Overall Rank: | 22 |
Points: | |
Awards Won: | 79 |
Finalist(s) Achieved: | 34 |
Best in Show(s) Won: | 0 |
Gold(s) Won: | 40 |
Silver(s) Won: | 24 |
Bronze(s) Won: | 15 |
Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
---|---|---|---|---|---|---|---|
Together With the Stars, Different Together | Bintang Beer | Heineken | Red Star | Indonesia | Diversity & Inclusion | Smarties Indonesia | Silver |
Starverse: Brewing & Experiencing Heineken in the Metaverse | Heineken | Heineken | ICON Media | Vietnam | Experimental / Innovation Technology, Cross Platform - Digital Only, Metaverse | Smarties Vietnam | Gold, Silver, Bronze |
The eKoin | Heineken | Heineken | MSL | Vietnam | Instant Impact, Spatial Technology, User Experience (UX) & Design, Creator / Influencer Marketing, Customer Life-Cycle Marketing, O2O / New Retail / Innovative Sales | Smarties APAC | Gold (6) |
Together With the Stars, Different Together | Bintang Beer | Heineken | Maverick | Indonesia | Diversity & Inclusion | Smarties Indonesia | Silver |
Sip & Sync | Heineken | Heineken | Red Star | Indonesia | Brand Experience | Smarties Indonesia | Finalist |
Uniting Millions of Vietnamese on Their Way Home for a Blooming Tết | Bia Viet | Heineken | Red Star | Vietnam | Brand Purpose/Activism | Smarties Vietnam | Silver |
Going all in for Sea Games | Bia Viet | Heineken | ICON Media | Vietnam | Real Time Marketing | Smarties Vietnam | Finalist |
The Hunt for Smooth Gears & eKoins | Heineken | Heineken | MSL | Vietnam | Cross Platform - All Media, Spatial Technology | Smarties Vietnam | Silver, Finalist |
Starverse: Brewing & Experiencing Heineken in the Metaverse | Heineken | Heineken | MSL | Vietnam | Experimental / Innovation Technology, Cross Platform - Digital Only, Metaverse | Smarties Vietnam | Gold, Silver, Bronze |
The eKoin | Heineken | Heineken | Digitas | Vietnam | Customer Life-Cycle Marketing, Instant Impact, Spatial Technology | Smarties Vietnam | Gold (2), Bronze |
The eKoin | Heineken | Heineken | Digitas | Vietnam | Instant Impact, Creator / Influencer Marketing, Customer Life-Cycle Marketing, Spatial Technology, User Experience (UX) & Design | Smarties X | Gold (3), Silver (2) |
The eKoin | Heineken | Heineken | Digitas | Vietnam | Instant Impact, Spatial Technology, User Experience (UX) & Design, Creator / Influencer Marketing, Customer Life-Cycle Marketing, O2O / New Retail / Innovative Sales | Smarties APAC | Gold (6) |
Together With the Stars, Different Together | Bintang Beer | Heineken | Arcade | Indonesia | Diversity & Inclusion | Smarties Indonesia | Silver |
Bersama Bali | Bintang Beer | Heineken | Red Star | Indonesia | Social Impact Marketing | Smarties Indonesia | Bronze |
Sip & Sync | Heineken | Heineken | Publicis | Indonesia | Brand Experience | Smarties Indonesia | Finalist |
Uniting Millions of Vietnamese on Their Way Home for a Blooming Tết | Bia Viet | Heineken | ICON Media | Vietnam | Brand Purpose/Activism | Smarties Vietnam | Silver |
Unordinary launch for an extraordinary impact | Strongbow | Heineken | Red Star | Vietnam | Product / Service Launch | Smarties Vietnam | Bronze |
Feel the Alps | Edelweiss | Heineken | Hakuhodo | Vietnam | Creator / Influencer Marketing | Smarties Vietnam | Finalist |
First Immersive Alps Experience Launch | Edelweiss | Heineken | ICON Media | Vietnam | Product / Service Launch | Smarties Vietnam | Finalist |
Going all in for Sea Games | Bia Viet | Heineken | Phibious | Vietnam | Real Time Marketing | Smarties Vietnam | Finalist |
