MMA Smarties Business Impact Index - Rankings Detail | MMA Global

Top Holding Companies - Global 2022

Filter by Region / Country

WPP


Overall Rank:
Points:
Awards Won:314
Finalist(s) Achieved:170

Best in Show(s) Won:1
Gold(s) Won:97
Silver(s) Won:110
Bronze(s) Won:106

Campaigns and Awards 2022

Campaign NameBrandAdvertiserAgencyLocationCategoryAwards ProgramAwards Won

Unmissable QR Code

Vodafone

Vodafone

VMLY&R

Turkey

Instant Impact, Cross Platform - All Media

Smarties EMEA

Silver, Finalist

Her Şey Yanimda

Vodafone

Vodafone

VMLY&R

Turkey

O2O / New Retail / Innovative Sales Channels, Cross Platform - All Media

Smarties EMEA

Silver, Bronze

Score Band

Gilette

Procter & Gamble

EssenceMediacom

Turkey

Customer Experience (CX)

Smarties EMEA

Finalist

Goodbye To Diapers, Hello To The Toilet!

Selpak

Eczacıbaşı Tüketim Ãœrünleri

Ingage

Turkey

Short or Long Form Video

Smarties Turkey

Finalist

We Are the Land of Volleyball

Vestel

Vestel

EssenceMediacom

Turkey

Social Impact Marketing, Cross Platform - All Media, Brand Purpose/Activism

Smarties Turkey

Gold, Silver (2)

Republic Day Volunteering Campaign

Sabancı Holding

Sabancı Holding

EssenceMediacom

Turkey

Brand Purpose/Activism, Social Impact Marketing

Smarties Turkey

Bronze, Finalist

Safe Screen

Vodafone

Vodafone

VMLY&R

Turkey

Customer Life-Cycle Marketing

Smarties Turkey

Bronze

Simple

Vodafone

Vodafone

VMLY&R

Turkey

Lead Generation

Smarties Turkey

Bronze

Memory Test

Supradyn

Bayer Group

EssenceMediacom

Turkey

Social Impact Marketing, Diversity & Inclusion

Smarties Turkey

Gold, Bronze

Unmissable QR Code

Vodafone

Vodafone

VMLY&R

Turkey

Instant Impact

Smarties Turkey

Bronze

#AQUADulu

AQUA

Danone

Wavemaker

Indonesia

Instant Impact

Smarties APAC

Finalist

XOA XOA Village

Bepanthen

Bayer Group

EssenceMediacom

Vietnam

Brand Experience

Smarties APAC

Finalist

#GoodLuckGirls

Cadbury

Mondelēz International

Ogilvy

India

Diversity  &  Inclusion

Smarties APAC

Bronze

Cookieclipse

Cadbury

Mondelēz International

Ogilvy

India

Cross Platform - Digital Only

Smarties APAC

Bronze

For a Complete Love

ELEVIT

Bayer Group

EssenceMediacom

Vietnam

Cross Platform - All Media

Smarties APAC

Finalist

My First Rakhi

Cadbury

Mondelēz International

Ogilvy

India

XR Technology – (AR/VR/MR)

Smarties APAC

Bronze

Nothing Coin - World's first currency mined by DOING NOTHING!

Cadbury

Mondelēz International

Ogilvy

India

Data Insights

Smarties APAC

Finalist

Perk Disclaimers

Cadbury

Mondelēz International

Ogilvy

India

Short or Long Form Video, Programmatic

Smarties APAC

Gold, Silver

Shah Rukh Khan My Ad

Cadbury

Mondelēz International

Ogilvy

India

Geo Targeting, Experimental / Innovation Technology, Programmatic, XR Technology - (AR/VR/MR), Real Time Marketing, Personalization

Smarties APAC

Gold (6)

Valentine's Day 2022 multi-sensory campaign

Cadbury

Mondelēz International

Ogilvy

India

Customer Experience (CX), Personalization, Integrated Ecommerce Innovation

Smarties APAC

Gold, Silver, Finalist

Closeup Earns the Right to Play with Mobile Gamers

Closeup

Unilever

GroupM

Philippines

Gaming, Gamification & E-Sports, Metaverse

Smarties APAC

Finalist (2)

Valentine's Day 2022 multi-sensory campaign

Cadbury

Mondelēz International

Ogilvy

India

Integrated Ecommerce Innovation, Audio / Voice / Sonic Branding, Experimental / Innovation Technology, Instant Impact

Smarties India

Gold, Bronze (2), Finalist

Khel TakaTak

MX TakaTak

Mohalla Tech

GroupM

India

Best Use of Indigenous Language in Mobile Advertising

Smarties India

Finalist

My First Rakhi

Cadbury

Mondelēz International

Ogilvy

India

XR Technology – (AR/VR/MR)

Smarties India

Gold

Shah Rukh Khan My Ad

Cadbury

Mondelēz International

Ogilvy

India

Cross Platform - Digital Only, Experimental / Innovation Technology, Programmatic, Real Time Marketing, Personalization

Smarties India

Gold (5)

Growing one scan at a time

Cadbury PlayPad

Mondelēz International

Ogilvy

India

Gaming, Gamification & E-Sports

Smarties India

Silver

Perk Disclaimers

Cadbury

Mondelēz International

Ogilvy

India

Short or Long Form Video, Social Media Marketing, Programmatic

Smarties India

Gold, Silver (2)

Nothing Coin - World's first currency mined by DOING NOTHING!

Cadbury

Mondelēz International

Ogilvy

India

Cross Platform - All Media, Data Insights, Customer Experience (CX)

Smarties India

Silver (2), Finalist

#GoodLuckGirls

Cadbury

Mondelēz International

Ogilvy

India

Diversity  &  Inclusion

Smarties India

Bronze

Valentine's Day Alibi

Cadbury

Mondelēz International

Ogilvy

India

Customer Experience (CX), Cross Platform - All Media

Smarties India

Silver, Finalist

Mother's Talk

Huggies

Kimberly-Clark

Mindshare

India

Brand Experience

Smarties India

Bronze

The Super Mechanic

Castrol

BP

Ogilvy

India

Product / Service Launch, Short or Long Form Video

Smarties India

Bronze (2)

#BebasGerah: Liberating Indonesian Hijabi from Stifling Heat

Vaseline

Unilever

Mindshare

Indonesia

Diversity  &  Inclusion, Product / Service Launch

Smarties Indonesia

Silver, Finalist

CDR #Unbreakable30

CDR

Bayer Group

Wunderman Thompson

Indonesia

Cross Platform - All Media

Smarties Indonesia

Bronze

How Maybelline turns audience into consumers through videos on TikTok

Maybelline

L'Oréal

Wavemaker

Indonesia

Short or Long Form Video

Smarties Indonesia

Finalist

Agility@Scale – When Bear Brand responded to the changing needs of the Indonesian Consumers in uncertain times

Bear Brand

Nestlé

Ogilvy

Indonesia

Cross Platform - All Media

Smarties Indonesia

Finalist

Recharged Hair, Recharged Me!

