Overall Rank: | |
Points: | |
Awards Won: | 192 |
Finalist(s) Achieved: | 92 |
Best in Show(s) Won: | 0 |
Gold(s) Won: | 75 |
Silver(s) Won: | 62 |
Bronze(s) Won: | 55 |
Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
---|---|---|---|---|---|---|---|
Dragenz | Rong Do | Universal Robina Corporation | MSL | Vietnam | User Experience (UX) & Design | Smarties Vietnam | Finalist |
Keeping Festive Stories Virtually Alive | Kinh Do | Mondelēz International | MSL | Vietnam | Creator / Influencer Marketing, Lead Generation | Smarties Vietnam | Gold, Bronze |
From Farm to Mind | Nescafé | Nestlé | Digitas | Vietnam | Social Impact Marketing, Cross Platform - All Media | Smarties Vietnam | Finalist (2) |
Can’t Stop Bankingâ„¢ | Bank of America | Bank Of America | Starcom | USA | Product / Service Launch, Cross Platform - All Media, Brand Experience | Smarties North America | Bronze (2), Finalist |
The eKoin | Heineken | Heineken | MSL | Vietnam | Instant Impact, Spatial Technology, User Experience (UX) & Design, Creator / Influencer Marketing, Customer Life-Cycle Marketing, O2O / New Retail / Innovative Sales | Smarties APAC | Gold (6) |
Keeping Festive Stories Virtually Alive | Kinh Do | Mondelēz International | Digitas | Vietnam | Social Impact Marketing, Experimental / Innovation Technology | Smarties APAC | Silver, Bronze |
Tarot Ca phe | Nescafé | Nestlé | Digitas | Vietnam | Customer Experience (CX), User Experience (UX) & Design | Smarties APAC | Silver, Bronze |
Dragenz | Rong Do | Universal Robina Corporation | Starcom | Vietnam | User Experience (UX) & Design | Smarties Vietnam | Finalist |
Awesome Academy | Samsung Galaxy | Samsung | Starcom | Vietnam | Product / Service Launch, Social Media Marketing | Smarties Vietnam | Finalist (2) |
The Hunt for Smooth Gears & eKoins | Heineken | Heineken | MSL | Vietnam | Cross Platform - All Media, Spatial Technology | Smarties Vietnam | Silver, Finalist |
Starverse: Brewing & Experiencing Heineken in the Metaverse | Heineken | Heineken | MSL | Vietnam | Experimental / Innovation Technology, Cross Platform - Digital Only, Metaverse | Smarties Vietnam | Gold, Silver, Bronze |
Keeping Festive Stories Virtually Alive | Kinh Do | Mondelēz International | Digitas | Vietnam | Creator / Influencer Marketing, Lead Generation | Smarties Vietnam | Gold, Bronze |
Shop for Hope | Kinh Do | Mondelēz International | Spark Foundry | Vietnam | Diversity & Inclusion | Smarties Vietnam | Silver |
Cosy Liven Up Vietnam | Kinh Do | Mondelēz International | Spark Foundry | Vietnam | Personalization | Smarties Vietnam | Finalist |
Keeping Festive Stories Virtually Alive | Kinh Do | Mondelēz International | Digitas | Vietnam | Experimental / Innovation Technology | Smarties Vietnam | Silver |
The eKoin | Heineken | Heineken | Digitas | Vietnam | Customer Life-Cycle Marketing, Instant Impact, Spatial Technology | Smarties Vietnam | Gold (2), Bronze |
Tarot Ca phe | Nescafé | Nestlé | Digitas | Vietnam | Personalization, O2O / New Retail / Innovative Sales Channels, Customer Experience (CX) | Smarties Vietnam | Gold, Silver, Bronze |
From Farm to Mind | Nescafé | Nestlé | Zenith | Vietnam | Social Impact Marketing, Cross Platform - All Media | Smarties Vietnam | Finalist (2) |
Unleash your Fandom | Samsung Galaxy | Samsung | Starcom | Vietnam | Social Media Marketing, Brand Experience, Product / Service Launch, Cross Platform - All Media, Data Insights | Smarties Vietnam | Gold (3), Bronze, Finalist |
