• Smarties X Global
  • North America
  • Europe
  • APAC
  • Türkiye
  • S. Africa
  • India
  • Vietnam
  • MEA
  • Indonesia
  • DACH
  • Thailand
  • Brasil
  • Hispanic LATAM
  • Philippines
  • KSA
  • Middle East & North Africa
  • Sub-Saharan Africa

Presenting The Smarties MEA Winners

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The Art Of Stains

MEA Best In Show in Purpose-Driven Marketing

Unilever and MullenLowe MENA FZ LLC for

The Art Of Stains

Credits

Mounir Harfouche, Chief Executive Officer, MullenLowe MENA
Paul Banham, Chief Creative Officer, MullenLowe MENA
Prerna Mehra, Executive Creative Director, MullenLowe MENA
Elena Soloveva, Senior Copywriter, MullenLowe MENA
Timur Abdiusheev, Senior Art Director, MullenLowe MENA
Mohamed Elhado, Arabic Copywriter, MullenLowe MENA
May Al Jafar, Bilingual Copywriter, MullenLowe MENA
Walaa Haidar, Senior Arabic Copywriter, MullenLowe MENA
Fatima Alsuwaidi, Junior Art Director, MullenLowe MENA
Hamdan Ali, Cinematographer, MullenLowe MENA
Pravesh Pandey, Senior VFX Motion Graphic Artist, MullenLowe MENA
Tala Charara, Junior Art Director, MullenLowe MENA
Damayanti Purkayastha, Head of Strategy, MullenLowe MENA
Cameo Smiljanic, Senior Account Director, MullenLowe MENA
Eduardo 'Duda' Salles, Global Creative Director, MullenLowe Global
Will Dixon, Global Category Director, MullenLowe Global
Ross Marshall, Global Brand Director, MullenLowe Global
Rachael Stets, Global Planning Director, MullenLowe Global
Sanaya Mohammed Talha, Illustrator and Henna Artist, Freelancer
Roksar Kamal, PR Manager, MCN
Lara De Souza, Senior Manager, Creative Excelle, MCN
Sinead O'Connor, Senior Director, Client Experience, Current Global, Current Global MENAT
May Hajouj, Senior Associate, Integrated Media, Current Global MENAT
Aastha Chaurasia, Associate, Integrated Media, Current Global MENAT
Tati Lindenberg, Chief Brand Officer of Dirt Is Good and Head of Unilever Fabric Cleaning, Unilever
Daniela Olivero, Global Marketing Director, Unilever
Ritika Jalota, Dirt Is Good Global Marketing Manager, Unilever
Sophie VanDieren, Global Assistant Marketing Manager, Unilever
Sarah Qazi, Arabia Business Lead, Homecare, Unilever
Aisha Kandil, Arabia Fabric Clean Marketing Manager, Unilever
Dania Bdeir, Director, Milkshake Media
Dev Vaswani, Executive Producer, Milkshake Media
Mayssa Sawma, Senior Producer, Milkshake Media
Kimaya Parikhb, Producer, Milkshake Media
Elias Trad, DOP, Milkshake Media
Sabrina Raynas, Photographer, Milkshake Media
Brence Dsa, Executive Producer, Indi Studios
Jay Gala, Senior Account Director, Indi Studios
Moheb Iskander, Music Supervisor or Music Producer, Sounds Great Studios
Ghaith Alhor, Sound Engineer, Sounds Great Studios
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DIMES Cool Lime Mix - Very Delicious

MEA Best In Show

DIMES and Reklamania Creative for

DIMES Cool Lime Mix - Very Delicious

Credits

Yalkin Yel, CEO, Reklamania Creative
Simge Hekimgil, Vice President, Reklamania
Recep Murat Karakas, Creative Team Lead, Reklamania
Selcan Elitas, Sr. Account Executive, Reklamania
Can Aktas, Creative Team, Reklamania
Melisa Cosgun, Creative Team, Reklamania
Pinar Ozok, Account Executive, Reklamania
Seda Atesoglu, Account Executive, Reklamania
Duygu Suleymanoglu, Chief Marketing Officer, DIMES
Merve Keten, Marketing Director, DIMES
Ezgi Ozyildirim, Group Digital Marketing Manager, DIMES
Merve Citak, Senior Brand Manager, DIMES
Sude Nur Ozcan, Assistant Brand Manager, DIMES
Begum Tuncel, Senior Digital Marketing Manager, DIMES
Meltem Tuvanc, Digital Marketing Specialist, DIMES
Burcin Karakurum, Senior Brand Experience Manager, DIMES
Gizem Korkmaz, Brand Experience Manager, DIMES
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Purpose Driven Marketing