Pantene

Procter & Gamble

EssenceMediacom

Indonesia

Social Media Marketing, Creator / Influencer Marketing, Short or Long Form Video, Diversity  &  Inclusion

Smarties Indonesia

Gold, Bronze (2), Finalist

Rambutku, Mahkotaku

Dove

Unilever

Mindshare

Indonesia

Short or Long Form Video

Smarties Indonesia

Bronze

Google Shopping Hack: Maximizing Search Capabilities in Driving Excellent Consumer Purchase Journey

Wyeth Nutrition

Nestlé

Ogilvy

Indonesia

Search

Smarties Indonesia

Finalist

Gerak Campaign Packs a Strong Punch with Gamification

Rexona

Unilever

PT Wira Pamungkas Pariwara

Indonesia

Experimental / Innovation Technology

Smarties Indonesia

Finalist

#AQUADulu

AQUA

Danone

Wavemaker

Indonesia

Brand Purpose/Activism

Smarties Indonesia

Finalist

The 1st Ever eCommerce Attack of BTS Army, Making Downy the Most Adorable Fabcon in Town

Downy

Procter & Gamble

EssenceMediacom

Vietnam

Customer Experience (CX), Integrated Ecommerce Innovation

Smarties Vietnam

Finalist (2)

1 Brand, 100 Names, 1 Solution

Head & Shoulders

Procter & Gamble

EssenceMediacom

Vietnam

Social Media Marketing, Short or Long Form Video

Smarties Vietnam

Silver (2)

For a Complete Love

ELEVIT

Bayer Group

EssenceMediacom

Vietnam

Personalization

Smarties Vietnam

Finalist

Dirt for Good (China)

OMO

Unilever

UNITE

China

Brand Awareness/Experience Improvement/Product or Service Launch, Sustainable marketing

Smarties China

Silver, Bronze

"Fearless 1980” Digital Collectibles

Clear

Unilever

GroupM

China

Entertainment Marketing Creative(Entertainment / Sports / Stars etc.), Live E-commerce

Smarties China

Silver, Bronze

Colgate // Meridol // MENA // Digital Turbine

Meridol

Colgate-Palmolive Company

Wavemaker

Turkey

User Experience (UX) & Design

Smarties MENA

Finalist

How Maybelline turns audience into consumers through videos on TikTok

Maybelline

L'Oréal

Wavemaker

Indonesia

Short or Long Form Video

Smarties X

Bronze

Street Configurator

Volvo

Geely

FamousGrey

Belgium

O2O / New Retail / Innovative Sales Channels

Smarties X

Gold

5G 23 Nisan Konseri

Vodafone

Vodafone

VMLY&R

Turkey

Spatial Technology

Smarties X

Finalist

Yumoş Sıkılıyor

Yumoş

Unilever

Wunderman Thompson

Turkey

Product / Service Launch, Creator / Influencer Marketing

Smarties X

Silver, Finalist

An Iconic Launch

Fiat

Stellantis

Blinks Essence

Brazil

Integração de Plataformas & DOOH (Cross Platform – all medias or digital Only & DOOH) , Lançamento de Produto / Serviço (Product / Service Launch)

Smarties Brazil

Finalist (2)

The Electrified Icon

Fiat

Stellantis

Blinks Essence

Brazil

Inovação (Experimental / Innovation Technology) , Lançamento de Produto / Serviço (Product / Service Launch)

Smarties Brazil

Finalist (2)

Drum Challenge

Fiat

Stellantis

Blinks Essence

Brazil

Marketing de Mídia Social / Criadores & Influencers (Social Media Marketing / Creator / Influence Marketing)

Smarties Brazil

Finalist

Chief Freedom Officer

Jeep

Stellantis

Blinks Essence

Brazil

Experiência de Marca (Brand /Experience) , Marketing de Mídia Social / Criadores & Influencers (Social Media Marketing / Creator / Influence Marketing)

Smarties Brazil

Finalist (2)

ENMASCARADO

Movistar

Telefónica

Dhélet VMLY&R

Argentina

Impacto Social / Sin Fines de Lucros / Activismo de Marca / Diversidad e Inclusión / ESG / (Social Impact / Not For Profit / Brand Purpose + Activism / D&I / ESG)

Smarties Hispanic LATAM

Finalist

LSC Yogur - Provitalis

La Serenísima

Danone

Dhélet VMLY&R

Argentina

Lanzamiento de Producto / Servicio (Product / Service Launch)

Smarties Hispanic LATAM

Finalist

Goes Like Pineapple

Levité

Danone

Dhélet VMLY&R

Argentina

Lanzamiento de Producto / Servicio (Product / Service Launch)

Smarties Hispanic LATAM

Finalist

Castrol Strengthens Brand Recall with Blended In-game Advertising

Castrol

BP

Xaxis

Philippines

Gaming, Gamification & E-Sports

Smarties APAC

Finalist

Recharged Hair, Recharged Me!

Pantene

Procter & Gamble

EssenceMediacom

Indonesia

Cross Platform - All Media

Smarties Indonesia

Gold

Tet 2022 Campaign

Bia Saigon

ThaiBev

Ogilvy

Vietnam

Cross Platform - All Media, Geo Targeting, Programmatic, Brand Experience

Smarties Vietnam

Silver (2), Bronze, Finalist

Tet 2022 Campaign

Bia Saigon

ThaiBev

EssenceMediacom

Vietnam

Product / Service Launch, Geo Targeting

Smarties X

Gold, Silver

GOATs Smart NFT Campaign (Proof of Concept)

MultiChoice

MultiChoice

Yonder Media

South Africa

Blockchain & NFT (Non Fungible Token), XR Technology – (AR/VR/MR)

Smarties South Africa

Bronze, Finalist

Micro Soccer: Unlocking The Power of Connected Brands

KFC

Yum! Brands

Yonder Media

South Africa

XR Technology – (AR/VR/MR), New Tech / channel, Brand Experience

Smarties South Africa

Gold, Silver, Bronze

Time for Tinkies Challenge

Tinkies

Tiger Brands

Wavemaker

South Africa

Gaming, Gamification & E-Sports

Smarties South Africa

Silver

I Exist

Vodafone

Vodafone

VMLY&R

Turkey

Diversity & Inclusion

Smarties EMEA

Silver

Darkened Stories

Vodafone

Vodafone

VMLY&R

Turkey

Social Media Marketing, Social Impact Marketing

Smarties EMEA

Gold, Silver

5G 23 Nisan Konseri

Vodafone

Vodafone

VMLY&R

Turkey

Spatial Technology, XR Technology - (AR/VR/MR), Partnerships Marketing

Smarties EMEA

Gold, Bronze, Finalist

Grundig DCO

Arçelik

Koç Holding

Ingage

Turkey

Personalization

Smarties EMEA

Finalist

Fanta Fest

Fanta

The Coca-Cola Company

EssenceMediacom

Turkey

Cross Platform - All Media, Brand Experience

Smarties EMEA

Gold, Finalist

#bidamlasuchallenge

Damla Su

The Coca-Cola Company

EssenceMediacom

Turkey

Social Media Marketing

Smarties EMEA

Finalist

What The Fanta

Fanta

The Coca-Cola Company

EssenceMediacom

Turkey

Product / Service Launch

Smarties EMEA

Finalist

AXE Spreads Love and Pride

AXE

Unilever

Mindshare

UK

Diversity & Inclusion, Brand Experience, XR Technology - (AR/VR/MR), Social Media Marketing

Smarties EMEA

Gold, Bronze, Finalist (2)

Antibacterial Launch Communication Online to Offline Approach

Selpak

Eczacıbaşı Tüketim Ãœrünleri

Ingage

Turkey

Geo Targeting, Cross Platform - All Media

Smarties EMEA

Bronze, Finalist

Yandex Navi to Pay For Fuel Without Leaving Your Car

Opet

Koç Holding

Ingage

Turkey

Partnerships Marketing

Smarties EMEA

Bronze

Ultramarket Dynamic Creative Optimization

Opet

Koç Holding

Ingage

Turkey

Data Insights

Smarties EMEA

Finalist

Digital Security Platform

Aksigorta

Aksigorta

EssenceMediacom

Turkey

XR Technology – (AR/VR/MR)

Smarties EMEA

Gold

Boyner Now

Boyner

Boyner

VMLY&R

Turkey

Customer Experience (CX), Customer Life-Cycle Marketing

Smarties EMEA

Gold, Bronze

Her Şey Yanimda

Vodafone

Vodafone

VMLY&R

Turkey

Product / Service Launch, O2O / New Retail/ Innovative Sales Channels, Cross Platform - All Media

Smarties Turkey

Silver, Finalist (2)

Feel Good in One Breath Relaunch Communication

Selin

Eczacıbaşı Tüketim Ãœrünleri

Ingage

Turkey

Cross Platform - All Media

Smarties Turkey

Finalist

Content Pro

L'Oréal

L'Oréal

4129Grey

Turkey

Social / Influencer Commerce, Integrated Ecommerce Innovation

Smarties Turkey

Gold, Silver

Loyalty Program

Daha Daha

The Coca-Cola Company

EssenceMediacom

Turkey

Partnerships Marketing

Smarties Turkey

Finalist

#bidamlasuchallenge

Damla Su

The Coca-Cola Company

EssenceMediacom

Turkey

Social Media Marketing

Smarties Turkey

Finalist

Darkened Stories

Vodafone

Vodafone

VMLY&R

Turkey

Social Media Marketing, Brand Purpose/Activism, Social Impact Marketing

Smarties Turkey

Bronze (2), Finalist

Digital Security Platform

Aksigorta

Aksigorta

EssenceMediacom

Turkey

Brand Purpose/Activism, XR Technology - (AR/VR/MR)

Smarties Turkey

Gold, Bronze

Fanta Fest

Fanta

The Coca-Cola Company

EssenceMediacom

Turkey

Brand Experience, Cross Platform - All Media

Smarties Turkey

Finalist (2)

Stadium For Us

FİRST

Mondelēz International

Wavemaker

Turkey

Cross Platform - All Media

Smarties Turkey

Bronze

Yandex Navi to Pay For Fuel Without Leaving Your Car

Opet

Koç Holding

Ingage

Turkey

Partnerships Marketing, Gaming, Gamification & E-Sports

Smarties Turkey

Bronze (2)

Republic Day Volunteering Campaign

Sabancı Holding

Sabancı Holding

4129Grey

Turkey

Brand Purpose/Activism, Social Impact Marketing

Smarties Turkey

Bronze, Finalist

Antibacterial Launch Communication Online to Offline Approach

Selpak

Eczacıbaşı Tüketim Ãœrünleri

Ingage

Turkey

Geo Targeting

Smarties Turkey

Finalist

Energy Academy

Supradyn

Bayer Group

EssenceMediacom

Turkey

Gaming, Gamification & E-Sports

Smarties Turkey

Bronze

Reinstall Exclusion

Paycell

Turkcell

Mindshare

Turkey

Lead Generation

Smarties Turkey

Finalist

Turkey's first and only operator to use 100% renewable energy

Vodafone

Vodafone

VMLY&R

Turkey

Sustainability (Brand & Product & Initiative)

Smarties Turkey

Bronze

Dynamic Creative Optimisation

Uni Baby

Eczacıbaşı

Ingage

Turkey

Data Insights, Personalization

Smarties Turkey

Bronze, Finalist

I Exist

Vodafone

Vodafone

VMLY&R

Turkey

Diversity  &  Inclusion

Smarties Turkey

Silver

5G 23 Nisan Konseri

Vodafone

Vodafone

VMLY&R

Turkey

Spatial Technology, XR Technology - (AR/VR/MR)

Smarties Turkey

Gold (2)

FreeZone Unlimited TikTok

Vodafone

Vodafone

VMLY&R

Turkey

Social Media Marketing

Smarties Turkey

Finalist

Red - Netflix Campaign

Vodafone

Vodafone

VMLY&R

Turkey

Partnerships Marketing

Smarties Turkey

Bronze

What The Fanta

Fanta

The Coca-Cola Company

EssenceMediacom

Turkey

Product / Service Launch, Instant Impact

Smarties Turkey

Silver, Bronze

#CornettoCONEfessions

Cornetto

Unilever

Mindshare

Philippines

Creator / Influencer Marketing

Smarties APAC

Finalist

20 years of Drive

Ford

The Ford Motor Company

Mindshare

Vietnam

Data Insights

Smarties APAC

Finalist

Aanandam Aarambam - Happiness starts with a Cup of Bru

BRU

Unilever

Mindshare

India

Short or Long Form Video

Smarties APAC

Bronze

Turning Plastic Pollution into Fashion

Aquafina

PepsiCo

Mindshare

Vietnam

Social Impact Marketing, Lead Generation, Customer Experience (CX)

Smarties APAC

Silver, Bronze, Finalist

Choco’s Play for Gamification Skyrockets Brand Awareness and Market Share

Bear Brand

Nestlé

OPENMIND

Philippines

Programmatic

Smarties APAC

Finalist

Break teens' boredom with the comeback of an iconic candy

Dynamite

Universal Robina Corporation

Ogilvy

Vietnam

Cross Platform - Digital Only

Smarties APAC

Finalist

Empowering Young Filipino Changemakers to Get Dirty for Good

Breeze

Unilever

Mindshare

Philippines

Brand Purpose/Activism

Smarties APAC

Silver

#GoodLuckGirls

Cadbury

Mondelēz International

Wavemaker

India

Diversity  &  Inclusion

Smarties APAC

Bronze

Castrol Strengthens Brand Recall with Blended In-game Advertising

Castrol

BP

Mindshare

Philippines

Gaming, Gamification & E-Sports

Smarties APAC

Finalist

Putting Commerce in Social Commerce

Comfort

Unilever

Mindshare

China

Product / Service Launch, Social Media Marketing

Smarties APAC

Finalist (2)

Cookieclipse

Cadbury

Mondelēz International

Wavemaker

India

Cross Platform - Digital Only

Smarties APAC

Bronze

Demystifying Stock Trading through Cricket

Upstox

Upstox

Mindshare

India

Cross Platform - All Media, Real Time Marketing

Smarties APAC

Silver, Bronze

Game Stamina Ka

Boost

Unilever

Mindshare

India

Gaming, Gamification & E-Sports, Social Impact Marketing, Diversity & Inclusion, Social Media Marketing, Customer Experience (CX)

