Presenting The Smarties Middle East & North Africa 2025 Winners

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Pay with your trend

Middle East & North Africa Best In Show

Yum! Brands and Publicis Groupe - Publicis Middle East (United Arab Emirates) for

Pay with your trend

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Purpose Driven Marketing

Middle East & North Africa – Brand Purpose / Activism

The Brand Purpose/Activism category recognises campaigns that harness the power of brand platforms to champion social causes or address significant societal issues. This category emphasizes the role of brands in contributing to the greater good, covering a wide range of initiatives from environmental sustainability to social, political, and economic activism. It underscores the importance of leveraging brand influence and reach to make a meaningful impact on society.

Gold Winner

How a "Creature" celebrated those who stepped up

Landmark Group and Publicis Groupe – Leo Burnett Middle East for

How a "Creature" celebrated those who stepped up

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Gold Winner

Sound Affects

Sixieme Son and Publicis Groupe - Saatchi & Saatchi Middle East for

Sound Affects

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Gold Winner

See what they see

Landmark Group and Publicis Groupe - Publicis Middle East for

See what they see

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Silver Winner

Dosy - FEAR

Dosy and Publicis Groupe - LEO Middle East (United Arab Emirates) / Publicis Groupe - Leo Burnett Middle East (United Arab Emirates) for

Dosy - FEAR

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Silver Winner

Report fraud, so fraudsters won’t survive

Emirates NBD and Publicis Groupe - Leo Burnett Middle East / Publicis Groupe Middle East for

Report fraud, so fraudsters won’t survive

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Bronze Winner

Zael: The Disappearing Font

Protype and Publicis Groupe - Leo Burnett Middle East for

Zael: The Disappearing Font

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Purpose Driven Marketing

Middle East & North Africa – Social Impact Marketing

The Social Impact Marketing category honors campaigns that leverage marketing to drive significant social change, focusing on initiatives that contribute to public service, social responsibility, and positive shifts in societal attitudes or behaviours. It recognizes efforts that go beyond conventional marketing to make a meaningful difference in the world.

Gold Winner

Zael: The Disappearing Font

Protype and Publicis Groupe - Leo Burnett Middle East for

Zael: The Disappearing Font

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Silver Winner

See what they see

Landmark Group and Publicis Groupe - Publicis Middle East for

See what they see

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Bronze Winner

Powering Sustainability, One Device at a Time

e& UAE and e& UAE for

Powering Sustainability, One Device at a Time

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Bronze Winner

Sound Affects

Sixieme Son and Publicis Groupe - Saatchi & Saatchi Middle East for

Sound Affects

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Purpose Driven Marketing

Middle East & North Africa – Diversity and Inclusive Excellence

The Diversity and Inclusive Excellence category recognizes campaigns focused on promoting understanding, reducing inequalities, and elevating underrepresented voices, showcasing the power of marketing in fostering a more equitable society.

Gold Winner

Taboo Totes

Essity and Publicis Groupe - Saatchi & Saatchi Middle East for

Taboo Totes

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Silver Winner

Make up for the pay gap

ItsHerWay and Publicis Groupe - Leo Burnett Middle East (United Arab Emirates) for

Make up for the pay gap

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Marketing Impact

Middle East & North Africa – Brand Experience

The Brand Experience category honors campaigns that create immersive, memorable brand interactions, leveraging innovative strategies and technologies to foster deep consumer connections and brand loyalty. Campaigns that redefine the interaction between brands and consumers, setting new standards for how brands engage, inspire and connect with their audiences creating a 360-customer experience.