The eKoin | Heineken | Heineken | Digitas | Vietnam | Instant Impact, Creator / Influencer Marketing, Customer Life-Cycle Marketing, Spatial Technology, User Experience (UX) & Design | Smarties X | Gold (3), Silver (2) |
Tarot Ca phe | Nescafé | Nestlé | Digitas | Vietnam | Customer Experience (CX), Personalization | Smarties X | Silver, Bronze |
Can’t Stop Bankingâ„¢ | Bank of America | Bank Of America | Digitas | USA | Product / Service Launch, Cross Platform - All Media, Brand Experience | Smarties North America | Bronze (2), Finalist |
Goes Like Pineapple | Levité | Danone | Digitas | Argentina | Lanzamiento de Producto / Servicio (Product / Service Launch) | Smarties Hispanic LATAM | Finalist |
Interactive Addressable TV Advertising | Samsung Galaxy | Samsung | Publicis | Turkey | O2O / New Retail / Innovative Sales Channels | Smarties EMEA | Bronze |
Interactive Addressable TV Advertising | Samsung Galaxy | Samsung | Publicis | Turkey | O2O / New Retail / Innovative Sales Channels | Smarties Turkey | Finalist |
Break teens' boredom with the comeback of an iconic candy | Dynamite | Universal Robina Corporation | Starcom | Vietnam | Cross Platform - Digital Only | Smarties APAC | Finalist |
2022 TET CAMPAIGN – A social movement to awake caregivers | Ensure | Abbott | Spark Foundry | Vietnam | Creator / Influencer Marketing, Cross Platform - All Media, Cross Platform - Digital Only, Lead Generation | Smarties APAC | Silver, Bronze (2), Finalist |
The eKoin | Heineken | Heineken | Digitas | Vietnam | Instant Impact, Spatial Technology, User Experience (UX) & Design, Creator / Influencer Marketing, Customer Life-Cycle Marketing, O2O / New Retail / Innovative Sales | Smarties APAC | Gold (6) |
Keeping Festive Stories Virtually Alive | Kinh Do | Mondelēz International | Spark Foundry | Vietnam | Social Impact Marketing, Experimental / Innovation Technology | Smarties APAC | Silver, Bronze |
Pahlawan - Toys that build a nation | McDonald's | McDonald's | Digitas | Indonesia | Brand Purpose/Activism, Brand Experience | Smarties APAC | Gold, Bronze |
Kiddi-fy Your Own Tet | Milo | Nestlé | Zenith | Vietnam | Experimental / Innovation Technology, Personalization | Smarties APAC | Finalist (2) |
Tarot Ca phe | Nescafé | Nestlé | Zenith | Vietnam | Customer Experience (CX), User Experience (UX) & Design | Smarties APAC | Silver, Bronze |
Recruiting the next generation of Coke drinkers at scale | Coca-Cola | The Coca-Cola Company | Starcom | Indonesia | O2O / New Retail / Innovative Sales Channels | Smarties APAC | Finalist |
Say it with Oreo | Cadbury | Mondelēz International | Leo Burnett | India | XR Technology – (AR/VR/MR) | Smarties APAC | Finalist |
Pahlawan - Toys that build a nation | McDonald's | McDonald's | Digitas | Indonesia | Brand Purpose/Activism, Brand Experience | Smarties Indonesia | Gold, Bronze |
The Gift of Time | McDonald's | McDonald's | Digitas | Indonesia | Diversity & Inclusion | Smarties Indonesia | Bronze |
Save Dads | OREO | Mondelēz International | Spark Foundry | Indonesia | Brand Experience | Smarties Indonesia | Finalist |
Sip & Sync | Heineken | Heineken | Publicis | Indonesia | Brand Experience | Smarties Indonesia | Finalist |
Recruiting the next generation of Coke drinkers at scale | Coca-Cola | The Coca-Cola Company | Starcom | Indonesia | O2O / New Retail / Innovative Sales Channels | Smarties Indonesia | Gold |
