| Overall Rank: | |
| Points: | |
| Awards Won: | 74 |
| Finalist(s) Achieved: | 60 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 16 |
| Silver(s) Won: | 25 |
| Bronze(s) Won: | 33 |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Together With the Stars, Different Together | Bintang Beer | Heineken | Red Star | Indonesia | Diversity & Inclusion | Smarties Indonesia | Silver |
Sip & Sync | Heineken | Heineken | Red Star | Indonesia | Brand Experience | Smarties Indonesia | Finalist |
The Perfect Match | Heinz | Kraft Heinz Company | Carat | Indonesia | Product / Service Launch | Smarties Indonesia | Silver |
Uniting Millions of Vietnamese on Their Way Home for a Blooming Tết | Bia Viet | Heineken | Red Star | Vietnam | Brand Purpose/Activism | Smarties Vietnam | Silver |
Snack Game | Fanta | The Coca-Cola Company | Carat | Turkey | Gaming, Gamification & E-Sports | Smarties EMEA | Finalist |
Adamak Campaign | Nestlé | Nestlé | dentsu | Turkey | Sustainability (Brand & Product & Initiative) | Smarties Turkey | Silver |
All kinds of you is different | LCW Dream | LC Waikiki | dentsu | Turkey | Personalization | Smarties Turkey | Finalist |
Keep continue, who can hold you now! | Nescafé | Nestlé | dentsu | Turkey | Brand Experience | Smarties Turkey | Bronze |
BWS Levels Up Delivery Business to Legendary Heights with Gamification | BWS | Endeavour Group | dentsu | Australia | Gaming, Gamification & E-Sports, Geo Targeting | Smarties APAC | Silver, Finalist |
LinkAja searches for The Greatest Gamers on TikTok | LinkAja | LinkAja | dentsu | Indonesia | Gaming, Gamification & E-Sports | Smarties Indonesia | Gold |
AR Boosts Brand Awareness and Makes Shopping for Emina Poppin’ Matte Loads More Fun | Emina | PT Paragon Technology and Innovation | PT Dentsu Cursor Komunika | Indonesia | Spatial Technology, Integrated Ecommerce Innovation | Smarties Indonesia | Silver, Bronze |
Bersama Bali | Bintang Beer | Heineken | Red Star | Indonesia | Social Impact Marketing | Smarties Indonesia | Bronze |
Nescafé Indonesia Goes Granular To Beat Local Coffee Giants | Nescafé | Nestlé | dentsu | Indonesia | Data Insights, Personalization | Smarties Indonesia | Bronze, Finalist |
S26 GOLD - #DariBelajarJadiHebat Institute : Digital Powered Ecosystem for Exceptional Learning | Wyeth Nutrition | Nestlé | dentsu | Indonesia | Instant Impact | Smarties Indonesia | Bronze |
S26 Procal - Smart Learning Milestone Tracker : Expert-integration Child’s Milestone Tracker | Wyeth Nutrition | Nestlé | dentsu | Indonesia | User Experience (UX) & Design | Smarties Indonesia | Silver |
Dynamic Uplift In A New Normal | Zespri | Zespri | Dentsu Creative | Vietnam | O2O / New Retail / Innovative Sales Channels | Smarties Vietnam | Silver |
Unordinary launch for an extraordinary impact | Strongbow | Heineken | Red Star | Vietnam | Product / Service Launch | Smarties Vietnam | Bronze |
TinyTan Launch | Downy | Procter & Gamble | Dentsu Redder | Vietnam | Instant Impact | Smarties Vietnam | Finalist |
S10 Z71 | Chevrolet | General Motors | Isobar | Brazil | Experiência de Marca (Brand /Experience) , Lançamento de Produto / Serviço (Product / Service Launch) | Smarties Brazil | Finalist (2) |
DrumChallenge | Chevrolet | General Motors | Isobar | Brazil | Inovação (Experimental / Innovation Technology) , Marketing de MÃdia Social / Criadores & Influencers (Social Media Marketing / Creator / Influence Marketing) | Smarties Brazil | Finalist (2) |
