Overall Rank: | 1 |
Points: | |
Awards Won: | 18 |
Finalist(s) Achieved: | 13 |
Best in Show(s) Won: | 0 |
Gold(s) Won: | 3 |
Silver(s) Won: | 9 |
Bronze(s) Won: | 6 |
Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
---|---|---|---|---|---|---|---|
20 years of Drive | Ford | The Ford Motor Company | Mindshare | Vietnam | Data Insights | Smarties APAC | Finalist |
Turning Plastic Pollution into Fashion | Aquafina | PepsiCo | Mindshare | Vietnam | Social Impact Marketing, Lead Generation, Customer Experience (CX) | Smarties APAC | Silver, Bronze, Finalist |
GAMERCE: HOW STING MADE A PIONEERING ECOMMERCE STRIDE THROUGH GAMING | Sting | PepsiCo | Mindshare | Vietnam | Cross Platform - Digital Only, Customer Life-Cycle Marketing, Integrated Ecommerce Innovation | Smarties APAC | Gold, Silver (2) |
Pride 2022 | Lifebuoy | Unilever | Mindshare | Vietnam | Brand Purpose/Activism, Social Impact Marketing, Diversity & Inclusion | Smarties APAC | Finalist (3) |
Safe Ticket Home | Lifebuoy | Unilever | Mindshare | Vietnam | Lead Generation, Data Insights | Smarties APAC | Gold, Bronze |
Magnetic motions for non-stop improving | Castrol | BP | Mindshare | Vietnam | Cross Platform - All Media | Smarties APAC | Finalist |
Where I Don't Live | Sting | PepsiCo | Mindshare | Vietnam | Instant Impact | Smarties APAC | Bronze |
Dynamic Uplift In A New Normal | Zespri | Zespri | Mindshare | Vietnam | O2O / New Retail / Innovative Sales Channels | Smarties Vietnam | Silver |
Magnetic motions for non-stop improving | Castrol | BP | Mindshare | Vietnam | Creator / Influencer Marketing | Smarties Vietnam | Finalist |
A Tet Out of Sight But Still Full of Mind | Grab | Grab | Mindshare | Vietnam | User Experience (UX) & Design | Smarties Vietnam | Silver |
Instant as the Baby's Mood Swing | Grab | Grab | Mindshare | Vietnam | Geo Targeting, Data Insights | Smarties Vietnam | Finalist (2) |
How Huggies broke the myth of 'Go big or go home' | Huggies | Kimberly-Clark | Mindshare | Vietnam | Social / Influencer Commerce | Smarties Vietnam | Finalist |
Grabfood TikTok Foodieland | Grab | Grab | Mindshare | Vietnam | Brand Experience | Smarties Vietnam | Bronze |
20 years of Drive | Ford | The Ford Motor Company | Mindshare | Vietnam | Programmatic | Smarties Vietnam | Silver |
An ultimate ride to the next | Castrol | BP | Mindshare | Vietnam | Gaming, Gamification & E-Sports | Smarties Vietnam | Silver |
From Real Life Interaction to Virtual Engagement for Ultimate Victory | Castrol | BP | Mindshare | Vietnam | Metaverse | Smarties Vietnam | Gold |
Powerful MAGNATEC unites the car enthusiasts under Castrol’s flag | Castrol | BP | Mindshare | Vietnam | Data Insights | Smarties Vietnam | Finalist |
CASA 2021 | Techcombank | Techcombank | Mindshare | Vietnam | Lead Generation | Smarties Vietnam | Silver |
20 Years of Drive – Ranger | Ford | The Ford Motor Company | Mindshare | Vietnam | Data Insights | Smarties X | Finalist |
RE-Birth on a Ramp | Aquafina | PepsiCo | Mindshare | Vietnam | Experimental / Innovation Technology, Lead Generation | Smarties X | Silver, Finalist |
My Music My Way | Pepsi | PepsiCo | Mindshare | Vietnam | Audio / Voice / Sonic Branding | Smarties X | Bronze |
Where I Don't Live | Sting | PepsiCo | Mindshare | Vietnam | Instant Impact | Smarties X | Bronze |