The Perfect Match | Heinz | Kraft Heinz Company | BBH | Indonesia | Product / Service Launch | Smarties Indonesia | Silver |
Sport is a Great Equaliser | Milo | Nestlé | Zenith | Vietnam | Diversity & Inclusion | Smarties Vietnam | Gold |
Break teens' boredom with the comeback of an iconic candy | Dynamite | Universal Robina Corporation | Starcom | Vietnam | Product / Service Launch, Cross Platform - Digital Only | Smarties Vietnam | Finalist (2) |
Scratch to Win | Milo | Nestlé | Zenith | Vietnam | Instant Impact | Smarties Vietnam | Finalist |
A handshake that shakes boredom off school life | Cream-O / Dynamite | Universal Robina Corporation | Starcom | Vietnam | Cross Platform - Digital Only, Short or Long Form Video | Smarties Vietnam | Silver, Finalist |
2022 TET CAMPAIGN – A social movement to awake caregivers | Ensure | Abbott | Spark Foundry | Vietnam | Social Media Marketing, Social Impact Marketing, Cross Platform - All Media | Smarties Vietnam | Gold, Finalist (2) |
Green Tet: Disrupting a thousand-year tradition with Sustainability | Nestlé | Nestlé | Zenith | Vietnam | Social Impact Marketing | Smarties Vietnam | Silver |
Dragenz | Rong Do | Universal Robina Corporation | Leo Burnett | Vietnam | User Experience (UX) & Design | Smarties Vietnam | Finalist |
Awesome Academy | Samsung Galaxy | Samsung | Leo Burnett | Vietnam | Product / Service Launch, Social Media Marketing | Smarties Vietnam | Finalist (2) |
The Hunt for Smooth Gears & eKoins | Heineken | Heineken | Leo Burnett | Vietnam | Cross Platform - All Media, Spatial Technology | Smarties Vietnam | Silver, Finalist |
Starverse: Brewing & Experiencing Heineken in the Metaverse | Heineken | Heineken | Leo Burnett | Vietnam | Experimental / Innovation Technology, Cross Platform - Digital Only, Metaverse | Smarties Vietnam | Gold, Silver, Bronze |
Keeping Festive Stories Virtually Alive | Kinh Do | Mondelēz International | Spark Foundry | Vietnam | Creator / Influencer Marketing, Lead Generation | Smarties Vietnam | Gold, Bronze |
Shop for Hope | Kinh Do | Mondelēz International | Publicis | Vietnam | Diversity & Inclusion | Smarties Vietnam | Silver |
Cosy Liven Up Vietnam | Kinh Do | Mondelēz International | Publicis | Vietnam | Personalization | Smarties Vietnam | Finalist |
Keeping Festive Stories Virtually Alive | Kinh Do | Mondelēz International | Spark Foundry | Vietnam | Experimental / Innovation Technology | Smarties Vietnam | Silver |
The eKoin | Heineken | Heineken | MSL | Vietnam | Customer Life-Cycle Marketing, Instant Impact, Spatial Technology | Smarties Vietnam | Gold (2), Bronze |
Tarot Ca phe | Nescafé | Nestlé | Zenith | Vietnam | Personalization, O2O / New Retail / Innovative Sales Channels, Customer Experience (CX) | Smarties Vietnam | Gold, Silver, Bronze |
From Farm to Mind | Nescafé | Nestlé | Publicis | Vietnam | Social Impact Marketing, Cross Platform - All Media | Smarties Vietnam | Finalist (2) |
Unleash your Fandom | Samsung Galaxy | Samsung | Leo Burnett | Vietnam | Social Media Marketing, Brand Experience, Product / Service Launch, Cross Platform - All Media, Data Insights | Smarties Vietnam | Gold (3), Bronze, Finalist |
4 Features. 4 Films. 4 Genres. | Samsung | Samsung | Leo Burnett | United Arab Emirates | Cross Platform - Digital Only, Creator / Influencer Marketing | Smarties MENA | Silver, Finalist |
47 seconds | LOGI Energy | LOGI Energy | Saatchi & Saatchi | United Arab Emirates | Short or Long Form Video | Smarties MENA | Gold |