Driving School | Chevrolet | General Motors | Isobar | Brazil | Impacto Social / Sem Fins Lucrativos / Ativismo de Marca / Diversidade & Inclusão/ ESG / Sem Fins Lucrativos (Social Impact / Not For Profit / Brand Purpose + Activism / D&I / ESG) , Jogos / Gamificação e E-Sports (Gaming/ Gamification & E-Sports) | Smarties Brazil | Finalist (2) |
Our Ads Your Ads | Heineken | Heineken | iProspect | Brazil | Integração de Plataformas & DOOH (Cross Platform – all medias or digital Only & DOOH) , Localização (Geotargeting) | Smarties Brazil | Gold, Bronze |
I Am What I Am | Amstel | Heineken | iProspect | Brazil | CX / UX (Customer Experience / User Experience) , Impacto Social / Sem Fins Lucrativos / Ativismo de Marca / Diversidade & Inclusão/ ESG / Sem Fins Lucrativos (Social Impact / Not For Profit / Brand Purpose + Activism / D&I / ESG) , VÃdeo (Video Adverti | Smarties Brazil | Finalist (3) |
S10 Cast | Chevrolet | General Motors | Isobar | Brazil | Ãudio / Voz / Som (Audio / Voice / Sonic Branding) , Experiência de Marca (Brand /Experience) | Smarties Brazil | Finalist (2) |
Proceeds | Mastercard | Mastercard | Carat | Argentina | Geolocalización (Geotargeting), Integración de Plataformas & DOOH (Cross Platform – all medias or digital Only & DOOH) | Smarties Hispanic LATAM | Finalist (2) |
The Life-Spending Genius Early Access | YOY | Industrial and Commercial Bank of China | Carat | Argentina | Audio / Voz / Sonic Branding (Audio / Voice / Sonic Branding), Lanzamiento de Producto / Servicio (Product / Service Launch) | Smarties Hispanic LATAM | Finalist (2) |
5G 23 Nisan Konseri | Vodafone | Vodafone | Carat | Turkey | Spatial Technology, XR Technology - (AR/VR/MR), Partnerships Marketing | Smarties EMEA | Gold, Bronze, Finalist |
Her Şey Yanimda | Vodafone | Vodafone | Carat | Turkey | Product / Service Launch, O2O / New Retail/ Innovative Sales Channels, Cross Platform - All Media | Smarties Turkey | Silver, Finalist (2) |
Unmissable QR Code | Vodafone | Vodafone | Carat | Turkey | Instant Impact, Cross Platform - All Media | Smarties EMEA | Silver, Finalist |
Her Şey Yanimda | Vodafone | Vodafone | Carat | Turkey | O2O / New Retail / Innovative Sales Channels, Cross Platform - All Media | Smarties EMEA | Silver, Bronze |
Adamak Campaign | Nestlé | Nestlé | Dentsu Creative | Turkey | Sustainability (Brand & Product & Initiative) | Smarties Turkey | Silver |
All kinds of you is different | LCW Dream | LC Waikiki | Dentsu Creative | Turkey | Personalization | Smarties Turkey | Finalist |
Keep continue, who can hold you now! | Nescafé | Nestlé | Dentsu Creative | Turkey | Brand Experience | Smarties Turkey | Bronze |
NE’APP | NESCAFÉ | Nestlé | dentsu | Turkey | Product / Service Launch | Smarties Turkey | Bronze |
Safe Screen | Vodafone | Vodafone | Carat | Turkey | Customer Life-Cycle Marketing | Smarties Turkey | Bronze |
Simple | Vodafone | Vodafone | Carat | Turkey | Lead Generation | Smarties Turkey | Bronze |
Unmissable QR Code | Vodafone | Vodafone | Carat | Turkey | Instant Impact | Smarties Turkey | Bronze |
AR Boosts Brand Awareness and Makes Shopping for Emina Poppin’ Matte Loads More Fun | Emina | PT Paragon Technology and Innovation | Vizeum | Indonesia | Experimental / Innovation Technology, Spatial Technology | Smarties APAC | Finalist (2) |
