MMA Smarties Business Impact Index - Rankings Detail | MMA Global

Top Holding Companies - Global 2022

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Omnicom Group


Overall Rank:
Points:
Awards Won:89
Finalist(s) Achieved:68

Best in Show(s) Won:1
Gold(s) Won:23
Silver(s) Won:34
Bronze(s) Won:31

Campaigns and Awards 2022

Campaign NameBrandAdvertiserAgencyLocationCategoryAwards ProgramAwards Won

Beautiful When Clean

Cif

Unilever

PHD

Turkey

Brand Purpose/Activism, Social Impact Marketing

Smarties Turkey

Gold, Silver

The Gift of Time

McDonald's

McDonald's

OMD

Indonesia

Diversity  &  Inclusion

Smarties Indonesia

Bronze

Pahlawan - Toys that build a nation

McDonald's

McDonald's

OMD

Indonesia

Brand Purpose/Activism, Brand Experience

Smarties APAC

Gold, Bronze

Pahlawan - Toys that build a nation

McDonald's

McDonald's

OMD

Indonesia

Brand Purpose/Activism, Brand Experience

Smarties Indonesia

Gold, Bronze

Recharged Hair, Recharged Me!

Pantene

Procter & Gamble

BBDO

Indonesia

Social Media Marketing, Creator / Influencer Marketing, Short or Long Form Video, Diversity  &  Inclusion

Smarties Indonesia

Gold, Bronze (2), Finalist

Tech for Humanity

Aviram Family Foundation

Aviram Family Foundation

Gitam BBDO

Israel

Instant Impact

Smarties EMEA

Finalist

Mother's Day Awareness Campaign

Arzum

Arzum

TBWA\Istanbul

Turkey

Social Impact Marketing, Brand Purpose/Activism

Smarties EMEA

Finalist (2)

Spotify 3D ASMR

Knorr

Unilever

PHD

Turkey

Audio / Voice / Sonic Branding

Smarties EMEA

Silver

#DeÄŸişimSensizOlmaz AI Video Under OMO's Gaia Campaign

OMO

Unilever

PHD

Turkey

Experimental / Innovation Technology, Sustainability (Brand & Product & Initiative), Real Time Marketing

Smarties EMEA

Silver, Finalist (2)

#DeÄŸişimSensizOlmaz AI Video Under OMO's Gaia Campaign

OMO

Unilever

PHD

Turkey

Experimental / Innovation Technology, Real Time Marketing

Smarties Turkey

Bronze, Finalist

Pleasure House

Magnum

Unilever

PHD

Turkey

Brand Experience

Smarties Turkey

Bronze

Spotify 3D ASMR

Knorr

Unilever

PHD

Turkey

Audio / Voice / Sonic Branding

Smarties Turkey

Finalist

#TweetYourMagic

Twitter

Twitter

OMG

Indonesia

Brand Purpose/Activism

Smarties APAC

Finalist

#ไอติมโคนทุบ Smashed Vanilla Cone Organic Trend Picked Up by McDonald’s

McDonald's

McDonald's

OMD

Thailand

Real Time Marketing

Smarties APAC

Silver

The Power of Personalization Through DCO

Nissan

Renault

TBWA\India

India

Personalization

Smarties India

Finalist

Hacking Google Business Messages for Nissan Magnite

Nissan

Renault

TBWA\India

India

Experimental / Innovation Technology

Smarties India

Finalist

Go Big or Go Home - Nissan Magnite Launch

Nissan

Renault

TBWA\India

India

Cross Platform - Digital Only

Smarties India

Silver

#TweetYourMagic

Twitter

Twitter

OMG

Indonesia

Social Impact Marketing

Smarties Indonesia

Finalist

Get Things Done Your Way

du

du

TBWA\RAAD

United Arab Emirates

Customer Experience (CX), Brand Experience

Smarties MENA

Silver, Finalist

How a showstopping sale transformed RAKBANK’s fortunes

RAKBANK

RAKBANK

DDB

United Arab Emirates

Brand Experience, Small Business / Big Impact

Smarties MENA

Finalist (2)

