Overall Rank: | |
Points: | |
Awards Won: | 314 |
Finalist(s) Achieved: | 170 |
Best in Show(s) Won: | 1 |
Gold(s) Won: | 97 |
Silver(s) Won: | 110 |
Bronze(s) Won: | 106 |
Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
---|---|---|---|---|---|---|---|
Unmissable QR Code | Vodafone | Vodafone | VMLY&R | Turkey | Instant Impact, Cross Platform - All Media | Smarties EMEA | Silver, Finalist |
Her Şey Yanimda | Vodafone | Vodafone | VMLY&R | Turkey | O2O / New Retail / Innovative Sales Channels, Cross Platform - All Media | Smarties EMEA | Silver, Bronze |
Score Band | Gilette | Procter & Gamble | EssenceMediacom | Turkey | Customer Experience (CX) | Smarties EMEA | Finalist |
Goodbye To Diapers, Hello To The Toilet! | Selpak | Eczacıbaşı Tüketim Ãœrünleri | Ingage | Turkey | Short or Long Form Video | Smarties Turkey | Finalist |
We Are the Land of Volleyball | Vestel | Vestel | EssenceMediacom | Turkey | Social Impact Marketing, Cross Platform - All Media, Brand Purpose/Activism | Smarties Turkey | Gold, Silver (2) |
Republic Day Volunteering Campaign | Sabancı Holding | Sabancı Holding | EssenceMediacom | Turkey | Brand Purpose/Activism, Social Impact Marketing | Smarties Turkey | Bronze, Finalist |
Safe Screen | Vodafone | Vodafone | VMLY&R | Turkey | Customer Life-Cycle Marketing | Smarties Turkey | Bronze |
Simple | Vodafone | Vodafone | VMLY&R | Turkey | Lead Generation | Smarties Turkey | Bronze |
Memory Test | Supradyn | Bayer Group | EssenceMediacom | Turkey | Social Impact Marketing, Diversity & Inclusion | Smarties Turkey | Gold, Bronze |
Unmissable QR Code | Vodafone | Vodafone | VMLY&R | Turkey | Instant Impact | Smarties Turkey | Bronze |
#AQUADulu | AQUA | Danone | Wavemaker | Indonesia | Instant Impact | Smarties APAC | Finalist |
XOA XOA Village | Bepanthen | Bayer Group | EssenceMediacom | Vietnam | Brand Experience | Smarties APAC | Finalist |
#GoodLuckGirls | Cadbury | Mondelēz International | Ogilvy | India | Diversity & Inclusion | Smarties APAC | Bronze |
Cookieclipse | Cadbury | Mondelēz International | Ogilvy | India | Cross Platform - Digital Only | Smarties APAC | Bronze |
For a Complete Love | ELEVIT | Bayer Group | EssenceMediacom | Vietnam | Cross Platform - All Media | Smarties APAC | Finalist |
My First Rakhi | Cadbury | Mondelēz International | Ogilvy | India | XR Technology – (AR/VR/MR) | Smarties APAC | Bronze |
Nothing Coin - World's first currency mined by DOING NOTHING! | Cadbury | Mondelēz International | Ogilvy | India | Data Insights | Smarties APAC | Finalist |
Perk Disclaimers | Cadbury | Mondelēz International | Ogilvy | India | Short or Long Form Video, Programmatic | Smarties APAC | Gold, Silver |
Shah Rukh Khan My Ad | Cadbury | Mondelēz International | Ogilvy | India | Geo Targeting, Experimental / Innovation Technology, Programmatic, XR Technology - (AR/VR/MR), Real Time Marketing, Personalization | Smarties APAC | Gold (6) |
Valentine's Day 2022 multi-sensory campaign | Cadbury | Mondelēz International | Ogilvy | India | Customer Experience (CX), Personalization, Integrated Ecommerce Innovation | Smarties APAC | Gold, Silver, Finalist |
Closeup Earns the Right to Play with Mobile Gamers | Closeup | Unilever | GroupM | Philippines | Gaming, Gamification & E-Sports, Metaverse | Smarties APAC | Finalist (2) |
Valentine's Day 2022 multi-sensory campaign | Cadbury | Mondelēz International | Ogilvy | India | Integrated Ecommerce Innovation, Audio / Voice / Sonic Branding, Experimental / Innovation Technology, Instant Impact | Smarties India | Gold, Bronze (2), Finalist |
Khel TakaTak | MX TakaTak | Mohalla Tech | GroupM | India | Best Use of Indigenous Language in Mobile Advertising | Smarties India | Finalist |
My First Rakhi | Cadbury | Mondelēz International | Ogilvy | India | XR Technology – (AR/VR/MR) | Smarties India | Gold |
Shah Rukh Khan My Ad | Cadbury | Mondelēz International | Ogilvy | India | Cross Platform - Digital Only, Experimental / Innovation Technology, Programmatic, Real Time Marketing, Personalization | Smarties India | Gold (5) |
Growing one scan at a time | Cadbury PlayPad | Mondelēz International | Ogilvy | India | Gaming, Gamification & E-Sports | Smarties India | Silver |
Perk Disclaimers | Cadbury | Mondelēz International | Ogilvy | India | Short or Long Form Video, Social Media Marketing, Programmatic | Smarties India | Gold, Silver (2) |
Nothing Coin - World's first currency mined by DOING NOTHING! | Cadbury | Mondelēz International | Ogilvy | India | Cross Platform - All Media, Data Insights, Customer Experience (CX) | Smarties India | Silver (2), Finalist |
#GoodLuckGirls | Cadbury | Mondelēz International | Ogilvy | India | Diversity & Inclusion | Smarties India | Bronze |
Valentine's Day Alibi | Cadbury | Mondelēz International | Ogilvy | India | Customer Experience (CX), Cross Platform - All Media | Smarties India | Silver, Finalist |
Mother's Talk | Huggies | Kimberly-Clark | Mindshare | India | Brand Experience | Smarties India | Bronze |
The Super Mechanic | Castrol | BP | Ogilvy | India | Product / Service Launch, Short or Long Form Video | Smarties India | Bronze (2) |
#BebasGerah: Liberating Indonesian Hijabi from Stifling Heat | Vaseline | Unilever | Mindshare | Indonesia | Diversity & Inclusion, Product / Service Launch | Smarties Indonesia | Silver, Finalist |
CDR #Unbreakable30 | CDR | Bayer Group | Wunderman Thompson | Indonesia | Cross Platform - All Media | Smarties Indonesia | Bronze |
How Maybelline turns audience into consumers through videos on TikTok | Maybelline | L'Oréal | Wavemaker | Indonesia | Short or Long Form Video | Smarties Indonesia | Finalist |
Agility@Scale – When Bear Brand responded to the changing needs of the Indonesian Consumers in uncertain times | Bear Brand | Nestlé | Ogilvy | Indonesia | Cross Platform - All Media | Smarties Indonesia | Finalist |
Recharged Hair, Recharged Me! | Pantene | Procter & Gamble | EssenceMediacom | Indonesia | Social Media Marketing, Creator / Influencer Marketing, Short or Long Form Video, Diversity & Inclusion | Smarties Indonesia | Gold, Bronze (2), Finalist |