Instant sales impact and real time shopper insights for Nestlé Milo enabled by Grivy | MILO | Nestlé | dentsu | Indonesia | Instant Impact | Smarties APAC | Bronze |
Refreshing Urban Tea Drinkers through Boncha's Addictive Gameplay | Boncha | Uniben | Dentsu Creative | Vietnam | Gaming, Gamification & E-Sports | Smarties APAC | Finalist |
THE 1ST EVER ECOMMERCE CAMPAIGN TAILORED FOR GEN Z THE SPIRITUAL FOLLOWERS | Biti's | Biti's | Dentsu Redder | Vietnam | Integrated Ecommerce Innovation | Smarties APAC | Bronze |
Gamer Day campaign creates new codes of engagement & communication with GenZ gaming audiences | Intel | Intel | Carat | India | Gaming, Gamification & E-Sports | Smarties India | Finalist |
Elevating laptop buyers’ research journey to build salience for Intel 12th Gen | Intel | Intel | Carat | India | Brand Experience, Social / Influencer Commerce | Smarties India | Finalist (2) |
Recharged Hair, Recharged Me! | Pantene | Procter & Gamble | dentsu | Indonesia | Cross Platform - All Media | Smarties Indonesia | Gold |
Agility@Scale – When Bear Brand responded to the changing needs of the Indonesian Consumers in uncertain times | Bear Brand | Nestlé | dentsu | Indonesia | Cross Platform - All Media | Smarties Indonesia | Finalist |
Recharged Hair, Recharged Me! | Pantene | Procter & Gamble | Dentsu Creative | Indonesia | Social Media Marketing, Creator / Influencer Marketing, Short or Long Form Video, Diversity & Inclusion | Smarties Indonesia | Gold, Bronze (2), Finalist |
AR Boosts Brand Awareness and Makes Shopping for Emina Poppin’ Matte Loads More Fun | Emina | PT Paragon Technology and Innovation | Vizeum | Indonesia | Spatial Technology, Integrated Ecommerce Innovation | Smarties Indonesia | Silver, Bronze |
A Tummy Celebration Success with Programmatic OTT | Nestlé Lactogrow | Nestlé | dentsu | Indonesia | Programmatic | Smarties Indonesia | Finalist |
360 Video that Immerse Brand Experience and Unstoppable Exploration from S-26 Procal Ultima | Wyeth Nutrition | Nestlé | dentsu | Indonesia | Short or Long Form Video | Smarties Indonesia | Silver |
Google Shopping Hack: Maximizing Search Capabilities in Driving Excellent Consumer Purchase Journey | Wyeth Nutrition | Nestlé | dentsu | Indonesia | Search | Smarties Indonesia | Finalist |
S-26 Procal GOLD Influences Purchase Intent Amongst Parents With Gamified Mobile Solutions | Wyeth Nutrition | Nestlé | dentsu | Indonesia | Gaming, Gamification & E-Sports | Smarties Indonesia | Silver |
The Perfect Marriage of Technology & Content | Bear Brand | Nestlé | dentsu | Indonesia | Experimental / Innovation Technology | Smarties Indonesia | Finalist |
Real Beer for GenZ. Game plan for a disruptor: re-crafting brand & product into a real stage for GenZ creators in Tet | Beck's | Anheuser-Busch InBev | Dentsu Redder | Vietnam | Integrated Ecommerce Innovation | Smarties Vietnam | Finalist |
The 1st Ever eCommerce Attack of BTS Army, Making Downy the Most Adorable Fabcon in Town | Downy | Procter & Gamble | Dentsu Redder | Vietnam | Customer Experience (CX), Integrated Ecommerce Innovation | Smarties Vietnam | Finalist (2) |
The 1st Ever eCommerce Campaign Tailored for Gen Z The Spiritual Followers | Biti's | Biti's | Dentsu Redder | Vietnam | Integrated Ecommerce Innovation | Smarties Vietnam | Gold |
