Purpose Driven Marketing

Europe – Brand Purpose / Activism

The Brand Purpose/Activism category recognises campaigns that harness the power of brand platforms to champion social causes or address significant societal issues. This category emphasizes the role of brands in contributing to the greater good, covering a wide range of initiatives from environmental sustainability to social, political, and economic activism. It underscores the importance of leveraging brand influence and reach to make a meaningful impact on society.

Gold Winner

Deal With The Trash

McDonald's and OMD Sweden for

Deal With The Trash

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Silver Winner

Screen2Save

FREE2MOVE SAS and MEDIAPLUS Germany for

Screen2Save

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Bronze Winner

Son Dakika Koltuğum

Akbank and Akbank for

Son Dakika Koltuğum

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Bronze Winner

Telekom: Activating a nation against Fake News

Deutsche Telekom and Mindshare GmbH for

Telekom: Activating a nation against Fake News

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Purpose Driven Marketing

Europe – Social Impact Marketing

The Social Impact Marketing category honors campaigns that leverage marketing to drive significant social change, focusing on initiatives that contribute to public service, social responsibility, and positive shifts in societal attitudes or behaviours. It recognizes efforts that go beyond conventional marketing to make a meaningful difference in the world.

Gold Winner

Screen2Save

FREE2MOVE SAS and MEDIAPLUS Germany for

Screen2Save

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Silver Winner

Deal With The Trash

McDonald's and OMD Sweden for

Deal With The Trash

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Bronze Winner

Akbanklı Kadınlar Platformu

Akbank and Akbank for

Akbanklı Kadınlar Platformu

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Purpose Driven Marketing

Europe – Diversity and Inclusive Excellence

The Diversity and Inclusive Excellence category recognizes campaigns focused on promoting understanding, reducing inequalities, and elevating underrepresented voices, showcasing the power of marketing in fostering a more equitable society.

Gold Winner

Rainbow Wool

Schäferei Stücke and SERVICEPLAN Group / MEDIAPLUS Germany for

Rainbow Wool

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Silver Winner

Akbanklı Kadınlar Platformu

Akbank and Akbank for

Akbanklı Kadınlar Platformu

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Bronze Winner

Nicorette - ’We Got You’

Kenvue and UM London for

Nicorette - ’We Got You’

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Marketing Impact

Europe – Brand Experience

The Brand Experience category honors campaigns that create immersive, memorable brand interactions, leveraging innovative strategies and technologies to foster deep consumer connections and brand loyalty.  Campaigns that redefine the interaction between brands and consumers, setting new standards for how brands engage, inspire and connect with their audiences creating a 360-customer experience.

Gold Winner

EE Game Day 2024

EE (BT Group) and Havas Play UK for

EE Game Day 2024

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Silver Winner

FENERBAHÇE x adidas İş Birliği Lansmanı 2025

adidas and The Planner Co for

FENERBAHÇE x adidas İş Birliği Lansmanı 2025

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Bronze Winner

#UnlockYourGreenFlag

Unilever and PHD Germany for

#UnlockYourGreenFlag

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Marketing Impact

Europe – Instant Impact / Promotion

The Instant Impact/Promotion category aims to recognize campaigns that not only creatively engage consumers but also drive immediate business results, showcasing the power of promotions in today’s competitive market. Campaigns that deliver business impact/results through creative and effective promotional tactics, driving consumer engagement and sales.

Silver Winner

O₂ – Moment Domination: Turning CRM into Culture

O2 and Havas Media for

O₂ – Moment Domination: Turning CRM into Culture

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Marketing Impact

Europe – Customer Journey Marketing - Lead Generation / CRM

The Customer Journey Marketing - Lead Generation/CRM category is tailored for campaigns that have significantly enhanced the business by strategically leveraging marketing technologies like programmatic, and/or using AI & automation for personalization and predictive analysis to nurture customer relationships and generate leads. Campaigns that have seamlessly integrated technology to map out and improve the customer journey, driving sales, loyalty and retention.

Gold Winner

The Walking Ads

Volkswagen and PHD Norway for

The Walking Ads

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Silver Winner

SAMSUNG MEMBERS - the LOYALTAINMENT Programm

SAMSUNG and TRACK / Track GmbH for

SAMSUNG MEMBERS - the LOYALTAINMENT Programm

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Bronze Winner

Algida Umbrella Hunt

The Magnum Ice Cream Company and Pixiu Agency for

Algida Umbrella Hunt

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Marketing Impact

Europe – Product and / or Service Launch

The Product and/or Service Launch category celebrates marketing campaigns that have successfully introduced, or reintroduced, products or services to the market. This category recognizes the crucial role of strategic marketing in making a launch effective, highlights campaigns that have managed to capture consumer interest, generate buzz, and ultimately drive sales and market share growth from the outset.