Rambutku, Mahkotaku | Dove | Unilever | Mindshare | Indonesia | Short or Long Form Video | Smarties Indonesia | Bronze |
Google Shopping Hack: Maximizing Search Capabilities in Driving Excellent Consumer Purchase Journey | Wyeth Nutrition | Nestlé | Ogilvy | Indonesia | Search | Smarties Indonesia | Finalist |
Gerak Campaign Packs a Strong Punch with Gamification | Rexona | Unilever | PT Wira Pamungkas Pariwara | Indonesia | Experimental / Innovation Technology | Smarties Indonesia | Finalist |
#AQUADulu | AQUA | Danone | Wavemaker | Indonesia | Brand Purpose/Activism | Smarties Indonesia | Finalist |
The 1st Ever eCommerce Attack of BTS Army, Making Downy the Most Adorable Fabcon in Town | Downy | Procter & Gamble | EssenceMediacom | Vietnam | Customer Experience (CX), Integrated Ecommerce Innovation | Smarties Vietnam | Finalist (2) |
1 Brand, 100 Names, 1 Solution | Head & Shoulders | Procter & Gamble | EssenceMediacom | Vietnam | Social Media Marketing, Short or Long Form Video | Smarties Vietnam | Silver (2) |
For a Complete Love | ELEVIT | Bayer Group | EssenceMediacom | Vietnam | Personalization | Smarties Vietnam | Finalist |
Dirt for Good (China) | OMO | Unilever | UNITE | China | Brand Awareness/Experience Improvement/Product or Service Launch, Sustainable marketing | Smarties China | Silver, Bronze |
"Fearless 1980†Digital Collectibles | Clear | Unilever | GroupM | China | Entertainment Marketing Creative(Entertainment / Sports / Stars etc.), Live E-commerce | Smarties China | Silver, Bronze |
Colgate // Meridol // MENA // Digital Turbine | Meridol | Colgate-Palmolive Company | Wavemaker | Turkey | User Experience (UX) & Design | Smarties MENA | Finalist |
How Maybelline turns audience into consumers through videos on TikTok | Maybelline | L'Oréal | Wavemaker | Indonesia | Short or Long Form Video | Smarties X | Bronze |
Street Configurator | Volvo | Geely | FamousGrey | Belgium | O2O / New Retail / Innovative Sales Channels | Smarties X | Gold |
5G 23 Nisan Konseri | Vodafone | Vodafone | VMLY&R | Turkey | Spatial Technology | Smarties X | Finalist |
Yumoş Sıkılıyor | Yumoş | Unilever | Wunderman Thompson | Turkey | Product / Service Launch, Creator / Influencer Marketing | Smarties X | Silver, Finalist |
An Iconic Launch | Fiat | Stellantis | Blinks Essence | Brazil | Integração de Plataformas & DOOH (Cross Platform – all medias or digital Only & DOOH) , Lançamento de Produto / Serviço (Product / Service Launch) | Smarties Brazil | Finalist (2) |
The Electrified Icon | Fiat | Stellantis | Blinks Essence | Brazil | Inovação (Experimental / Innovation Technology) , Lançamento de Produto / Serviço (Product / Service Launch) | Smarties Brazil | Finalist (2) |
Drum Challenge | Fiat | Stellantis | Blinks Essence | Brazil | Marketing de MÃdia Social / Criadores & Influencers (Social Media Marketing / Creator / Influence Marketing) | Smarties Brazil | Finalist |
Chief Freedom Officer | Jeep | Stellantis | Blinks Essence | Brazil | Experiência de Marca (Brand /Experience) , Marketing de MÃdia Social / Criadores & Influencers (Social Media Marketing / Creator / Influence Marketing) | Smarties Brazil | Finalist (2) |
ENMASCARADO | Movistar | Telefónica | Dhélet VMLY&R | Argentina | Impacto Social / Sin Fines de Lucros / Activismo de Marca / Diversidad e Inclusión / ESG / (Social Impact / Not For Profit / Brand Purpose + Activism / D&I / ESG) | Smarties Hispanic LATAM | Finalist |
LSC Yogur - Provitalis | La SerenÃsima | Danone | Dhélet VMLY&R | Argentina | Lanzamiento de Producto / Servicio (Product / Service Launch) | Smarties Hispanic LATAM | Finalist |
Goes Like Pineapple | Levité | Danone | Dhélet VMLY&R | Argentina | Lanzamiento de Producto / Servicio (Product / Service Launch) | Smarties Hispanic LATAM | Finalist |
Castrol Strengthens Brand Recall with Blended In-game Advertising | Castrol | BP | Xaxis | Philippines | Gaming, Gamification & E-Sports | Smarties APAC | Finalist |
Recharged Hair, Recharged Me! | Pantene | Procter & Gamble | EssenceMediacom | Indonesia | Cross Platform - All Media | Smarties Indonesia | Gold |
Tet 2022 Campaign | Bia Saigon | ThaiBev | Ogilvy | Vietnam | Cross Platform - All Media, Geo Targeting, Programmatic, Brand Experience | Smarties Vietnam | Silver (2), Bronze, Finalist |
Tet 2022 Campaign | Bia Saigon | ThaiBev | EssenceMediacom | Vietnam | Product / Service Launch, Geo Targeting | Smarties X | Gold, Silver |
GOATs Smart NFT Campaign (Proof of Concept) | MultiChoice | MultiChoice | Yonder Media | South Africa | Blockchain & NFT (Non Fungible Token), XR Technology – (AR/VR/MR) | Smarties South Africa | Bronze, Finalist |
Micro Soccer: Unlocking The Power of Connected Brands | KFC | Yum! Brands | Yonder Media | South Africa | XR Technology – (AR/VR/MR), New Tech / channel, Brand Experience | Smarties South Africa | Gold, Silver, Bronze |
Time for Tinkies Challenge | Tinkies | Tiger Brands | Wavemaker | South Africa | Gaming, Gamification & E-Sports | Smarties South Africa | Silver |
I Exist | Vodafone | Vodafone | VMLY&R | Turkey | Diversity & Inclusion | Smarties EMEA | Silver |
Darkened Stories | Vodafone | Vodafone | VMLY&R | Turkey | Social Media Marketing, Social Impact Marketing | Smarties EMEA | Gold, Silver |
5G 23 Nisan Konseri | Vodafone | Vodafone | VMLY&R | Turkey | Spatial Technology, XR Technology - (AR/VR/MR), Partnerships Marketing | Smarties EMEA | Gold, Bronze, Finalist |
Grundig DCO | Arçelik | Koç Holding | Ingage | Turkey | Personalization | Smarties EMEA | Finalist |
Fanta Fest | Fanta | The Coca-Cola Company | EssenceMediacom | Turkey | Cross Platform - All Media, Brand Experience | Smarties EMEA | Gold, Finalist |
#bidamlasuchallenge | Damla Su | The Coca-Cola Company | EssenceMediacom | Turkey | Social Media Marketing | Smarties EMEA | Finalist |
What The Fanta | Fanta | The Coca-Cola Company | EssenceMediacom | Turkey | Product / Service Launch | Smarties EMEA | Finalist |
AXE Spreads Love and Pride | AXE | Unilever | Mindshare | UK | Diversity & Inclusion, Brand Experience, XR Technology - (AR/VR/MR), Social Media Marketing | Smarties EMEA | Gold, Bronze, Finalist (2) |