Gold Winner

See what they see

Landmark Group and Publicis Groupe - Publicis Middle East for

See what they see

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Silver Winner

Sound Affects

Sixieme Son and Publicis Groupe - Saatchi & Saatchi Middle East for

Sound Affects

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Silver Winner

SeaWorld: Draw Me The Sea

Miral Destinations and Momentum MENA / Initiative MENA for

SeaWorld: Draw Me The Sea

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Silver Winner

Puma’s SPF: Sun Protected Fans

Puma and Publicis Groupe - Leo Burnett Middle East (United Arab Emirates) for

Puma’s SPF: Sun Protected Fans

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Bronze Winner

New Balance Run Your Way

New Balance and UM UAE / UM for

New Balance Run Your Way

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Bronze Winner

Comfort & Jif Saudi National Day

Unilever and Lepure / Unilever for

Comfort & Jif Saudi National Day

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Marketing Impact

Middle East & North Africa – Instant Impact / Promotion

The Instant Impact/Promotion category aims to recognize campaigns that not only creatively engage consumers but also drive immediate business results, showcasing the power of promotions in today’s competitive market. Campaigns that deliver business impact/results through creative and effective promotional tactics, driving consumer engagement and sales.

Gold Winner

Pay with your trend

Yum! Brands and Publicis Groupe - Publicis Middle East (United Arab Emirates) for

Pay with your trend

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Silver Winner

Oreo X Monopoly

Oreo and Publicis Groupe - Saatchi & Saatchi Middle East for

Oreo X Monopoly

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Silver Winner

Report fraud, so fraudsters won’t survive

Emirates NBD and Publicis Groupe - Leo Burnett Middle East / Publicis Groupe Middle East for

Report fraud, so fraudsters won’t survive

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Bronze Winner

Comfort & Jif Saudi National Day

Unilever and Lepure / Unilever for

Comfort & Jif Saudi National Day

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Marketing Impact

Middle East & North Africa – Customer Journey Marketing - Lead Generation / CRM

The Customer Journey Marketing - Lead Generation/CRM category is tailored for campaigns that have significantly enhanced the business by strategically leveraging marketing technologies like programmatic, and/or using AI & automation for personalization and predictive analysis to nurture customer relationships and generate leads. Campaigns that have seamlessly integrated technology to map out and improve the customer journey, driving sales, loyalty and retention.

Gold Winner

McDonalds Redemptions Campaign

McDonalds Qatar and Saatchi & Saatchi Qatar for

McDonalds Redemptions Campaign

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Silver Winner

AI Is in the Home

du and Mindshare / du & Mindshare in Collaboration with ArabyAds for

AI Is in the Home

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Bronze Winner

Add-to-Bill by e&: Access & Payments Redefined

e& UAE and e& UAE for

Add-to-Bill by e&: Access & Payments Redefined

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Marketing Impact

Middle East & North Africa – Product and / or Service Launch

The Product and/or Service Launch category celebrates marketing campaigns that have successfully introduced, or reintroduced, products or services to the market. This category recognizes the crucial role of strategic marketing in making a launch effective, highlights campaigns that have managed to capture consumer interest, generate buzz, and ultimately drive sales and market share growth from the outset.

Gold Winner

Traditional recipes made easy and enjoyable

Nestlé and Publicis Groupe - Publicis Middle East (United Arab Emirates) for

Traditional recipes made easy and enjoyable

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Gold Winner

Puma’s SPF: Sun Protected Fans

Puma and Publicis Groupe - Leo Burnett Middle East (United Arab Emirates) for

Puma’s SPF: Sun Protected Fans

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Silver Winner

Biban Pushing Limits: How Far Can AI Agents Go?

Monshaat and Spex Media / Smartifai for

Biban Pushing Limits: How Far Can AI Agents Go?

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Silver Winner

No Speed, No Game. Red Bull MOBILE Changes That!

Red Bull MOBILE and Interesting Times / Smartifai for

No Speed, No Game. Red Bull MOBILE Changes That!