Pause and Keep Chill For Optimism | Strongbow | Heineken | Golden Digital | Vietnam | Cross Platform - Digital Only | Smarties Vietnam | Finalist |
The Hunt for Smooth Gears & eKoins | Heineken | Heineken | Leo Burnett | Vietnam | Cross Platform - All Media, Spatial Technology | Smarties Vietnam | Silver, Finalist |
Starverse: Brewing & Experiencing Heineken in the Metaverse | Heineken | Heineken | Leo Burnett | Vietnam | Experimental / Innovation Technology, Cross Platform - Digital Only, Metaverse | Smarties Vietnam | Gold, Silver, Bronze |
The eKoin | Heineken | Heineken | MSL | Vietnam | Customer Life-Cycle Marketing, Instant Impact, Spatial Technology | Smarties Vietnam | Gold (2), Bronze |
The eKoin | Heineken | Heineken | MSL | Vietnam | Instant Impact, Creator / Influencer Marketing, Customer Life-Cycle Marketing, Spatial Technology, User Experience (UX) & Design | Smarties X | Gold (3), Silver (2) |
Our Ads Your Ads | Heineken | Heineken | iProspect | Brazil | Integração de Plataformas & DOOH (Cross Platform – all medias or digital Only & DOOH) , Localização (Geotargeting) | Smarties Brazil | Gold, Bronze |
Green Energy Platform | Heineken | Heineken | Atenas | Brazil | Impacto Social / Sem Fins Lucrativos / Ativismo de Marca / Diversidade & Inclusão/ ESG / Sem Fins Lucrativos (Social Impact / Not For Profit / Brand Purpose + Activism / D&I / ESG) | Smarties Brazil | Bronze |
I Am What I Am | Amstel | Heineken | iProspect | Brazil | CX / UX (Customer Experience / User Experience) , Impacto Social / Sem Fins Lucrativos / Ativismo de Marca / Diversidade & Inclusão/ ESG / Sem Fins Lucrativos (Social Impact / Not For Profit / Brand Purpose + Activism / D&I / ESG) , VÃdeo (Video Adverti | Smarties Brazil | Finalist (3) |
I Am What I Am | Amstel | Heineken | Adsmovil | Brazil | CX / UX (Customer Experience / User Experience) , Impacto Social / Sem Fins Lucrativos / Ativismo de Marca / Diversidade & Inclusão/ ESG / Sem Fins Lucrativos (Social Impact / Not For Profit / Brand Purpose + Activism / D&I / ESG) , VÃdeo (Video Adverti | Smarties Brazil | Finalist (3) |
Shoppable Media Solution | Heineken | Heineken | Futuretech Media | South Africa | Integrated Ecommerce Innovation | Smarties South Africa | Finalist |
I Am What I Am | Amstel | Heineken | Digital Turbine | Brazil | CX / UX (Customer Experience / User Experience) , Impacto Social / Sem Fins Lucrativos / Ativismo de Marca / Diversidade & Inclusão/ ESG / Sem Fins Lucrativos (Social Impact / Not For Profit / Brand Purpose + Activism / D&I / ESG) , VÃdeo (Video Adverti | Smarties Brazil | Finalist (3) |
The eKoin | Heineken | Heineken | Leo Burnett | Vietnam | Instant Impact, Spatial Technology, User Experience (UX) & Design, Creator / Influencer Marketing, Customer Life-Cycle Marketing, O2O / New Retail / Innovative Sales | Smarties APAC | Gold (6) |
Together With the Stars, Different Together | Bintang Beer | Heineken | Leo Burnett | Indonesia | Diversity & Inclusion | Smarties Indonesia | Silver |
Bersama Bali | Bintang Beer | Heineken | Maverick | Indonesia | Social Impact Marketing | Smarties Indonesia | Bronze |
Sip & Sync | Heineken | Heineken | Maverick | Indonesia | Brand Experience | Smarties Indonesia | Finalist |
Uniting Millions of Vietnamese on Their Way Home for a Blooming Tết | Bia Viet | Heineken | Phibious | Vietnam | Brand Purpose/Activism | Smarties Vietnam | Silver |
Strongbow Peach Packs a Mean Punch with Gamification Campaign | Strongbow | Heineken | Red Star | Vietnam | Short or Long Form Video | Smarties Vietnam | Finalist |
