| Overall Rank: | 10 |
| Points: | 384.3 |
| Awards Won: | 8 |
| Finalist(s) Achieved: | 10 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 2 |
| Silver(s) Won: | 4 |
| Bronze(s) Won: | 2 |
| Region: | EMEA |
| Network: | Interpublic Group |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Maximum Gaming Card Roblox | Maximum | Türkiye İş Bankası | IPG Mediabrands | Turkey | Gaming, Gamification & E-Sports, Metaverse | Smarties EMEA | Finalist (2) |
Chief Island Officer | Yas Island | Miral Asset Management | Initiative | United Arab Emirates | Partnerships Marketing, Cross Platform - Digital Only, Short or Long Form Video, Social / Influencer Commerce, Instant Impact, Social Media Marketing, Data Insights, Lead Generation | Smarties EMEA | Silver (4), Bronze, Finalist (3) |
Yas Yas Baby | Yas Island | Miral Asset Management | Initiative | United Arab Emirates | Cross Platform - Digital Only, Audio / Voice / Sonic Branding, Instant Impact, Short or Long Form Video, Brand Experience | Smarties EMEA | Gold (2), Bronze, Finalist (2) |
Maximum Gaming Card Roblox | Maximum | Türkiye İş Bankası | IPG Mediabrands | Turkey | Gaming, Gamification & E-Sports, Metaverse | Smarties Turkey | Finalist (2) |
Barbie Shoppable Media | Mattel | Mattel | UM | South Africa | Real Time Marketing | Smarties South Africa | Finalist |