Antibacterial Launch Communication Online to Offline Approach | Selpak | Eczacıbaşı Tüketim Ãœrünleri | Ingage | Turkey | Geo Targeting, Cross Platform - All Media | Smarties EMEA | Bronze, Finalist |
Yandex Navi to Pay For Fuel Without Leaving Your Car | Opet | Koç Holding | Ingage | Turkey | Partnerships Marketing | Smarties EMEA | Bronze |
Ultramarket Dynamic Creative Optimization | Opet | Koç Holding | Ingage | Turkey | Data Insights | Smarties EMEA | Finalist |
Digital Security Platform | Aksigorta | Aksigorta | EssenceMediacom | Turkey | XR Technology – (AR/VR/MR) | Smarties EMEA | Gold |
Boyner Now | Boyner | Boyner | VMLY&R | Turkey | Customer Experience (CX), Customer Life-Cycle Marketing | Smarties EMEA | Gold, Bronze |
Her Şey Yanimda | Vodafone | Vodafone | VMLY&R | Turkey | Product / Service Launch, O2O / New Retail/ Innovative Sales Channels, Cross Platform - All Media | Smarties Turkey | Silver, Finalist (2) |
Feel Good in One Breath Relaunch Communication | Selin | Eczacıbaşı Tüketim Ãœrünleri | Ingage | Turkey | Cross Platform - All Media | Smarties Turkey | Finalist |
Content Pro | L'Oréal | L'Oréal | 4129Grey | Turkey | Social / Influencer Commerce, Integrated Ecommerce Innovation | Smarties Turkey | Gold, Silver |
Loyalty Program | Daha Daha | The Coca-Cola Company | EssenceMediacom | Turkey | Partnerships Marketing | Smarties Turkey | Finalist |
#bidamlasuchallenge | Damla Su | The Coca-Cola Company | EssenceMediacom | Turkey | Social Media Marketing | Smarties Turkey | Finalist |
Darkened Stories | Vodafone | Vodafone | VMLY&R | Turkey | Social Media Marketing, Brand Purpose/Activism, Social Impact Marketing | Smarties Turkey | Bronze (2), Finalist |
Digital Security Platform | Aksigorta | Aksigorta | EssenceMediacom | Turkey | Brand Purpose/Activism, XR Technology - (AR/VR/MR) | Smarties Turkey | Gold, Bronze |
Fanta Fest | Fanta | The Coca-Cola Company | EssenceMediacom | Turkey | Brand Experience, Cross Platform - All Media | Smarties Turkey | Finalist (2) |
Stadium For Us | FİRST | Mondelēz International | Wavemaker | Turkey | Cross Platform - All Media | Smarties Turkey | Bronze |
Yandex Navi to Pay For Fuel Without Leaving Your Car | Opet | Koç Holding | Ingage | Turkey | Partnerships Marketing, Gaming, Gamification & E-Sports | Smarties Turkey | Bronze (2) |
Republic Day Volunteering Campaign | Sabancı Holding | Sabancı Holding | 4129Grey | Turkey | Brand Purpose/Activism, Social Impact Marketing | Smarties Turkey | Bronze, Finalist |
Antibacterial Launch Communication Online to Offline Approach | Selpak | Eczacıbaşı Tüketim Ãœrünleri | Ingage | Turkey | Geo Targeting | Smarties Turkey | Finalist |
Energy Academy | Supradyn | Bayer Group | EssenceMediacom | Turkey | Gaming, Gamification & E-Sports | Smarties Turkey | Bronze |
Reinstall Exclusion | Paycell | Turkcell | Mindshare | Turkey | Lead Generation | Smarties Turkey | Finalist |
Turkey's first and only operator to use 100% renewable energy | Vodafone | Vodafone | VMLY&R | Turkey | Sustainability (Brand & Product & Initiative) | Smarties Turkey | Bronze |
Dynamic Creative Optimisation | Uni Baby | Eczacıbaşı | Ingage | Turkey | Data Insights, Personalization | Smarties Turkey | Bronze, Finalist |
I Exist | Vodafone | Vodafone | VMLY&R | Turkey | Diversity & Inclusion | Smarties Turkey | Silver |
5G 23 Nisan Konseri | Vodafone | Vodafone | VMLY&R | Turkey | Spatial Technology, XR Technology - (AR/VR/MR) | Smarties Turkey | Gold (2) |
FreeZone Unlimited TikTok | Vodafone | Vodafone | VMLY&R | Turkey | Social Media Marketing | Smarties Turkey | Finalist |
Red - Netflix Campaign | Vodafone | Vodafone | VMLY&R | Turkey | Partnerships Marketing | Smarties Turkey | Bronze |
What The Fanta | Fanta | The Coca-Cola Company | EssenceMediacom | Turkey | Product / Service Launch, Instant Impact | Smarties Turkey | Silver, Bronze |
#CornettoCONEfessions | Cornetto | Unilever | Mindshare | Philippines | Creator / Influencer Marketing | Smarties APAC | Finalist |
20 years of Drive | Ford | The Ford Motor Company | Mindshare | Vietnam | Data Insights | Smarties APAC | Finalist |
Aanandam Aarambam - Happiness starts with a Cup of Bru | BRU | Unilever | Mindshare | India | Short or Long Form Video | Smarties APAC | Bronze |
Turning Plastic Pollution into Fashion | Aquafina | PepsiCo | Mindshare | Vietnam | Social Impact Marketing, Lead Generation, Customer Experience (CX) | Smarties APAC | Silver, Bronze, Finalist |
Choco’s Play for Gamification Skyrockets Brand Awareness and Market Share | Bear Brand | Nestlé | OPENMIND | Philippines | Programmatic | Smarties APAC | Finalist |
Break teens' boredom with the comeback of an iconic candy | Dynamite | Universal Robina Corporation | Ogilvy | Vietnam | Cross Platform - Digital Only | Smarties APAC | Finalist |
Empowering Young Filipino Changemakers to Get Dirty for Good | Breeze | Unilever | Mindshare | Philippines | Brand Purpose/Activism | Smarties APAC | Silver |
#GoodLuckGirls | Cadbury | Mondelēz International | Wavemaker | India | Diversity & Inclusion | Smarties APAC | Bronze |
Castrol Strengthens Brand Recall with Blended In-game Advertising | Castrol | BP | Mindshare | Philippines | Gaming, Gamification & E-Sports | Smarties APAC | Finalist |
Putting Commerce in Social Commerce | Comfort | Unilever | Mindshare | China | Product / Service Launch, Social Media Marketing | Smarties APAC | Finalist (2) |
Cookieclipse | Cadbury | Mondelēz International | Wavemaker | India | Cross Platform - Digital Only | Smarties APAC | Bronze |
Demystifying Stock Trading through Cricket | Upstox | Upstox | Mindshare | India | Cross Platform - All Media, Real Time Marketing | Smarties APAC | Silver, Bronze |
Game Stamina Ka | Boost | Unilever | Mindshare | India | Gaming, Gamification & E-Sports, Social Impact Marketing, Diversity & Inclusion, Social Media Marketing, Customer Experience (CX) | Smarties APAC | Gold, Silver (3), Bronze |
GAMERCE: HOW STING MADE A PIONEERING ECOMMERCE STRIDE THROUGH GAMING | Sting | PepsiCo | Mindshare | Vietnam | Cross Platform - Digital Only, Customer Life-Cycle Marketing, Integrated Ecommerce Innovation | Smarties APAC | Gold, Silver (2) |