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Bronze Winner

Sensodyne One Cafe

Haleon and Publicis Media & AKQA / Publicis Media for

Sensodyne One Cafe

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Marketing Impact

Middle East & North Africa – Real Time Marketing

The Real Time Marketing category celebrates campaigns that excel in leveraging current data and trends for timely and relevant marketing executions using programmatic platforms, demonstrating agility and strategic innovation. Campaigns are designed to leverage up-to-the-minute data and trends to deliver content via various platforms that include programmatic which resonates with the current moment. It recognizes the agility and creativity of brands in using real-time information to craft marketing messages that are highly relevant, engaging, and effective in achieving business objectives.

Gold Winner

Brewing Success: 2024 Starbucks Campaigns

Al Shaya Group and Blis MENA for

Brewing Success: 2024 Starbucks Campaigns

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Silver Winner

Journey into Her Story: Celebrating Emirati Women

Toyota and Yango Ads for

Journey into Her Story: Celebrating Emirati Women

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Silver Winner

5M Visitors? Qatar Just CHANGED THE GAME!

Qatar Tourism and Mindshare Qatar / Smartifai for

5M Visitors? Qatar Just CHANGED THE GAME!

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Bronze Winner

No Speed, No Game. Red Bull MOBILE Changes That!

Red Bull MOBILE and Interesting Times / Smartifai for

No Speed, No Game. Red Bull MOBILE Changes That!

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Marketing Impact

Middle East & North Africa – Small Budget, Big Impact

The Small Budget, Big Impact category recognizes campaigns that achieve significant marketing success with limited financial resources, with a budget from $5k to $25k, highlighting the power of creativity and strategic efficiency.

Gold Winner

Sound Affects

Sixieme Son and Publicis Groupe - Saatchi & Saatchi Middle East for

Sound Affects

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Silver Winner

Panadol Night - UAE never sleeps but you can

Haleon and Publicis Groupe for

Panadol Night - UAE never sleeps but you can

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Bronze Winner

Travel to the Unexpected Winter in Ras Al Khaimah

Ras Al Khaimah Tourism Development Authority and Digimotive for

Travel to the Unexpected Winter in Ras Al Khaimah

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Impact Media

Middle East & North Africa – Omnichannel Marketing

The Omnichannel Marketing category honors campaigns that achieve a seamless customer experience across multiple channels, showcasing strategic coherence and integration. It celebrates the strategic and tactical prowess of using various media touchpoints like TV, print, radio, outdoor - D/OOH, PR, direct marketing, and digital platforms to craft a coherent brand story that engages consumers at multiple touchpoints on their journey.

Silver Winner

Pepsi - Thirst for Firsts

PepsiCo and Publicis Groupe - Leo Burnett Middle East (United Arab Emirates) for

Pepsi - Thirst for Firsts

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Silver Winner

Comfort Royal Amber Limited Edition

Unilever Arabia and PHD Media UAE for

Comfort Royal Amber Limited Edition

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Bronze Winner

Traditional recipes made easy and enjoyable

Nestlé and Publicis Groupe - Publicis Middle East (United Arab Emirates) for

Traditional recipes made easy and enjoyable

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Bronze Winner

Axe x EWC Sponsorship

Unilever Arabia and PHD UAE for

Axe x EWC Sponsorship

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Impact Media

Middle East & North Africa – Cross Digital Media Marketing

The Cross Digital Media Marketing category celebrates campaigns that integrates the diversity of digital platforms to create an engaging, and impactful brand experience, showcasing the power of a comprehensive digital strategy. The category recognizes the importance of a unified digital strategy that spans various applications and devices (minimum of 3), including desktop, mobile, wearables, digital installations etc. Campaigns should emphasize the ability of brands to navigate the complexities of the digital landscape to develop meaningful consumer engagements that drive business impact.