MEA – Brand Purpose / Activism

The Brand Purpose/Activism category recognises campaigns that harness the power of brand platforms to champion social causes or address significant societal issues. This category emphasizes the role of brands in contributing to the greater good, covering a wide range of initiatives from environmental sustainability to social, political, and economic activism. It underscores the importance of leveraging brand influence and reach to make a meaningful impact on society.

Gold Winner

The Art Of Stains
Unilever and MullenLowe MENA FZ LLC for

The Art Of Stains

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Silver Winner

Rexona SAFF
Unilever and PHD UAE for

Rexona SAFF

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Silver Winner

Breast Cancer Knows No Month
Emirates NBD and Publicis Groupe – Leo Dubai for

Breast Cancer Knows No Month

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Bronze Winner

Upcycling For The Future
Akbank and Zon Global for

Upcycling For The Future

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Purpose Driven Marketing

MEA – Social Impact Marketing

The Social Impact Marketing category honors campaigns that leverage marketing to drive significant social change, focusing on initiatives that contribute to public service, social responsibility, and positive shifts in societal attitudes or behaviours. It recognizes efforts that go beyond conventional marketing to make a meaningful difference in the world.

Gold Winner

Report fraud, so fraudsters won’t survive
Emirates NBD and Publicis Groupe - Leo Burnett Middle East / Publicis Groupe Middle East for

Report fraud, so fraudsters won’t survive

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Silver Winner

Upcycling For The Future
Akbank and Zon Global for

Upcycling For The Future

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Silver Winner

Rexona SAFF
Unilever and PHD UAE for

Rexona SAFF

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Purpose Driven Marketing

MEA – Diversity and Inclusive Excellence

The Diversity and Inclusive Excellence category recognizes campaigns focused on promoting understanding, reducing inequalities, and elevating underrepresented voices, showcasing the power of marketing in fostering a more equitable society.

Gold Winner

Rexona SAFF
Unilever and PHD UAE for

Rexona SAFF

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Marketing Impact

MEA – Brand Experience

The Brand Experience category honors campaigns that create immersive, memorable brand interactions, leveraging innovative strategies and technologies to foster deep consumer connections and brand loyalty.  Campaigns that redefine the interaction between brands and consumers, setting new standards for how brands engage, inspire and connect with their audiences creating a 360-customer experience.

Gold Winner

The Art Of Stains
Unilever and MullenLowe MENA FZ LLC for

The Art Of Stains

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Silver Winner

DIMES Cool Lime Mix - Very Delicious
DIMES and Reklamania Creative for

DIMES Cool Lime Mix - Very Delicious

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Silver Winner

Share a Coke
The Coca-Cola Company and Essencemediacom for

Share a Coke

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Marketing Impact

MEA – Instant Impact / Promotion

The Instant Impact/Promotion category aims to recognize campaigns that not only creatively engage consumers but also drive immediate business results, showcasing the power of promotions in today’s competitive market. Campaigns that deliver business impact/results through creative and effective promotional tactics, driving consumer engagement and sales.

Gold Winner

Money – Pay Two, Get One Back (İki Öde Biri İade)
Migros Ticaret A.Ş. and MullenLowe İstanbul for

Money – Pay Two, Get One Back (İki Öde Biri İade)

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Silver Winner

Magnum - Redefining Pleasure through Conversion
The Magnum Ice Cream Company and PHD Media Turkiye for

Magnum - Redefining Pleasure through Conversion

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Silver Winner

What’s in the fridge?
Besler and VML / SuperFresh for

What’s in the fridge?