Digital Strategy | Aramco | Aramco | Spark Foundry | Lebanon | Brand Experience, Social Media Marketing | Smarties MENA | Finalist (2) |
Easy Insurance - Insurance Made Simpler | etisalat by e& | etisalat by e& | Saatchi & Saatchi | United Arab Emirates | Lead Generation | Smarties MENA | Finalist |
Season 26 | Global Village | Global Village | Starcom | United Arab Emirates | Cross Platform - Digital Only | Smarties MENA | Finalist |
GoWell - Keep getting better | etisalat by e& | etisalat by e& | Saatchi & Saatchi | United Arab Emirates | Brand Purpose/Activism | Smarties MENA | Silver |
Playlist Selector on Anghami | Ice Leaf | Almarai | Spark Foundry | Saudi Arabia | User Experience (UX) & Design | Smarties MENA | Finalist |
InMobi Helps McDonald’s Achieve Over 12x Engagement Rate Above Benchmark | McDonald's | McDonald's | Starcom | United Arab Emirates | Instant Impact, Cross Platform - Digital Only, Customer Experience (CX) | Smarties MENA | Silver, Finalist (2) |
Grabbing Sing 2 Happy Meal Toys through Augmented Reality | McDonald's | McDonald's | Publicis | United Arab Emirates | Product / Service Launch, Gaming, Gamification & E-Sports, XR Technology – (AR/VR/MR) | Smarties MENA | Finalist (3) |
Stay Secure | Visa | Visa | Saatchi & Saatchi | United Arab Emirates | Creator / Influencer Marketing, Social Impact Marketing | Smarties MENA | Gold, Silver |
The Call for Adventure | Jeep | Stellantis | Publicis | United Arab Emirates | Cross Platform - All Media, Social Media Marketing, Instant Impact | Smarties MENA | Gold, Silver, Finalist |
Time to Read | Kinokuniya | Kinokuniya | Saatchi & Saatchi | United Arab Emirates | Social Impact Marketing, Data Insights, Brand Experience | Smarties MENA | Gold (2), Silver |
Cross Border | Visa | Visa | Starcom | United Arab Emirates | Geo Targeting | Smarties MENA | Finalist |
NFT | Campbell's | Campbell Soup Company | Spark Foundry | USA | Metaverse | Smarties X | Bronze |
2022 TET CAMPAIGN – A social movement to awake caregivers | Ensure | Abbott | Spark Foundry | Vietnam | Cross Platform - All Media | Smarties X | Bronze |
The eKoin | Heineken | Heineken | MSL | Vietnam | Instant Impact, Creator / Influencer Marketing, Customer Life-Cycle Marketing, Spatial Technology, User Experience (UX) & Design | Smarties X | Gold (3), Silver (2) |
Pahlawan - Toys that build a nation | McDonald's | McDonald's | Digitas | Indonesia | Brand Purpose/Activism | Smarties X | Finalist |
Tarot Ca phe | Nescafé | Nestlé | Zenith | Vietnam | Customer Experience (CX), Personalization | Smarties X | Silver, Bronze |
Recruiting the next generation of Coke drinkers at scale | Coca-Cola | The Coca-Cola Company | Starcom | Indonesia | O2O / New Retail / Innovative Sales Channels | Smarties X | Bronze |
Can’t Stop Bankingâ„¢ | Bank of America | Bank Of America | Leo Burnett | USA | Product / Service Launch, Cross Platform - All Media, Brand Experience | Smarties North America | Bronze (2), Finalist |
Fill in the Blanks | Disney+ | The Walt Disney Company | Publicis | Turkey | Data Insights, Geo Targeting, Cross Platform - All Media | Smarties EMEA | Silver, Bronze, Finalist |
Gelecege Orman | İşbank | İşbank | Publicis | Turkey | Social Impact Marketing, Sustainability (Brand & Product & Initiative) | Smarties EMEA | Bronze, Finalist |
That’s My Maximum | İşbank | İşbank | Publicis | Turkey | Cross Platform - All Media | Smarties EMEA | Silver |