How Mirinda Salted Lemon Soda Boosted Brand Awareness and Engagement with Fun through Gamification | Mirinda | PepsiCo | Mindshare | Thailand | Product / Service Launch, Brand Experience, Short or Long Form Video | Smarties APAC | Bronze, Finalist (2) |
IPL 22 - See you at the Stadium | Star Sports | The Walt Disney Company | Mindshare | India | XR Technology – (AR/VR/MR) | Smarties APAC | Finalist |
Colonel KI's Collector Cards | KFC | Yum! Brands | Mindshare | China | Brand Experience, Customer Life-Cycle Marketing, O2O / New Retail / Innovative Sales Channels | Smarties APAC | Silver (3) |
Find Your Flavour | Lay's | PepsiCo | Mindshare | China | Social / Influencer Commerce, Instant Impact | Smarties APAC | Gold, Silver |
Beat the global lays MAXX score. A deliciously fun game | Lay's | PepsiCo | Mindshare | Thailand | Gaming, Gamification & E-Sports | Smarties APAC | Finalist |
Pride 2022 | Lifebuoy | Unilever | Mindshare | Vietnam | Brand Purpose/Activism, Social Impact Marketing, Diversity & Inclusion | Smarties APAC | Finalist (3) |
Safe Ticket Home | Lifebuoy | Unilever | Mindshare | Vietnam | Lead Generation, Data Insights | Smarties APAC | Gold, Bronze |
Change for the better | LUX | Unilever | T&A Ogilvy | Vietnam | Spatial Technology, Short or Long Form Video | Smarties APAC | Silver, Finalist |
Magnetic motions for non-stop improving | Castrol | BP | Mindshare | Vietnam | Cross Platform - All Media | Smarties APAC | Finalist |
Experience To Go Further | MILO | Nestlé | Ogilvy | Vietnam | User Experience (UX) & Design | Smarties APAC | Finalist |
Kiddi-fy Your Own Tet | Milo | Nestlé | Ogilvy | Vietnam | Experimental / Innovation Technology, Personalization | Smarties APAC | Finalist (2) |
My First Rakhi | Cadbury | Mondelēz International | Wavemaker | India | XR Technology – (AR/VR/MR) | Smarties APAC | Bronze |
Nothing Coin - World's first currency mined by DOING NOTHING! | Cadbury | Mondelēz International | Wavemaker | India | Data Insights | Smarties APAC | Finalist |
Perk Disclaimers | Cadbury | Mondelēz International | Wavemaker | India | Short or Long Form Video, Programmatic | Smarties APAC | Gold, Silver |
Summer Escape: An Immersive Virtual Experience | Pond's | Unilever | Mindshare | Philippines | XR Technology – (AR/VR/MR) | Smarties APAC | Finalist |
Creating Fun and Beautiful Transformations | Pond's | Unilever | Mindshare | Philippines | Metaverse | Smarties APAC | Bronze |
Recruiting the next generation of Coke drinkers at scale | Coca-Cola | The Coca-Cola Company | EssenceMediacom | Indonesia | O2O / New Retail / Innovative Sales Channels | Smarties APAC | Finalist |
Say it with Oreo | Cadbury | Mondelēz International | Wavemaker | India | XR Technology – (AR/VR/MR) | Smarties APAC | Finalist |
Selecta Supreme Drives Purchases with an Online to Offline Shoppable Experience | Selecta | Unilever | Mindshare | Philippines | O2O / New Retail / Innovative Sales Channels | Smarties APAC | Finalist |
Shah Rukh Khan My Ad | Cadbury | Mondelēz International | Wavemaker | India | Geo Targeting, Experimental / Innovation Technology, Programmatic, XR Technology - (AR/VR/MR), Real Time Marketing, Personalization | Smarties APAC | Gold (6) |
Valentine's Day 2022 multi-sensory campaign | Cadbury | Mondelēz International | Wavemaker | India | Customer Experience (CX), Personalization, Integrated Ecommerce Innovation | Smarties APAC | Gold, Silver, Finalist |
Siri-ously in need of a holiday? | Tourism Whitsundays | Government of Australia | Wavemaker | Australia | Lead Generation, Audio / Voice / Sonic Branding | Smarties APAC | Gold (2) |
Where I Don't Live | Sting | PepsiCo | Mindshare | Vietnam | Instant Impact | Smarties APAC | Bronze |
Strengthening brand's unique value using karaoke ad units | Bilibili | Bilibili | Wavemaker | Indonesia | Audio / Voice / Sonic Branding | Smarties APAC | Silver |
Tantir Rong | Sunlight | Unilever | Mindshare | India | Cross Platform - All Media | Smarties APAC | Gold |
Credit Card Rebranding - Add Wonder To Life | VPBank | VPBank | T&A Ogilvy | Vietnam | Social Media Marketing | Smarties APAC | Finalist |
Bonakid Pre-School 3+Leverages InMobi for Commerce to Grow In-store Purchases | Wyeth Nutrition | Nestlé | OPENMIND | Philippines | Data Insights | Smarties APAC | Bronze |
Xiaohongshu, your personal lifestyle guide | Xiaohongshu | Xiaohongshu | Wavemaker | China | Lead Generation, Social Media Marketing, Social / Influencer Commerce | Smarties APAC | Finalist (3) |
Golden App For a Golden Tet | ZaloPay | Zion | Bates CHI & Partners | Vietnam | Brand Purpose/Activism | Smarties APAC | Finalist |
Youniverse Creators | Dell | Dell Technologies | EssenceMediacom | India | Creator / Influencer Marketing | Smarties India | Silver |
ITC Masterchef Launch | ITC Masterchef | ITC Limited | Wavemaker | India | Best Use of Indigenous Language in Mobile Advertising | Smarties India | Finalist |
Valentine's Day 2022 multi-sensory campaign | Cadbury | Mondelēz International | Wavemaker | India | Integrated Ecommerce Innovation, Audio / Voice / Sonic Branding, Experimental / Innovation Technology, Instant Impact | Smarties India | Gold, Bronze (2), Finalist |
Airtel 175 Re-Played | Bharti Airtel | Bharti Airtel | EssenceMediacom | India | Creator / Influencer Marketing | Smarties India | Bronze |
Metaplex: World’s First Multiplex in the Metaverse | Bharti Airtel | Bharti Airtel | EssenceMediacom | India | Metaverse, XR Technology – (AR/VR/MR) | Smarties India | Gold, Bronze |
My First Rakhi | Cadbury | Mondelēz International | Wavemaker | India | XR Technology – (AR/VR/MR) | Smarties India | Gold |
Shah Rukh Khan My Ad | Cadbury | Mondelēz International | Wavemaker | India | Cross Platform - Digital Only, Experimental / Innovation Technology, Programmatic, Real Time Marketing, Personalization | Smarties India | Gold (5) |
Growing one scan at a time | Cadbury PlayPad | Mondelēz International | Wavemaker | India | Gaming, Gamification & E-Sports | Smarties India | Silver |
Perk Disclaimers | Cadbury | Mondelēz International | Wavemaker | India | Short or Long Form Video, Social Media Marketing, Programmatic | Smarties India | Gold, Silver (2) |
