Overall Rank: | |
Points: | |
Awards Won: | 89 |
Finalist(s) Achieved: | 68 |
Best in Show(s) Won: | 1 |
Gold(s) Won: | 23 |
Silver(s) Won: | 34 |
Bronze(s) Won: | 31 |
Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
---|---|---|---|---|---|---|---|
Beautiful When Clean | Cif | Unilever | PHD | Turkey | Brand Purpose/Activism, Social Impact Marketing | Smarties Turkey | Gold, Silver |
The Gift of Time | McDonald's | McDonald's | OMD | Indonesia | Diversity & Inclusion | Smarties Indonesia | Bronze |
Pahlawan - Toys that build a nation | McDonald's | McDonald's | OMD | Indonesia | Brand Purpose/Activism, Brand Experience | Smarties APAC | Gold, Bronze |
Pahlawan - Toys that build a nation | McDonald's | McDonald's | OMD | Indonesia | Brand Purpose/Activism, Brand Experience | Smarties Indonesia | Gold, Bronze |
Recharged Hair, Recharged Me! | Pantene | Procter & Gamble | BBDO | Indonesia | Social Media Marketing, Creator / Influencer Marketing, Short or Long Form Video, Diversity & Inclusion | Smarties Indonesia | Gold, Bronze (2), Finalist |
Tech for Humanity | Aviram Family Foundation | Aviram Family Foundation | Gitam BBDO | Israel | Instant Impact | Smarties EMEA | Finalist |
Mother's Day Awareness Campaign | Arzum | Arzum | TBWA\Istanbul | Turkey | Social Impact Marketing, Brand Purpose/Activism | Smarties EMEA | Finalist (2) |
Spotify 3D ASMR | Knorr | Unilever | PHD | Turkey | Audio / Voice / Sonic Branding | Smarties EMEA | Silver |
#DeÄŸişimSensizOlmaz AI Video Under OMO's Gaia Campaign | OMO | Unilever | PHD | Turkey | Experimental / Innovation Technology, Sustainability (Brand & Product & Initiative), Real Time Marketing | Smarties EMEA | Silver, Finalist (2) |
#DeÄŸişimSensizOlmaz AI Video Under OMO's Gaia Campaign | OMO | Unilever | PHD | Turkey | Experimental / Innovation Technology, Real Time Marketing | Smarties Turkey | Bronze, Finalist |
Pleasure House | Magnum | Unilever | PHD | Turkey | Brand Experience | Smarties Turkey | Bronze |
Spotify 3D ASMR | Knorr | Unilever | PHD | Turkey | Audio / Voice / Sonic Branding | Smarties Turkey | Finalist |
#TweetYourMagic | OMG | Indonesia | Brand Purpose/Activism | Smarties APAC | Finalist | ||
#ไà¸à¸•à¸´à¸¡à¹‚คนทุบ Smashed Vanilla Cone Organic Trend Picked Up by McDonald’s | McDonald's | McDonald's | OMD | Thailand | Real Time Marketing | Smarties APAC | Silver |
The Power of Personalization Through DCO | Nissan | Renault | TBWA\India | India | Personalization | Smarties India | Finalist |
Hacking Google Business Messages for Nissan Magnite | Nissan | Renault | TBWA\India | India | Experimental / Innovation Technology | Smarties India | Finalist |
Go Big or Go Home - Nissan Magnite Launch | Nissan | Renault | TBWA\India | India | Cross Platform - Digital Only | Smarties India | Silver |
#TweetYourMagic | OMG | Indonesia | Social Impact Marketing | Smarties Indonesia | Finalist | ||
Get Things Done Your Way | du | du | TBWA\RAAD | United Arab Emirates | Customer Experience (CX), Brand Experience | Smarties MENA | Silver, Finalist |
How a showstopping sale transformed RAKBANK’s fortunes | RAKBANK | RAKBANK | DDB | United Arab Emirates | Brand Experience, Small Business / Big Impact | Smarties MENA | Finalist (2) |