International Women's Day | Banvit | Banvit | Publicis | Turkey | Diversity & Inclusion | Smarties Turkey | Finalist |
Escape' to Emotions | Disney+ | The Walt Disney Company | Publicis | Turkey | Experimental / Innovation Technology | Smarties Turkey | Silver (2) |
Fill in the Blanks | Disney+ | The Walt Disney Company | Publicis | Turkey | Geo Targeting | Smarties Turkey | Silver |
Disney+ Is Now In Turkey! | Disney+ | The Walt Disney Company | Publicis | Turkey | Product / Service Launch | Smarties Turkey | Silver |
Twitch Roadblock | Disney+ | The Walt Disney Company | Publicis | Turkey | Creator / Influencer Marketing | Smarties Turkey | Silver |
Future Forest | İşbank | İşbank | Publicis | Turkey | Sustainability (Brand & Product & Initiative), Product / Service Launch, Social Impact Marketing | Smarties Turkey | Silver, Finalist (2) |
GrabAds - the secret ingredient for homecooks | Alaska Milk Corporation | FrieslandCampina | Spark Foundry | Philippines | O2O / New Retail / Innovative Sales Channels | Smarties APAC | Finalist |
The eKoin | Heineken | Heineken | Leo Burnett | Vietnam | Instant Impact, Spatial Technology, User Experience (UX) & Design, Creator / Influencer Marketing, Customer Life-Cycle Marketing, O2O / New Retail / Innovative Sales | Smarties APAC | Gold (6) |
Keeping Festive Stories Virtually Alive | Kinh Do | Mondelēz International | Publicis | Vietnam | Social Impact Marketing, Experimental / Innovation Technology | Smarties APAC | Silver, Bronze |
Pahlawan - Toys that build a nation | McDonald's | McDonald's | Leo Burnett | Indonesia | Brand Purpose/Activism, Brand Experience | Smarties APAC | Gold, Bronze |
Tarot Ca phe | Nescafé | Nestlé | Publicis | Vietnam | Customer Experience (CX), User Experience (UX) & Design | Smarties APAC | Silver, Bronze |
N-URC Gets Filipinos Slurping with its Tonkotsu Ramen Experience on Mobile | N-URC | Universal Robina Corporation | Spark Foundry | Philippines | Product / Service Launch | Smarties APAC | Finalist |
The Unheard Break | boAt Lifestyle | Imagine Marketing Limited | Digitas | India | Audio / Voice / Sonic Branding , Customer Experience (CX), Brand Experience, Real Time Marketing | Smarties India | Bronze (2), Finalist (2) |
#DeliverThanks 2022 | Amazon | Amazon | Organic by MSL | India | Short or Long Form Video, Social Impact Marketing | Smarties India | Finalist (2) |
B-Natural - A 'Made in India' brand acquires no.1 position on Amazon marketplace | B Natural | ITC Limited | Performics | India | Integrated Ecommerce Innovation, Data Insights | Smarties India | Gold, Bronze |
Pahlawan - Toys that build a nation | McDonald's | McDonald's | Leo Burnett | Indonesia | Brand Purpose/Activism, Brand Experience | Smarties Indonesia | Gold, Bronze |
Everyday Behavior Opportunity | Sensodyne | Haleon | Zenith | Indonesia | Experimental / Innovation Technology | Smarties Indonesia | Finalist |
TRGR cares after vaccination | Panadol | Haleon | Zenith | Indonesia | Data Insights | Smarties Indonesia | Finalist |
Together With the Stars, Different Together | Bintang Beer | Heineken | Leo Burnett | Indonesia | Diversity & Inclusion | Smarties Indonesia | Silver |
The Gift of Time | McDonald's | McDonald's | Leo Burnett | Indonesia | Diversity & Inclusion | Smarties Indonesia | Bronze |
Save Dads | OREO | Mondelēz International | Leo Burnett | Indonesia | Brand Experience | Smarties Indonesia | Finalist |