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Bronze Winner

Barq - The Limitless App
Barq and Veyron Marketing for

Barq - The Limitless App

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Bronze Winner

Nescafe Xpress National Promo
Nestle and Mindshare for

Nescafe Xpress National Promo

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Marketing Impact

MEA – Customer Journey Marketing - Lead Generation / CRM

The Customer Journey Marketing - Lead Generation/CRM category is tailored for campaigns that have significantly enhanced the business by strategically leveraging marketing technologies like programmatic, and/or using AI & automation for personalization and predictive analysis to nurture customer relationships and generate leads. Campaigns that have seamlessly integrated technology to map out and improve the customer journey, driving sales, loyalty and retention.

Gold Winner

Building Data-Driven Loyalty: Web2App AI Journey
CarrefourSA and Publicis Groupe Turkey for

Building Data-Driven Loyalty: Web2App AI Journey

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Silver Winner

Barq - The Limitless App
Barq and Veyron Marketing for

Barq - The Limitless App

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Silver Winner

Algida Umbrella Hunt
The Magnum Ice Cream Company and Pixiu Agency for

Algida Umbrella Hunt

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Bronze Winner

BYD - Build Your Data
BYD Türkiye and Universal McCann Turkiye for

BYD - Build Your Data

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Bronze Winner

How Turkcell Pasaj Increases Revenue by 150%
Turkcell Pasaj and Netmera for

How Turkcell Pasaj Increases Revenue by 150%

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Marketing Impact

MEA – Product and / or Service Launch

The Product and/or Service Launch category celebrates marketing campaigns that have successfully introduced, or reintroduced, products or services to the market. This category recognizes the crucial role of strategic marketing in making a launch effective, highlights campaigns that have managed to capture consumer interest, generate buzz, and ultimately drive sales and market share growth from the outset.

Gold Winner

The World’s Shortest Sponsorship
Unilever and MullenLowe Istanbul for

The World’s Shortest Sponsorship

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Silver Winner

Yumoş Outdoor Effect
Unilever and VML Türkiye / Reboom for

Yumoş Outdoor Effect

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Bronze Winner

FENERBAHÇE x adidas İş Birliği Lansmanı 2025
adidas and The Planner Co for

FENERBAHÇE x adidas İş Birliği Lansmanı 2025

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Marketing Impact

MEA – Real Time Marketing

The Real Time Marketing category celebrates campaigns that excel in leveraging current data and trends for timely and relevant marketing executions using programmatic platforms, demonstrating agility and strategic innovation. Campaigns are designed to leverage up-to-the-minute data and trends to deliver content via various platforms that include programmatic which resonates with the current moment. It recognizes the agility and creativity of brands in using real-time information to craft marketing messages that are highly relevant, engaging, and effective in achieving business objectives.

Gold Winner

The Most Viral Recipe for Love: Teashake
The Magnum Ice Cream Company & PepsiCo and Pixiu Agency / Reboom for

The Most Viral Recipe for Love: Teashake

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Bronze Winner

Static Plans to Streaming Strategy: Real-Time
Abdul Latif Jameel - Toyota and MediaPlus Middle East for

Static Plans to Streaming Strategy: Real-Time

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Marketing Impact

MEA – Small Budget, Big Impact

The Small Budget, Big Impact category recognizes campaigns that achieve significant marketing success with limited financial resources, with a budget from $5k to $25k, highlighting the power of creativity and strategic efficiency.

Gold Winner

Dabur Vatika Fruitamins #WhatsYourFlavour
Dabur Arabia and LPS for

Dabur Vatika Fruitamins #WhatsYourFlavour

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Bronze Winner

$25K. 815 Leads. One AI Engine
Abdul Latif Jameel - Toyota and MediaPlus Middle East for

$25K. 815 Leads. One AI Engine

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Impact Media

MEA – Omnichannel Marketing

The Omnichannel Marketing category honors campaigns that achieve a seamless customer experience across multiple channels, showcasing strategic coherence and integration. It celebrates the strategic and tactical prowess of using various media touchpoints like TV, print, radio, outdoor - D/OOH, PR, direct marketing, and digital platforms to craft a coherent brand story that engages consumers at multiple touchpoints on their journey.

