MMA Smarties Business Impact Index - Rankings Detail | MMA Global

Top Advertisers - Europe 2022

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Heineken


Overall Rank:22
Points:
Awards Won:79
Finalist(s) Achieved:34

Best in Show(s) Won:0
Gold(s) Won:40
Silver(s) Won:24
Bronze(s) Won:15

Campaigns and Awards 2022

Campaign NameBrandAdvertiserAgencyLocationCategoryAwards ProgramAwards Won

Together With the Stars, Different Together

Bintang Beer

Heineken

Red Star

Indonesia

Diversity  &  Inclusion

Smarties Indonesia

Silver

Starverse: Brewing & Experiencing Heineken in the Metaverse

Heineken

Heineken

ICON Media

Vietnam

Experimental / Innovation Technology, Cross Platform - Digital Only, Metaverse

Smarties Vietnam

Gold, Silver, Bronze

The eKoin

Heineken

Heineken

MSL

Vietnam

Instant Impact, Spatial Technology, User Experience (UX) & Design, Creator / Influencer Marketing, Customer Life-Cycle Marketing, O2O / New Retail / Innovative Sales

Smarties APAC

Gold (6)

Together With the Stars, Different Together

Bintang Beer

Heineken

Maverick

Indonesia

Diversity  &  Inclusion

Smarties Indonesia

Silver

Sip & Sync

Heineken

Heineken

Red Star

Indonesia

Brand Experience

Smarties Indonesia

Finalist

Uniting Millions of Vietnamese on Their Way Home for a Blooming Tết

Bia Viet

Heineken

Red Star

Vietnam

Brand Purpose/Activism

Smarties Vietnam

Silver

Going all in for Sea Games

Bia Viet

Heineken

ICON Media

Vietnam

Real Time Marketing

Smarties Vietnam

Finalist

The Hunt for Smooth Gears & eKoins

Heineken

Heineken

MSL

Vietnam

Cross Platform - All Media, Spatial Technology

Smarties Vietnam

Silver, Finalist

Starverse: Brewing & Experiencing Heineken in the Metaverse

Heineken

Heineken

MSL

Vietnam

Experimental / Innovation Technology, Cross Platform - Digital Only, Metaverse

Smarties Vietnam

Gold, Silver, Bronze

The eKoin

Heineken

Heineken

Digitas

Vietnam

Customer Life-Cycle Marketing, Instant Impact, Spatial Technology

Smarties Vietnam

Gold (2), Bronze

The eKoin

Heineken

Heineken

Digitas

Vietnam

Instant Impact, Creator / Influencer Marketing, Customer Life-Cycle Marketing, Spatial Technology, User Experience (UX) & Design

Smarties X

Gold (3), Silver (2)

The eKoin

Heineken

Heineken

Digitas

Vietnam

Instant Impact, Spatial Technology, User Experience (UX) & Design, Creator / Influencer Marketing, Customer Life-Cycle Marketing, O2O / New Retail / Innovative Sales

Smarties APAC

Gold (6)