Unlimited Connectivity Power Plans

du

du

TBWA\RAAD

United Arab Emirates

Product / Service Launch, Experimental / Innovation Technology

Smarties MENA

Silver, Bronze

Yazle Clear 2022

Clear

Unilever

PHD

United Arab Emirates

Sustainability (Brand & Product & Initiative)

Smarties MENA

Finalist

A Dream Delivered: The Lost Letters of Hawkins Wilson

Ancestry

Blackstone

Content Collective

USA

Diversity  &  Inclusion

Smarties X

Gold

Promotions Campaign

Elo

Elo

AlmapBBDO

Brazil

Impacto Instantâneo / Promoção (Instant Impact)

Smarties Brazil

Finalist

Hidden Spots

Heinz

Kraft Heinz Company

Africa

Brazil

Experiência de Marca (Brand /Experience) , Jogos / Gamificação e E-Sports (Gaming/ Gamification & E-Sports)

Smarties Brazil

Finalist (2)

Volkswagen Testcapadas Mercado Ads Argentina

Volkswagen

Volkswagen Group

PhD

Argentina

E-commerce/ Retail Media

Smarties Hispanic LATAM

Finalist

SenyumSedekahf

Kahf

PT Paragon Technology and Innovation

PHD

Indonesia

Spatial Technology

Smarties Indonesia

Finalist

Advanced Beauty Tech

Wardah

PT Paragon Technology and Innovation

PHD

Indonesia

Experimental / Innovation Technology

Smarties Indonesia

Gold

Director Mix/Coda

Magnum

Unilever

PHD

Turkey

Data Insights, Lead Generation, Personalization

Smarties EMEA

Gold, Silver (2)

360 Launch Campaign

Allevia

Sanofi

Hearts & Science

UK

Product / Service Launch

Smarties EMEA

Silver

Ruffles Movies

Ruffles

PepsiCo

OMD

Turkey

Creator / Influencer Marketing

Smarties EMEA

Finalist

Equity 1

KazandıRio

PepsiCo

OMD

Turkey

Data Insights

Smarties EMEA

Finalist

Doritos Gaming

Doritos

PepsiCo

OMD

Turkey

Cross Platform - Digital Only

Smarties EMEA

Gold

#TiktokMadeMeBuyIt

L'Oréal

L'Oréal

OMD

Turkey

Social Media Marketing, Social / Influencer Commerce, Integrated Ecommerce Innovation, Creator / Influencer Marketing

Smarties Turkey

Gold (3), Silver

Changing Algida Ice Creams as the Weather Changes

Algida

Unilever

PHD

Turkey

Geo Targeting, Real Time Marketing

Smarties Turkey

Silver (2)

Cross Brands Data Partnership w Hopi

Algida

Unilever

PHD

Turkey

Partnerships Marketing

Smarties Turkey

Finalist

8D Spotify

Doritos

PepsiCo

OMD

Turkey

Audio / Voice / Sonic Branding

Smarties Turkey

Bronze

Doritos Gaming

Doritos

PepsiCo

OMD

Turkey

Cross Platform - Digital Only, Brand Experience, Data Insights

Smarties Turkey

Silver, Finalist (2)

Doritos Livad

Doritos

PepsiCo

OMD

Turkey

Gaming, Gamification & E-Sports, Instant Impact

Smarties Turkey

Silver, Finalist

Iftar Time Knorr Time

Knorr

Unilever

PHD

Turkey

Geo Targeting, Real Time Marketing

Smarties Turkey

Bronze (2)

Innovative Data Collection and Precision Marketing Roadmap

Unilever

Unilever

PHD

Turkey

Data Insights, Personalization

Smarties Turkey

Bronze (2)