Unordinary launch for an extraordinary impact | Strongbow | Heineken | Golden Digital | Vietnam | Product / Service Launch | Smarties Vietnam | Bronze |
Feel the Alps | Edelweiss | Heineken | ICON Media | Vietnam | Creator / Influencer Marketing | Smarties Vietnam | Finalist |
First Immersive Alps Experience Launch | Edelweiss | Heineken | Hakuhodo | Vietnam | Product / Service Launch | Smarties Vietnam | Finalist |
Going all in for Sea Games | Bia Viet | Heineken | Red Star | Vietnam | Real Time Marketing | Smarties Vietnam | Finalist |
Pause and Keep Chill For Optimism | Strongbow | Heineken | Red Star | Vietnam | Cross Platform - Digital Only | Smarties Vietnam | Finalist |
The Hunt for Smooth Gears & eKoins | Heineken | Heineken | Red Star | Vietnam | Cross Platform - All Media, Spatial Technology | Smarties Vietnam | Silver, Finalist |
Starverse: Brewing & Experiencing Heineken in the Metaverse | Heineken | Heineken | Red Star | Vietnam | Experimental / Innovation Technology, Cross Platform - Digital Only, Metaverse | Smarties Vietnam | Gold, Silver, Bronze |
Unlocking ECommerce with Always-On Collaborative Ads | Heineken | Heineken | Dentsu Redder | Vietnam | O2O / New Retail / Innovative Sales Channels | Smarties Vietnam | Finalist |
The eKoin | Heineken | Heineken | Leo Burnett | Vietnam | Customer Life-Cycle Marketing, Instant Impact, Spatial Technology | Smarties Vietnam | Gold (2), Bronze |
The eKoin | Heineken | Heineken | Leo Burnett | Vietnam | Instant Impact, Creator / Influencer Marketing, Customer Life-Cycle Marketing, Spatial Technology, User Experience (UX) & Design | Smarties X | Gold (3), Silver (2) |
All-Invitational | Heineken | Heineken | Machine_ | South Africa | Brand Experience, Diversity & Inclusion, Social Media Marketing | Smarties South Africa | Silver (3) |
Shoppable Media Solution | Heineken | Heineken | Red Star | South Africa | Integrated Ecommerce Innovation | Smarties South Africa | Finalist |
Sustainable Ad | Heineken | Heineken | Publicis | Brazil | Geração de Leads (Lead Generation) , Impacto Social / Sem Fins Lucrativos / Ativismo de Marca / Diversidade & Inclusão/ ESG / Sem Fins Lucrativos (Social Impact / Not For Profit / Brand Purpose + Activism / D&I / ESG) | Smarties Brazil | Finalist (2) |
Our Ads Your Ads | Heineken | Heineken | Publicis | Brazil | Integração de Plataformas & DOOH (Cross Platform – all medias or digital Only & DOOH) , Localização (Geotargeting) | Smarties Brazil | Gold, Bronze |
Green Energy Platform | Heineken | Heineken | Publicis | Brazil | Impacto Social / Sem Fins Lucrativos / Ativismo de Marca / Diversidade & Inclusão/ ESG / Sem Fins Lucrativos (Social Impact / Not For Profit / Brand Purpose + Activism / D&I / ESG) | Smarties Brazil | Bronze |
What is IPA? Wrong Answer Only | Heineken | Heineken | Suno United Creators | Brazil | Marketing de MÃdia Social / Criadores & Influencers (Social Media Marketing / Creator / Influence Marketing) , Experiência de Marca (Brand /Experience) , Integração de Plataformas & DOOH (Cross Platform – all medias or digital Only & DOOH) | Smarties Brazil | Gold, Silver, Finalist |
I Am What I Am | Amstel | Heineken | HNK Lab | Brazil | CX / UX (Customer Experience / User Experience) , Impacto Social / Sem Fins Lucrativos / Ativismo de Marca / Diversidade & Inclusão/ ESG / Sem Fins Lucrativos (Social Impact / Not For Profit / Brand Purpose + Activism / D&I / ESG) , VÃdeo (Video Adverti | Smarties Brazil | Finalist (3) |