MMA Smarties Business Impact Index - Rankings Detail | MMA Global

Top Agency Networks - Global 2022

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IPG Mediabrands


Overall Rank:4
Points:562.9
Awards Won:60
Finalist(s) Achieved:57

Best in Show(s) Won:1
Gold(s) Won:13
Silver(s) Won:25
Bronze(s) Won:21
Region:Global
Network:Interpublic Group

Campaigns and Awards 2022

Campaign NameBrandAdvertiserAgencyLocationCategoryAwards ProgramAwards Won

Upping the game for Spiderman: No Way Home

Sony Pictures

Sony

UM

Indonesia

Gaming, Gamification & E-Sports, Spatial Technology

Smarties Indonesia

Finalist (2)

e& universe - the 1st Telco Brand in Metaverse in MENA

etisalat by e&

etisalat by e&

Initiative

United Arab Emirates

Metaverse

Smarties MENA

Bronze

Order Ahead

McDonald's

McDonald's

UM

United Arab Emirates

Data Insights, Geo Targeting, Cross Platform - All Media, Product / Service Launch, Geo Targeting

Smarties MENA

Silver (2), Bronze, Finalist (2)

Rani // MENA // Digital Turbine

Rani

Aujan Group

UM

Turkey

Customer Experience (CX)

Smarties MENA

Finalist

Plant Power

Dove

Unilever

Initiative

Brazil

Lançamento de Produto / Serviço (Product / Service Launch), Marketing de Mídia Social / Criadores & Influencers (Social Media Marketing / Creator / Influence Marketing) , Vídeo (Video Advertising / AR / VR / MR)

Smarties Brazil

Finalist (3)

#DeixaFluir

Sempre Livre / Carefree

Johnson & Johnson

J3

Brazil

Experiência de Marca (Brand /Experience) , Experiência de Marca (Brand /Experience) , Impacto Social / Sem Fins Lucrativos / Ativismo de Marca / Diversidade & Inclusão/ ESG / Sem Fins Lucrativos (Social Impact / Not For Profit / Brand Purpose + Activis

Smarties Brazil

Best in Show, Gold, Silver

Contextual gondolas, moving away from typical e-commerce aisles

Unilever

Unilever

Initiative

Colombia

Geolocalización (Geotargeting)

Smarties Hispanic LATAM

Finalist

Comfortable with Vos

Carefree

Johnson & Johnson

UM

Argentina

Experiencia de Marca (Brand / Experience), Marketing de Redes Sociales / Creadores / Influencers (Social Media Marketing / Creator / Influence Marketing)

Smarties Hispanic LATAM

Finalist (2)

For an Always Free Menstruation

Siempre Libre

Johnson & Johnson

UM

Argentina

Experiencia de Marca (Brand / Experience), Video Adversiting / AR / VR / MR (Video Advertising / AR / VR / MR)

Smarties Hispanic LATAM

Finalist (2)

Maximum Gaming Card Roblox

Maximum

Türkiye İş Bankası

IPG Mediabrands

Turkey

Gaming, Gamification & E-Sports, Metaverse

Smarties EMEA

Finalist (2)

Chief Island Officer

Yas Island

Miral Asset Management

Initiative

United Arab Emirates

Partnerships Marketing, Cross Platform - Digital Only, Short or Long Form Video, Social / Influencer Commerce, Instant Impact, Social Media Marketing, Data Insights, Lead Generation

Smarties EMEA

Silver (4), Bronze, Finalist (3)

Yas Yas Baby

Yas Island

Miral Asset Management

Initiative

United Arab Emirates

Cross Platform - Digital Only, Audio / Voice / Sonic Branding, Instant Impact, Short or Long Form Video, Brand Experience

Smarties EMEA

Gold (2), Bronze, Finalist (2)

Maximum Gaming Card Roblox

Maximum

Türkiye İş Bankası

IPG Mediabrands

Turkey

Gaming, Gamification & E-Sports, Metaverse

Smarties Turkey

Finalist (2)

