Announcing the India 2019 MMA Smarties Shortlist

Brand Awareness

• Samsonite India / Autumn Grey
  Kerala Is Open
• HDFC LIFE INSURANCE PVT.LTD / Performics India-Publicis Media
  HDFC LIFE - The Memory Project
• Kingfisher / Mindshare India
  With great pranks comes great responsibility
• Lifebuoy / Mindshare India
  The Adaptive Data Lighthouse 2.0
• Too Yumm! / Interactive Avenues - A Reprise Network Company
  Too Yumm! takes over the IPL with a simple message of ‘Eat Baked!’
• Pepsi / Mindshare India
  Food Pairing On Point- Pepsi KSSH

Lead Generation / Direct Response / Conversions

• Racold / WATConsult
  Mind Your Language
• Meesho / Meesho In Association With Affle
  When Women Joined Hands To Break Social Shackles
• Royal Challenge Sports Drink / Mindshare
  Only Men Can play Cricket??
• Mastercard / Flipkart Ads
  The "Big Billion Days" Powered by Mastercard
• Goibibo / Goibibo In Association With Vizury ( powered by Affle )
  AI That Powers Experience For Millennials
• Indiabulls, Dhani / InMobi | Madison Media
  Indiabulls pioneers easy access to personal loans for millions in India with ‘Dhani’

Product / Services Launch

• Bobbi Brown / Isobar In Association with Affle
  Say Hello To Virtual Beauty Consultant
• Asian Paints Royale Atmos / Madison Media
  Clean The Air
• MTV India / Madison Media
  Bas Phoonk Hi Toh Maarni Hai
• HDFC Bank EasyEMI / Publicis Media - Performics India
  HDFC Bank - EasyEMI
• Meesho / Meesho In Association With Affle
  When Women Joined Hands To Break Social Shackles

Promotion

• Sprite / Interactive Avenues in Association With Affle
  India Opens The Bottle Of Refreshment With Sprite
• Godrej Properties / Pokkt
  Godrej Properties
• Indiabulls, Dhani / InMobi | Madison Media
  Indiabulls pioneers easy access to personal loans for millions in India with ‘Dhani’
• Asian Paints / InMobi
  Asian Paints drives 2X higher footfall for AP Homes using mobile!
• Mastercard / Flipkart Ads
  The "Big Billion Days" Powered by Mastercard

Relationship Building / CRM

• Aditya Birla Capital / Mindshare India
  Waterfall Targeting Model – How video story-telling and Data Intelligence came together
• Kurkure / Mindshare India
  When Kurkure Took Fake News Head On & Won!
• Goibibo / Goibibo In Association With Vizury ( powered by Affle )
  AI That Powers Experience For Millennials

Social Impact / Not For Profit

• Mirinda / Mindshare India
  Awakening the parents towards Compassion not Comparison
• Google Station / Essence
  Democratising access to knowledge, impacting millions - at India’s lifeline, Indian Railway stations
• Samsonite India / Autumn Grey
  Kerala Is Open
• Godrej Hit / Mindshare India
  Saving lives with Platelet Donation
• Lifebuoy / Mindshare India
  The Adaptive Data Lighthouse 2.0

Cross Media

• Google Photos / Essence
  When you save a photo, you save a story
• Colors / Madison Media
  Colors Dekho. Runs Banao.
• Sprite / Interactive Avenues in Association With Affle
  India Opens The Bottle Of Refreshment With Sprite
• Pepsi / Mindshare India
  Breaking the Internet with Swag and How!
• Tata Chemicals / Madison Media
  The Missing 'I'

Cross Mobile Integration

• Tata Chemicals / Madison Media
  The Missing 'I'
• Google Station / Essence
  Democratising access to knowledge, with mobile at heart
• Google Search / Essence
  Mobilising young India to take an informed decision in Elections 2019
• Amazon India / Interactive Avenues-A Reprise Network Company
  Sapno Ki Apni Dukaan
• HDFC Bank - Happy Hours / Publicis Media - Performics India
  HDFC Bank - Happy Hours

Mobile Gaming, Gamification & E-Sports

• GoodKnight / Mindshare India
  Chota Bheem ready for Mosquitoes
• Too Yumm! / Interactive Avenues - A Reprise Network Company
  Too Yumm! introduces a new league of cricketers for with Karare Strikers
• MTV India / Madison Media
  Bas Phoonk Hi Toh Maarni Hai
• Coca-Cola / Interactive Avenues - A Reprise Network Company
  Cric N Coke - ICC Promo Game

Mobile App Advertising

• Airtel / Essence
  AirtelThanks - a unique thanks to Airtel users
• Indiabulls / Madison Media
  'Phone se loan 3 min mein'
• Pepsi / Mindshare India
  Chug Chug on Chuk Chuk
• Goibibo / Goibibo In Association With Vizury ( powered by Affle )
  AI That Powers Experience For Millennials
• Meesho / Meesho In Association With Affle
  When Women Joined Hands To Break Social Shackles