The Perfect Match | Heinz | Kraft Heinz Company | Leo Burnett | Indonesia | Product / Service Launch | Smarties Indonesia | Silver |
Dragenz | Rong Do | Universal Robina Corporation | Publicis | Vietnam | User Experience (UX) & Design | Smarties Vietnam | Finalist |
Awesome Academy | Samsung Galaxy | Samsung | Publicis | Vietnam | Product / Service Launch, Social Media Marketing | Smarties Vietnam | Finalist (2) |
Keeping Festive Stories Virtually Alive | Kinh Do | Mondelēz International | Publicis | Vietnam | Creator / Influencer Marketing, Lead Generation | Smarties Vietnam | Gold, Bronze |
Shop for Hope | Kinh Do | Mondelēz International | Publicis | Vietnam | Diversity & Inclusion | Smarties Vietnam | Silver |
Cosy Liven Up Vietnam | Kinh Do | Mondelēz International | Publicis | Vietnam | Personalization | Smarties Vietnam | Finalist |
Keeping Festive Stories Virtually Alive | Kinh Do | Mondelēz International | Publicis | Vietnam | Experimental / Innovation Technology | Smarties Vietnam | Silver |
The eKoin | Heineken | Heineken | Leo Burnett | Vietnam | Customer Life-Cycle Marketing, Instant Impact, Spatial Technology | Smarties Vietnam | Gold (2), Bronze |
Tarot Ca phe | Nescafé | Nestlé | Publicis | Vietnam | Personalization, O2O / New Retail / Innovative Sales Channels, Customer Experience (CX) | Smarties Vietnam | Gold, Silver, Bronze |
From Farm to Mind | Nescafé | Nestlé | Publicis | Vietnam | Social Impact Marketing, Cross Platform - All Media | Smarties Vietnam | Finalist (2) |
Unleash your Fandom | Samsung Galaxy | Samsung | Publicis | Vietnam | Social Media Marketing, Brand Experience, Product / Service Launch, Cross Platform - All Media, Data Insights | Smarties Vietnam | Gold (3), Bronze, Finalist |
4 Features. 4 Films. 4 Genres. | Samsung | Samsung | Starcom | United Arab Emirates | Cross Platform - Digital Only, Creator / Influencer Marketing | Smarties MENA | Silver, Finalist |
47 seconds | LOGI Energy | LOGI Energy | Starcom | United Arab Emirates | Short or Long Form Video | Smarties MENA | Gold |
Mobile Video Execution with Digital Turbine | Almarai | Almarai | Spark Foundry | Saudi Arabia | Customer Experience (CX), Gaming, Gamification & E-Sports | Smarties MENA | Gold, Finalist |
Digital Strategy | Aramco | Aramco | Leo Burnett | Lebanon | Brand Experience, Social Media Marketing | Smarties MENA | Finalist (2) |
Dubai Presents | Dubai Department of Economy and Tourism | Government of United Arab Emirates | Starcom | United Arab Emirates | Cross Platform - All Media, Social Media Marketing | Smarties MENA | Gold, Silver |
e& universe - the 1st Telco Brand in Metaverse in MENA | etisalat by e& | etisalat by e& | Saatchi & Saatchi | United Arab Emirates | Metaverse | Smarties MENA | Bronze |
From On-pack to On-screen | Cadbury | Mondelēz International | Spark Foundry | United Arab Emirates | Experimental / Innovation Technology, Instant Impact, XR Technology – (AR/VR/MR), Creator / Influencer Marketing | Smarties MENA | Gold, Silver (2), Bronze |
InMobi Helps McDonald’s Achieve Over 12x Engagement Rate Above Benchmark | McDonald's | McDonald's | Studio M | United Arab Emirates | Instant Impact, Cross Platform - Digital Only, Customer Experience (CX) | Smarties MENA | Silver, Finalist (2) |
Inspire Your World | Ithra | Aramco | Leo Burnett | Saudi Arabia | Brand Experience, Cross Platform - All Media, Social Media Marketing | Smarties MENA | Gold, Silver, Finalist |