Gold Winner

Maccie

McDonald's and OMD Netherlands for

Maccie

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Silver Winner

Rainbow Wool

Schäferei Stücke and SERVICEPLAN Group / MEDIAPLUS Germany for

Rainbow Wool

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Bronze Winner

Cif - If You Know It, You’ll Love It

Unilever Türkiye and Sobraz İletişim for

Cif - If You Know It, You’ll Love It

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Marketing Impact

Europe – Real Time Marketing

The Real Time Marketing category celebrates campaigns that excel in leveraging current data and trends for timely and relevant marketing executions using programmatic platforms, demonstrating agility and strategic innovation. Campaigns are designed to leverage up-to-the-minute data and trends to deliver content via various platforms that include programmatic which resonates with the current moment. It recognizes the agility and creativity of brands in using real-time information to craft marketing messages that are highly relevant, engaging, and effective in achieving business objectives.

Gold Winner

Goal Alert

Deutsche Telekom GmbH and Mindshare GmbH / Mindshare Germany for

Goal Alert

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Silver Winner

Screen2Save

FREE2MOVE SAS and MEDIAPLUS Germany for

Screen2Save

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Bronze Winner

Ice Ice Maybe? With Data, Baby!

Unilever and PHD Germany for

Ice Ice Maybe? With Data, Baby!

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Bronze Winner

The Walking Ads

Volkswagen and PHD Norway for

The Walking Ads

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Impact Media

Europe – Omnichannel Marketing

The Omnichannel Marketing category honors campaigns that achieve a seamless customer experience across multiple channels, showcasing strategic coherence and integration. It celebrates the strategic and tactical prowess of using various media touchpoints like TV, print, radio, outdoor - D/OOH, PR, direct marketing, and digital platforms to craft a coherent brand story that engages consumers at multiple touchpoints on their journey.

Gold Winner

McRib Mistakes

McDonald's and OMD UK for

McRib Mistakes

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Silver Winner

Making Local Media Uber Contextual

Uber and PHD UK for

Making Local Media Uber Contextual

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Bronze Winner

Migros ile İyisin - 360 Roadblock

Migros Ticaret and Mindshare Turkey for

Migros ile İyisin - 360 Roadblock

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Impact Media

Europe – Cross Digital Media Marketing

The Cross Digital Media Marketing category celebrates campaigns that integrates the diversity of digital platforms to create an engaging, and impactful brand experience, showcasing the power of a comprehensive digital strategy. The category recognizes the importance of a unified digital strategy that spans various applications and devices (minimum of 3), including desktop, mobile, wearables, digital installations etc. Campaigns should emphasize the ability of brands to navigate the complexities of the digital landscape to develop meaningful consumer engagements that drive business impact.

Gold Winner

DIMES Cool Lime Mix - Very Delicious

DIMES and Reklamania Creative for

DIMES Cool Lime Mix - Very Delicious

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Silver Winner

Vodafone: My Child’s First Line

Vodafone Türkiye and Carat Türkiye / Vodafone Türkiye for

Vodafone: My Child’s First Line

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Silver Winner

Magnum - Redefining Pleasure through Conversion

The Magnum Ice Cream Company and PHD Media Turkiye for

Magnum - Redefining Pleasure through Conversion

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Impact Media

Europe – Social Media Marketing

The Social Media Marketing category is dedicated to recognizing outstanding campaigns that utilize social media platforms to achieve marketing objectives. This category celebrates the strategic use of social networks, messaging apps, and text messaging services to engage audiences, drive sales, enhance brand visibility, and foster meaningful connections with communities or consumers emphasizing strategic engagement and innovative content to drive business results.

