| Overall Rank: | 7 |
| Points: | |
| Awards Won: | 29 |
| Finalist(s) Achieved: | 14 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 10 |
| Silver(s) Won: | 10 |
| Bronze(s) Won: | 9 |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Starverse: Brewing & Experiencing Heineken in the Metaverse | Heineken | Heineken | ICON Media | Vietnam | Experimental / Innovation Technology, Cross Platform - Digital Only, Metaverse | Smarties Vietnam | Gold, Silver, Bronze |
Uniting Millions of Vietnamese on Their Way Home for a Blooming Tết | Bia Viet | Heineken | Red Star | Vietnam | Brand Purpose/Activism | Smarties Vietnam | Silver |
Going all in for Sea Games | Bia Viet | Heineken | ICON Media | Vietnam | Real Time Marketing | Smarties Vietnam | Finalist |
The Hunt for Smooth Gears & eKoins | Heineken | Heineken | MSL | Vietnam | Cross Platform - All Media, Spatial Technology | Smarties Vietnam | Silver, Finalist |
Starverse: Brewing & Experiencing Heineken in the Metaverse | Heineken | Heineken | MSL | Vietnam | Experimental / Innovation Technology, Cross Platform - Digital Only, Metaverse | Smarties Vietnam | Gold, Silver, Bronze |
The eKoin | Heineken | Heineken | Digitas | Vietnam | Customer Life-Cycle Marketing, Instant Impact, Spatial Technology | Smarties Vietnam | Gold (2), Bronze |
Uniting Millions of Vietnamese on Their Way Home for a Blooming Tết | Bia Viet | Heineken | ICON Media | Vietnam | Brand Purpose/Activism | Smarties Vietnam | Silver |
Unordinary launch for an extraordinary impact | Strongbow | Heineken | Red Star | Vietnam | Product / Service Launch | Smarties Vietnam | Bronze |
Feel the Alps | Edelweiss | Heineken | Hakuhodo | Vietnam | Creator / Influencer Marketing | Smarties Vietnam | Finalist |
First Immersive Alps Experience Launch | Edelweiss | Heineken | ICON Media | Vietnam | Product / Service Launch | Smarties Vietnam | Finalist |
Going all in for Sea Games | Bia Viet | Heineken | Phibious | Vietnam | Real Time Marketing | Smarties Vietnam | Finalist |
Pause and Keep Chill For Optimism | Strongbow | Heineken | Golden Digital | Vietnam | Cross Platform - Digital Only | Smarties Vietnam | Finalist |
The Hunt for Smooth Gears & eKoins | Heineken | Heineken | Leo Burnett | Vietnam | Cross Platform - All Media, Spatial Technology | Smarties Vietnam | Silver, Finalist |
Starverse: Brewing & Experiencing Heineken in the Metaverse | Heineken | Heineken | Leo Burnett | Vietnam | Experimental / Innovation Technology, Cross Platform - Digital Only, Metaverse | Smarties Vietnam | Gold, Silver, Bronze |
The eKoin | Heineken | Heineken | MSL | Vietnam | Customer Life-Cycle Marketing, Instant Impact, Spatial Technology | Smarties Vietnam | Gold (2), Bronze |
Uniting Millions of Vietnamese on Their Way Home for a Blooming Tết | Bia Viet | Heineken | Phibious | Vietnam | Brand Purpose/Activism | Smarties Vietnam | Silver |
Strongbow Peach Packs a Mean Punch with Gamification Campaign | Strongbow | Heineken | Red Star | Vietnam | Short or Long Form Video | Smarties Vietnam | Finalist |
Unordinary launch for an extraordinary impact | Strongbow | Heineken | Golden Digital | Vietnam | Product / Service Launch | Smarties Vietnam | Bronze |
Feel the Alps | Edelweiss | Heineken | ICON Media | Vietnam | Creator / Influencer Marketing | Smarties Vietnam | Finalist |
First Immersive Alps Experience Launch | Edelweiss | Heineken | Hakuhodo | Vietnam | Product / Service Launch | Smarties Vietnam | Finalist |
Going all in for Sea Games | Bia Viet | Heineken | Red Star | Vietnam | Real Time Marketing | Smarties Vietnam | Finalist |
Pause and Keep Chill For Optimism | Strongbow | Heineken | Red Star | Vietnam | Cross Platform - Digital Only | Smarties Vietnam | Finalist |
The Hunt for Smooth Gears & eKoins | Heineken | Heineken | Red Star | Vietnam | Cross Platform - All Media, Spatial Technology | Smarties Vietnam | Silver, Finalist |
Starverse: Brewing & Experiencing Heineken in the Metaverse | Heineken | Heineken | Red Star | Vietnam | Experimental / Innovation Technology, Cross Platform - Digital Only, Metaverse | Smarties Vietnam | Gold, Silver, Bronze |
Unlocking ECommerce with Always-On Collaborative Ads | Heineken | Heineken | Dentsu Redder | Vietnam | O2O / New Retail / Innovative Sales Channels | Smarties Vietnam | Finalist |
The eKoin | Heineken | Heineken | Leo Burnett | Vietnam | Customer Life-Cycle Marketing, Instant Impact, Spatial Technology | Smarties Vietnam | Gold (2), Bronze |