Join the Goodness - Valentine's Day

Iyzico

PayU

PunchBBDO

Turkey

Brand Purpose/Activism

Smarties Turkey

Finalist

Equity 1

KazandıRio

PepsiCo

OMD

Turkey

Personalization, Data Insights

Smarties Turkey

Silver, Bronze

Loyalty Journey with Data Collection Calendar Launch

Algida

Unilever

PHD

Turkey

Lead Generation

Smarties Turkey

Finalist

Mac&Cheese - Pasta that makes you smile

Knorr

Unilever

PHD

Turkey

Product / Service Launch

Smarties Turkey

Finalist

Director Mix/Coda

Magnum

Unilever

PHD

Turkey

Data Insights, Lead Generation, Personalization

Smarties Turkey

Silver (2), Finalist

The Story of Numbers

Cif

Unilever

PHD

Turkey

Social Media Marketing, Creator / Influencer Marketing

Smarties Turkey

Silver, Finalist

Pioneering Data integration into walled gardens

Mercedes-Benz

Daimler

OMD

India

Data Insights

Smarties India

Finalist

The Game that Vibes with you!

Tata Motors

Tata Group

OMD

India

Social Media Marketing

Smarties India

Finalist

Rural India - Just A Call Away

Renault

Renault

OMD

India

Lead Generation

Smarties India

Bronze

The Power of Personalization Through DCO

Nissan

Renault

OMD

India

Personalization

Smarties India

Finalist

Hacking Google Business Messages for Nissan Magnite

Nissan

Renault

OMD

India

Experimental / Innovation Technology

Smarties India

Finalist

Famous Order with BTS

McDonald's

McDonald's

DDB Mudra Group

India

Instant Impact

Smarties India

Finalist

Go Big or Go Home - Nissan Magnite Launch

Nissan

Renault

OMD

India

Cross Platform - Digital Only

Smarties India

Silver

Reclaiming India's Right to Right Prices

Meesho

Meesho

DDB Mudra Group

India

Instant Impact, Best Use of Indigenous Language in Mobile Advertising

Smarties India

Gold, Finalist

The Rashmika Meal

McDonald's

McDonald's

DDB Mudra Group

India

Creator / Influencer Marketing

Smarties India

Finalist

Never Miss Out

Nivea

Beiersdorf

OMD

India

Cross Platform - Digital Only

Smarties India

Finalist

Different strokes for different folks

Philips

Philips

OMD

India

Cross Platform - All Media, Cross Platform - Digital Only

Smarties India

Bronze, Finalist

Boosting Pizza Hut Customer Conversion through Custom Targeting

Pizza Hut

Yum! Brands

PHD

Indonesia

Lead Generation

Smarties Indonesia

Silver

SenyumSedekahf

Kahf

PT Paragon Technology and Innovation

OMG

Indonesia

Spatial Technology

Smarties Indonesia

Finalist

Focusing on Small Data to Drive Big Results

by.U

Telkom Indonesia

OMD

Indonesia

Programmatic

Smarties Indonesia

Bronze

Advanced Beauty Tech

Wardah

PT Paragon Technology and Innovation

OMG

Indonesia

Experimental / Innovation Technology

Smarties Indonesia

Gold

Move to Live Hope

Wardah

PT Paragon Technology and Innovation

PHD

Indonesia

Brand Purpose/Activism

Smarties Indonesia

Silver

Giving Wings to Indonesia's Dreams

Bank Jago

Bank Jago

OMD

Indonesia

Programmatic

Smarties Indonesia

Finalist

Indonesia is Lovin’ It!

