Household & Domestic Europe 41.1
20 Ford Automotive Europe 40.4
20 Pepsi Soft Drinks Europe 40.4
22 Kia Automotive Europe 32.6
22 Turkish Airlines Travel, Transport & Tourism Europe 32.6
24 CLEAR Toiletries & Cosmetics Europe 32.3
25 Snickers Food Europe 30.0
26 Hasbro Leisure & Entertainment Europe 28.5
27 Banabak Retail Europe 28.1
27 Turk Telecom Telecoms & Utilties Europe 28.1
29 Rexona Toiletries & Cosmetics Europe 24.3
30 The Sun Media & Publishing Europe 24.2
31 Barbadillo Alcoholic Drinks Europe 21.6
32 Curry's PC World Retail Europe 21.3
33 Pegasus Airlines Travel, Transport & Tourism Europe 20.8
34 Lipton Ice tea Soft Drinks Europe 20.6
35 Pocoyo House Leisure & Entertainment Europe 20.3
36 İşbank Financial Services Europe 20.0
36 Koton Retail Europe 20.0
36 Samsung Technology & Electronics Europe 20.0
39 Ambar Alcoholic Drinks Europe 16.0
39 ASICS Clothing & Accessories Europe 16.0
41 Sensodyne Toiletries & Cosmetics Europe 12.3
42 Coca-Cola Soft Drinks Europe 8.8
43 Orange Finanse Financial Services Europe 8.5
43 Universal Pictures Media & Publishing Europe 8.5
43 Volvo Automotive Europe 8.5
46 Dyson Technology & Electronics Europe 8.0
46 HOPI Retail Europe 8.0
46 TAI Centro Universitario de artes Non-profit, public sector & education Europe 8.0
49 Beefeater Alcoholic Drinks Europe 5.0
49 Gordon's Gin Alcoholic Drinks Europe 5.0
51 Deutsche Telekom Telecoms & Utilties Europe 4.3
52 20th Century Fox Media & Publishing Europe 4.0
52 Ferdinand Leisure & Entertainment Europe 4.0
52 Groupe Rouge Financial Services Europe 4.0
52 IKEA Retail Europe 4.0
52 Teads Business & Industrial Europe 4.0
57 Europe 0.0