Announcing the Vietnam 2017 MMA Smarties Shortlist
Brand Awareness
- Coca-Cola and Mediacom Vietnam
Coca-Cola 360 Degree Wishes
- FWD Vietnam and Mindshare Vietnam
FWD – CELEBRATE LIVING – GET READY TO LIVE
- UNILEVER Vietnam/OMO and Mindshare & Click Media
OMO brings SAFARI world to Vietnam for the first time ever
- Suntory PepsiCo Vietnam Beverage / Aquafina and Mindshare Vietnam / Click Media
AQUAFINA - PERFECT LOOK FOR "PURE-SELF"
- Suntory PepsiCo Vietnam Beverage / 7UP Revive and Mindshare Vietnam / REDDER Advertising
REVIVE - WALK MORE TO BYE ZOMBIE LABEL
- Romano / Wipro Unza and Leo Burnett Vietnam
Romano - Puts awkwardness behind the screen, to bring compliments to men
Lead Generation / Direct Response / Conversions
- FrieslandCampina/Friso Vietnam and Pervorm
Friso Vietnam - 'How We Met Your Mother'
- Vietnam Prosperity Finance Limited Company (FE CREDIT) and Adtima
Manage your FE CREDIT loan using Zalo chat app
- California Fitness & Yoga Centre and RED2 Digital
#IAMMORE VIETNAM
- Yomost and Leo Burnett Vietnam
Yomost - Make a Move #TLPN
- P&G and Mediacom
P&G "Shining Everyday" Campaign
- GRAB and WAVEMAKER
OUTCOMES BASED DIGITAL MARKETING CREATING SUSTAINABLE BUSINESS FOR GRAB
Product / Services Launch
- Suntory PepsiCo Vietnam Beverage / Lipton Ice Tea and Mindshare Vietnam
Lipton ICE TEA - "MONDAY is FUNDAY" delivered 3.5X SALES VOLUME UPLIFT
- Samsung Vietnam / Galaxy S8 and Leo Burnett Vietnam / Starcom & Performics Vietnam
Samsung Galaxy S8 - Shake To Own
- Suntory Pepsico Vietnam Beverage / Revive and Mindshare Vietnam / Redder Advertising Vietnam
REVIVE - WHEN IT'S HOT, GET REVIVE SALTED LEMON ON THE GO WITH GOTIT (INSTANT M-GIFT) TECHNOLOGY
- Samsung Vietnam / Galaxy A and Leo Burnett Vietnam / Starcom & Performics Vietnam
Samsung Galaxy A - A-Playlist
- UNILEVER Vietnam/CLEAR and MINDSHARE VIETNAM
UNLEASH THE POWER OF 9 HERBS
Promotion
- ORION and WAVEMAKER / CHEIL
SUMMER COOL CHOCOPIE
- Yomost and Leo Burnett Vietnam
Yomost - Make a Move #TLPN
- Samsung Vietnam / Galaxy S8 and Leo Burnett Vietnam / Starcom & Performics Vietnam
Samsung Galaxy S8 - Shake To Own
- Coca-Cola and Mediacom Vietnam
#CokeKiss
- Suntory Pepsico Vietnam Beverage / Revive and Mindshare Vietnam / Redder Advertising Vietnam
REVIVE - WHEN IT'S HOT, GET REVIVE SALTED LEMON ON THE GO WITH GOTIT (INSTANT M-GIFT) TECHNOLOGY
Relationship Building / CRM
- FrieslandCampina Vietnam and Adtima
How Friso auto-validates mom's profiles via Zalo chat app
- P&G and Mediacom
P&G "Shining Everyday" Campaign
- HSBC and Mindshare
Selling HSBC Credit Cards Online with Unique Always on Digital Campaign
- Vietnam Prosperity Finance Limited Company (FE CREDIT) and Adtima
Manage your FE CREDIT loan using Zalo chat app
- UNILEVER Vietnam/CLEAR and Mindshare
GIBI - An Engaging App to build user profiling for its potential consumer
Cross Media
- Yomost and Leo Burnett Vietnam
Yomost - Make a Move #TLPN
- Tan Hiep Phat and Inspirato Media
5s Online and THP go from the living rooms to fans hands
- Unilever Vietnam / LIFEBUOY and Mindshare
MOM'S REAL SILVER PROTECTION – LIFEBUOY
- UNILEVER Vietnam/CLOSEUP and Mindshare Vietnam
How Closeup used a mobile first approach to create exciting and intimate dates for thousands of ‘forever alone’ millennials
- Samsung Vietnam / Galaxy J7 Pro and Leo Burnett Vietnam / Starcom & Performics Vietnam
Samsung Galaxy J7 Pro - Put The Lights On Rural
Cross Mobile Integration
- UNILEVER Vietnam/CLOSEUP TOOTHPASTE and Mindshare Vietnam
Closeup enabled the young couple to express their love through Mobile Integrated Audio match system
- Samsung Vietnam / Galaxy A and Leo Burnett Vietnam / Starcom & Performics Vietnam
Samsung Galaxy A - A-Playlist