McDonald's

McDonald's

OMD

Indonesia

Lead Generation, Gaming, Gamification & E-Sports, Customer Experience (CX), Integrated Ecommerce Innovation, O2O / New Retail / Innovative Sales Channels

Smarties Indonesia

Silver, Finalist (4)

Harnessing Power of First & Third Party Data to Drive Sales

McDonald's

McDonald's

OMD

Indonesia

Programmatic

Smarties Indonesia

Gold

Telfast & Grab Help Vietnamese Overcome Allergies & Live Their Greatness

Telfast

Sanofi

OMG

Vietnam

Geo Targeting, Real Time Marketing

Smarties Vietnam

Bronze (2)

How Eucerin Overcome Challenges After Covid and Break the Sales Record in 2 Years

Eucerin

maxingvest ag

OMG

Vietnam

Social / Influencer Commerce

Smarties Vietnam

Finalist

Lactacyd Inspires Vietnamese Women to Break the Bias

Lactacyd

Sanofi

OMG

Vietnam

Brand Purpose/Activism

Smarties Vietnam

Finalist

The Banca Game – A Simulation Game of Insurance Industry

Prudential

Prudential

Tequila\Vietnam

Vietnam

Gaming, Gamification & E-Sports

Smarties Vietnam

Bronze

Philips unlock new commerce opportunities to drive success in 618 shopping festival

Philips

Philips

OMD

China

Lead Generation/ Direct Response / Conversion / Promotion

Smarties China

Silver

Clear 3 in 1

Clear

Unilever

PHD

Egypt

Creator / Influencer Marketing

Smarties MENA

Bronze

Gizelle

Closeup

Unilever

PHD

Egypt

Cross Platform - Digital Only, Social Media Marketing

Smarties MENA

Gold, Finalist

Dove Purpose

Dove

Unilever

PHD

Egypt

Brand Purpose/Activism

Smarties MENA

Gold

Ramadan

Lipton

Unilever

PHD

Egypt

Real Time Marketing

Smarties MENA

Gold

Put your money where your mouth is: Closeup with innovative voice recognition ad unit to promote new toothpaste range

Closeup

Unilever

PHD

Egypt

Experimental / Innovation Technology

Smarties MENA

Gold

ACN

Rexona

Unilever

PHD

Egypt

Cross Platform - Digital Only, Creator / Influencer Marketing

Smarties MENA

Finalist (2)

How Silverpush teamed up with Rexona to Move A Football-Crazed Country with Real-Time Sync Advertising

Rexona

Unilever

PHD

Egypt

Real Time Marketing

Smarties MENA

Finalist

Formula 1 Racing to victory with Silverpush's AI-powered Hyper-Contextual Targeting!

The Saudi Arabian Grand Prix 2022

Liberty Media Corporation

OMD

United Arab Emirates

Experimental / Innovation Technology

Smarties MENA

Finalist

Changing The Game

Yaqoot

Yaqoot

OMD

United Arab Emirates

Instant Impact, Lead Generation, Product / Service Launch, Programmatic

Smarties MENA

Gold, Silver, Finalist (2)

#ไอติมโคนทุบ Smashed Vanilla Cone Organic Trend Picked Up by McDonald’s

McDonald's

McDonald's

OMD

Thailand

Real Time Marketing

Smarties X

Gold

A Dream Delivered: The Lost Letters of Hawkins Wilson

Ancestry

Blackstone

OMD

USA

Diversity  &  Inclusion

Smarties X

Gold

Changing Algida Ice Creams as the Weather Changes

Algida

Unilever

PHD

Turkey

Geo Targeting

Smarties X

Bronze

Director Mix/Coda

Magnum

Unilever

PHD

Turkey

Data Insights

Smarties X

Silver

Peacemaker

HBO Max

Warner Bros. Discovery

Hearts & Science

USA

Social Media Marketing

Smarties X

Silver

The Love Connection

AT&T

AT&T

Hearts & Science

USA

Brand Purpose/Activism

Smarties X

Finalist

Peacemaker

HBO Max

Warner Bros. Discovery

Hearts & Science

USA

Social Media Marketing

Smarties North America

Bronze

The Love Connection

AT&T

AT&T

Hearts & Science

USA

Brand Purpose/Activism, Diversity  &  Inclusion

Smarties North America

Silver, Bronze

A Leading Paediatric Offering

Sanofi

Sanofi

PHD

South Africa

Cross Platform - Digital Only

Smarties South Africa

Gold

DealFeed - Makro 51 Years of Great Savings

Makro

Walmart

OMG

South Africa

Geo Targeting, O2O / New Retail / Innovative Sales Channels

Smarties South Africa

Silver (2)