Smarties APAC

Gold, Silver (3), Bronze

GAMERCE: HOW STING MADE A PIONEERING ECOMMERCE STRIDE THROUGH GAMING

Sting

PepsiCo

Mindshare

Vietnam

Cross Platform - Digital Only, Customer Life-Cycle Marketing, Integrated Ecommerce Innovation

Smarties APAC

Gold, Silver (2)

How Mirinda Salted Lemon Soda Boosted Brand Awareness and Engagement with Fun through Gamification

Mirinda

PepsiCo

Mindshare

Thailand

Product / Service Launch, Brand Experience, Short or Long Form Video

Smarties APAC

Bronze, Finalist (2)

IPL 22 - See you at the Stadium

Star Sports

The Walt Disney Company

Mindshare

India

XR Technology – (AR/VR/MR)

Smarties APAC

Finalist

Colonel KI's Collector Cards

KFC

Yum! Brands

Mindshare

China

Brand Experience, Customer Life-Cycle Marketing, O2O / New Retail / Innovative Sales Channels

Smarties APAC

Silver (3)

Find Your Flavour

Lay's

PepsiCo

Mindshare

China

Social / Influencer Commerce, Instant Impact

Smarties APAC

Gold, Silver

Beat the global lays MAXX score. A deliciously fun game

Lay's

PepsiCo

Mindshare

Thailand

Gaming, Gamification & E-Sports

Smarties APAC

Finalist

Pride 2022

Lifebuoy

Unilever

Mindshare

Vietnam

Brand Purpose/Activism, Social Impact Marketing, Diversity & Inclusion

Smarties APAC

Finalist (3)

Safe Ticket Home

Lifebuoy

Unilever

Mindshare

Vietnam

Lead Generation, Data Insights

Smarties APAC

Gold, Bronze

Change for the better

LUX

Unilever

T&A Ogilvy

Vietnam

Spatial Technology, Short or Long Form Video

Smarties APAC

Silver, Finalist

Magnetic motions for non-stop improving

Castrol

BP

Mindshare

Vietnam

Cross Platform - All Media

Smarties APAC

Finalist

Experience To Go Further

MILO

Nestlé

Ogilvy

Vietnam

User Experience (UX) & Design

Smarties APAC

Finalist

Kiddi-fy Your Own Tet

Milo

Nestlé

Ogilvy

Vietnam

Experimental / Innovation Technology, Personalization

Smarties APAC

Finalist (2)

My First Rakhi

Cadbury

Mondelēz International

Wavemaker

India

XR Technology – (AR/VR/MR)

Smarties APAC

Bronze

Nothing Coin - World's first currency mined by DOING NOTHING!

Cadbury

Mondelēz International

Wavemaker

India

Data Insights

Smarties APAC

Finalist

Perk Disclaimers

Cadbury

Mondelēz International

Wavemaker

India

Short or Long Form Video, Programmatic

Smarties APAC

Gold, Silver

Summer Escape: An Immersive Virtual Experience

Pond's

Unilever

Mindshare

Philippines

XR Technology – (AR/VR/MR)

Smarties APAC

Finalist

Creating Fun and Beautiful Transformations

Pond's

Unilever

Mindshare

Philippines

Metaverse

Smarties APAC

Bronze

Recruiting the next generation of Coke drinkers at scale

Coca-Cola

The Coca-Cola Company

EssenceMediacom

Indonesia

O2O / New Retail / Innovative Sales Channels

Smarties APAC

Finalist

Say it with Oreo

Cadbury

Mondelēz International

Wavemaker

India

XR Technology – (AR/VR/MR)

Smarties APAC

Finalist

Selecta Supreme Drives Purchases with an Online to Offline Shoppable Experience

Selecta

Unilever

Mindshare

Philippines

O2O / New Retail / Innovative Sales Channels

Smarties APAC

Finalist

Shah Rukh Khan My Ad

Cadbury

Mondelēz International

Wavemaker

India

Geo Targeting, Experimental / Innovation Technology, Programmatic, XR Technology - (AR/VR/MR), Real Time Marketing, Personalization

Smarties APAC

Gold (6)

Valentine's Day 2022 multi-sensory campaign

Cadbury

Mondelēz International

Wavemaker

India

Customer Experience (CX), Personalization, Integrated Ecommerce Innovation

Smarties APAC

Gold, Silver, Finalist

Siri-ously in need of a holiday?

Tourism Whitsundays

Government of Australia

Wavemaker

Australia

Lead Generation, Audio / Voice / Sonic Branding

Smarties APAC

Gold (2)

Where I Don't Live

Sting

PepsiCo

Mindshare

Vietnam

Instant Impact

Smarties APAC

Bronze

Strengthening brand's unique value using karaoke ad units

Bilibili

Bilibili

Wavemaker

Indonesia

Audio / Voice / Sonic Branding

Smarties APAC

Silver

Tantir Rong

Sunlight

Unilever

Mindshare

India

Cross Platform - All Media

Smarties APAC

Gold

Credit Card Rebranding - Add Wonder To Life

VPBank

VPBank

T&A Ogilvy

Vietnam

Social Media Marketing

Smarties APAC

Finalist

Bonakid Pre-School 3+Leverages InMobi for Commerce to Grow In-store Purchases

Wyeth Nutrition

Nestlé

OPENMIND

Philippines

Data Insights

Smarties APAC

Bronze

Xiaohongshu, your personal lifestyle guide

Xiaohongshu

Xiaohongshu

Wavemaker

China

Lead Generation, Social Media Marketing, Social / Influencer Commerce

Smarties APAC

Finalist (3)

Golden App For a Golden Tet

ZaloPay

Zion

Bates CHI & Partners

Vietnam

Brand Purpose/Activism

Smarties APAC

Finalist

Youniverse Creators

Dell

Dell Technologies

EssenceMediacom

India

Creator / Influencer Marketing

Smarties India

Silver

ITC Masterchef Launch

ITC Masterchef

ITC Limited

Wavemaker

India

Best Use of Indigenous Language in Mobile Advertising

Smarties India

Finalist

Valentine's Day 2022 multi-sensory campaign

Cadbury

Mondelēz International

Wavemaker

India

Integrated Ecommerce Innovation, Audio / Voice / Sonic Branding, Experimental / Innovation Technology, Instant Impact

Smarties India

Gold, Bronze (2), Finalist

Airtel 175 Re-Played

Bharti Airtel

Bharti Airtel

EssenceMediacom

India

Creator / Influencer Marketing

Smarties India

Bronze

Metaplex: World’s First Multiplex in the Metaverse

Bharti Airtel

Bharti Airtel

EssenceMediacom

India

Metaverse, XR Technology – (AR/VR/MR)

Smarties India

Gold, Bronze

My First Rakhi

Cadbury

Mondelēz International

Wavemaker

India

XR Technology – (AR/VR/MR)

Smarties India

Gold

Shah Rukh Khan My Ad

Cadbury

Mondelēz International

Wavemaker

India

Cross Platform - Digital Only, Experimental / Innovation Technology, Programmatic, Real Time Marketing, Personalization

Smarties India

Gold (5)

Growing one scan at a time

Cadbury PlayPad

Mondelēz International

Wavemaker

India

Gaming, Gamification & E-Sports

Smarties India

Silver

Perk Disclaimers

Cadbury

Mondelēz International

Wavemaker

India

Short or Long Form Video, Social Media Marketing, Programmatic

Smarties India

Gold, Silver (2)

Making protein a routine during the lockdown

Horlicks

Unilever

Mindshare

India

Lead Generation

Smarties India

Silver

Nothing Coin - World's first currency mined by DOING NOTHING!

