Credits

Bassem Massoud, CEO, Initiative
Lara Arbid, Reginoal MD, Initiative
Safwat Abdulkhalek, Media Director, Initiative
Carla Al Jurdi, Senior Media Planner, Initiative
Jennifer Wartabedian, Digital Director, Initiative
Mariam Samy, Regional Strategy Manager, Initiative
Hadi Mikdashi, Senior Performance Executive, Initiative
Ula Bieganska, Head of Marketing, LEGO
Dzila Dik, Marketing Manager, LEGO
Priyanka Rai, Digital Marketing manager, LEGO
Vidya Manmohan, Chief Creative Officer, V4good