Gold Winner

Migros ile İyisin - 360 Roadblock
Migros Ticaret and Mindshare Turkey for

Migros ile İyisin - 360 Roadblock

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Silver Winner

Cappy Bubble
The Coca-Cola Company and Essencemediacom for

Cappy Bubble

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Silver Winner

The Most Viral Recipe for Love: Teashake
The Magnum Ice Cream Company & PepsiCo and Pixiu Agency / Reboom for

The Most Viral Recipe for Love: Teashake

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Silver Winner

Axe Sweeter Than The Sweetest
Unilever and MullenLowe Istanbul for

Axe Sweeter Than The Sweetest

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Bronze Winner

The World’s Shortest Sponsorship
Unilever and MullenLowe Istanbul for

The World’s Shortest Sponsorship

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Bronze Winner

DIMES Cool Lime Mix - Very Delicious
DIMES and Reklamania Creative for

DIMES Cool Lime Mix - Very Delicious

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Impact Media

MEA – Cross Digital Media Marketing

The Cross Digital Media Marketing category celebrates campaigns that integrates the diversity of digital platforms to create an engaging, and impactful brand experience, showcasing the power of a comprehensive digital strategy. The category recognizes the importance of a unified digital strategy that spans various applications and devices (minimum of 3), including desktop, mobile, wearables, digital installations etc. Campaigns should emphasize the ability of brands to navigate the complexities of the digital landscape to develop meaningful consumer engagements that drive business impact.

Gold Winner

Vodafone: My Child’s First Line
Vodafone Türkiye and Carat Türkiye / Vodafone Türkiye for

Vodafone: My Child’s First Line

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Gold Winner

Axe Sweeter Than The Sweetest
Unilever and MullenLowe Istanbul for

Axe Sweeter Than The Sweetest

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Silver Winner

DIMES Cool Lime Mix - Very Delicious
DIMES and Reklamania Creative for

DIMES Cool Lime Mix - Very Delicious

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Bronze Winner

The Most Viral Recipe for Love: Teashake
The Magnum Ice Cream Company & PepsiCo and Pixiu Agency / Reboom for

The Most Viral Recipe for Love: Teashake

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Impact Media

MEA – Social Media Marketing

The Social Media Marketing category is dedicated to recognizing outstanding campaigns that utilize social media platforms to achieve marketing objectives. This category celebrates the strategic use of social networks, messaging apps, and text messaging services to engage audiences, drive sales, enhance brand visibility, and foster meaningful connections with communities or consumers emphasizing strategic engagement and innovative content to drive business results.

Gold Winner

Twister Pickle Mickle - Too Good to be True
The Magnum Ice Cream Company and Pixiu Agency for

Twister Pickle Mickle - Too Good to be True

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Silver Winner

The Most Viral Recipe for Love: Teashake
The Magnum Ice Cream Company & PepsiCo and Pixiu Agency / Reboom for

The Most Viral Recipe for Love: Teashake

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Silver Winner

Yumoş Two Crazy Souls
Unilever and VML Türkiye / Reboom for

Yumoş Two Crazy Souls

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Silver Winner

Doritos x Ruffles SWAP
PepsiCo and OMD Türkiye for

Doritos x Ruffles SWAP

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Bronze Winner

Cleaning Dirty Mouths with Cif
Unilever and PHD Media Türkiye / Nabulu for

Cleaning Dirty Mouths with Cif

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Bronze Winner

Ajmal Perfumes: "The Untold Stories"
Ajmal Perfumes and LPS for

Ajmal Perfumes: "The Untold Stories"

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Impact Media

MEA – Creator / Influencer / Celebrity Marketing

The Creator/Influencer/Celebrity Marketing category celebrates campaigns that effectively leverage personalities to enhance brand engagement and achieve marketing objectives through authentic and persuasive collaborations. Campaigns that utilize creators, influencers, or celebrities in a strategic manner to reach and engage target audiences. Showcase creative integration of personalities into the brand narrative, resulting in enhanced consumer interaction and engagement.