Making protein a routine during the lockdown | Horlicks | Unilever | Mindshare | India | Lead Generation | Smarties India | Silver |
Nothing Coin - World's first currency mined by DOING NOTHING! | Cadbury | Mondelēz International | Wavemaker | India | Cross Platform - All Media, Data Insights, Customer Experience (CX) | Smarties India | Silver (2), Finalist |
Bringing families closer through Web 3 | Alpenliebe | Perfetti Van Melle | Wavemaker | India | Metaverse | Smarties India | Bronze |
#GoodLuckGirls | Cadbury | Mondelēz International | Wavemaker | India | Diversity & Inclusion | Smarties India | Bronze |
Valentine's Day Alibi | Cadbury | Mondelēz International | Wavemaker | India | Customer Experience (CX), Cross Platform - All Media | Smarties India | Silver, Finalist |
Upping the Cool Quotient through Gaming and AR | Chupa Chups | Perfetti Van Melle | Wavemaker | India | Gaming, Gamification & E-Sports | Smarties India | Finalist |
Delivering E-commerce results with CPAS | L'Oréal | L'Oréal | Wavemaker | India | O2O / New Retail / Innovative Sales Channels | Smarties India | Silver |
Wakeup Makeup | Maybelline | L'Oréal | Wavemaker | India | XR Technology – (AR/VR/MR) | Smarties India | Finalist |
Bijli Gul Campaign | Luminous | Luminous | Wavemaker | India | Real Time Marketing | Smarties India | Silver |
Social Commerce | L'Oréal | L'Oréal | Wavemaker | India | Social / Influencer Commerce, Social Impact Marketing | Smarties India | Silver, Finalist |
World’s largest professional hairdressing connect with more than 200,000 Hairdressers engaged and educated via O+O | Matrix | L'Oréal | Wavemaker | India | Customer Experience (CX) | Smarties India | Bronze |
Chroma Absolu VR Activation | Kérastase | L'Oréal | Wavemaker | India | Spatial Technology | Smarties India | Silver |
Mother's Talk | Huggies | Kimberly-Clark | Mindshare | India | Brand Experience | Smarties India | Bronze |
Game Stamina Ka | Boost | Unilever | Mindshare | India | Gaming, Gamification & E-Sports, Diversity & Inclusion, Social Media Marketing, Customer Experience (CX) | Smarties India | Gold, Silver, Finalist (2) |
Aanandam Aarambam - Happiness starts with a Cup of Bru | BRU | Unilever | Mindshare | India | Experimental / Innovation Technology | Smarties India | Finalist |
Tantir Rong | Sunlight | Unilever | Mindshare | India | Social Impact Marketing, Diversity & Inclusion | Smarties India | Gold, Silver |
IPL 22 - See you at the Stadium | Star Sports | The Walt Disney Company | Mindshare | India | XR Technology – (AR/VR/MR) | Smarties India | Silver |
IPL - Moment that was never missed | Star Sports | The Walt Disney Company | Mindshare | India | Experimental / Innovation Technology | Smarties India | Silver |
Ghar Ek Mauka Ek | UltraTech Cement | Aditya Birla Group | Mindshare | India | Cross Platform - All Media | Smarties India | Gold |
Sportskeeda - IPL'22_Instant Impact | Disney+ Hotstar | The Walt Disney Company | Mindshare | India | Instant Impact | Smarties India | Finalist |
Demystifying Stock Trading through Cricket | Upstox | Upstox | Mindshare | India | Data Insights | Smarties India | Bronze |
Baat Ghar Ki Phir Se | UltraTech Cement | Aditya Birla Group | Mindshare | India | Best Use of Indigenous Language in Mobile Advertising | Smarties India | Gold |
The Super Mechanic | Castrol | BP | Mindshare | India | Product / Service Launch, Short or Long Form Video | Smarties India | Bronze (2) |
#BebasGerah: Liberating Indonesian Hijabi from Stifling Heat | Vaseline | Unilever | Wunderman Thompson | Indonesia | Diversity & Inclusion, Product / Service Launch | Smarties Indonesia | Silver, Finalist |
CDR #Unbreakable30 | CDR | Bayer Group | EssenceMediacom | Indonesia | Cross Platform - All Media | Smarties Indonesia | Bronze |
#KunyahKunyahSiapJelajah | Redoxon | Bayer Group | EssenceMediacom | Indonesia | Brand Experience | Smarties Indonesia | Finalist |
Back To School AR Filter | Dancow | Nestlé | Wunderman Thompson | Indonesia | Social Media Marketing | Smarties Indonesia | Finalist |
Strengthening brand's value using karaoke ad units | Bilibili | Bilibili | Wavemaker | Indonesia | Audio / Voice / Sonic Branding | Smarties Indonesia | Gold |
How Do You Re-Stage a Brand And Continue To Championing The Number 1 Lipstick in E-Commerce | Maybelline | L'Oréal | Wavemaker | Indonesia | Instant Impact | Smarties Indonesia | Finalist |
Enhancing Maybelline New York New Growth Avenue via Live Shopping and Video Shopping Ads | Maybelline | L'Oréal | Wavemaker | Indonesia | Instant Impact, Creator / Influencer Marketing | Smarties Indonesia | Silver, Finalist |
Saving salon community while driving growth in salon business | L'Oréal | L'Oréal | Wavemaker | Indonesia | Brand Experience, Integrated Ecommerce Innovation, Cross Platform - All Media, O2O / New Retail / Innovative Sales Channels | Smarties Indonesia | Gold, Silver (2), Bronze |
The Freestyle: Unexpected Joy Everywhere | Samsung | Samsung | Mindshare | Indonesia | Product / Service Launch | Smarties Indonesia | Silver |
Undercover Hydration Reminders with Aqua | Danone | Danone | Wavemaker | Indonesia | Social Media Marketing, Creator / Influencer Marketing | Smarties Indonesia | Silver, Finalist |
From Ice-Tea to Ice-Cream! | Cornetto | Unilever | Mindshare | Indonesia | Customer Experience (CX) | Smarties Indonesia | Silver |
Mood for thought! | Cornetto | Unilever | Mindshare | Indonesia | Personalization | Smarties Indonesia | Bronze |
Mobile Gamification Delivers Blockbuster Engagement for Pond’s Men X Spider-Man Campaign | Pond's | Unilever | Mindshare | Indonesia | Customer Experience (CX), Short or Long Form Video | Smarties Indonesia | Gold, Finalist |
Festival Foodpreneur Bersinar: There is always a way for Indonesian women to shine! | Sunlight | Unilever | Mindshare | Indonesia | Social Impact Marketing | Smarties Indonesia | Gold |
Rambutku, Mahkotaku | Dove | Unilever | Ogilvy | Indonesia | Short or Long Form Video | Smarties Indonesia | Bronze |
Planet Pizza Campaign Dishes Out Delicious Food & Market Figures | Royco | Unilever | Mindshare | Indonesia | Cross Platform - All Media | Smarties Indonesia | Finalist |