1 Brand, 100 Names, 1 Solution | Head & Shoulders | Procter & Gamble | Dentsu Redder | Vietnam | Social Media Marketing, Short or Long Form Video | Smarties Vietnam | Silver (2) |
LIVING THE + LIFE: How a mass out-of-style fridge brand premiumizes itself and refine the standard of catego | Panasonic | Panasonic | Dentsu Redder | Vietnam | Brand Experience, Cross Platform - All Media | Smarties Vietnam | Finalist (2) |
COMEBACK TO MOM'S LULLABY: How did a forgotten type of art make a grand comeback to YouTube top trending and topped Tiktok trend | Ms. Bach Tuyet | Ms. Bach Tuyet | Dentsu Redder | Vietnam | Social Impact Marketing | Smarties Vietnam | Gold |
ImPerfection Campaign - Turning societal image of Perfection upside down | La Roche-Posay | L'Oréal | Dentsu Creative | Vietnam | Customer Life-Cycle Marketing | Smarties Vietnam | Finalist |
Effaclar Duo(+): How to deliver quick effective acne treatment just in 1 month | La Roche-Posay | L'Oréal | Dentsu Creative | Vietnam | Customer Experience (CX) | Smarties Vietnam | Finalist |
Know your Whisky, Get your Rewards | Pernod Ricard | Pernod Ricard | Dentsu Creative | Vietnam | Customer Life-Cycle Marketing | Smarties Vietnam | Silver |
LỜI CÂU HÔN THỨ 2 - The Second Proposal | Generali Group | Generali Group | dentsu X | Vietnam | Cross Platform - All Media, Customer Experience (CX) | Smarties Vietnam | Bronze (2) |
Strongbow Peach Packs a Mean Punch with Gamification Campaign | Strongbow | Heineken | Red Star | Vietnam | Short or Long Form Video | Smarties Vietnam | Finalist |
Going all in for Sea Games | Bia Viet | Heineken | Red Star | Vietnam | Real Time Marketing | Smarties Vietnam | Finalist |
Pause and Keep Chill For Optimism | Strongbow | Heineken | Red Star | Vietnam | Cross Platform - Digital Only | Smarties Vietnam | Finalist |
The Hunt for Smooth Gears & eKoins | Heineken | Heineken | Red Star | Vietnam | Cross Platform - All Media, Spatial Technology | Smarties Vietnam | Silver, Finalist |
Starverse: Brewing & Experiencing Heineken in the Metaverse | Heineken | Heineken | Red Star | Vietnam | Experimental / Innovation Technology, Cross Platform - Digital Only, Metaverse | Smarties Vietnam | Gold, Silver, Bronze |
Unlocking ECommerce with Always-On Collaborative Ads | Heineken | Heineken | Dentsu Redder | Vietnam | O2O / New Retail / Innovative Sales Channels | Smarties Vietnam | Finalist |
Bactroban X Intangible Cultural Heritage | Bactroban | GSK | Dentsu Creative | China | Culture / Innovation / Brand Cross Creative (Creative Marketing such as New China Chic / Traditional Culture) | Smarties China | Silver |
Avatar Project | Burberry | Burberry | Carat | China | Metaverse Technology landing | Smarties China | Bronze |
Create the first OTT film and television publicity and distribution full-link solution, and dentsu X helps the classic animated IP film "Spirit Hotel 4: Transforming into a Great Adventure" finish perfectly | Sony Pictures | Sony | dentsu X | China | AddressableTVAdvertising | Smarties China | Gold |
400000 Influencers | KFC | Yum! Brands | Dentsu Creative | China | Customer Relationship Building and Management, Social Media, Best Social Communication（UGC/IKGC） | Smarties China | Gold (2), Bronze |
Cat Streamers | KFC | Yum! Brands | Dentsu Creative | China | Lead Generation/ Direct Response / Conversion / Promotion, Best Social Communication（UGC/IKGC）, O2O/New Retail / Innovative Sales Channels | Smarties China | Gold, Bronze (2) |