Gold Winner

Twister Pickle Mickle - Too Good to be True
The Magnum Ice Cream Company and Pixiu Agency for

Twister Pickle Mickle - Too Good to be True

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Gold Winner

DIMES Cool Lime Mix - Very Delicious
DIMES and Reklamania Creative for

DIMES Cool Lime Mix - Very Delicious

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Silver Winner

Philips Irritation-free Comedies
Philips and Nabulu for

Philips Irritation-free Comedies

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Silver Winner

Axe Sweeter Than The Sweetest
Unilever and MullenLowe Istanbul for

Axe Sweeter Than The Sweetest

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Bronze Winner

Cif - If You Know It, You’ll Love It
Unilever Türkiye and Sobraz İletişim for

Cif - If You Know It, You’ll Love It

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Impact Media

MEA – Gaming, Gamification & E-Sports

The Gaming, Gamification & E-Sports category recognizes campaigns that creatively integrate gaming and e-sports to engage audiences and achieve marketing objectives, leveraging interactive and immersive experiences. Campaigns that leverage mainstream gaming applications, gamification in campaigns, or e-sports activities as a significant component of the marketing strategy & how the brand is integrated into the gaming environment is used to engage consumers.

Bronze Winner

Tiktok Live' da Züber' le Atıştır!
ZÜBER and ZÜBER / Alterna Gıda Sanayi Pazarlama ve Ticaret A.Ş - Züber for

Tiktok Live' da Züber' le Atıştır!

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Emerging Tech Marketing

MEA – Data Insights / Contextual Marketing

The Data Insights/Contextual Marketing category celebrates campaigns that effectively utilize data analytics and technology to deliver personalized marketing experiences. It recognizes the strategic use of customer data, insights, and contextual information to tailor marketing messages delivered through the usage of technology platforms like programmatic, showcasing offers that resonate with the individual preferences and behaviors of the target audience. This category underscores the importance of data-driven decision-making in crafting marketing strategies that are not only relevant but also highly engaging and effective in meeting business objectives.

Silver Winner

Beyond Segments: Toyota’s Contextual Edge
Abdul Latif Jameel - Toyota and MediaPlus Middle East for

Beyond Segments: Toyota’s Contextual Edge

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Silver Winner

Share A Coke - Sync Project
The Coca-Cola Company and Essencemediacom for

Share A Coke - Sync Project

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Bronze Winner

BYD - Build Your Data
BYD Türkiye and Universal McCann Turkiye for

BYD - Build Your Data

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Emerging Tech Marketing

MEA – Programmatic

The Programmatic category is dedicated to improving targeting, efficiency, and effectiveness in digital advertising. This category acknowledges campaigns that leverage programmatic advertising technology for targeted, efficient ad placements, optimizing digital advertising effectiveness and ROI.

Silver Winner

BYD - Build Your Data
BYD Türkiye and Universal McCann Turkiye for

BYD - Build Your Data

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Silver Winner

Nescafe Xpress National Promo
Nestle and Mindshare for

Nescafe Xpress National Promo

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Emerging Tech Marketing

MEA – Connected TV

This category celebrates the most effective and innovative campaigns using Connected TV programmatic platforms leveraging the unique capabilities such as targeted advertising, interactive content, and integration with other digital platforms creating compelling viewer experiences that drive engagement and measurable business outcomes. Campaigns showcasing strategic use of CTV to reach and engage a specific audience, the creative execution of the campaign with linkage between the creative use of technology and positive business results.

Gold Winner

Lay’s Flavour Voting Campaign
OMD Turkey and TVekstra for

Lay’s Flavour Voting Campaign

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Silver Winner

Pınar Protein Milk Live Volleyball Commentaries
Pınar Protein and DENTSU / TVekstra for

Pınar Protein Milk Live Volleyball Commentaries

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Bronze Winner

Magnum - Redefining Pleasure through Conversion
The Magnum Ice Cream Company and PHD Media Turkiye for

Magnum - Redefining Pleasure through Conversion

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Creative & Innovation Impact

MEA – Customer (CX) / User Experience (UX) & Design

The Customer Experience (CX)/User Experience (UX) & Design category celebrates campaigns that excel in creating superior customer and user experiences, online and/or offline, through innovative and thoughtful design, significantly enhancing user satisfaction and engagement.