Cadbury

Mondelēz International

Wavemaker

India

Cross Platform - All Media, Data Insights, Customer Experience (CX)

Smarties India

Silver (2), Finalist

Bringing families closer through Web 3

Alpenliebe

Perfetti Van Melle

Wavemaker

India

Metaverse

Smarties India

Bronze

#GoodLuckGirls

Cadbury

Mondelēz International

Wavemaker

India

Diversity  &  Inclusion

Smarties India

Bronze

Valentine's Day Alibi

Cadbury

Mondelēz International

Wavemaker

India

Customer Experience (CX), Cross Platform - All Media

Smarties India

Silver, Finalist

Upping the Cool Quotient through Gaming and AR

Chupa Chups

Perfetti Van Melle

Wavemaker

India

Gaming, Gamification & E-Sports

Smarties India

Finalist

Delivering E-commerce results with CPAS

L'Oréal

L'Oréal

Wavemaker

India

O2O / New Retail / Innovative Sales Channels

Smarties India

Silver

Wakeup Makeup

Maybelline

L'Oréal

Wavemaker

India

XR Technology – (AR/VR/MR)

Smarties India

Finalist

Bijli Gul Campaign

Luminous

Luminous

Wavemaker

India

Real Time Marketing

Smarties India

Silver

Social Commerce

L'Oréal

L'Oréal

Wavemaker

India

Social / Influencer Commerce, Social Impact Marketing

Smarties India

Silver, Finalist

World’s largest professional hairdressing connect with more than 200,000 Hairdressers engaged and educated via O+O

Matrix

L'Oréal

Wavemaker

India

Customer Experience (CX)

Smarties India

Bronze

Chroma Absolu VR Activation

Kérastase

L'Oréal

Wavemaker

India

Spatial Technology

Smarties India

Silver

Mother's Talk

Huggies

Kimberly-Clark

Mindshare

India

Brand Experience

Smarties India

Bronze

Game Stamina Ka

Boost

Unilever

Mindshare

India

Gaming, Gamification & E-Sports, Diversity & Inclusion, Social Media Marketing, Customer Experience (CX)

Smarties India

Gold, Silver, Finalist (2)

Aanandam Aarambam - Happiness starts with a Cup of Bru

BRU

Unilever

Mindshare

India

Experimental / Innovation Technology

Smarties India

Finalist

Tantir Rong

Sunlight

Unilever

Mindshare

India

Social Impact Marketing, Diversity & Inclusion

Smarties India

Gold, Silver

IPL 22 - See you at the Stadium

Star Sports

The Walt Disney Company

Mindshare

India

XR Technology – (AR/VR/MR)

Smarties India

Silver

IPL - Moment that was never missed

Star Sports

The Walt Disney Company

Mindshare

India

Experimental / Innovation Technology

Smarties India

Silver

Ghar Ek Mauka Ek

UltraTech Cement

Aditya Birla Group

Mindshare

India

Cross Platform - All Media

Smarties India

Gold

Sportskeeda - IPL'22_Instant Impact

Disney+ Hotstar

The Walt Disney Company

Mindshare

India

Instant Impact

Smarties India

Finalist

Demystifying Stock Trading through Cricket

Upstox

Upstox

Mindshare

India

Data Insights

Smarties India

Bronze

Baat Ghar Ki Phir Se

UltraTech Cement

Aditya Birla Group

Mindshare

India

Best Use of Indigenous Language in Mobile Advertising

Smarties India

Gold

The Super Mechanic

Castrol

BP

Mindshare

India

Product / Service Launch, Short or Long Form Video

Smarties India

Bronze (2)

#BebasGerah: Liberating Indonesian Hijabi from Stifling Heat

Vaseline

Unilever

Wunderman Thompson

Indonesia

Diversity  &  Inclusion, Product / Service Launch

Smarties Indonesia

Silver, Finalist

CDR #Unbreakable30

CDR

Bayer Group

EssenceMediacom

Indonesia

Cross Platform - All Media

Smarties Indonesia

Bronze

#KunyahKunyahSiapJelajah

Redoxon

Bayer Group

EssenceMediacom

Indonesia

Brand Experience

Smarties Indonesia

Finalist

Back To School AR Filter

Dancow

Nestlé

Wunderman Thompson

Indonesia

Social Media Marketing

Smarties Indonesia

Finalist

Strengthening brand's value using karaoke ad units

Bilibili

Bilibili

Wavemaker

Indonesia

Audio / Voice / Sonic Branding

Smarties Indonesia

Gold

How Do You Re-Stage a Brand And Continue To Championing The Number 1 Lipstick in E-Commerce

Maybelline

L'Oréal

Wavemaker

Indonesia

Instant Impact

Smarties Indonesia

Finalist

Enhancing Maybelline New York New Growth Avenue via Live Shopping and Video Shopping Ads

Maybelline

L'Oréal

Wavemaker

Indonesia

Instant Impact, Creator / Influencer Marketing

Smarties Indonesia

Silver, Finalist

Saving salon community while driving growth in salon business

L'Oréal

L'Oréal

Wavemaker

Indonesia

Brand Experience, Integrated Ecommerce Innovation, Cross Platform - All Media, O2O / New Retail / Innovative Sales Channels

Smarties Indonesia

Gold, Silver (2), Bronze

The Freestyle: Unexpected Joy Everywhere

Samsung

Samsung

Mindshare

Indonesia

Product / Service Launch

Smarties Indonesia

Silver

Undercover Hydration Reminders with Aqua

Danone

Danone

Wavemaker

Indonesia

Social Media Marketing, Creator / Influencer Marketing

Smarties Indonesia

Silver, Finalist

From Ice-Tea to Ice-Cream!

Cornetto

Unilever

Mindshare

Indonesia

Customer Experience (CX)

Smarties Indonesia

Silver

Mood for thought!

Cornetto

Unilever

Mindshare

Indonesia

Personalization

Smarties Indonesia

Bronze

Mobile Gamification Delivers Blockbuster Engagement for Pond’s Men X Spider-Man Campaign

Pond's

Unilever

Mindshare

Indonesia

Customer Experience (CX), Short or Long Form Video

Smarties Indonesia

Gold, Finalist

Festival Foodpreneur Bersinar: There is always a way for Indonesian women to shine!