Dil Filmy Toh Suno Filmy

Spotify

Spotify

Interactive Avenues Mumbai

India

The Internet of Innovation / Connected Intelligent Devices, Cross Platform - Digital Only

Smarties India

Bronze, Finalist

"Hey Alexa" with Social Media Stars

Amazon Alexa

Amazon

Interactive Avenues Bangalore

India

Social / Influencer Commerce, Experimental / Innovation Technology, The Internet of Innovation / Connected Intelligent Devices

Smarties India

Bronze, Finalist (2)

FashionUp Season 1

Amazon

Amazon

Interactive Avenues Bangalore

India

Brand Experience

Smarties India

Finalist

#YourForevers Valentine’s Day Campaign

Hershey's

The Hershey Company

Interactive Avenues Bangalore

India

Cross Platform - Digital Only, Social Media Marketing

Smarties India

Finalist (2)

Always on Performance Campaign

Tanishq

Titan Company

Interactive Avenues Bangalore

India

Search, O2O / New Retail / Innovative Sales Channels

Smarties India

Silver, Finalist

Decoding Chris Pratt’s Terminal List: The 360 Experience

Amazon Prime Video

Amazon

Interactive Avenues Bangalore

India

XR Technology – (AR/VR/MR)

Smarties India

Finalist

Happy at Home

Hershey's

The Hershey Company

Interactive Avenues Bangalore

India

Short or Long Form Video

Smarties India

Silver

NCT 127 presents Sticker, the Enhanced Album

Spotify

Spotify

UM

Indonesia

Product / Service Launch

Smarties Indonesia

Finalist

COTY: Gucci Flora Gorgeous Gardenia Consumer Experience, Bronze

Gucci

Kering

UM

China

Consumer Experience

Smarties China

Bronze

Mobil Super x LPL Activation

Mobil

ExxonMobil

UM

China

Mobile Game / E-sports Marketing

Smarties China

Bronze

Solving Kids-sized World Problems

LEGO

KIRKBI

Initiative

China

Creative Integration

Smarties China

Bronze

Have a Fierce Tiger Year

WuSu Beer

Carlsberg Group

Initiative

China

Cross Chanel Integration

Smarties China

Silver

Chatbots, dynamic creatives, and media innovation

Jawwy

STC Group

UM

Saudi Arabia

Programmatic, Social Messaging / Chat Apps / Text Messaging, Experimental / Innovation Technology, Data Insights

Smarties MENA

Gold, Silver, Finalist (2)

Chief Island Officer

Yas Island

Miral Asset Management

Initiative

United Arab Emirates

Short or Long Form Video, Cross Platform - Digital Only, Social Media Marketing, Lead Generation, Instant Impact, Partnerships Marketing

Smarties MENA

Gold (2), Bronze, Finalist (3)

Your partner for a healthy and protected Hajj.

Dettol

Reckitt

UM

United Arab Emirates

Product / Service Launch

Smarties MENA

Finalist

Beat the Heat and feel the Zing.

Dettol

Reckitt

UM

United Arab Emirates

Cross Platform - Digital Only

Smarties MENA

Finalist

Empowering Saudi Youth to Harness their Self-Expression.

Durex

Reckitt

UM

United Arab Emirates

Partnerships Marketing

Smarties MENA

Gold

Easy Insurance - Insurance Made Simpler

etisalat by e&

etisalat by e&

Initiative

United Arab Emirates

Lead Generation

Smarties MENA

Finalist

GoWell - Keep getting better

etisalat by e&

etisalat by e&

Initiative

United Arab Emirates

Brand Purpose/Activism

Smarties MENA

Silver

Hijacking the 2022 World Cup

stc

STC Group

UM

Kuwait

Audio / Voice / Sonic Branding , Small Business / Big Impact

Smarties MENA

Bronze (2)