Silver Winner

Oreo "O" Collection

Mondelez and Spark Foundry for

Oreo "O" Collection

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Bronze Winner

Dove Men+ Care

Unilever and PHD Media UAE for

Dove Men+ Care

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Impact Media

Middle East & North Africa – Social Media Marketing

The Social Media Marketing category is dedicated to recognizing outstanding campaigns that utilize social media platforms to achieve marketing objectives. This category celebrates the strategic use of social networks, messaging apps, and text messaging services to engage audiences, drive sales, enhance brand visibility, and foster meaningful connections with communities or consumers emphasizing strategic engagement and innovative content to drive business results.

Gold Winner

Pay with your trend

Yum! Brands and Publicis Groupe - Publicis Middle East (United Arab Emirates) for

Pay with your trend

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Gold Winner

Original Copies

Stellantis and Publicis Middle East / Publicis Groupe for

Original Copies

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Silver Winner

Saving parents from, I'M BORED

Miral Destinations and Momentum MENA / Initiative MENA for

Saving parents from, I'M BORED

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Bronze Winner

Snoonu City New Ticketing Service Launch

Snoonu and A2Z Media for

Snoonu City New Ticketing Service Launch

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Bronze Winner

OMO’s ‘Dare to Stain & Play On’ – Social Media Win

Unilever and Code8 for

OMO’s ‘Dare to Stain & Play On’ – Social Media Win

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Impact Media

Middle East & North Africa – Creator / Influencer / Celebrity Marketing

The Creator/Influencer/Celebrity Marketing category celebrates campaigns that effectively leverage personalities to enhance brand engagement and achieve marketing objectives through authentic and persuasive collaborations. Campaigns that utilize creators, influencers, or celebrities in a strategic manner to reach and engage target audiences. Showcase creative integration of personalities into the brand narrative, resulting in enhanced consumer interaction and engagement.

Gold Winner

Taboo Totes

Essity and Publicis Groupe - Saatchi & Saatchi Middle East for

Taboo Totes

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Gold Winner

Pay with your trend

Yum! Brands and Publicis Groupe - Publicis Middle East (United Arab Emirates) for

Pay with your trend

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Silver Winner

OMO Elevates the Game with Influencer Marketing

Unilever and Code8 for

OMO Elevates the Game with Influencer Marketing

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Silver Winner

Shaq x Yas: What Can't We Do?

Miral Destinations and Momentum MENA / Initiative MENA for

Shaq x Yas: What Can't We Do?

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Impact Media

Middle East & North Africa – Gaming, Gamification & E-Sports

The Gaming, Gamification & E-Sports category recognizes campaigns that creatively integrate gaming and e-sports to engage audiences and achieve marketing objectives, leveraging interactive and immersive experiences. Campaigns that leverage mainstream gaming applications, gamification in campaigns, or e-sports activities as a significant component of the marketing strategy & how the brand is integrated into the gaming environment is used to engage consumers.

Gold Winner

WE DIDN’T ENTER ESPORTS. WE SET IT ON FIRE.

Abdul Latif Jameel Motors and Mediaplus / Smartifai for

WE DIDN’T ENTER ESPORTS. WE SET IT ON FIRE.

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Silver Winner

Axe x EWC Sponsorship

Unilever Arabia and PHD UAE for

Axe x EWC Sponsorship

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Bronze Winner

No Speed, No Game. Red Bull MOBILE Changes That!

Red Bull MOBILE and Interesting Times / Smartifai for

No Speed, No Game. Red Bull MOBILE Changes That!

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Emerging Tech Marketing

Middle East & North Africa – Data Insights / Contextual Marketing

The Data Insights/Contextual Marketing category celebrates campaigns that effectively utilize data analytics and technology to deliver personalized marketing experiences. It recognizes the strategic use of customer data, insights, and contextual information to tailor marketing messages delivered through the usage of technology platforms like programmatic, showcasing offers that resonate with the individual preferences and behaviors of the target audience. This category underscores the importance of data-driven decision-making in crafting marketing strategies that are not only relevant but also highly engaging and effective in meeting business objectives.