Unlimited Connectivity Power Plans | du | du | TBWA\RAAD | United Arab Emirates | Product / Service Launch, Experimental / Innovation Technology | Smarties MENA | Silver, Bronze |
Yazle Clear 2022 | Clear | Unilever | PHD | United Arab Emirates | Sustainability (Brand & Product & Initiative) | Smarties MENA | Finalist |
A Dream Delivered: The Lost Letters of Hawkins Wilson | Ancestry | Blackstone | Content Collective | USA | Diversity & Inclusion | Smarties X | Gold |
Promotions Campaign | Elo | Elo | AlmapBBDO | Brazil | Impacto Instantâneo / Promoção (Instant Impact) | Smarties Brazil | Finalist |
Hidden Spots | Heinz | Kraft Heinz Company | Africa | Brazil | Experiência de Marca (Brand /Experience) , Jogos / Gamificação e E-Sports (Gaming/ Gamification & E-Sports) | Smarties Brazil | Finalist (2) |
Volkswagen Testcapadas Mercado Ads Argentina | Volkswagen | Volkswagen Group | PhD | Argentina | E-commerce/ Retail Media | Smarties Hispanic LATAM | Finalist |
SenyumSedekahf | Kahf | PT Paragon Technology and Innovation | PHD | Indonesia | Spatial Technology | Smarties Indonesia | Finalist |
Advanced Beauty Tech | Wardah | PT Paragon Technology and Innovation | PHD | Indonesia | Experimental / Innovation Technology | Smarties Indonesia | Gold |
Director Mix/Coda | Magnum | Unilever | PHD | Turkey | Data Insights, Lead Generation, Personalization | Smarties EMEA | Gold, Silver (2) |
360 Launch Campaign | Allevia | Sanofi | Hearts & Science | UK | Product / Service Launch | Smarties EMEA | Silver |
Ruffles Movies | Ruffles | PepsiCo | OMD | Turkey | Creator / Influencer Marketing | Smarties EMEA | Finalist |
Equity 1 | KazandıRio | PepsiCo | OMD | Turkey | Data Insights | Smarties EMEA | Finalist |
Doritos Gaming | Doritos | PepsiCo | OMD | Turkey | Cross Platform - Digital Only | Smarties EMEA | Gold |
#TiktokMadeMeBuyIt | L'Oréal | L'Oréal | OMD | Turkey | Social Media Marketing, Social / Influencer Commerce, Integrated Ecommerce Innovation, Creator / Influencer Marketing | Smarties Turkey | Gold (3), Silver |
Changing Algida Ice Creams as the Weather Changes | Algida | Unilever | PHD | Turkey | Geo Targeting, Real Time Marketing | Smarties Turkey | Silver (2) |
Cross Brands Data Partnership w Hopi | Algida | Unilever | PHD | Turkey | Partnerships Marketing | Smarties Turkey | Finalist |
8D Spotify | Doritos | PepsiCo | OMD | Turkey | Audio / Voice / Sonic Branding | Smarties Turkey | Bronze |
Doritos Gaming | Doritos | PepsiCo | OMD | Turkey | Cross Platform - Digital Only, Brand Experience, Data Insights | Smarties Turkey | Silver, Finalist (2) |
Doritos Livad | Doritos | PepsiCo | OMD | Turkey | Gaming, Gamification & E-Sports, Instant Impact | Smarties Turkey | Silver, Finalist |
Iftar Time Knorr Time | Knorr | Unilever | PHD | Turkey | Geo Targeting, Real Time Marketing | Smarties Turkey | Bronze (2) |
Innovative Data Collection and Precision Marketing Roadmap | Unilever | Unilever | PHD | Turkey | Data Insights, Personalization | Smarties Turkey | Bronze (2) |
Join the Goodness - Valentine's Day | Iyzico | PayU | PunchBBDO | Turkey | Brand Purpose/Activism | Smarties Turkey | Finalist |
Equity 1 | KazandıRio | PepsiCo | OMD | Turkey | Personalization, Data Insights | Smarties Turkey | Silver, Bronze |
Loyalty Journey with Data Collection Calendar Launch | Algida | Unilever | PHD | Turkey | Lead Generation | Smarties Turkey | Finalist |