Sunlight

Unilever

Mindshare

Indonesia

Social Impact Marketing

Smarties Indonesia

Gold

Rambutku, Mahkotaku

Dove

Unilever

Ogilvy

Indonesia

Short or Long Form Video

Smarties Indonesia

Bronze

Planet Pizza Campaign Dishes Out Delicious Food & Market Figures

Royco

Unilever

Mindshare

Indonesia

Cross Platform - All Media

Smarties Indonesia

Finalist

Gerak Campaign Packs a Strong Punch with Gamification

Rexona

Unilever

Mindshare

Indonesia

Experimental / Innovation Technology

Smarties Indonesia

Finalist

Paddle Pop Thrills Parents and Kids with the "Choco Magma Land" Treasure Hunt

Paddle Pop

Unilever

Mindshare

Indonesia

Product / Service Launch

Smarties Indonesia

Finalist

Making Everyday EPIC

Samsung Galaxy

Samsung

Mindshare

Indonesia

Data Insights

Smarties Indonesia

Bronze

Complete 8 on Lockscreen

Pepsodent

Unilever

Mindshare

Indonesia

Integrated Ecommerce Innovation

Smarties Indonesia

Finalist

Return of Viennetta

Viennetta

Unilever

Mindshare

Indonesia

O2O / New Retail / Innovative Sales Channels

Smarties Indonesia

Bronze

Bango and Royco Achieves Full Full-funnel Efficiency with Online-to-Offline Sampling Program

Bango / Royco

Unilever

Mindshare

Indonesia

O2O / New Retail / Innovative Sales Channels

Smarties Indonesia

Finalist

When good health is just a call away!

Lifebuoy

Unilever

Mindshare

Indonesia

Social Impact Marketing

Smarties Indonesia

Silver

Recruiting the next generation of Coke drinkers at scale

Coca-Cola

The Coca-Cola Company

EssenceMediacom

Indonesia

O2O / New Retail / Innovative Sales Channels

Smarties Indonesia

Gold

S26 GOLD - #DariBelajarJadiHebat Institute : Digital Powered Ecosystem for Exceptional Learning

Wyeth Nutrition

Nestlé

Ogilvy

Indonesia

Instant Impact

Smarties Indonesia

Bronze

S26 Procal - Smart Learning Milestone Tracker : Expert-integration Child’s Milestone Tracker

Wyeth Nutrition

Nestlé

Ogilvy

Indonesia

User Experience (UX) & Design

Smarties Indonesia

Silver

Blibli’s AI visual search banners let people buy what they see

Bilibili

Bilibili

Wavemaker

Indonesia

Experimental / Innovation Technology

Smarties Indonesia

Silver

Credit Card Rebranding - Add Wonder To Life

VPBank

VPBank

T&A Ogilvy

Vietnam

Personalization

Smarties Vietnam

Bronze

Golden App For a Golden Tet

ZaloPay

Zion

Bates CHI & Partners

Vietnam

Social / Influencer Commerce

Smarties Vietnam

Finalist

Sport is a Great Equaliser

Milo

Nestlé

Ogilvy

Vietnam

Diversity  &  Inclusion

Smarties Vietnam

Gold

Dynamic Uplift In A New Normal

Zespri

Zespri

Mindshare

Vietnam

O2O / New Retail / Innovative Sales Channels

Smarties Vietnam

Silver

Break teens' boredom with the comeback of an iconic candy

Dynamite

Universal Robina Corporation

Ogilvy

Vietnam

Product / Service Launch, Cross Platform - Digital Only

Smarties Vietnam

Finalist (2)

Magnetic motions for non-stop improving

Castrol

BP

Mindshare

Vietnam

Creator / Influencer Marketing

Smarties Vietnam

Finalist

A Tet Out of Sight But Still Full of Mind

Grab

Grab

Mindshare

Vietnam

User Experience (UX) & Design

Smarties Vietnam

Silver

Instant as the Baby's Mood Swing

Grab

Grab

Mindshare

Vietnam

Geo Targeting, Data Insights

Smarties Vietnam

Finalist (2)

How Huggies broke the myth of 'Go big or go home'

Huggies

Kimberly-Clark

Mindshare

Vietnam

Social / Influencer Commerce

Smarties Vietnam

Finalist

Grabfood TikTok Foodieland

Grab

Grab

Mindshare

Vietnam

Brand Experience

Smarties Vietnam

Bronze

20 years of Drive

Ford

The Ford Motor Company

Mindshare

Vietnam

Programmatic

Smarties Vietnam

Silver

An ultimate ride to the next

Castrol

BP

Mindshare

Vietnam

Gaming, Gamification & E-Sports

Smarties Vietnam

Silver

From Real Life Interaction to Virtual Engagement for Ultimate Victory

Castrol

BP

Mindshare

Vietnam

Metaverse

Smarties Vietnam

Gold

Powerful MAGNATEC unites the car enthusiasts under Castrol’s flag

Castrol

BP

Mindshare

Vietnam

Data Insights

Smarties Vietnam

Finalist

Scratch to Win

Milo

Nestlé

Ogilvy

Vietnam

Instant Impact

Smarties Vietnam

Finalist

A handshake that shakes boredom off school life

Cream-O / Dynamite

Universal Robina Corporation

Ogilvy

Vietnam

Cross Platform - Digital Only, Short or Long Form Video

Smarties Vietnam

Silver, Finalist

CASA 2021

Techcombank

Techcombank

Mindshare

Vietnam

Lead Generation

Smarties Vietnam

Silver

We Liberty

Piaggio

Immsi

ClickMedia

Vietnam

Creator / Influencer Marketing

Smarties Vietnam

Bronze

Bringing Saigon Streets Home During Covid-19 Lockdown

Nestlé

Nestlé

Ogilvy

Vietnam

Brand Purpose/Activism

Smarties Vietnam

Finalist

Green Tet: Disrupting a thousand-year tradition with Sustainability

Nestlé

Nestlé

Ogilvy

Vietnam

Social Impact Marketing

Smarties Vietnam

Silver

Ride on Vietnam

SHELL

Shell

ClickMedia

Vietnam

Brand Purpose/Activism

Smarties Vietnam

Finalist

TinyTan Launch

Downy

Procter & Gamble

EssenceMediacom

Vietnam

Instant Impact

Smarties Vietnam

Finalist

Tet 2022 Campaign

Bia Saigon

ThaiBev

EssenceMediacom

Vietnam

Cross Platform - All Media, Geo Targeting, Programmatic, Brand Experience

Smarties Vietnam

Silver (2), Bronze, Finalist

5X Gold Launch

Anlene

Fonterra

EssenceMediacom

Vietnam

Programmatic

Smarties Vietnam

Finalist

Real Time Football Engagement

Bia Saigon

ThaiBev

EssenceMediacom

Vietnam

Experimental / Innovation Technology, Real Time Marketing

Smarties Vietnam

Finalist (2)

Mood Up, Summer Up

Pampers

Procter & Gamble

EssenceMediacom

Vietnam

Social / Influencer Commerce, Integrated Ecommerce Innovation

Smarties Vietnam

Silver, Bronze

Perfect Husband - Creating own Mega Sales Day

Procter & Gamble

Procter & Gamble

EssenceMediacom

Vietnam

Diversity  &  Inclusion, Social / Influencer Commerce

Smarties Vietnam

Finalist (2)

Powerful without Sugar

KangShiFu

Ting Hsin International Group

Mindshare

China

Brand Awareness/Experience Improvement/Product or Service Launch, Consumer Experience, Social E-commerce

Smarties China

Silver, Bronze (2)

Dirt for Good (China)

OMO

Unilever

Mindshare

China

Brand Awareness/Experience Improvement/Product or Service Launch, Sustainable marketing

Smarties China

Silver, Bronze

OZWORLD

adidas

adidas

EssenceMediacom

China

Metaverse Technology landing

Smarties China

Gold

"Fearless 1980” Digital Collectibles

Clear

Unilever

Mindshare

China

Entertainment Marketing Creative(Entertainment / Sports / Stars etc.), Live E-commerce

Smarties China

Silver, Bronze

Colonel KI's Collector Cards

KFC

Yum! Brands

Mindshare

China

Customer Relationship Building and Management, Brand Creative Content, Entertainment Marketing Creative(Entertainment / Sports / Stars etc.)