Gold Winner

Brewing Success: 2024 Starbucks Campaigns

Al Shaya Group and Blis MENA for

Brewing Success: 2024 Starbucks Campaigns

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Silver Winner

5M Visitors? Qatar Just CHANGED THE GAME!

Qatar Tourism and Mindshare Qatar / Smartifai for

5M Visitors? Qatar Just CHANGED THE GAME!

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Silver Winner

Cardverts

e& and Publicis Groupe - Saatchi & Saatchi Middle East for

Cardverts

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Bronze Winner

Diriyah Season Entertain Your Cultural Curiosity

Diriyah Season and UM for

Diriyah Season Entertain Your Cultural Curiosity

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Bronze Winner

McDonalds Redemptions Campaign

McDonalds Qatar and Saatchi & Saatchi Qatar for

McDonalds Redemptions Campaign

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Emerging Tech Marketing

Middle East & North Africa – Programmatic

The Programmatic category is dedicated to improving targeting, efficiency, and effectiveness in digital advertising. This category acknowledges campaigns that leverage programmatic advertising technology for targeted, efficient ad placements, optimizing digital advertising effectiveness and ROI.

Silver Winner

stc Kuwait eVouchers

stc Kuwait and UM Kuwait / UM for

stc Kuwait eVouchers

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Silver Winner

InMobi & e& Data Drive Mastercard & Marriott Ads

Marriott and e& UAE for

InMobi & e& Data Drive Mastercard & Marriott Ads

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Bronze Winner

Brewing Success: 2024 Starbucks Campaigns

Al Shaya Group and Blis MENA for

Brewing Success: 2024 Starbucks Campaigns

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Emerging Tech Marketing

Middle East & North Africa – Connected TV

This category celebrates the most effective and innovative campaigns using Connected TV programmatic platforms leveraging the unique capabilities such as targeted advertising, interactive content, and integration with other digital platforms creating compelling viewer experiences that drive engagement and measurable business outcomes. Campaigns showcasing strategic use of CTV to reach and engage a specific audience, the creative execution of the campaign with linkage between the creative use of technology and positive business results.

Silver Winner

AI Is in the Home

du and Mindshare / du & Mindshare in Collaboration with ArabyAds for

AI Is in the Home

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Bronze Winner

It's AI On The Driving Seat

Jeep Grand Wagoneer and Starcom / Stellantis and Starcom in Collaboration with ArabyAds for

It's AI On The Driving Seat

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Emerging Tech Marketing

Middle East & North Africa – WEB 3.0 Technologies Marketing

The Web 3.0 Technologies Marketing category includes Audio/Voice/Sonic/Spatial/AR/VR/NFT/Metaverse Tech recognizing campaigns that innovatively employ emerging technologies to craft immersive and interactive brand experiences, pushing the boundaries of consumer engagement. This category highlights campaigns that not only capture the imagination of consumers but also deepen their engagement with the brand through cutting-edge technological interactions.

Silver Winner

Into The Snapverse

Delivery Hero and Carat MENA for

Into The Snapverse

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Bronze Winner

Closeup Freshness – Get Closer to Love

Unilever and PHD Media for

Closeup Freshness – Get Closer to Love

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Bronze Winner

Cadbury Miniatures Diwali Stories

Mondelez and Spark Foundry for

Cadbury Miniatures Diwali Stories

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E-commerce marketing

Middle East & North Africa – Integrated E-commerce Innovation & Live Streaming

The Integrated E-commerce Innovation and Live Streaming category recognizes campaigns that excel in leveraging integrated 360 degree digital strategies including live video content into e-commerce platforms to enhance the e-commerce experiences, masterfully combine various digital tools and strategies to revolutionize the e-commerce experience, driving substantial business growth and enhancing customer engagement.

Gold Winner

No Speed, No Game. Red Bull MOBILE Changes That!

Red Bull MOBILE and Interesting Times / Smartifai for

No Speed, No Game. Red Bull MOBILE Changes That!