Gerak Campaign Packs a Strong Punch with Gamification | Rexona | Unilever | Mindshare | Indonesia | Experimental / Innovation Technology | Smarties Indonesia | Finalist |
Paddle Pop Thrills Parents and Kids with the "Choco Magma Land" Treasure Hunt | Paddle Pop | Unilever | Mindshare | Indonesia | Product / Service Launch | Smarties Indonesia | Finalist |
Making Everyday EPIC | Samsung Galaxy | Samsung | Mindshare | Indonesia | Data Insights | Smarties Indonesia | Bronze |
Complete 8 on Lockscreen | Pepsodent | Unilever | Mindshare | Indonesia | Integrated Ecommerce Innovation | Smarties Indonesia | Finalist |
Return of Viennetta | Viennetta | Unilever | Mindshare | Indonesia | O2O / New Retail / Innovative Sales Channels | Smarties Indonesia | Bronze |
Bango and Royco Achieves Full Full-funnel Efficiency with Online-to-Offline Sampling Program | Bango / Royco | Unilever | Mindshare | Indonesia | O2O / New Retail / Innovative Sales Channels | Smarties Indonesia | Finalist |
When good health is just a call away! | Lifebuoy | Unilever | Mindshare | Indonesia | Social Impact Marketing | Smarties Indonesia | Silver |
Recruiting the next generation of Coke drinkers at scale | Coca-Cola | The Coca-Cola Company | EssenceMediacom | Indonesia | O2O / New Retail / Innovative Sales Channels | Smarties Indonesia | Gold |
S26 GOLD - #DariBelajarJadiHebat Institute : Digital Powered Ecosystem for Exceptional Learning | Wyeth Nutrition | Nestlé | Ogilvy | Indonesia | Instant Impact | Smarties Indonesia | Bronze |
S26 Procal - Smart Learning Milestone Tracker : Expert-integration Child’s Milestone Tracker | Wyeth Nutrition | Nestlé | Ogilvy | Indonesia | User Experience (UX) & Design | Smarties Indonesia | Silver |
Blibli’s AI visual search banners let people buy what they see | Bilibili | Bilibili | Wavemaker | Indonesia | Experimental / Innovation Technology | Smarties Indonesia | Silver |
Credit Card Rebranding - Add Wonder To Life | VPBank | VPBank | T&A Ogilvy | Vietnam | Personalization | Smarties Vietnam | Bronze |
Golden App For a Golden Tet | ZaloPay | Zion | Bates CHI & Partners | Vietnam | Social / Influencer Commerce | Smarties Vietnam | Finalist |
Sport is a Great Equaliser | Milo | Nestlé | Ogilvy | Vietnam | Diversity & Inclusion | Smarties Vietnam | Gold |
Dynamic Uplift In A New Normal | Zespri | Zespri | Mindshare | Vietnam | O2O / New Retail / Innovative Sales Channels | Smarties Vietnam | Silver |
Break teens' boredom with the comeback of an iconic candy | Dynamite | Universal Robina Corporation | Ogilvy | Vietnam | Product / Service Launch, Cross Platform - Digital Only | Smarties Vietnam | Finalist (2) |
Magnetic motions for non-stop improving | Castrol | BP | Mindshare | Vietnam | Creator / Influencer Marketing | Smarties Vietnam | Finalist |
A Tet Out of Sight But Still Full of Mind | Grab | Grab | Mindshare | Vietnam | User Experience (UX) & Design | Smarties Vietnam | Silver |
Instant as the Baby's Mood Swing | Grab | Grab | Mindshare | Vietnam | Geo Targeting, Data Insights | Smarties Vietnam | Finalist (2) |
How Huggies broke the myth of 'Go big or go home' | Huggies | Kimberly-Clark | Mindshare | Vietnam | Social / Influencer Commerce | Smarties Vietnam | Finalist |
Grabfood TikTok Foodieland | Grab | Grab | Mindshare | Vietnam | Brand Experience | Smarties Vietnam | Bronze |
20 years of Drive | Ford | The Ford Motor Company | Mindshare | Vietnam | Programmatic | Smarties Vietnam | Silver |
An ultimate ride to the next | Castrol | BP | Mindshare | Vietnam | Gaming, Gamification & E-Sports | Smarties Vietnam | Silver |
From Real Life Interaction to Virtual Engagement for Ultimate Victory | Castrol | BP | Mindshare | Vietnam | Metaverse | Smarties Vietnam | Gold |
Powerful MAGNATEC unites the car enthusiasts under Castrol’s flag | Castrol | BP | Mindshare | Vietnam | Data Insights | Smarties Vietnam | Finalist |
Scratch to Win | Milo | Nestlé | Ogilvy | Vietnam | Instant Impact | Smarties Vietnam | Finalist |
A handshake that shakes boredom off school life | Cream-O / Dynamite | Universal Robina Corporation | Ogilvy | Vietnam | Cross Platform - Digital Only, Short or Long Form Video | Smarties Vietnam | Silver, Finalist |
CASA 2021 | Techcombank | Techcombank | Mindshare | Vietnam | Lead Generation | Smarties Vietnam | Silver |
We Liberty | Piaggio | Immsi | ClickMedia | Vietnam | Creator / Influencer Marketing | Smarties Vietnam | Bronze |
Bringing Saigon Streets Home During Covid-19 Lockdown | Nestlé | Nestlé | Ogilvy | Vietnam | Brand Purpose/Activism | Smarties Vietnam | Finalist |
Green Tet: Disrupting a thousand-year tradition with Sustainability | Nestlé | Nestlé | Ogilvy | Vietnam | Social Impact Marketing | Smarties Vietnam | Silver |
Ride on Vietnam | SHELL | Shell | ClickMedia | Vietnam | Brand Purpose/Activism | Smarties Vietnam | Finalist |
TinyTan Launch | Downy | Procter & Gamble | EssenceMediacom | Vietnam | Instant Impact | Smarties Vietnam | Finalist |
Tet 2022 Campaign | Bia Saigon | ThaiBev | EssenceMediacom | Vietnam | Cross Platform - All Media, Geo Targeting, Programmatic, Brand Experience | Smarties Vietnam | Silver (2), Bronze, Finalist |
5X Gold Launch | Anlene | Fonterra | EssenceMediacom | Vietnam | Programmatic | Smarties Vietnam | Finalist |
Real Time Football Engagement | Bia Saigon | ThaiBev | EssenceMediacom | Vietnam | Experimental / Innovation Technology, Real Time Marketing | Smarties Vietnam | Finalist (2) |
Mood Up, Summer Up | Pampers | Procter & Gamble | EssenceMediacom | Vietnam | Social / Influencer Commerce, Integrated Ecommerce Innovation | Smarties Vietnam | Silver, Bronze |
Perfect Husband - Creating own Mega Sales Day | Procter & Gamble | Procter & Gamble | EssenceMediacom | Vietnam | Diversity & Inclusion, Social / Influencer Commerce | Smarties Vietnam | Finalist (2) |
Powerful without Sugar | KangShiFu | Ting Hsin International Group | Mindshare | China | Brand Awareness/Experience Improvement/Product or Service Launch, Consumer Experience, Social E-commerce | Smarties China | Silver, Bronze (2) |
Dirt for Good (China) | OMO | Unilever | Mindshare | China | Brand Awareness/Experience Improvement/Product or Service Launch, Sustainable marketing | Smarties China | Silver, Bronze |