Programmatic

• Otrivin / Mindshare India
  Cold and Flu Predictor
• Grofers / PivotRoots
  Grofers Housefull Sale
• HDFC Bank EasyEMI / Publicis Media - Performics India
  HDFC Bank - EasyEMI
• Google Duo / Essence
  Dialing up Usage and Acquisition with Programmatic First Party Data Deployment

Mobile Social

• Aditya Birla Health Insurance / Mindshare India
  #JumpForHealth III
• American Tourister / Interactive Avenues - A Reprise Network Company
  American Tourister goes all the way on social media to become Hard To Let Go
• Google Photos / Essence
  When you save a photo, you save a lifetime of memories
• Royal Challenge Sports Drink / Mindshare
  Only Men Can play Cricket??
• Mahindra XUV / Interactive Avenues - A Reprise Network Company
  Mahindra XUV3OO launch – BLINK TO EXPERIENCE

Best use of Branded Content in OTT Originals

• Asian Paints Corporate / Madison Media
  Where The Heart Is
• Quaker Oats / Mindshare India
  Quaker Oats - Insight to Impact
• Google Home / Essence
  OK Google, let’s talk cricket
• Brooke Bond Red Label / Mindshare India
  Bringing Two Rival Nations Together over a different 'Cup'
• Google Duo / Essence
  #bethere with your loved ones anytime anywhere

Best use of vernacular language in mobile advertising

• Google Search / Essence
  Money answers made easy, in your mother tongue
• MTV India / Madison Media
  Bas Phoonk Hi Toh Maarni Hai
• Horlicks / Mindshare India
  Engagement In A Media Dark Market- 81% Delivered
• Indiabulls, Dhani / InMobi | Madison Media
  Indiabulls pioneers easy access to personal loans for millions in India with ‘Dhani’
• Airtel / Essence
  AirtelThanks - a unique thanks to Airtel users

Innovation

• Google Search / Essence
  Google Search App Magic Banners : your friendly, ‘neighbourhood’ search companion
• Sensodyne / Mindshare India
  Hello Sensodyne
• ZEE5 / Publicis Media - Equinox Digital
  How ZEE5 turned Google Search Ads into Real-Time News Portal during assembly election results?
• Google Cloud / Essence
  Machine Learning unlocks customized algorithms to drive brand metrics
• Amazon India / Interactive Avenues- A Reprise Network Company
  Voice-enabled banner to search for your style
• Thums UP / SilverPush
  Thums Up Campaign

Location Based Services or Targeting

• Bobbi Brown / Isobar In Association with Affle
  Say Hello To Virtual Beauty Consultant
• Godrej Hit / Mindshare India
  Saving lives with Platelet Donation
• Pepsi / Mindshare India
  Chug Chug on Chuk Chuk
• Asian Paints Royale Atmos / Madison Media
  Clean The Air
• Kingfisher Radler / Mindshare India
  Blow Maadi! (Please Blow!)

Mobile Video

• Racold / WATConsult
  Mind Your Language
• Vodafone Idea Limited / Mindshare India
  Idea 4G - Power of LIVE Video
• Quaker Oats / Mindshare India
  Quaker Oats - Insight to Impact
• Pepsi / Mindshare India
  Breaking the Internet with Swag and How!
• Kingfisher / Mindshare India
  With great pranks comes great responsibility

Mobile Audio

• Horlicks / Mindshare India
  Engagement In A Media Dark Market- 81% Delivered
• Lifebuoy / Mindshare India
  The Adaptive Data Lighthouse 2.0
• HDFC Life / JioSaavn
  JioSaavn: Kahaani Express
• Amazon Prime Video / JioSaavn
  JioSaavn: Calling The Shots

Internet of Things - Products in Market & Incubation / Innovation Stage

• Godrej Nest / Madison Media
  Kuch Apna Sa

Best Brand Experience in Mobile Rich Media

• Tanishq / Ventes Avenues
  Tanishq Goes Real to Virtual to woo consumers
• Kellogg's Corn Flakes / Mindshare India & InMobi
  Kellogg's- Make Your Kellogg's Bowl
• Asian Paints / InMobi
  Asian Paints drives 2X higher footfall for AP Homes using mobile!
• Google Search / Essence
  Google Search App Magic Banners : your friendly, ‘neighbourhood’ search companion
• LG / InMobi
  LG gets mobile consumers ThinQTM-ing with augmented reality

Most Engaging Mobile Creative

• Samsonite India / Autumn Grey
  Kerala Is Open
• Colors / Madison Media
  Colors Dekho. Runs Banao.
• MTV India / Madison Media
  Gotcha!
• Sprite India / Interactive Avenues - A Reprise Network Company
  Sprite - Summer ka best idea!
• Vodafone Idea Limited / Mindshare India
  Idea 4G - Power of LIVE Video