Smarties China

Gold, Bronze (2)

Find Your Flavour

Lay's

PepsiCo

Mindshare

China

Brand Awareness/Experience Improvement/Product or Service Launch, Social E-commerce, Brand Creative Content

Smarties China

Gold, Silver, Bronze

The Growth of Colonel KI

KFC

Yum! Brands

Mindshare

China

Mobile Game / E-sports Marketing, Culture / Innovation / Brand Cross Creative (Creative Marketing such as New China Chic / Traditional Culture)

Smarties China

Gold, Silver

Tokyo Olympics Project

Dell

Dell Technologies

EssenceMediacom

China

Other Artificial Intelligence Technology

Smarties China

Silver

Wavemaker China FRONT Model Helped Philips Win New Consumers as a Heritage Brand

Philips

Philips

Wavemaker

China

Data/Insight

Smarties China

Bronze

Rural Revitalization Campaign

Guliduo

Yili Group

Mindshare

China

Sustainable marketing

Smarties China

Gold

20 Years of Drive – Ranger

Ford

The Ford Motor Company

Mindshare

Vietnam

Data Insights

Smarties X

Finalist

Aanandam Aarambam - Happiness starts with a Cup of Bru

BRU

Unilever

Mindshare

India

Social Messaging / Chat Apps / Text Messaging

Smarties X

Bronze

RE-Birth on a Ramp

Aquafina

PepsiCo

Mindshare

Vietnam

Experimental / Innovation Technology, Lead Generation

Smarties X

Silver, Finalist

Demystifying Stock Trading through Cricket

Upstox

Upstox

Mindshare

India

Cross Platform - All Media

Smarties X

Silver

Digital Turbine Showcases Ford F-150's Power Through Mobile Advertising

Ford

The Ford Motor Company

Wavemaker

United Arab Emirates

Product / Service Launch

Smarties X

Finalist

Detox Your Feed

Dove

Unilever

Mindshare

USA

Brand Purpose/Activism, Brand Experience, Social Media Marketing

Smarties X

Gold, Bronze, Finalist

Stop The Beauty Test 2.0

Dove

Unilever

Mindshare

India

Brand Experience, Brand Purpose/Activism

Smarties X

Silver (2)

Game Stamina Ka

Boost

Unilever

Mindshare

India

Cross Platform - Digital Only, Diversity  &  Inclusion, Gaming, Gamification & E-Sports

Smarties X

Silver (3)

Ghar Ek Mauka Ek

UltraTech Cement

Aditya Birla Group

Mindshare

India

Cross Platform - All Media, Cross Platform - Digital Only

Smarties X

Bronze (2)

1 Brand, 100 Names, 1 Solution

Head & Shoulders

Procter & Gamble

EssenceMediacom

Vietnam

Short or Long Form Video

Smarties X

Silver

Tet 2022 Campaign

Bia Saigon

ThaiBev

Ogilvy

Vietnam

Product / Service Launch, Geo Targeting

Smarties X

Gold, Silver

IPL 22 - See you at the Stadium

Star Sports

The Walt Disney Company

Mindshare

India

XR Technology – (AR/VR/MR)

Smarties X

Finalist

Powerful Without Sugar

KangShiFu

Ting Hsin International Group

Mindshare

China

Social / Influencer Commerce

Smarties X

Silver

Colonel KI's Collector Cards

KFC

Yum! Brands

Mindshare

China

Cross Platform - All Media, Customer Life-Cycle Marketing

Smarties X

Silver (2)

Find Your Flavour

Lay's

PepsiCo

Mindshare

China

Social / Influencer Commerce, Instant Impact

Smarties X

Gold, Silver

Change for the better

LUX

Unilever

T&A Ogilvy

Vietnam

XR Technology – (AR/VR/MR)

Smarties X

Bronze

Making protein a routine during the lockdown

Horlicks

Unilever

Mindshare

India

Lead Generation

Smarties X

Bronze

My Music My Way

Pepsi

PepsiCo

Mindshare

Vietnam

Audio / Voice / Sonic Branding

Smarties X

Bronze

Money Heist: World's Biggest Virtual Party

Pepsi

PepsiCo

Mindshare

India

Customer Experience (CX), Customer Life-Cycle Marketing

Smarties X

Finalist (2)

Recruiting the next generation of Coke drinkers at scale

Coca-Cola

The Coca-Cola Company

EssenceMediacom

Indonesia

O2O / New Retail / Innovative Sales Channels

Smarties X

Bronze

Healthy Treat with a Tasty Twist

Redoxon

Bayer Group

EssenceMediacom

Vietnam

Customer Life-Cycle Marketing, Product / Service Launch

Smarties X

Silver, Bronze

Reverse Selfie

Dove

Unilever

Mindshare

USA

Creator / Influencer Marketing

Smarties X

Finalist

Where I Don't Live

Sting

PepsiCo

Mindshare

Vietnam

Instant Impact

Smarties X

Bronze

Strengthening brand's value using karaoke ad units

Blibli

Blibli

Wavemaker

Indonesia

Audio / Voice / Sonic Branding

Smarties X

Silver

Mood Up, Summer Up

Pampers

Procter & Gamble

EssenceMediacom

Vietnam

Integrated Ecommerce Innovation

Smarties X

Silver

Tantir Rong

Sunlight

Unilever

Mindshare

India

Cross Platform - All Media

Smarties X

Gold

Thumbstopping Beauty Biases

Dove

Unilever

Mindshare

India

Social Messaging / Chat Apps / Text Messaging, Experimental / Innovation Technology, Data Insights

Smarties X

Gold (3)

B2B app reaches a new SHIKHAR(Peak) !!!