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Silver Winner

Generative Commerce Starts Now—Powered by Adidas.

Adidas and EssenceMediacom / Smartifai for

Generative Commerce Starts Now—Powered by Adidas.

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E-commerce marketing

Middle East & North Africa – O2O / New Retail / Innovative & New Tech Sales Channels

The O2O (Online to Offline)/New Retail/Innovative & New Tech Sales Channels category celebrates campaigns that effectively bridge the gap between online and offline worlds, creating seamless consumer experiences that enhance engagement and sales through innovative retail strategies and technologies. This category recognizes the forward-thinking integration of digital and physical retail elements, utilizing new technologies and platforms to revolutionize the shopping experience, driving both online engagement and offline foot traffic.

Gold Winner

Pay with your trend

Yum! Brands and Publicis Groupe - Publicis Middle East (United Arab Emirates) for

Pay with your trend

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Silver Winner

Unboxing Skin

Beiersdorf ME and Publicis Groupe - Saatchi & Saatchi / Publicis Groupe ME for

Unboxing Skin

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Creative

Middle East & North Africa – Customer (CX) / User Experience (UX) & Design

The Customer Experience (CX)/User Experience (UX) & Design category celebrates campaigns that excel in creating superior customer and user experiences, online and/or offline, through innovative and thoughtful design, significantly enhancing user satisfaction and engagement.

Gold Winner

Cards Of Hope

Mashreq and Almost Impossible Agency for

Cards Of Hope

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Silver Winner

Cardverts

e& and Publicis Groupe - Saatchi & Saatchi Middle East for

Cardverts

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Bronze Winner

Biban Pushing Limits: How Far Can AI Agents Go?

Monshaat and Spex Media / Smartifai for

Biban Pushing Limits: How Far Can AI Agents Go?

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Creative

Middle East & North Africa – Personalization

The Personalization category recognizes campaigns that achieve excellence in delivering highly customized content to consumers, leveraging data and technology to enhance engagement and drive business results.

Gold Winner

Generative Commerce, Engineered by Adidas.

Adidas and EssenceMediacom / Smartifai for

Generative Commerce, Engineered by Adidas.

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Silver Winner

How Do You Know… Until It’s Too Late?

Mediclinic and Radix Media / Smartifai for

How Do You Know… Until It’s Too Late?

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Bronze Winner

Cardverts

e& and Publicis Groupe - Saatchi & Saatchi Middle East for

Cardverts

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Creative

Middle East & North Africa – Short or Long Form Video

The Short or Long Form Video category acknowledges campaigns that leverage video content to captivate audiences, utilizing creative storytelling and high production quality to achieve significant engagement and business outcomes. Highlight campaigns that leverage the power of video to convey compelling messages, drive consumer engagement, and enhance brand identity across digital and traditional platforms.

Gold Winner

Dosy - FEAR

Dosy and Publicis Groupe - LEO Middle East (United Arab Emirates) / Publicis Groupe - Leo Burnett Middle East (United Arab Emirates) for

Dosy - FEAR

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Gold Winner

Report fraud, so fraudsters won’t survive

Emirates NBD and Publicis Groupe - Leo Burnett Middle East / Publicis Groupe Middle East for

Report fraud, so fraudsters won’t survive

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Silver Winner

Comfort Chronicles Soap Opera

Unilever Arabia and PHD UAE for

Comfort Chronicles Soap Opera

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Bronze Winner

Saving parents from, I'M BORED

Miral Destinations and Momentum MENA / Initiative MENA for

Saving parents from, I'M BORED

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AI Marketing

Middle East & North Africa – AI-Powered Audience Engagement

The AI-Powered Audience Engagement category celebrates marketing campaigns that utilize artificial intelligence to significantly enhance audience engagement. This award recognizes efforts that employ AI technologies to analyze behaviors, predict preferences, automate interactions, and personalize communications at scale. It showcases how AI can be a critical tool in understanding and connecting with audiences more deeply and effectively, leading to increased engagement, satisfaction, and loyalty.

