| Overall Rank: | 1 |
| Points: | |
| Awards Won: | 12 |
| Finalist(s) Achieved: | 16 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 3 |
| Silver(s) Won: | 4 |
| Bronze(s) Won: | 5 |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
#BebasGerah: Liberating Indonesian Hijabi from Stifling Heat | Vaseline | Unilever | Mindshare | Indonesia | Diversity & Inclusion, Product / Service Launch | Smarties Indonesia | Silver, Finalist |
Rambutku, Mahkotaku | Dove | Unilever | Mindshare | Indonesia | Short or Long Form Video | Smarties Indonesia | Bronze |
Gerak Campaign Packs a Strong Punch with Gamification | Rexona | Unilever | PT Wira Pamungkas Pariwara | Indonesia | Experimental / Innovation Technology | Smarties Indonesia | Finalist |
Complete 8 on Lockscreen | Pepsodent | Unilever | Glance | Indonesia | Integrated Ecommerce Innovation | Smarties Indonesia | Finalist |
Mobile Gamification Delivers Blockbuster Engagement for Pond’s Men X Spider-Man Campaign | Pond's | Unilever | Digital Turbine | Indonesia | Customer Experience (CX), Short or Long Form Video | Smarties Indonesia | Gold, Finalist |
Planet Pizza Campaign Dishes Out Delicious Food & Market Figures | Royco | Unilever | Digital Turbine | Indonesia | Cross Platform - All Media | Smarties Indonesia | Finalist |
Gerak Campaign Packs a Strong Punch with Gamification | Rexona | Unilever | Digital Turbine | Indonesia | Experimental / Innovation Technology | Smarties Indonesia | Finalist |
Paddle Pop Thrills Parents and Kids with the "Choco Magma Land" Treasure Hunt | Paddle Pop | Unilever | InMobi | Indonesia | Product / Service Launch | Smarties Indonesia | Finalist |
Complete 8 on Lockscreen | Pepsodent | Unilever | InMobi | Indonesia | Integrated Ecommerce Innovation | Smarties Indonesia | Finalist |
Return of Viennetta | Viennetta | Unilever | InMobi | Indonesia | O2O / New Retail / Innovative Sales Channels | Smarties Indonesia | Bronze |
Bango and Royco Achieves Full Full-funnel Efficiency with Online-to-Offline Sampling Program | Bango / Royco | Unilever | InMobi | Indonesia | O2O / New Retail / Innovative Sales Channels | Smarties Indonesia | Finalist |
#BebasGerah: Liberating Indonesian Hijabi from Stifling Heat | Vaseline | Unilever | Wunderman Thompson | Indonesia | Diversity & Inclusion, Product / Service Launch | Smarties Indonesia | Silver, Finalist |
From Ice-Tea to Ice-Cream! | Cornetto | Unilever | Mindshare | Indonesia | Customer Experience (CX) | Smarties Indonesia | Silver |
Mood for thought! | Cornetto | Unilever | Mindshare | Indonesia | Personalization | Smarties Indonesia | Bronze |
Mobile Gamification Delivers Blockbuster Engagement for Pond’s Men X Spider-Man Campaign | Pond's | Unilever | Mindshare | Indonesia | Customer Experience (CX), Short or Long Form Video | Smarties Indonesia | Gold, Finalist |
Festival Foodpreneur Bersinar: There is always a way for Indonesian women to shine! | Sunlight | Unilever | Mindshare | Indonesia | Social Impact Marketing | Smarties Indonesia | Gold |
Rambutku, Mahkotaku | Dove | Unilever | Ogilvy | Indonesia | Short or Long Form Video | Smarties Indonesia | Bronze |
Planet Pizza Campaign Dishes Out Delicious Food & Market Figures | Royco | Unilever | Mindshare | Indonesia | Cross Platform - All Media | Smarties Indonesia | Finalist |
Gerak Campaign Packs a Strong Punch with Gamification | Rexona | Unilever | Mindshare | Indonesia | Experimental / Innovation Technology | Smarties Indonesia | Finalist |
Paddle Pop Thrills Parents and Kids with the "Choco Magma Land" Treasure Hunt | Paddle Pop | Unilever | Mindshare | Indonesia | Product / Service Launch | Smarties Indonesia | Finalist |
Complete 8 on Lockscreen | Pepsodent | Unilever | Mindshare | Indonesia | Integrated Ecommerce Innovation | Smarties Indonesia | Finalist |
Return of Viennetta | Viennetta | Unilever | Mindshare | Indonesia | O2O / New Retail / Innovative Sales Channels | Smarties Indonesia | Bronze |
Bango and Royco Achieves Full Full-funnel Efficiency with Online-to-Offline Sampling Program | Bango / Royco | Unilever | Mindshare | Indonesia | O2O / New Retail / Innovative Sales Channels | Smarties Indonesia | Finalist |
When good health is just a call away! | Lifebuoy | Unilever | Mindshare | Indonesia | Social Impact Marketing | Smarties Indonesia | Silver |