| Overall Rank: | |
| Points: | |
| Awards Won: | 39 |
| Finalist(s) Achieved: | 24 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 11 |
| Silver(s) Won: | 14 |
| Bronze(s) Won: | 14 |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Score Band | Gilette | Procter & Gamble | EssenceMediacom | Turkey | Customer Experience (CX) | Smarties EMEA | Finalist |
We Are the Land of Volleyball | Vestel | Vestel | EssenceMediacom | Turkey | Social Impact Marketing, Cross Platform - All Media, Brand Purpose/Activism | Smarties Turkey | Gold, Silver (2) |
Republic Day Volunteering Campaign | Sabancı Holding | Sabancı Holding | EssenceMediacom | Turkey | Brand Purpose/Activism, Social Impact Marketing | Smarties Turkey | Bronze, Finalist |
Memory Test | Supradyn | Bayer Group | EssenceMediacom | Turkey | Social Impact Marketing, Diversity & Inclusion | Smarties Turkey | Gold, Bronze |
XOA XOA Village | Bepanthen | Bayer Group | EssenceMediacom | Vietnam | Brand Experience | Smarties APAC | Finalist |
For a Complete Love | ELEVIT | Bayer Group | EssenceMediacom | Vietnam | Cross Platform - All Media | Smarties APAC | Finalist |
Recharged Hair, Recharged Me! | Pantene | Procter & Gamble | EssenceMediacom | Indonesia | Social Media Marketing, Creator / Influencer Marketing, Short or Long Form Video, Diversity & Inclusion | Smarties Indonesia | Gold, Bronze (2), Finalist |
The 1st Ever eCommerce Attack of BTS Army, Making Downy the Most Adorable Fabcon in Town | Downy | Procter & Gamble | EssenceMediacom | Vietnam | Customer Experience (CX), Integrated Ecommerce Innovation | Smarties Vietnam | Finalist (2) |
1 Brand, 100 Names, 1 Solution | Head & Shoulders | Procter & Gamble | EssenceMediacom | Vietnam | Social Media Marketing, Short or Long Form Video | Smarties Vietnam | Silver (2) |
For a Complete Love | ELEVIT | Bayer Group | EssenceMediacom | Vietnam | Personalization | Smarties Vietnam | Finalist |
Recharged Hair, Recharged Me! | Pantene | Procter & Gamble | EssenceMediacom | Indonesia | Cross Platform - All Media | Smarties Indonesia | Gold |
Tet 2022 Campaign | Bia Saigon | ThaiBev | EssenceMediacom | Vietnam | Product / Service Launch, Geo Targeting | Smarties X | Gold, Silver |
Fanta Fest | Fanta | The Coca-Cola Company | EssenceMediacom | Turkey | Cross Platform - All Media, Brand Experience | Smarties EMEA | Gold, Finalist |
#bidamlasuchallenge | Damla Su | The Coca-Cola Company | EssenceMediacom | Turkey | Social Media Marketing | Smarties EMEA | Finalist |
What The Fanta | Fanta | The Coca-Cola Company | EssenceMediacom | Turkey | Product / Service Launch | Smarties EMEA | Finalist |
Digital Security Platform | Aksigorta | Aksigorta | EssenceMediacom | Turkey | XR Technology – (AR/VR/MR) | Smarties EMEA | Gold |
Loyalty Program | Daha Daha | The Coca-Cola Company | EssenceMediacom | Turkey | Partnerships Marketing | Smarties Turkey | Finalist |
#bidamlasuchallenge | Damla Su | The Coca-Cola Company | EssenceMediacom | Turkey | Social Media Marketing | Smarties Turkey | Finalist |
Digital Security Platform | Aksigorta | Aksigorta | EssenceMediacom | Turkey | Brand Purpose/Activism, XR Technology - (AR/VR/MR) | Smarties Turkey | Gold, Bronze |
Fanta Fest | Fanta | The Coca-Cola Company | EssenceMediacom | Turkey | Brand Experience, Cross Platform - All Media | Smarties Turkey | Finalist (2) |