OZWORLD | adidas | adidas | EssenceMediacom | China | Metaverse Technology landing | Smarties China | Gold |
"Fearless 1980†Digital Collectibles | Clear | Unilever | Mindshare | China | Entertainment Marketing Creative(Entertainment / Sports / Stars etc.), Live E-commerce | Smarties China | Silver, Bronze |
Colonel KI's Collector Cards | KFC | Yum! Brands | Mindshare | China | Customer Relationship Building and Management, Brand Creative Content, Entertainment Marketing Creative(Entertainment / Sports / Stars etc.) | Smarties China | Gold, Bronze (2) |
Find Your Flavour | Lay's | PepsiCo | Mindshare | China | Brand Awareness/Experience Improvement/Product or Service Launch, Social E-commerce, Brand Creative Content | Smarties China | Gold, Silver, Bronze |
The Growth of Colonel KI | KFC | Yum! Brands | Mindshare | China | Mobile Game / E-sports Marketing, Culture / Innovation / Brand Cross Creative (Creative Marketing such as New China Chic / Traditional Culture) | Smarties China | Gold, Silver |
Tokyo Olympics Project | Dell | Dell Technologies | EssenceMediacom | China | Other Artificial Intelligence Technology | Smarties China | Silver |
Wavemaker China FRONT Model Helped Philips Win New Consumers as a Heritage Brand | Philips | Philips | Wavemaker | China | Data/Insight | Smarties China | Bronze |
Rural Revitalization Campaign | Guliduo | Yili Group | Mindshare | China | Sustainable marketing | Smarties China | Gold |
20 Years of Drive – Ranger | Ford | The Ford Motor Company | Mindshare | Vietnam | Data Insights | Smarties X | Finalist |
Aanandam Aarambam - Happiness starts with a Cup of Bru | BRU | Unilever | Mindshare | India | Social Messaging / Chat Apps / Text Messaging | Smarties X | Bronze |
RE-Birth on a Ramp | Aquafina | PepsiCo | Mindshare | Vietnam | Experimental / Innovation Technology, Lead Generation | Smarties X | Silver, Finalist |
Demystifying Stock Trading through Cricket | Upstox | Upstox | Mindshare | India | Cross Platform - All Media | Smarties X | Silver |
Digital Turbine Showcases Ford F-150's Power Through Mobile Advertising | Ford | The Ford Motor Company | Wavemaker | United Arab Emirates | Product / Service Launch | Smarties X | Finalist |
Detox Your Feed | Dove | Unilever | Mindshare | USA | Brand Purpose/Activism, Brand Experience, Social Media Marketing | Smarties X | Gold, Bronze, Finalist |
Stop The Beauty Test 2.0 | Dove | Unilever | Mindshare | India | Brand Experience, Brand Purpose/Activism | Smarties X | Silver (2) |
Game Stamina Ka | Boost | Unilever | Mindshare | India | Cross Platform - Digital Only, Diversity & Inclusion, Gaming, Gamification & E-Sports | Smarties X | Silver (3) |
Ghar Ek Mauka Ek | UltraTech Cement | Aditya Birla Group | Mindshare | India | Cross Platform - All Media, Cross Platform - Digital Only | Smarties X | Bronze (2) |
1 Brand, 100 Names, 1 Solution | Head & Shoulders | Procter & Gamble | EssenceMediacom | Vietnam | Short or Long Form Video | Smarties X | Silver |
Tet 2022 Campaign | Bia Saigon | ThaiBev | Ogilvy | Vietnam | Product / Service Launch, Geo Targeting | Smarties X | Gold, Silver |
IPL 22 - See you at the Stadium | Star Sports | The Walt Disney Company | Mindshare | India | XR Technology – (AR/VR/MR) | Smarties X | Finalist |
Powerful Without Sugar | KangShiFu | Ting Hsin International Group | Mindshare | China | Social / Influencer Commerce | Smarties X | Silver |
Colonel KI's Collector Cards | KFC | Yum! Brands | Mindshare | China | Cross Platform - All Media, Customer Life-Cycle Marketing | Smarties X | Silver (2) |
Find Your Flavour | Lay's | PepsiCo | Mindshare | China | Social / Influencer Commerce, Instant Impact | Smarties X | Gold, Silver |
Change for the better | LUX | Unilever | T&A Ogilvy | Vietnam | XR Technology – (AR/VR/MR) | Smarties X | Bronze |
Making protein a routine during the lockdown | Horlicks | Unilever | Mindshare | India | Lead Generation | Smarties X | Bronze |
My Music My Way | Pepsi | PepsiCo | Mindshare | Vietnam | Audio / Voice / Sonic Branding | Smarties X | Bronze |
Money Heist: World's Biggest Virtual Party | Pepsi | PepsiCo | Mindshare | India | Customer Experience (CX), Customer Life-Cycle Marketing | Smarties X | Finalist (2) |
Recruiting the next generation of Coke drinkers at scale | Coca-Cola | The Coca-Cola Company | EssenceMediacom | Indonesia | O2O / New Retail / Innovative Sales Channels | Smarties X | Bronze |
Healthy Treat with a Tasty Twist | Redoxon | Bayer Group | EssenceMediacom | Vietnam | Customer Life-Cycle Marketing, Product / Service Launch | Smarties X | Silver, Bronze |
Reverse Selfie | Dove | Unilever | Mindshare | USA | Creator / Influencer Marketing | Smarties X | Finalist |
Where I Don't Live | Sting | PepsiCo | Mindshare | Vietnam | Instant Impact | Smarties X | Bronze |
Strengthening brand's value using karaoke ad units | Blibli | Blibli | Wavemaker | Indonesia | Audio / Voice / Sonic Branding | Smarties X | Silver |
Mood Up, Summer Up | Pampers | Procter & Gamble | EssenceMediacom | Vietnam | Integrated Ecommerce Innovation | Smarties X | Silver |
Tantir Rong | Sunlight | Unilever | Mindshare | India | Cross Platform - All Media | Smarties X | Gold |
Thumbstopping Beauty Biases | Dove | Unilever | Mindshare | India | Social Messaging / Chat Apps / Text Messaging, Experimental / Innovation Technology, Data Insights | Smarties X | Gold (3) |
B2B app reaches a new SHIKHAR(Peak) !!! | Shikhar | Unilever | Mindshare | India | Real Time Marketing | Smarties X | Bronze |
Vim Black | Vim | Unilever | Mindshare | India | Short or Long Form Video | Smarties X | Gold |
5G 23 Nisan Konseri | Vodafone | Vodafone | VMLY&R | Turkey | Spatial Technology | Smarties X | Finalist |
Freezone TikTok Launch | Vodafone | Vodafone | VMLY&R | Turkey | Cross Platform - Digital Only | Smarties X | Finalist |
Volvoverse: The first ever sustainable & reusable platform | Volvo | Geely | Mindshare | India | Experimental / Innovation Technology, Metaverse | Smarties X | Finalist (2) |
Yumoş Sıkılıyor | Yumoş | Unilever | Wunderman Thompson | Turkey | Product / Service Launch, Creator / Influencer Marketing | Smarties X | Silver, Finalist |