Silver Winner

Doritos La'Chef
PepsiCo and OMD Türkiye for

Doritos La'Chef

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Creative & Innovation Impact

MEA – Personalization

The Personalization category recognizes campaigns that achieve excellence in delivering highly customized content to consumers, leveraging data and technology to enhance engagement and drive business results.

Silver Winner

Share A Coke - Sync Project
The Coca-Cola Company and Essencemediacom for

Share A Coke - Sync Project

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Bronze Winner

Ski, Spend, Save: Real Time Engagement with AI
Isbank and Mall IQ, Inc. for

Ski, Spend, Save: Real Time Engagement with AI

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Creative & Innovation Impact

MEA – Short or Long Form Video

The Short or Long Form Video category acknowledges campaigns that leverage video content to captivate audiences, utilizing creative storytelling and high production quality to achieve significant engagement and business outcomes. Highlight campaigns that leverage the power of video to convey compelling messages, drive consumer engagement, and enhance brand identity across digital and traditional platforms.

Gold Winner

Report fraud, so fraudsters won’t survive
Emirates NBD and Publicis Groupe - Leo Burnett Middle East / Publicis Groupe Middle East for

Report fraud, so fraudsters won’t survive

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Gold Winner

Axe Candy Boy
Unilever and MullenLowe Istanbul for

Axe Candy Boy

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Silver Winner

The Art Of Stains
Unilever and MullenLowe MENA FZ LLC for

The Art Of Stains

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Silver Winner

DIMES Cool Lime Mix - Very Delicious
DIMES and Reklamania Creative for

DIMES Cool Lime Mix - Very Delicious

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Bronze Winner

All that and More
Clorox and You Experience Advertising and Marketing LLC for

All that and More

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AI Marketing

MEA – AI-Powered Audience Engagement

The AI-Powered Audience Engagement category celebrates marketing campaigns that utilize artificial intelligence to significantly enhance audience engagement. This award recognizes efforts that employ AI technologies to analyze behaviors, predict preferences, automate interactions, and personalize communications at scale. It showcases how AI can be a critical tool in understanding and connecting with audiences more deeply and effectively, leading to increased engagement, satisfaction, and loyalty.

Gold Winner

Generative Commerce, Engineered by Adidas.
Adidas and EssenceMediacom / Smartifai for

Generative Commerce, Engineered by Adidas.

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Silver Winner

Building Data-Driven Loyalty: Web2App AI Journey
CarrefourSA and Publicis Groupe Turkey for

Building Data-Driven Loyalty: Web2App AI Journey

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Bronze Winner

No Need To Manifest: Vodafone AI Job Interview
Vodafone Türkiye and Carat Türkiye / Vodafone Türkiye for

No Need To Manifest: Vodafone AI Job Interview

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Bronze Winner

Olips x AdCubes In-Scene Campaign
Mondelez and Publicis Media / AdCubes for

Olips x AdCubes In-Scene Campaign

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Bronze Winner

Qatar Goes WILD! 5M Visitors, No Brakes! 🔥
Qatar Tourism and Mindshare Qatar / Smartifai for

Qatar Goes WILD! 5M Visitors, No Brakes! 🔥

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AI Marketing

MEA – Innovative Use of AI in Advertising

The category Innovative Use of AI in Advertising, recognizes campaigns that innovatively integrate artificial intelligence (AI) to revolutionize advertising strategies, enhancing targeting, personalization, and overall campaign effectiveness using Predictive and/or Generative AI. The campaigns showcasing how AI has been used to transform traditional practices. like New product or Customer offering development like customer servcies to enhance targeting accuracy and personalize experiences in creative ways integrating advertising content and strategies, enhancing the overall consumer experience.

Gold Winner

Qatar Goes WILD! 5M Visitors, No Brakes! 🔥
Qatar Tourism and Mindshare Qatar / Smartifai for

Qatar Goes WILD! 5M Visitors, No Brakes! 🔥

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Silver Winner

Generative Commerce, Engineered by Adidas.
Adidas and EssenceMediacom / Smartifai for

Generative Commerce, Engineered by Adidas.