Mac&Cheese - Pasta that makes you smile | Knorr | Unilever | PHD | Turkey | Product / Service Launch | Smarties Turkey | Finalist |
Director Mix/Coda | Magnum | Unilever | PHD | Turkey | Data Insights, Lead Generation, Personalization | Smarties Turkey | Silver (2), Finalist |
The Story of Numbers | Cif | Unilever | PHD | Turkey | Social Media Marketing, Creator / Influencer Marketing | Smarties Turkey | Silver, Finalist |
Pioneering Data integration into walled gardens | Mercedes-Benz | Daimler | OMD | India | Data Insights | Smarties India | Finalist |
The Game that Vibes with you! | Tata Motors | Tata Group | OMD | India | Social Media Marketing | Smarties India | Finalist |
Rural India - Just A Call Away | Renault | Renault | OMD | India | Lead Generation | Smarties India | Bronze |
The Power of Personalization Through DCO | Nissan | Renault | OMD | India | Personalization | Smarties India | Finalist |
Hacking Google Business Messages for Nissan Magnite | Nissan | Renault | OMD | India | Experimental / Innovation Technology | Smarties India | Finalist |
Famous Order with BTS | McDonald's | McDonald's | DDB Mudra Group | India | Instant Impact | Smarties India | Finalist |
Go Big or Go Home - Nissan Magnite Launch | Nissan | Renault | OMD | India | Cross Platform - Digital Only | Smarties India | Silver |
Reclaiming India's Right to Right Prices | Meesho | Meesho | DDB Mudra Group | India | Instant Impact, Best Use of Indigenous Language in Mobile Advertising | Smarties India | Gold, Finalist |
The Rashmika Meal | McDonald's | McDonald's | DDB Mudra Group | India | Creator / Influencer Marketing | Smarties India | Finalist |
Never Miss Out | Nivea | Beiersdorf | OMD | India | Cross Platform - Digital Only | Smarties India | Finalist |
Different strokes for different folks | Philips | Philips | OMD | India | Cross Platform - All Media, Cross Platform - Digital Only | Smarties India | Bronze, Finalist |
Boosting Pizza Hut Customer Conversion through Custom Targeting | Pizza Hut | Yum! Brands | PHD | Indonesia | Lead Generation | Smarties Indonesia | Silver |
SenyumSedekahf | Kahf | PT Paragon Technology and Innovation | OMG | Indonesia | Spatial Technology | Smarties Indonesia | Finalist |
Focusing on Small Data to Drive Big Results | by.U | Telkom Indonesia | OMD | Indonesia | Programmatic | Smarties Indonesia | Bronze |
Advanced Beauty Tech | Wardah | PT Paragon Technology and Innovation | OMG | Indonesia | Experimental / Innovation Technology | Smarties Indonesia | Gold |
Move to Live Hope | Wardah | PT Paragon Technology and Innovation | PHD | Indonesia | Brand Purpose/Activism | Smarties Indonesia | Silver |
Giving Wings to Indonesia's Dreams | Bank Jago | Bank Jago | OMD | Indonesia | Programmatic | Smarties Indonesia | Finalist |
Indonesia is Lovin’ It! | McDonald's | McDonald's | OMD | Indonesia | Lead Generation, Gaming, Gamification & E-Sports, Customer Experience (CX), Integrated Ecommerce Innovation, O2O / New Retail / Innovative Sales Channels | Smarties Indonesia | Silver, Finalist (4) |
Harnessing Power of First & Third Party Data to Drive Sales | McDonald's | McDonald's | OMD | Indonesia | Programmatic | Smarties Indonesia | Gold |
Telfast & Grab Help Vietnamese Overcome Allergies & Live Their Greatness | Telfast | Sanofi | OMG | Vietnam | Geo Targeting, Real Time Marketing | Smarties Vietnam | Bronze (2) |