Marriott leverages programmatic and location technology to find affluent and expat MasterCard customers in competitive market | Marriott | Marriott International | Spark Foundry | United Arab Emirates | Geo Targeting, Partnerships Marketing, Programmatic | Smarties MENA | Bronze, Finalist (2) |
Grabbing Sing 2 Happy Meal Toys through Augmented Reality | McDonald's | McDonald's | Publicis | United Arab Emirates | Product / Service Launch, Gaming, Gamification & E-Sports, XR Technology – (AR/VR/MR) | Smarties MENA | Finalist (3) |
Salam dials in extraordinary 23x global engagement benchmark through Rich Media innovation | Salam | Salam | Starcom | United Arab Emirates | XR Technology – (AR/VR/MR) | Smarties MENA | Finalist |
Panadol's crowning success at the FIFA World Cup 2022 with Silverpush's Real-Time Sync Technology | Panadol | Haleon | Digitas | United Arab Emirates | Real Time Marketing | Smarties MENA | Finalist |
Stay Secure | Visa | Visa | Starcom | United Arab Emirates | Creator / Influencer Marketing, Social Impact Marketing | Smarties MENA | Gold, Silver |
The Call for Adventure | Jeep | Stellantis | Starcom | United Arab Emirates | Cross Platform - All Media, Social Media Marketing, Instant Impact | Smarties MENA | Gold, Silver, Finalist |
Time to Read | Kinokuniya | Kinokuniya | Starcom | United Arab Emirates | Social Impact Marketing, Data Insights, Brand Experience | Smarties MENA | Gold (2), Silver |
NFT | Campbell's | Campbell Soup Company | MSL | USA | Metaverse | Smarties X | Bronze |
The eKoin | Heineken | Heineken | Leo Burnett | Vietnam | Instant Impact, Creator / Influencer Marketing, Customer Life-Cycle Marketing, Spatial Technology, User Experience (UX) & Design | Smarties X | Gold (3), Silver (2) |
Pahlawan - Toys that build a nation | McDonald's | McDonald's | Leo Burnett | Indonesia | Brand Purpose/Activism | Smarties X | Finalist |
Tarot Ca phe | Nescafé | Nestlé | Publicis | Vietnam | Customer Experience (CX), Personalization | Smarties X | Silver, Bronze |
Can’t Stop Bankingâ„¢ | Bank of America | Bank Of America | GroupeConnect | USA | Product / Service Launch, Cross Platform - All Media, Brand Experience | Smarties North America | Bronze (2), Finalist |
Whirlpool Shopper | Whirlpool | Whirlpool Corporation | Digitas | USA | Data Insights | Smarties North America | Silver |
All-Invitational | Heineken | Heineken | Machine_ | South Africa | Brand Experience, Diversity & Inclusion, Social Media Marketing | Smarties South Africa | Silver (3) |
Xhosa-fying Halloween | UCOOK | Silvertree Holdings | Machine_ | South Africa | Influencer Marketing, Pendoring Multilingual Marketing Efficiency Award | Smarties South Africa | Gold, Silver |
Sustainable Ad | Heineken | Heineken | Publicis | Brazil | Geração de Leads (Lead Generation) , Impacto Social / Sem Fins Lucrativos / Ativismo de Marca / Diversidade & Inclusão/ ESG / Sem Fins Lucrativos (Social Impact / Not For Profit / Brand Purpose + Activism / D&I / ESG) | Smarties Brazil | Finalist (2) |
Our Ads Your Ads | Heineken | Heineken | Publicis | Brazil | Integração de Plataformas & DOOH (Cross Platform – all medias or digital Only & DOOH) , Localização (Geotargeting) | Smarties Brazil | Gold, Bronze |
Green Energy Platform | Heineken | Heineken | Publicis | Brazil | Impacto Social / Sem Fins Lucrativos / Ativismo de Marca / Diversidade & Inclusão/ ESG / Sem Fins Lucrativos (Social Impact / Not For Profit / Brand Purpose + Activism / D&I / ESG) | Smarties Brazil | Bronze |