KNORROX FEEDS NUTRITIONAL SUSTENANCE TO DATA-STARVED CONSUMERS

Knorrox

Unilever

PHD

South Africa

Social Impact Marketing

Smarties South Africa

Finalist

MTN Helps Youth Hustle Harder And Smarter

MTN Pulse

MTN Group

PHD

South Africa

Brand Experience, Cross Platform - All media, Cross Platform - All media, Creator Economy (partnership with brands and creators)

Smarties South Africa

Bronze (2), Finalist (2)

Driving Positive change in local Communities

Every U Does Good

Unilever

PHD

South Africa

Social Impact Marketing

Smarties South Africa

Finalist

Carnival at Avakin Life

O Boticário

Grupo Boticário

AlmapBBDO

Brazil

Web 3.0, Jogos / Gamificação e E-Sports (Gaming/ Gamification & E-Sports), Experiência de Marca (Brand /Experience)

Smarties Brazil

Silver, Bronze, Finalist

Brhamosidade 2.0

Brahma

Anheuser-Busch InBev

Africa

Brazil

Integração de Plataformas & DOOH (Cross Platform – all medias or digital Only & DOOH) , Localização (Geotargeting)

Smarties Brazil

Finalist (2)

Mama Princess

Nutrilon

Danone

BBDO

Argentina

Impacto Social / Sin Fines de Lucros / Activismo de Marca / Diversidad e Inclusión / ESG / (Social Impact / Not For Profit / Brand Purpose + Activism / D&I / ESG)

Smarties Hispanic LATAM

Bronze

Autographs

CONMEBOL

FIFA

BBDO

Argentina

Experiencia de Marca (Brand / Experience), CX / UX (Customer Experience/ User Experience)

Smarties Hispanic LATAM

Silver, Bronze

Vaccinating Misinformation

Latam Chequea

Voz Pública

BBDO

Argentina

Impacto Social / Sin Fines de Lucros / Activismo de Marca / Diversidad e Inclusión / ESG / (Social Impact / Not For Profit / Brand Purpose + Activism / D&I / ESG)

Smarties Hispanic LATAM

Finalist

Equality Mod

Women in Games

Women in Games

BBDO

Argentina

Juegos / Gamificación e E-Sports (Gaming / Gamification & E-Sports), Impacto Social / Sin Fines de Lucros / Activismo de Marca / Diversidad e Inclusión / ESG / (Social Impact / Not For Profit / Brand Purpose + Activism / D&I / ESG)

Smarties Hispanic LATAM

Silver, Finalist

The Voice of ELA

Esteban Bullrich Foundation

Esteban Bullrich Foundation

BBDO

Argentina

Impacto Social / Sin Fines de Lucros / Activismo de Marca / Diversidad e Inclusión / ESG / (Social Impact / Not For Profit / Brand Purpose + Activism / D&I / ESG), Impacto Social / Sin Fines de Lucros / Activismo de Marca / Diversidad e Inclusión / ESG

Smarties Hispanic LATAM

Best in Show, Gold

Mood Savers

Tulipan

Kopelco

BBDO

Argentina

E-commerce/ Retail Media, Lanzamiento de Producto / Servicio (Product / Service Launch)

Smarties Hispanic LATAM

Silver, Bronze

Full Sessions

YPF

YPF

BBDO

Argentina

Experiencia de Marca (Brand / Experience)

Smarties Hispanic LATAM

Finalist

Serviclub

YPF

YPF

BBDO

Argentina

Experiencia de Marca (Brand / Experience)

Smarties Hispanic LATAM

Finalist

Maverick

Ford

The Ford Motor Company

BBDO

Argentina

Lanzamiento de Producto / Servicio (Product / Service Launch)

Smarties Hispanic LATAM

Bronze