Gold Winner

The AI World of Lollipops

Perfetti Van Melle and Wavemaker for

The AI World of Lollipops

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Silver Winner

Travel Ads Are Dead. Experiences Sell. Proved It

VisitBritain and Smartifai for

Travel Ads Are Dead. Experiences Sell. Proved It

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Silver Winner

Qatar Goes WILD! 5M Visitors, No Brakes! 🔥

Qatar Tourism and Mindshare Qatar / Smartifai for

Qatar Goes WILD! 5M Visitors, No Brakes! 🔥

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Bronze Winner

Milk every day is the smart way

Almarai and Spark Foundry for

Milk every day is the smart way

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AI Marketing

Middle East & North Africa – Innovative Use of AI in Advertising

The category Innovative Use of AI in Advertising, recognizes campaigns that innovatively integrate artificial intelligence (AI) to revolutionize advertising strategies, enhancing targeting, personalization, and overall campaign effectiveness using Predictive and/or Generative AI. The campaigns showcasing how AI has been used to transform traditional practices. like New product or Customer offering development like customer servcies to enhance targeting accuracy and personalize experiences in creative ways integrating advertising content and strategies, enhancing the overall consumer experience.

Gold Winner

Qatar Goes WILD! 5M Visitors, No Brakes! 🔥

Qatar Tourism and Mindshare Qatar / Smartifai for

Qatar Goes WILD! 5M Visitors, No Brakes! 🔥

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Silver Winner

Biban Pushing Limits: How Far Can AI Agents Go?

Monshaat and Spex Media / Smartifai for

Biban Pushing Limits: How Far Can AI Agents Go?

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Bronze Winner

du - Back To School - Home Internet

du and Ad Scholars In Association With Mindshare for

du - Back To School - Home Internet

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Bronze Winner

Travel Ads Are Dead. Experiences Sell. Proved It

VisitBritain and Smartifai for

Travel Ads Are Dead. Experiences Sell. Proved It

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AI Marketing

Middle East & North Africa – AI-Driven Creative Excellence

The AI-Driven Creative Excellence category recognizes campaigns that outstandingly integrate artificial intelligence with creative strategies, enhancing advertising effectiveness and delivering innovative marketing solutions. This category celebrates outstanding achievements in the creative use of AI tools—including image and video generation, voice synthesis, multilingual translation, and real-time streaming—to enhance the adaptability and impact of marketing campaigns. Recognizing entries that not only optimize costs but also tailor content dynamically for diverse audiences, this award spotlights pioneers who seamlessly integrate AI to drive engagement and deliver measurable business outcomes.

Gold Winner

NBO AI Family

National Bank of Oman and Radix Media LLC for

NBO AI Family

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Silver Winner

How Biban Crushed AI Innovation-Not Silicon Valley

Monshaat and Spex Media / Smartifai for

How Biban Crushed AI Innovation-Not Silicon Valley

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Bronze Winner

The AI World of Lollipops

Perfetti Van Melle and Wavemaker for

The AI World of Lollipops

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Bronze Winner

AI Is in the Home

du and Mindshare / du & Mindshare in Collaboration with ArabyAds for

AI Is in the Home

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2025 Smarties MENA Industry Award Winners

Creative Agency Of The Year

Publicis Groupe - Leo Burnett Middle East

Media Agency Of The Year

Publicis Groupe - Publicis Middle East

Ai Marketing Enabler Of The Year

Smartifai

Ai Integrated Media Agency Of The Year

Mindshare

Adtech Platform Of The Year

Blis Mena

Marketing Platform Of The Year

Arabyads

Advertiser Of The Year

Landmark Group

Advertiser Of The Year

Unilever

Brand Of The Year

Pizza Hut

Adtech Provider Of The Year

Inmobi