Degree Metathon | Degree | Unilever | Mindshare | USA | Metaverse | Smarties North America | Bronze |
Detox Your Feed | Dove | Unilever | Mindshare | USA | Brand Purpose/Activism, Social Media Marketing | Smarties North America | Gold, Finalist |
KAWSPuffs | Reese's Puffs | General Mills | Mindshare | USA | Gaming, Gamification & E-Sports, XR Technology – (AR/VR/MR), Cross Platform - All Media | Smarties North America | Silver, Bronze (2) |
Reverse Selfie | Dove | Unilever | Mindshare | USA | Short or Long Form Video, Social Media Marketing, Creator / Influencer Marketing | Smarties North America | Gold, Finalist (2) |
#WhatTheFanta Social Media & Influencer Campaign | Fanta | The Coca-Cola Company | Wunderman Thompson | South Africa | Influencer Marketing, Creator Economy (partnership with brands and creators) | Smarties South Africa | Gold, Bronze |
#XibelaniMoves | South African Tourism | Government of South Africa | Wunderman Thompson | South Africa | Social Media Marketing, Brand Experience | Smarties South Africa | Bronze, Finalist |
Comedy Bar NFT | Savanna | Distell | Grey | South Africa | Blockchain & NFT (Non Fungible Token) | Smarties South Africa | Gold |
GOATs Smart NFT Campaign (Proof of Concept) | MultiChoice | MultiChoice | Yonder Media | South Africa | Blockchain & NFT (Non Fungible Token), XR Technology – (AR/VR/MR) | Smarties South Africa | Bronze, Finalist |
GUGU | Savanna | Distell | Grey | South Africa | Intelligent Devices | Smarties South Africa | Gold |
Kentucky Town Cape Town | KFC | Yum! Brands | Mindshare | South Africa | Geo Targeting | Smarties South Africa | Finalist |
Micro Soccer: Unlocking The Power of Connected Brands | KFC | Yum! Brands | Yonder Media | South Africa | XR Technology – (AR/VR/MR), New Tech / channel, Brand Experience | Smarties South Africa | Gold, Silver, Bronze |
Bright Sides | Nando's | Nando's | VMLY&R | South Africa | Brand Experience, Cross Platform - Digital only, Integrated Ecommerce Innovation, Real Time Marketing, Instant Impact | Smarties South Africa | Gold (4), Silver |
Shyft Global Money App | Standard Bank | Standard Bank | Mindshare | South Africa | Lead Generation | Smarties South Africa | Silver |
Uz'bheke - Check Yourself | Coca-Cola | The Coca-Cola Company | Wunderman Thompson | South Africa | Influencer Marketing | Smarties South Africa | Finalist |
#DeixaFluir | Sempre Livre / Carefree | Johnson & Johnson | Wunderman Thompson | Brazil | Experiência de Marca (Brand /Experience) , Experiência de Marca (Brand /Experience) , Impacto Social / Sem Fins Lucrativos / Ativismo de Marca / Diversidade & Inclusão/ ESG / Sem Fins Lucrativos (Social Impact / Not For Profit / Brand Purpose + Activis | Smarties Brazil | Best in Show, Gold, Silver |
Violet Month | Avon | Natura&Co | Wunderman Thompson | Brazil | Marketing de MÃdia Social / Criadores & Influencers (Social Media Marketing / Creator / Influence Marketing) , Impacto Social / Sem Fins Lucrativos / Ativismo de Marca / Diversidade & Inclusão/ ESG / Sem Fins Lucrativos (Social Impact / Not For Profit / | Smarties Brazil | Gold, Bronze |
#Avonscov | Avon | Natura&Co | Wunderman Thompson | Brazil | Marketing de MÃdia Social / Criadores & Influencers (Social Media Marketing / Creator / Influence Marketing) | Smarties Brazil | Gold |
In the Tank | Tang | Mondelēz International | DAVID | Brazil | Impacto Social / Sem Fins Lucrativos / Ativismo de Marca / Diversidade & Inclusão/ ESG / Sem Fins Lucrativos (Social Impact / Not For Profit / Brand Purpose + Activism / D&I / ESG) | Smarties Brazil | Finalist |
The future is prepared one message at a time | Tang | Mondelēz International | DAVID | Brazil | Experiência de Marca (Brand /Experience) | Smarties Brazil | Finalist |
Chief Freedom Officer | Jeep | Stellantis | F.biz | Brazil | Experiência de Marca (Brand /Experience) , Marketing de MÃdia Social / Criadores & Influencers (Social Media Marketing / Creator / Influence Marketing) | Smarties Brazil | Finalist (2) |
Breathe and Scratch Promotion | Halls | Mondelēz International | DAVID | Brazil | Marketing de MÃdia Social / Criadores & Influencers (Social Media Marketing / Creator / Influence Marketing) | Smarties Brazil | Finalist |
I Am What I Am | Amstel | Heineken | HNK Lab | Brazil | CX / UX (Customer Experience / User Experience) , Impacto Social / Sem Fins Lucrativos / Ativismo de Marca / Diversidade & Inclusão/ ESG / Sem Fins Lucrativos (Social Impact / Not For Profit / Brand Purpose + Activism / D&I / ESG) , VÃdeo (Video Adverti | Smarties Brazil | Finalist (3) |
I Want Nestlé | Nestlé | Nestlé | Ogilvy Consulting | Brazil | Geração de Leads (Lead Generation) | Smarties Brazil | Finalist |
Journey For 2 Million | Colgate | Colgate-Palmolive Company | Ogilvy Consulting | Brazil | Geração de Leads (Lead Generation) | Smarties Brazil | Bronze |
BurgerNite | Coca-Cola | The Coca-Cola Company | Ogilvy Consulting | Brazil | Jogos / Gamificação e E-Sports (Gaming/ Gamification & E-Sports), Web 3.0 | Smarties Brazil | Finalist (2) |
The Pirate Match | DirectvGo | Grupo Werthhein | Mirum | Brazil | Geração de Leads (Lead Generation) , Inovação (Experimental / Innovation Technology) , Experiência de Marca (Brand /Experience) | Smarties Brazil | Gold (2), Silver |
Number Syndrome | ASDRA | ASDRA | Wunderman Thompson | Argentina | Experimental / Innovación Tecnológica (Experimental / Innovation Technology), Impacto Social / Sin Fines de Lucros / Activismo de Marca / Diversidad e Inclusión / ESG / (Social Impact / Not For Profit / Brand Purpose + Activism / D&I / ESG) | Smarties Hispanic LATAM | Gold, Bronze |
ENMASCARADO | Movistar | Telefónica | Wunderman Thompson | Argentina | Impacto Social / Sin Fines de Lucros / Activismo de Marca / Diversidad e Inclusión / ESG / (Social Impact / Not For Profit / Brand Purpose + Activism / D&I / ESG) | Smarties Hispanic LATAM | Finalist |
The Life-Spending Genius Early Access | YOY | Industrial and Commercial Bank of China | VMLY&R | Argentina | Audio / Voz / Sonic Branding (Audio / Voice / Sonic Branding), Lanzamiento de Producto / Servicio (Product / Service Launch) | Smarties Hispanic LATAM | Finalist (2) |