Gold Winner

The Redditor Edit

Volkswagen and PHD UK for

The Redditor Edit

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Silver Winner

#UnlockYourGreenFlag

Unilever and PHD Germany for

#UnlockYourGreenFlag

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Bronze Winner

RÜGENWALDER MÜHLE #WURSTPROMOTER

Rügenwalder Mühle | Carl Müller GmbH & Co. KG and MEDIAPLUS Germany / Rügenwalder Mühle for

RÜGENWALDER MÜHLE #WURSTPROMOTER

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Bronze Winner

Twister Pickle Mickle - Too Good to be True

The Magnum Ice Cream Company and Pixiu Agency for

Twister Pickle Mickle - Too Good to be True

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Impact Media

Europe – Creator / Influencer / Celebrity Marketing

The Creator/Influencer/Celebrity Marketing category celebrates campaigns that effectively leverage personalities to enhance brand engagement and achieve marketing objectives through authentic and persuasive collaborations. Campaigns that utilize creators, influencers, or celebrities in a strategic manner to reach and engage target audiences. Showcase creative integration of personalities into the brand narrative, resulting in enhanced consumer interaction and engagement.

Silver Winner

Algida Twister Pickle Mickle - Too Good to be True

Magnum Ice Cream Company and Pixiu Agency for

Algida Twister Pickle Mickle - Too Good to be True

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Silver Winner

DIMES Cool Lime Mix - Very Delicious

DIMES and Reklamania Creative for

DIMES Cool Lime Mix - Very Delicious

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Bronze Winner

Axe Sweeter Than The Sweetest

Unilever and MullenLowe Istanbul for

Axe Sweeter Than The Sweetest

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Impact Media

Europe – Gaming, Gamification & E-Sports

The Gaming, Gamification & E-Sports category recognizes campaigns that creatively integrate gaming and e-sports to engage audiences and achieve marketing objectives, leveraging interactive and immersive experiences. Campaigns that leverage mainstream gaming applications, gamification in campaigns, or e-sports activities as a significant component of the marketing strategy & how the brand is integrated into the gaming environment is used to engage consumers.

Gold Winner

MODDER5: The World’s First Car That Drives Gaming

Renault and Havas Play for

MODDER5: The World’s First Car That Drives Gaming

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Silver Winner

EE Game Day 2024

EE (BT Group) and Havas Play UK for

EE Game Day 2024

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Bronze Winner

The Walking Ads

Volkswagen and PHD Norway for

The Walking Ads

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Emerging Tech Marketing

Europe – Data Insights / Contextual Marketing

The Data Insights/Contextual Marketing category celebrates campaigns that effectively utilize data analytics and technology to deliver personalized marketing experiences. It recognizes the strategic use of customer data, insights, and contextual information to tailor marketing messages delivered through the usage of technology platforms like programmatic, showcasing offers that resonate with the individual preferences and behaviors of the target audience. This category underscores the importance of data-driven decision-making in crafting marketing strategies that are not only relevant but also highly engaging and effective in meeting business objectives.

Gold Winner

Ice Ice Maybe? With Data, Baby!

Unilever and PHD Germany for

Ice Ice Maybe? With Data, Baby!

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Gold Winner

Building Data-Driven Loyalty: Web2App AI Journey

CarrefourSA and Publicis Groupe Turkey for

Building Data-Driven Loyalty: Web2App AI Journey

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Bronze Winner

Share A Coke - Sync Project

The Coca-Cola Company and Essencemediacom for

Share A Coke - Sync Project

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Emerging Tech Marketing

Europe – Connected TV

This category celebrates the most effective and innovative campaigns using Connected TV programmatic platforms leveraging the unique capabilities such as targeted advertising, interactive content, and integration with other digital platforms creating compelling viewer experiences that drive engagement and measurable business outcomes. Campaigns showcasing strategic use of CTV to reach and engage a specific audience, the creative execution of the campaign with linkage between the creative use of technology and positive business results.

Silver Winner

Magnum - Redefining Pleasure through Conversion

The Magnum Ice Cream Company and PHD Media Turkiye for

Magnum - Redefining Pleasure through Conversion

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E-commerce marketing

Europe – Integrated E-commerce Innovation & Live Streaming

The Integrated E-commerce Innovation and Live Streaming category recognizes campaigns that excel in leveraging integrated 360 degree digital strategies including live video content into e-commerce platforms to enhance the e-commerce experiences, masterfully combine various digital tools and strategies to revolutionize the e-commerce experience, driving substantial business growth and enhancing customer engagement.

Bronze Winner

Solo - Cleaning Mode Is Next To Auxiliary Power

Sanipak and Inmedia360 for

Solo - Cleaning Mode Is Next To Auxiliary Power

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Creative & Innovation Impact

Europe – Customer (CX) / User Experience (UX) & Design

The Customer Experience (CX)/User Experience (UX) & Design category celebrates campaigns that excel in creating superior customer and user experiences, online and/or offline, through innovative and thoughtful design, significantly enhancing user satisfaction and engagement.