Energy Academy | Supradyn | Bayer Group | EssenceMediacom | Turkey | Gaming, Gamification & E-Sports | Smarties Turkey | Bronze |
What The Fanta | Fanta | The Coca-Cola Company | EssenceMediacom | Turkey | Product / Service Launch, Instant Impact | Smarties Turkey | Silver, Bronze |
Recruiting the next generation of Coke drinkers at scale | Coca-Cola | The Coca-Cola Company | EssenceMediacom | Indonesia | O2O / New Retail / Innovative Sales Channels | Smarties APAC | Finalist |
Youniverse Creators | Dell | Dell Technologies | EssenceMediacom | India | Creator / Influencer Marketing | Smarties India | Silver |
Airtel 175 Re-Played | Bharti Airtel | Bharti Airtel | EssenceMediacom | India | Creator / Influencer Marketing | Smarties India | Bronze |
Metaplex: World’s First Multiplex in the Metaverse | Bharti Airtel | Bharti Airtel | EssenceMediacom | India | Metaverse, XR Technology – (AR/VR/MR) | Smarties India | Gold, Bronze |
CDR #Unbreakable30 | CDR | Bayer Group | EssenceMediacom | Indonesia | Cross Platform - All Media | Smarties Indonesia | Bronze |
#KunyahKunyahSiapJelajah | Redoxon | Bayer Group | EssenceMediacom | Indonesia | Brand Experience | Smarties Indonesia | Finalist |
Recruiting the next generation of Coke drinkers at scale | Coca-Cola | The Coca-Cola Company | EssenceMediacom | Indonesia | O2O / New Retail / Innovative Sales Channels | Smarties Indonesia | Gold |
TinyTan Launch | Downy | Procter & Gamble | EssenceMediacom | Vietnam | Instant Impact | Smarties Vietnam | Finalist |
Tet 2022 Campaign | Bia Saigon | ThaiBev | EssenceMediacom | Vietnam | Cross Platform - All Media, Geo Targeting, Programmatic, Brand Experience | Smarties Vietnam | Silver (2), Bronze, Finalist |
5X Gold Launch | Anlene | Fonterra | EssenceMediacom | Vietnam | Programmatic | Smarties Vietnam | Finalist |
Real Time Football Engagement | Bia Saigon | ThaiBev | EssenceMediacom | Vietnam | Experimental / Innovation Technology, Real Time Marketing | Smarties Vietnam | Finalist (2) |
Mood Up, Summer Up | Pampers | Procter & Gamble | EssenceMediacom | Vietnam | Social / Influencer Commerce, Integrated Ecommerce Innovation | Smarties Vietnam | Silver, Bronze |
Perfect Husband - Creating own Mega Sales Day | Procter & Gamble | Procter & Gamble | EssenceMediacom | Vietnam | Diversity & Inclusion, Social / Influencer Commerce | Smarties Vietnam | Finalist (2) |
OZWORLD | adidas | adidas | EssenceMediacom | China | Metaverse Technology landing | Smarties China | Gold |
Tokyo Olympics Project | Dell | Dell Technologies | EssenceMediacom | China | Other Artificial Intelligence Technology | Smarties China | Silver |
1 Brand, 100 Names, 1 Solution | Head & Shoulders | Procter & Gamble | EssenceMediacom | Vietnam | Short or Long Form Video | Smarties X | Silver |
Recruiting the next generation of Coke drinkers at scale | Coca-Cola | The Coca-Cola Company | EssenceMediacom | Indonesia | O2O / New Retail / Innovative Sales Channels | Smarties X | Bronze |
Healthy Treat with a Tasty Twist | Redoxon | Bayer Group | EssenceMediacom | Vietnam | Customer Life-Cycle Marketing, Product / Service Launch | Smarties X | Silver, Bronze |
Mood Up, Summer Up | Pampers | Procter & Gamble | EssenceMediacom | Vietnam | Integrated Ecommerce Innovation | Smarties X | Silver |