How Eucerin Overcome Challenges After Covid and Break the Sales Record in 2 Years | Eucerin | maxingvest ag | OMG | Vietnam | Social / Influencer Commerce | Smarties Vietnam | Finalist |
Lactacyd Inspires Vietnamese Women to Break the Bias | Lactacyd | Sanofi | OMG | Vietnam | Brand Purpose/Activism | Smarties Vietnam | Finalist |
The Banca Game – A Simulation Game of Insurance Industry | Prudential | Prudential | Tequila\Vietnam | Vietnam | Gaming, Gamification & E-Sports | Smarties Vietnam | Bronze |
Philips unlock new commerce opportunities to drive success in 618 shopping festival | Philips | Philips | OMD | China | Lead Generation/ Direct Response / Conversion / Promotion | Smarties China | Silver |
Clear 3 in 1 | Clear | Unilever | PHD | Egypt | Creator / Influencer Marketing | Smarties MENA | Bronze |
Gizelle | Closeup | Unilever | PHD | Egypt | Cross Platform - Digital Only, Social Media Marketing | Smarties MENA | Gold, Finalist |
Dove Purpose | Dove | Unilever | PHD | Egypt | Brand Purpose/Activism | Smarties MENA | Gold |
Ramadan | Lipton | Unilever | PHD | Egypt | Real Time Marketing | Smarties MENA | Gold |
Put your money where your mouth is: Closeup with innovative voice recognition ad unit to promote new toothpaste range | Closeup | Unilever | PHD | Egypt | Experimental / Innovation Technology | Smarties MENA | Gold |
ACN | Rexona | Unilever | PHD | Egypt | Cross Platform - Digital Only, Creator / Influencer Marketing | Smarties MENA | Finalist (2) |
How Silverpush teamed up with Rexona to Move A Football-Crazed Country with Real-Time Sync Advertising | Rexona | Unilever | PHD | Egypt | Real Time Marketing | Smarties MENA | Finalist |
Formula 1 Racing to victory with Silverpush's AI-powered Hyper-Contextual Targeting! | The Saudi Arabian Grand Prix 2022 | Liberty Media Corporation | OMD | United Arab Emirates | Experimental / Innovation Technology | Smarties MENA | Finalist |
Changing The Game | Yaqoot | Yaqoot | OMD | United Arab Emirates | Instant Impact, Lead Generation, Product / Service Launch, Programmatic | Smarties MENA | Gold, Silver, Finalist (2) |
#ไà¸à¸•à¸´à¸¡à¹‚คนทุบ Smashed Vanilla Cone Organic Trend Picked Up by McDonald’s | McDonald's | McDonald's | OMD | Thailand | Real Time Marketing | Smarties X | Gold |
A Dream Delivered: The Lost Letters of Hawkins Wilson | Ancestry | Blackstone | OMD | USA | Diversity & Inclusion | Smarties X | Gold |
Changing Algida Ice Creams as the Weather Changes | Algida | Unilever | PHD | Turkey | Geo Targeting | Smarties X | Bronze |
Director Mix/Coda | Magnum | Unilever | PHD | Turkey | Data Insights | Smarties X | Silver |
Peacemaker | HBO Max | Warner Bros. Discovery | Hearts & Science | USA | Social Media Marketing | Smarties X | Silver |
The Love Connection | AT&T | AT&T | Hearts & Science | USA | Brand Purpose/Activism | Smarties X | Finalist |
Peacemaker | HBO Max | Warner Bros. Discovery | Hearts & Science | USA | Social Media Marketing | Smarties North America | Bronze |
The Love Connection | AT&T | AT&T | Hearts & Science | USA | Brand Purpose/Activism, Diversity & Inclusion | Smarties North America | Silver, Bronze |
A Leading Paediatric Offering | Sanofi | Sanofi | PHD | South Africa | Cross Platform - Digital Only | Smarties South Africa | Gold |