Silver Winner

Driving Conversations – CUPRA Redefines Customer Service

Seat Cupra Germany and Accenture SONG Brand Germany GmbH for

Driving Conversations – CUPRA Redefines Customer Service

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Creative & Innovation Impact

Europe – Personalization

The Personalization category recognizes campaigns that achieve excellence in delivering highly customized content to consumers, leveraging data and technology to enhance engagement and drive business results.

Silver Winner

Share A Coke - Sync Project

The Coca-Cola Company and Essencemediacom for

Share A Coke - Sync Project

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Creative & Innovation Impact

Europe – Short or Long Form Video

The Short or Long Form Video category acknowledges campaigns that leverage video content to captivate audiences, utilizing creative storytelling and high production quality to achieve significant engagement and business outcomes. Highlight campaigns that leverage the power of video to convey compelling messages, drive consumer engagement, and enhance brand identity across digital and traditional platforms.

Gold Winner

"Everything Changes"

McDonald's and OMD Denmark for

"Everything Changes"

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Silver Winner

Axe Candy Boy

Unilever and MullenLowe Istanbul for

Axe Candy Boy

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Bronze Winner

DIMES Cool Lime Mix - Very Delicious

DIMES and Reklamania Creative for

DIMES Cool Lime Mix - Very Delicious

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AI Marketing

Europe – AI-Powered Audience Engagement

The AI-Powered Audience Engagement category celebrates marketing campaigns that utilize artificial intelligence to significantly enhance audience engagement. This award recognizes efforts that employ AI technologies to analyze behaviors, predict preferences, automate interactions, and personalize communications at scale. It showcases how AI can be a critical tool in understanding and connecting with audiences more deeply and effectively, leading to increased engagement, satisfaction, and loyalty.

Gold Winner

AI Inside - the Customer Engagement Booster

SAMSUNG and TRACK / TRACK GmbH for

AI Inside - the Customer Engagement Booster

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Silver Winner

Building Data-Driven Loyalty: Web2App AI Journey

CarrefourSA and Publicis Groupe Turkey for

Building Data-Driven Loyalty: Web2App AI Journey

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Bronze Winner

Let’s Story! by Applaydu AI Storytelling Book

Ferrero and Gameloft for Brands / Gameloft SE for

Let’s Story! by Applaydu AI Storytelling Book

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AI Marketing

Europe – Innovative Use of AI in Advertising

The category Innovative Use of AI in Advertising, recognizes campaigns that innovatively integrate artificial intelligence (AI) to revolutionize advertising strategies, enhancing targeting, personalization, and overall campaign effectiveness using Predictive and/or Generative AI. The campaigns showcasing how AI has been used to transform traditional practices. like New product or Customer offering development like customer servcies to enhance targeting accuracy and personalize experiences in creative ways integrating advertising content and strategies, enhancing the overall consumer experience.

Gold Winner

The Audi Audit - AI Clears the Clutter

Volkswagen Group and PHD Germany for

The Audi Audit - AI Clears the Clutter

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AI Marketing

Europe – AI-Driven Creative Excellence

The AI-Driven Creative Excellence category recognizes campaigns that outstandingly integrate artificial intelligence with creative strategies, enhancing advertising effectiveness and delivering innovative marketing solutions. This category celebrates outstanding achievements in the creative use of AI tools—including image and video generation, voice synthesis, multilingual translation, and real-time streaming—to enhance the adaptability and impact of marketing campaigns. Recognizing entries that not only optimize costs but also tailor content dynamically for diverse audiences, this award spotlights pioneers who seamlessly integrate AI to drive engagement and deliver measurable business outcomes.

Gold Winner

The Audi Audit - AI Clears the Clutter

Volkswagen Group and PHD Germany for

The Audi Audit - AI Clears the Clutter

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Silver Winner

Share a Coke - Search a Coke

The Coca-Cola Company and Essencemediacom for

Share a Coke - Search a Coke

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Bronze Winner

Axe Candy Boy

Unilever and MullenLowe Istanbul for

Axe Candy Boy

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2025 Smarties Europe Industry Award Winners

Brand of the Year

McDonald's

Media Agency of the Year

PHD Germany