- Unilever Vietnam/POND’S and Mindshare
Real Beauty needs No Filter
- FrieslandCampina/Friso Vietnam and Pervorm
Friso Vietnam - 'How We Met Your Mother'
- Yomost and Leo Burnett Vietnam
Yomost - Make a Move #TLPN
Cross Screen Advertising
- Samsung Vietnam / Galaxy A and Leo Burnett Vietnam / Starcom & Performics Vietnam
Samsung Galaxy A - A-Playlist
- Coca-Cola and Mediacom Vietnam
Coca-Cola 360 Degree Wishes
- Unilever Vietnam / LIFEBUOY and Mindshare
MOM'S REAL SILVER PROTECTION – LIFEBUOY
Messaging
- Samsung Vietnam / Galaxy J7 Pro and Leo Burnett Vietnam / Starcom & Performics Vietnam
Samsung Galaxy J7 Pro - Put The Lights On Rural
- FrieslandCampina Vietnam and Adtima
How Friso auto-validates mom's profiles via Zalo chat app
- Samsung Vietnam and Leo Burnett Vietnam / Starcom & Performics Vietnam
Samsung Connect - Power of a Message
- Vietnam Prosperity Finance Limited Company (FE CREDIT) and Adtima
Manage your FE CREDIT loan using Zalo chat app
- UNILEVER Vietnam/P/S TOOTHPASTE and Mindshare Vietnam
P/S Anti Cavity – Helping Vietnamese Rural change Brushing habit to prevent cavity
Programmatic
- Samsung Vietnam / Galaxy S8 and Performics Vietnam
Samsung Galaxy S8 - Microsegments
- UNILEVER Vietnam/KNORR and Mindshare Vietnam
Knorr the Recipe Doctor helped the Vietnamese Moms with personalized Food recipes
- GRAB and WAVEMAKER
OUTCOMES BASED DIGITAL MARKETING CREATING SUSTAINABLE BUSINESS FOR GRAB
- FrieslandCampina/Friso Vietnam and Pervorm
Friso Vietnam - 'How We Met Your Mother'
- FrieslandCampina Vietnam/YoMost and Decision Lab
Ship. Learn. Iterate.
Mobile App
- SUNTORY PEPSICO VIETNAM BEVERAGE / PEPSI and MINDSHARE VIETNAM & REDDER ADVERTISING
PEPSI - SING YOUR OWN MUSIC MOMENT WITH REAL LIFE TARGETING
- UNILEVER Vietnam/CLEAR and Mindshare
GIBI - An Engaging App to build user profiling for its potential consumer
- Suntory PepsiCo Vietnam Beverage / My Cafe and Mindshare Vietnam / Click Media
MY CAFE, MY GENERATION - LEVERAGE AR APP FOR INTEGRATED STRATEGY
- Oxalis Adventure and DigiPencil MVV
Virtual journey to the biggest cave in the world: Son Doong
Mobile Website
- Samsung Vietnam / Galaxy A and Leo Burnett Vietnam / Starcom & Performics Vietnam
Samsung Galaxy A - A-Playlist
- Samsung Vietnam and Leo Burnett Vietnam / Starcom & Performics Vietnam
Samsung Connect - Power of a Message
- UNILEVER Vietnam/CLEAR and MINDSHARE VIETNAM
THE COOLEST MOBILE MICROSITE FOR MILLENNIALS
- Samsung Vietnam / Galaxy S8 and Leo Burnett Vietnam / Starcom & Performics Vietnam
Samsung Galaxy S8 - Shake To Own
Mobile Native
- Samsung Vietnam / Galaxy J7 Pro and Leo Burnett Vietnam / Starcom & Performics Vietnam
Samsung Galaxy J7 Pro - Put The Lights On Rural
- P&G and Mediacom
P&G "Shining Everyday" Campaign
- UNILEVER Vietnam/CLEAR and MINDSHARE VIETNAM
PLAY A GAME WITHIN A GAME
- Colgate and WAVEMAKER / Click media
COLGATE TOOTHBRUSH -WHAT KIND OF BRUSHER ARE YOU?
- Samsung Vietnam / Galaxy S8 and Leo Burnett Vietnam / Starcom & Performics Vietnam
Samsung Galaxy S8 - Time To Move On
Mobile Social
- SUNTORY PEPSICO VIETNAM BEVERAGE / PEPSI and MINDSHARE VIETNAM & REDDER ADVERTISING
PEPSI - SING YOUR OWN MUSIC MOMENT WITH REAL LIFE TARGETING
- Heineken and Click
Heineken UCL 2017 No Excuses Campaign
- UNILEVER Vietnam/CLEAR and MINDSHARE VIETNAM
WHICH STYLE DO YOU BELONG TO?
- Suntory PepsiCo Vietnam Beverage / Mirinda and Redder Advertising & Mindshare Vietnam
MIRINDA APRIL FOOLS
- Yomost and Leo Burnett Vietnam
Yomost - Make a Move #TLPN
- COLGATE and WAVEMAKER
COLGATE TOOTHPASTE – MAXFRESH CHALLENGE 2017
Innovation
- Coca-Cola and Mediacom Vietnam
Coca-Cola 360 Degree Wishes
- COLGATE and WAVEMAKER
COLGATE TOOTHPASTE – MAXFRESH CHALLENGE 2017
- