Overall Rank: | 8 |
Points: | 202.5 |
Awards Won: | 27 |
Finalist(s) Achieved: | 17 |
Best in Show(s) Won: | 0 |
Gold(s) Won: | 6 |
Silver(s) Won: | 10 |
Bronze(s) Won: | 11 |
Region: | Global |
Network: | Interpublic Group |
Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
---|---|---|---|---|---|---|---|
e& universe - the 1st Telco Brand in Metaverse in MENA | etisalat by e& | etisalat by e& | Initiative | United Arab Emirates | Metaverse | Smarties MENA | Bronze |
Plant Power | Dove | Unilever | Initiative | Brazil | Lançamento de Produto / Serviço (Product / Service Launch), Marketing de MÃdia Social / Criadores & Influencers (Social Media Marketing / Creator / Influence Marketing) , VÃdeo (Video Advertising / AR / VR / MR) | Smarties Brazil | Finalist (3) |
Contextual gondolas, moving away from typical e-commerce aisles | Unilever | Unilever | Initiative | Colombia | Geolocalización (Geotargeting) | Smarties Hispanic LATAM | Finalist |
Chief Island Officer | Yas Island | Miral Asset Management | Initiative | United Arab Emirates | Partnerships Marketing, Cross Platform - Digital Only, Short or Long Form Video, Social / Influencer Commerce, Instant Impact, Social Media Marketing, Data Insights, Lead Generation | Smarties EMEA | Silver (4), Bronze, Finalist (3) |
Yas Yas Baby | Yas Island | Miral Asset Management | Initiative | United Arab Emirates | Cross Platform - Digital Only, Audio / Voice / Sonic Branding, Instant Impact, Short or Long Form Video, Brand Experience | Smarties EMEA | Gold (2), Bronze, Finalist (2) |
Solving Kids-sized World Problems | LEGO | KIRKBI | Initiative | China | Creative Integration | Smarties China | Bronze |
Have a Fierce Tiger Year | WuSu Beer | Carlsberg Group | Initiative | China | Cross Chanel Integration | Smarties China | Silver |
Chief Island Officer | Yas Island | Miral Asset Management | Initiative | United Arab Emirates | Short or Long Form Video, Cross Platform - Digital Only, Social Media Marketing, Lead Generation, Instant Impact, Partnerships Marketing | Smarties MENA | Gold (2), Bronze, Finalist (3) |
Easy Insurance - Insurance Made Simpler | etisalat by e& | etisalat by e& | Initiative | United Arab Emirates | Lead Generation | Smarties MENA | Finalist |
GoWell - Keep getting better | etisalat by e& | etisalat by e& | Initiative | United Arab Emirates | Brand Purpose/Activism | Smarties MENA | Silver |
Jack Ryan Season 3 - Innovation With Connected TV Advertising | Amazon Prime Video | Amazon | Initiative | United Arab Emirates | Partnerships Marketing, Cross Platform - All Media, Programmatic, Experimental / Innovation Technology | Smarties MENA | Silver, Bronze, Finalist (2) |
LEGO | LEGO | KIRKBI | Initiative | United Arab Emirates | Diversity & Inclusion, Cross Platform - All Media, Short or Long Form Video, Lead Generation, Brand Experience | Smarties MENA | Silver (2), Bronze (2), Finalist |
Jack Ryan | Amazon Prime Video | Amazon | Initiative | United Arab Emirates | Gaming, Gamification & E-Sports, User Experience (UX) & Design, Brand Experience | Smarties MENA | Bronze (2), Finalist |
Yas Yas Baby | Yas Island | Miral Asset Management | Initiative | United Arab Emirates | Cross Platform - Digital Only, Brand Experience, Audio / Voice / Sonic Branding , Short or Long Form Video | Smarties MENA | Gold (2), Silver, Bronze |