Together With the Stars, Different Together

Bintang Beer

Heineken

Arcade

Indonesia

Diversity  &  Inclusion

Smarties Indonesia

Silver

Bersama Bali

Bintang Beer

Heineken

Red Star

Indonesia

Social Impact Marketing

Smarties Indonesia

Bronze

Sip & Sync

Heineken

Heineken

Publicis

Indonesia

Brand Experience

Smarties Indonesia

Finalist

Uniting Millions of Vietnamese on Their Way Home for a Blooming Tết

Bia Viet

Heineken

ICON Media

Vietnam

Brand Purpose/Activism

Smarties Vietnam

Silver

Unordinary launch for an extraordinary impact

Strongbow

Heineken

Red Star

Vietnam

Product / Service Launch

Smarties Vietnam

Bronze

Feel the Alps

Edelweiss

Heineken

Hakuhodo

Vietnam

Creator / Influencer Marketing

Smarties Vietnam

Finalist

First Immersive Alps Experience Launch

Edelweiss

Heineken

ICON Media

Vietnam

Product / Service Launch

Smarties Vietnam

Finalist

Going all in for Sea Games

Bia Viet

Heineken

Phibious

Vietnam

Real Time Marketing

Smarties Vietnam

Finalist

Pause and Keep Chill For Optimism

Strongbow

Heineken

Golden Digital

Vietnam

Cross Platform - Digital Only

Smarties Vietnam

Finalist

The Hunt for Smooth Gears & eKoins

Heineken

Heineken

Leo Burnett

Vietnam

Cross Platform - All Media, Spatial Technology

Smarties Vietnam

Silver, Finalist

Starverse: Brewing & Experiencing Heineken in the Metaverse

Heineken

Heineken

Leo Burnett

Vietnam

Experimental / Innovation Technology, Cross Platform - Digital Only, Metaverse

Smarties Vietnam

Gold, Silver, Bronze

The eKoin

Heineken

Heineken

MSL

Vietnam

Customer Life-Cycle Marketing, Instant Impact, Spatial Technology

Smarties Vietnam

Gold (2), Bronze

The eKoin

Heineken

Heineken

MSL

Vietnam

Instant Impact, Creator / Influencer Marketing, Customer Life-Cycle Marketing, Spatial Technology, User Experience (UX) & Design

Smarties X

Gold (3), Silver (2)

Our Ads Your Ads

Heineken

Heineken

iProspect

Brazil

Integração de Plataformas & DOOH (Cross Platform – all medias or digital Only & DOOH) , Localização (Geotargeting)

Smarties Brazil

Gold, Bronze

Green Energy Platform

Heineken

Heineken

Atenas

Brazil

Impacto Social / Sem Fins Lucrativos / Ativismo de Marca / Diversidade & Inclusão/ ESG / Sem Fins Lucrativos (Social Impact / Not For Profit / Brand Purpose + Activism / D&I / ESG)

Smarties Brazil

Bronze

I Am What I Am

Amstel

Heineken

iProspect

Brazil

CX / UX (Customer Experience / User Experience) , Impacto Social / Sem Fins Lucrativos / Ativismo de Marca / Diversidade & Inclusão/ ESG / Sem Fins Lucrativos (Social Impact / Not For Profit / Brand Purpose + Activism / D&I / ESG) , Vídeo (Video Adverti

Smarties Brazil

Finalist (3)

I Am What I Am

Amstel

Heineken

Adsmovil

Brazil

CX / UX (Customer Experience / User Experience) , Impacto Social / Sem Fins Lucrativos / Ativismo de Marca / Diversidade & Inclusão/ ESG / Sem Fins Lucrativos (Social Impact / Not For Profit / Brand Purpose + Activism / D&I / ESG) , Vídeo (Video Adverti

Smarties Brazil

Finalist (3)

Shoppable Media Solution

Heineken

Heineken

Futuretech Media

South Africa

Integrated Ecommerce Innovation

Smarties South Africa

Finalist

I Am What I Am

Amstel

Heineken

Digital Turbine

Brazil

CX / UX (Customer Experience / User Experience) , Impacto Social / Sem Fins Lucrativos / Ativismo de Marca / Diversidade & Inclusão/ ESG / Sem Fins Lucrativos (Social Impact / Not For Profit / Brand Purpose + Activism / D&I / ESG) , Vídeo (Video Adverti

Smarties Brazil

Finalist (3)

The eKoin

Heineken

Heineken

Leo Burnett

Vietnam

Instant Impact, Spatial Technology, User Experience (UX) & Design, Creator / Influencer Marketing, Customer Life-Cycle Marketing, O2O / New Retail / Innovative Sales

Smarties APAC

Gold (6)

