MMA Smarties Business Impact Index - MMA Smarties Business Impact Index - Rankings | Mobile Marketing Association

Top Brands - EMEA 2018

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RankBrandIndustryRegionPoints
1 Akbank Leisure & Entertainment EMEA 175.4
2 Vodafone Telecoms & Utilties EMEA 165.4
3 Turkcell Telecoms & Utilties EMEA 156.9
4 Shield Toiletries & Cosmetics EMEA 102.5
5 KFC Retail EMEA 93.0
6 Doritos Food EMEA 69.9
6 Renault Megane Sedan Automotive EMEA 69.9
8 BMW Automotive EMEA 68.4
9 Knorr Food EMEA 66.7
10 Netmarble Leisure & Entertainment EMEA 61.4
11 Mercedes-Benz Automotive EMEA 60.4
12 Banco Bilbao Vizcaya Argentaria Financial Services EMEA 60.2
13 Twitter Media & Publishing EMEA 60.0
14 Garanti Bank Financial Services EMEA 58.2
15 McDonald's Retail EMEA 55.1
16 Chivas Regal Alcoholic Drinks EMEA 53.2
17 Dimes Soft Drinks EMEA 52.9
18 ShopRite Retail EMEA 50.9
19 Target Media Media & Publishing EMEA 50.4
20 Polo Food EMEA 49.6
21 Jif Household & Domestic EMEA 48.9
22 Sky Deutschland Fernsehen Media & Publishing EMEA 42.6
23 Nescafé Soft Drinks EMEA 41.1
23 OMO Household & Domestic EMEA 41.1
25 Ford Automotive EMEA 40.4
25 Huawei Technology & Electronics EMEA 40.4
25 McDonald's Retail EMEA 40.4
25 Nescafé Soft Drinks EMEA 40.4
25 Pepsi Soft Drinks EMEA 40.4
30 Lucozade Soft Drinks EMEA 40.1
30 Miller Alcoholic Drinks EMEA 40.1
30 Unilever Toiletries & Cosmetics EMEA 40.1
33 Pizza Hut Retail EMEA 36.4
34 Kia Automotive EMEA 32.6
34 Turkish Airlines Travel, Transport & Tourism EMEA 32.6
36 CLEAR Toiletries & Cosmetics EMEA 32.3
37 Snickers Food EMEA 30.0
38 OMO Household & Domestic EMEA 28.8
39 Hasbro Leisure & Entertainment EMEA 28.5
40 Banabak Retail EMEA 28.1
40 Turk Telecom Telecoms & Utilties EMEA 28.1
42 Rexona Toiletries & Cosmetics EMEA 24.3
43 Closeup Toiletries & Cosmetics EMEA 24.2
43 Egyptian Tourism Authority Travel, Transport & Tourism EMEA 24.2
43 The Sun Media & Publishing EMEA 24.2
46 Surf Household & Domestic EMEA 24.1
47 Barbadillo Alcoholic Drinks EMEA 21.6
48 Curry's PC World Retail EMEA 21.3
49 Pegasus Airlines Travel, Transport & Tourism EMEA 20.8
50 Lipton Ice tea Soft Drinks EMEA 20.6
50 Sunsilk Toiletries & Cosmetics EMEA 20.6
52 Pocoyo House Leisure & Entertainment EMEA 20.3
53 Rexona Toiletries & Cosmetics EMEA 20.2
54 İşbank Financial Services EMEA 20.0
54 Koton Retail EMEA 20.0
54 Samsung Technology & Electronics EMEA 20.0
57 Axe Toiletries & Cosmetics EMEA 16.6
57 Bahrain International Circuit Leisure & Entertainment EMEA 16.6
59 Ambar Alcoholic Drinks EMEA 16.0
59 ASICS Clothing & Accessories EMEA 16.0
59 Dishcem Pharma & Healthcare EMEA 16.0
59 Volkswagen Automotive EMEA 16.0
63 Sensodyne Toiletries & Cosmetics EMEA 12.3
64 Domestos Household & Domestic EMEA 12.0
65 Coca-Cola Soft Drinks EMEA 8.8
66 Orange Finanse Financial Services EMEA 8.5
66 Universal Pictures Media & Publishing EMEA 8.5
66 Volvo Automotive EMEA 8.5
69 Gillette Toiletries & Cosmetics EMEA 8.1
69 Oreo Food EMEA 8.1
69 RAKBANK Financial Services EMEA 8.1
72 ABSA Prosper Financial Services EMEA 8.0
72 Debonairs Retail EMEA 8.0
72 Dyson Technology & Electronics EMEA 8.0
72 HOPI Retail EMEA 8.0
72 TAI Centro Universitario de artes Non-profit, public sector & education EMEA 8.0
72 Tru-Cape Fruit Marketing Food EMEA 8.0
78 Beefeater Alcoholic Drinks EMEA 5.0
78 Gordon's Gin Alcoholic Drinks EMEA 5.0
80 Burger King Retail EMEA 4.3
80 Deutsche Telekom Telecoms & Utilties EMEA 4.3
82 20th Century Fox Media & Publishing EMEA 4.0
82 Capfin Financial Services EMEA 4.0
82 Ferdinand Leisure & Entertainment EMEA 4.0
82 Groupe Rouge Financial Services EMEA 4.0
82 Heineken Alcoholic Drinks EMEA 4.0
82 IKEA Retail EMEA 4.0
82 Teads Business & Industrial EMEA 4.0