Orange BUFF | Voltaren | Haleon | Dentsu Creative | China | Mobile Game / E-sports Marketing | Smarties China | Silver |
Poop Tells | Bisco | Glico | Dentsu Creative | China | Brand Creative Content | Smarties China | Bronze |
Remedy Recipes | Knorr | Unilever | Dentsu Creative | China | Lead Generation/ Direct Response / Conversion / Promotion, Creative/ Innovation Based on Specific Media platforms | Smarties China | Gold, Silver |
Sweet Pain | Fenbid | GSK | Dentsu Creative | China | Best Social Communication （UGC/IKGC）, Culture / Innovation / Brand Cross Creative (Creative Marketing such as New China Chic / Traditional Culture) | Smarties China | Gold, Silver |
The Ultra Art | Shell | Shell | Dentsu Creative | China | Brand Creative Content | Smarties China | Gold |
This is the Taste! | Master Kong | Ting Hsin International Group | Dentsu Creative | China | Cross Chanel Integration, Creative Integration | Smarties China | Bronze (2) |
This is Very Green | Ant Forest | Alibaba Group | Dentsu Creative | China | Sustainable marketing | Smarties China | Bronze |
Time Travel Photo Studio | Contac NT | GSK | Dentsu Creative | China | Brand Awareness/Experience Improvement/Product or Service Launch | Smarties China | Bronze |
Virtual Popstar's Bday Party | Master Kong | Ting Hsin International Group | Dentsu Creative | China | Metaverse Technology landing | Smarties China | Bronze |
Kickoff Being Young | Pizza Hut | Yum! Brands | Merkle | United Arab Emirates | Cross Platform - Digital Only | Smarties MENA | Finalist |
Leveraging gamified Ads to connect with true Football lovers in Real-time | Virgin | Virgin Group | Merkle | United Arab Emirates | Gaming, Gamification & E-Sports, Real Time Marketing | Smarties MENA | Finalist (2) |
DentsuX and AdColony Slather on Success for McCormick & Company’s French’s Mustard | French's | McCormick & Company | dentsu X | USA | Short or Long Form Video | Smarties X | Finalist |
THE 1ST EVER ECOMMERCE CAMPAIGN TAILORED FOR GEN Z THE SPIRITUAL FOLLOWERS | Biti's | Biti's | Dentsu Redder | Vietnam | Integrated Ecommerce Innovation | Smarties X | Finalist |
DentsuX & Digital Turbine Slather on Success for McCormick & Company’s French’s Mustard | McCormick & Company | McCormick & Company | dentsu X | USA | Gaming, Gamification & E-Sports, Short or Long Form Video | Smarties North America | Finalist (2) |
Eat Fresh Refresh | Subway | Subway | dentsu | USA | Product / Service Launch | Smarties North America | Gold |
BMW 2 Series Coupe | BMW | BMW | Red Star | South Africa | Gaming, Gamification & E-Sports | Smarties South Africa | Bronze |
Shoppable Media Solution | Heineken | Heineken | Red Star | South Africa | Integrated Ecommerce Innovation | Smarties South Africa | Finalist |
Data-Driven Dynamic DOOH | MultiChoice | MultiChoice | iProspect | South Africa | Digital Out-of-Home (DOOH) | Smarties South Africa | Silver |
The SuperSport app experience – your personalised sports companion | MultiChoice | MultiChoice | iProspect | South Africa | Product / Service Launch | Smarties South Africa | Finalist |
100% Beer 100% Success | Windhoek | Namibia Breweries Limited | Red Star | South Africa | Data Insights, Partnerships Marketing | Smarties South Africa | Finalist (2) |