How a showstopping sale transformed RAKBANK’s fortunes

RAKBANK

RAKBANK

UM

United Arab Emirates

Brand Experience, Small Business / Big Impact

Smarties MENA

Finalist (2)

How Men Increased L’Oréal’s Sales During A Crisis

L'Oréal

L'Oréal

UM

United Arab Emirates

Data Insights, Integrated Ecommerce Innovation, Partnerships Marketing

Smarties MENA

Silver (2), Finalist

Jack Ryan Season 3 - Innovation With Connected TV Advertising

Amazon Prime Video

Amazon

Initiative

United Arab Emirates

Partnerships Marketing, Cross Platform - All Media, Programmatic, Experimental / Innovation Technology

Smarties MENA

Silver, Bronze, Finalist (2)

Kickstarting a mass customer migration

McDonald's

McDonald's

UM

Saudi Arabia

Cross Platform - Digital Only, Data Insights, Small Business / Big Impact

Smarties MENA

Silver, Finalist (2)

Leading a Manga revolution in KSA

Manga Arabia

SRMG

UM

Saudi Arabia

Product / Service Launch, Cross Platform - Digital Only

Smarties MENA

Gold, Finalist

LEGO

LEGO

KIRKBI

Initiative

United Arab Emirates

Diversity  &  Inclusion, Cross Platform - All Media, Short or Long Form Video, Lead Generation, Brand Experience

Smarties MENA

Silver (2), Bronze (2), Finalist

Order Ahead

McDonald's

McDonald's

UM

United Arab Emirates

Data Insights, Geo Targeting, Cross Platform - All Media, Product / Service Launch, Geo Targeting

Smarties MENA

Silver (2), Bronze, Finalist (2)

Jack Ryan

Amazon Prime Video

Amazon

Initiative

United Arab Emirates

Gaming, Gamification & E-Sports, User Experience (UX) & Design, Brand Experience

Smarties MENA

Bronze (2), Finalist

Silverpush's recipe to unmelting success for the new Halloumi Sandwich launch

Subway

Subway

Magna

United Arab Emirates

Creator / Influencer Marketing

Smarties MENA

Finalist

User acquisition campaign yields staggering app usage, retention and transaction rates

stc pay

STC Group

UM

United Arab Emirates

Lead Generation, Partnerships Marketing, Customer Life-Cycle Marketing

Smarties MENA

Gold, Silver (2)

Strength of 5G in the deepest parts of Saudi Arabia

stc

STC Group

UM

Saudi Arabia

XR Technology – (AR/VR/MR), Small Business / Big Impact, Brand Experience

Smarties MENA

Gold, Silver, Bronze

Taking the gaming world by storm!

stc play

STC Group

UM

Saudi Arabia

Cross Platform - Digital Only, Product / Service Launch, Gaming, Gamification & E-Sports

Smarties MENA

Gold, Silver, Bronze

Yas Yas Baby

Yas Island

Miral Asset Management

Initiative

United Arab Emirates

Cross Platform - Digital Only, Brand Experience, Audio / Voice / Sonic Branding , Short or Long Form Video

Smarties MENA

Gold (2), Silver, Bronze

Barbie Shoppable Media

Mattel

Mattel

UM

South Africa

Real Time Marketing

Smarties South Africa

Finalist

Comfortable with Vos

Carefree

Johnson & Johnson

J3

Argentina

Experiencia de Marca (Brand / Experience), Marketing de Redes Sociales / Creadores / Influencers (Social Media Marketing / Creator / Influence Marketing)

Smarties Hispanic LATAM

Finalist (2)

For an Always Free Menstruation

Siempre Libre

Johnson & Johnson

J3

Argentina

Experiencia de Marca (Brand / Experience), Video Adversiting / AR / VR / MR (Video Advertising / AR / VR / MR)

Smarties Hispanic LATAM

Finalist (2)