DealFeed - Makro 51 Years of Great Savings | Makro | Walmart | OMG | South Africa | Geo Targeting, O2O / New Retail / Innovative Sales Channels | Smarties South Africa | Silver (2) |
KNORROX FEEDS NUTRITIONAL SUSTENANCE TO DATA-STARVED CONSUMERS | Knorrox | Unilever | PHD | South Africa | Social Impact Marketing | Smarties South Africa | Finalist |
MTN Helps Youth Hustle Harder And Smarter | MTN Pulse | MTN Group | PHD | South Africa | Brand Experience, Cross Platform - All media, Cross Platform - All media, Creator Economy (partnership with brands and creators) | Smarties South Africa | Bronze (2), Finalist (2) |
Driving Positive change in local Communities | Every U Does Good | Unilever | PHD | South Africa | Social Impact Marketing | Smarties South Africa | Finalist |
Carnival at Avakin Life | O Boticário | Grupo Boticário | AlmapBBDO | Brazil | Web 3.0, Jogos / Gamificação e E-Sports (Gaming/ Gamification & E-Sports), Experiência de Marca (Brand /Experience) | Smarties Brazil | Silver, Bronze, Finalist |
Brhamosidade 2.0 | Brahma | Anheuser-Busch InBev | Africa | Brazil | Integração de Plataformas & DOOH (Cross Platform – all medias or digital Only & DOOH) , Localização (Geotargeting) | Smarties Brazil | Finalist (2) |
Mama Princess | Nutrilon | Danone | BBDO | Argentina | Impacto Social / Sin Fines de Lucros / Activismo de Marca / Diversidad e Inclusión / ESG / (Social Impact / Not For Profit / Brand Purpose + Activism / D&I / ESG) | Smarties Hispanic LATAM | Bronze |
Autographs | CONMEBOL | FIFA | BBDO | Argentina | Experiencia de Marca (Brand / Experience), CX / UX (Customer Experience/ User Experience) | Smarties Hispanic LATAM | Silver, Bronze |
Vaccinating Misinformation | Latam Chequea | Voz Pública | BBDO | Argentina | Impacto Social / Sin Fines de Lucros / Activismo de Marca / Diversidad e Inclusión / ESG / (Social Impact / Not For Profit / Brand Purpose + Activism / D&I / ESG) | Smarties Hispanic LATAM | Finalist |
Equality Mod | Women in Games | Women in Games | BBDO | Argentina | Juegos / Gamificación e E-Sports (Gaming / Gamification & E-Sports), Impacto Social / Sin Fines de Lucros / Activismo de Marca / Diversidad e Inclusión / ESG / (Social Impact / Not For Profit / Brand Purpose + Activism / D&I / ESG) | Smarties Hispanic LATAM | Silver, Finalist |
The Voice of ELA | Esteban Bullrich Foundation | Esteban Bullrich Foundation | BBDO | Argentina | Impacto Social / Sin Fines de Lucros / Activismo de Marca / Diversidad e Inclusión / ESG / (Social Impact / Not For Profit / Brand Purpose + Activism / D&I / ESG), Impacto Social / Sin Fines de Lucros / Activismo de Marca / Diversidad e Inclusión / ESG | Smarties Hispanic LATAM | Best in Show, Gold |
Mood Savers | Tulipan | Kopelco | BBDO | Argentina | E-commerce/ Retail Media, Lanzamiento de Producto / Servicio (Product / Service Launch) | Smarties Hispanic LATAM | Silver, Bronze |
Full Sessions | YPF | YPF | BBDO | Argentina | Experiencia de Marca (Brand / Experience) | Smarties Hispanic LATAM | Finalist |
Serviclub | YPF | YPF | BBDO | Argentina | Experiencia de Marca (Brand / Experience) | Smarties Hispanic LATAM | Finalist |
Maverick | Ford | The Ford Motor Company | BBDO | Argentina | Lanzamiento de Producto / Servicio (Product / Service Launch) | Smarties Hispanic LATAM | Bronze |