Together With the Stars, Different Together

Bintang Beer

Heineken

Leo Burnett

Indonesia

Diversity  &  Inclusion

Smarties Indonesia

Silver

Bersama Bali

Bintang Beer

Heineken

Maverick

Indonesia

Social Impact Marketing

Smarties Indonesia

Bronze

Sip & Sync

Heineken

Heineken

Maverick

Indonesia

Brand Experience

Smarties Indonesia

Finalist

Uniting Millions of Vietnamese on Their Way Home for a Blooming Tết

Bia Viet

Heineken

Phibious

Vietnam

Brand Purpose/Activism

Smarties Vietnam

Silver

Strongbow Peach Packs a Mean Punch with Gamification Campaign

Strongbow

Heineken

Red Star

Vietnam

Short or Long Form Video

Smarties Vietnam

Finalist

Unordinary launch for an extraordinary impact

Strongbow

Heineken

Golden Digital

Vietnam

Product / Service Launch

Smarties Vietnam

Bronze

Feel the Alps

Edelweiss

Heineken

ICON Media

Vietnam

Creator / Influencer Marketing

Smarties Vietnam

Finalist

First Immersive Alps Experience Launch

Edelweiss

Heineken

Hakuhodo

Vietnam

Product / Service Launch

Smarties Vietnam

Finalist

Going all in for Sea Games

Bia Viet

Heineken

Red Star

Vietnam

Real Time Marketing

Smarties Vietnam

Finalist

Pause and Keep Chill For Optimism

Strongbow

Heineken

Red Star

Vietnam

Cross Platform - Digital Only

Smarties Vietnam

Finalist

The Hunt for Smooth Gears & eKoins

Heineken

Heineken

Red Star

Vietnam

Cross Platform - All Media, Spatial Technology

Smarties Vietnam

Silver, Finalist

Starverse: Brewing & Experiencing Heineken in the Metaverse

Heineken

Heineken

Red Star

Vietnam

Experimental / Innovation Technology, Cross Platform - Digital Only, Metaverse

Smarties Vietnam

Gold, Silver, Bronze

Unlocking ECommerce with Always-On Collaborative Ads

Heineken

Heineken

Dentsu Redder

Vietnam

O2O / New Retail / Innovative Sales Channels

Smarties Vietnam

Finalist

The eKoin

Heineken

Heineken

Leo Burnett

Vietnam

Customer Life-Cycle Marketing, Instant Impact, Spatial Technology

Smarties Vietnam

Gold (2), Bronze

The eKoin

Heineken

Heineken

Leo Burnett

Vietnam

Instant Impact, Creator / Influencer Marketing, Customer Life-Cycle Marketing, Spatial Technology, User Experience (UX) & Design

Smarties X

Gold (3), Silver (2)

All-Invitational

Heineken

Heineken

Machine_

South Africa

Brand Experience, Diversity  &  Inclusion, Social Media Marketing

Smarties South Africa

Silver (3)

Shoppable Media Solution

Heineken

Heineken

Red Star

South Africa

Integrated Ecommerce Innovation

Smarties South Africa

Finalist

Sustainable Ad

Heineken

Heineken

Publicis

Brazil

Geração de Leads (Lead Generation) , Impacto Social / Sem Fins Lucrativos / Ativismo de Marca / Diversidade & Inclusão/ ESG / Sem Fins Lucrativos (Social Impact / Not For Profit / Brand Purpose + Activism / D&I / ESG)

Smarties Brazil

Finalist (2)

Our Ads Your Ads

Heineken

Heineken

Publicis

Brazil

Integração de Plataformas & DOOH (Cross Platform – all medias or digital Only & DOOH) , Localização (Geotargeting)

Smarties Brazil

Gold, Bronze

Green Energy Platform

Heineken

Heineken

Publicis

Brazil

Impacto Social / Sem Fins Lucrativos / Ativismo de Marca / Diversidade & Inclusão/ ESG / Sem Fins Lucrativos (Social Impact / Not For Profit / Brand Purpose + Activism / D&I / ESG)

Smarties Brazil

Bronze

What is IPA? Wrong Answer Only

Heineken

Heineken

Suno United Creators

Brazil

Marketing de Mídia Social / Criadores & Influencers (Social Media Marketing / Creator / Influence Marketing) , Experiência de Marca (Brand /Experience) , Integração de Plataformas & DOOH (Cross Platform – all medias or digital Only & DOOH)

Smarties Brazil

Gold, Silver, Finalist

I Am What I Am

Amstel

Heineken

HNK Lab

Brazil

CX / UX (Customer Experience / User Experience) , Impacto Social / Sem Fins Lucrativos / Ativismo de Marca / Diversidade & Inclusão/ ESG / Sem Fins Lucrativos (Social Impact / Not For Profit / Brand Purpose + Activism / D&I / ESG) , Vídeo (Video Adverti

Smarties Brazil

Finalist (3)