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Bronze Winner

Crafted by AI: The Daha Daha New User Acquisition
The Coca-Cola Company and Essencemediacom for

Crafted by AI: The Daha Daha New User Acquisition

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Bronze Winner

AI-Driven Shift in Automotive Advertising Strategy
Abdul Latif Jameel - Toyota and MediaPlus Middle East for

AI-Driven Shift in Automotive Advertising Strategy

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Bronze Winner

AI-Powered Marketing Impact - Arçelik
Arçelik Türkiye and OneIngage | InMedia360 / InMedia360 for

AI-Powered Marketing Impact - Arçelik

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AI Marketing

MEA – AI-Driven Creative Excellence

The AI-Driven Creative Excellence category recognizes campaigns that outstandingly integrate artificial intelligence with creative strategies, enhancing advertising effectiveness and delivering innovative marketing solutions. This category celebrates outstanding achievements in the creative use of AI tools—including image and video generation, voice synthesis, multilingual translation, and real-time streaming—to enhance the adaptability and impact of marketing campaigns. Recognizing entries that not only optimize costs but also tailor content dynamically for diverse audiences, this award spotlights pioneers who seamlessly integrate AI to drive engagement and deliver measurable business outcomes.

Gold Winner

Share a Coke - Search a Coke
The Coca-Cola Company and Essencemediacom for

Share a Coke - Search a Coke

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Silver Winner

AI.Co Project
Versuni and Phd Türkiye for

AI.Co Project

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Silver Winner

Qatar Goes WILD! 5M Visitors, No Brakes! 🔥
Qatar Tourism and Mindshare Qatar / Smartifai for

Qatar Goes WILD! 5M Visitors, No Brakes! 🔥

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Bronze Winner

Petromin Express – AI Driven Creative Excellence
Petromin Corporation and Platformance KSA / The LION Creative for

Petromin Express – AI Driven Creative Excellence

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Bronze Winner

Nespresso x AdCubes In-Scene Campaign
Nestlé Nestlé Nespresso S.A and Wavemaker / AdCubes for

Nespresso x AdCubes In-Scene Campaign

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Bronze Winner

Generative Commerce, Engineered by Adidas.
Adidas and EssenceMediacom / Smartifai for

Generative Commerce, Engineered by Adidas.

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2025 Smarties MEA Industry Award Winners

Swipe to scroll through the gallery

Independent Creative Advertising Agency of the Year

Pixiu Agency

Creative Advertising Agency of the Year

MullenLowe İstanbul & MENA

Media Agency of the Year

Publicis Media UAE & Türkiye

Media Agency of the Year

EssenceMediacom Türkiye

Brand of the Year

Axe

Brand of the Year

Dimes

Brand of the Year

The Coca-Cola Company

Brand of the Year

OMO

Advertiser of the Year

Unilever Türkiye & UAE

Purpose Driven Marketing

  • Brand Purpose / Activism
  • Social Impact Marketing
  • Diversity and Inclusive Excellence
  • Marketing Impact

  • Brand Experience
  • Instant Impact / Promotion
  • Customer Journey Marketing - Lead Generation / CRM
  • Product and / or Service Launch
  • Real Time Marketing
  • Small Budget, Big Impact
  • Impact Media

  • Omnichannel Marketing
  • Cross Digital Media Marketing
  • Social Media Marketing
  • Creator / Influencer / Celebrity Marketing
  • Gaming, Gamification & E-Sports
  • Emerging Tech Marketing

  • Data Insights / Contextual Marketing
  • Programmatic
  • Connected TV
  • Creative & Innovation Impact

  • Customer (CX) / User Experience (UX) & Design
  • Personalization
  • Short or Long Form Video
  • AI Marketing

  • AI-Powered Audience Engagement
  • Innovative Use of AI in Advertising
  • AI-Driven Creative Excellence
  • Industry Awards

  • Independent Creative Advertising Agency of the Year
  • Creative Advertising Agency of the Year
  • Media Agency of the Year
  • Brand of the Year
  • Advertiser of the Year