Shikhar

Unilever

Mindshare

India

Real Time Marketing

Smarties X

Bronze

Vim Black

Vim

Unilever

Mindshare

India

Short or Long Form Video

Smarties X

Gold

5G 23 Nisan Konseri

Vodafone

Vodafone

VMLY&R

Turkey

Spatial Technology

Smarties X

Finalist

Freezone TikTok Launch

Vodafone

Vodafone

VMLY&R

Turkey

Cross Platform - Digital Only

Smarties X

Finalist

Volvoverse: The first ever sustainable & reusable platform

Volvo

Geely

Mindshare

India

Experimental / Innovation Technology, Metaverse

Smarties X

Finalist (2)

Yumoş Sıkılıyor

Yumoş

Unilever

Wunderman Thompson

Turkey

Product / Service Launch, Creator / Influencer Marketing

Smarties X

Silver, Finalist

Degree Metathon

Degree

Unilever

Mindshare

USA

Metaverse

Smarties North America

Bronze

Detox Your Feed

Dove

Unilever

Mindshare

USA

Brand Purpose/Activism, Social Media Marketing

Smarties North America

Gold, Finalist

KAWSPuffs

Reese's Puffs

General Mills

Mindshare

USA

Gaming, Gamification & E-Sports, XR Technology – (AR/VR/MR), Cross Platform - All Media

Smarties North America

Silver, Bronze (2)

Reverse Selfie

Dove

Unilever

Mindshare

USA

Short or Long Form Video, Social Media Marketing, Creator / Influencer Marketing

Smarties North America

Gold, Finalist (2)

#WhatTheFanta Social Media & Influencer Campaign

Fanta

The Coca-Cola Company

Wunderman Thompson

South Africa

Influencer Marketing, Creator Economy (partnership with brands and creators)

Smarties South Africa

Gold, Bronze

#XibelaniMoves

South African Tourism

Government of South Africa

Wunderman Thompson

South Africa

Social Media Marketing, Brand Experience

Smarties South Africa

Bronze, Finalist

Comedy Bar NFT

Savanna

Distell

Grey

South Africa

Blockchain & NFT (Non Fungible Token)

Smarties South Africa

Gold

GOATs Smart NFT Campaign (Proof of Concept)

MultiChoice

MultiChoice

Yonder Media

South Africa

Blockchain & NFT (Non Fungible Token), XR Technology – (AR/VR/MR)

Smarties South Africa

Bronze, Finalist

GUGU

Savanna

Distell

Grey

South Africa

Intelligent Devices

Smarties South Africa

Gold

Kentucky Town Cape Town

KFC

Yum! Brands

Mindshare

South Africa

Geo Targeting

Smarties South Africa

Finalist

Micro Soccer: Unlocking The Power of Connected Brands

KFC

Yum! Brands

Yonder Media

South Africa

XR Technology – (AR/VR/MR), New Tech / channel, Brand Experience

Smarties South Africa

Gold, Silver, Bronze

Bright Sides

Nando's

Nando's

VMLY&R

South Africa

Brand Experience, Cross Platform - Digital only, Integrated Ecommerce Innovation, Real Time Marketing, Instant Impact

Smarties South Africa

Gold (4), Silver

Shyft Global Money App

Standard Bank

Standard Bank

Mindshare

South Africa

Lead Generation

Smarties South Africa

Silver

Uz'bheke - Check Yourself

Coca-Cola

The Coca-Cola Company

Wunderman Thompson

South Africa

Influencer Marketing

Smarties South Africa

Finalist

#DeixaFluir

Sempre Livre / Carefree

Johnson & Johnson

Wunderman Thompson

Brazil

Experiência de Marca (Brand /Experience) , Experiência de Marca (Brand /Experience) , Impacto Social / Sem Fins Lucrativos / Ativismo de Marca / Diversidade & Inclusão/ ESG / Sem Fins Lucrativos (Social Impact / Not For Profit / Brand Purpose + Activis

Smarties Brazil

Best in Show, Gold, Silver

Violet Month

Avon

Natura&Co

Wunderman Thompson

Brazil

Marketing de Mídia Social / Criadores & Influencers (Social Media Marketing / Creator / Influence Marketing) , Impacto Social / Sem Fins Lucrativos / Ativismo de Marca / Diversidade & Inclusão/ ESG / Sem Fins Lucrativos (Social Impact / Not For Profit /

Smarties Brazil

Gold, Bronze

#Avonscov

Avon

Natura&Co

Wunderman Thompson

Brazil

Marketing de Mídia Social / Criadores & Influencers (Social Media Marketing / Creator / Influence Marketing)

Smarties Brazil

Gold

In the Tank

Tang

Mondelēz International

DAVID

Brazil

Impacto Social / Sem Fins Lucrativos / Ativismo de Marca / Diversidade & Inclusão/ ESG / Sem Fins Lucrativos (Social Impact / Not For Profit / Brand Purpose + Activism / D&I / ESG)

Smarties Brazil

Finalist

The future is prepared one message at a time

Tang

Mondelēz International

DAVID

Brazil

Experiência de Marca (Brand /Experience)

Smarties Brazil

Finalist

Chief Freedom Officer

Jeep

Stellantis

F.biz

Brazil

Experiência de Marca (Brand /Experience) , Marketing de Mídia Social / Criadores & Influencers (Social Media Marketing / Creator / Influence Marketing)

Smarties Brazil

Finalist (2)

Breathe and Scratch Promotion

Halls

Mondelēz International

DAVID

Brazil

Marketing de Mídia Social / Criadores & Influencers (Social Media Marketing / Creator / Influence Marketing)

Smarties Brazil

Finalist

I Am What I Am

Amstel

Heineken

HNK Lab

Brazil

CX / UX (Customer Experience / User Experience) , Impacto Social / Sem Fins Lucrativos / Ativismo de Marca / Diversidade & Inclusão/ ESG / Sem Fins Lucrativos (Social Impact / Not For Profit / Brand Purpose + Activism / D&I / ESG) , Vídeo (Video Adverti

Smarties Brazil

Finalist (3)

I Want Nestlé

Nestlé

Nestlé

Ogilvy Consulting

Brazil

Geração de Leads (Lead Generation)

Smarties Brazil

Finalist

Journey For 2 Million

Colgate

Colgate-Palmolive Company

Ogilvy Consulting

Brazil

Geração de Leads (Lead Generation)

Smarties Brazil

Bronze

BurgerNite

Coca-Cola

The Coca-Cola Company

Ogilvy Consulting

Brazil

Jogos / Gamificação e E-Sports (Gaming/ Gamification & E-Sports), Web 3.0

Smarties Brazil

Finalist (2)

The Pirate Match

DirectvGo

Grupo Werthhein

Mirum

Brazil

Geração de Leads (Lead Generation) , Inovação (Experimental / Innovation Technology) , Experiência de Marca (Brand /Experience)

Smarties Brazil

Gold (2), Silver

Number Syndrome

ASDRA

ASDRA

Wunderman Thompson

Argentina

Experimental / Innovación Tecnológica (Experimental / Innovation Technology), Impacto Social / Sin Fines de Lucros / Activismo de Marca / Diversidad e Inclusión / ESG / (Social Impact / Not For Profit / Brand Purpose + Activism / D&I / ESG)

Smarties Hispanic LATAM

Gold, Bronze

ENMASCARADO

Movistar

Telefónica

Wunderman Thompson

Argentina

Impacto Social / Sin Fines de Lucros / Activismo de Marca / Diversidad e Inclusión / ESG / (Social Impact / Not For Profit / Brand Purpose + Activism / D&I / ESG)

Smarties Hispanic LATAM

Finalist

The Life-Spending Genius Early Access

YOY

Industrial and Commercial Bank of China

VMLY&R

Argentina

Audio / Voz / Sonic Branding (Audio / Voice / Sonic Branding), Lanzamiento de Producto / Servicio (Product / Service Launch)

Smarties Hispanic LATAM

Finalist (2)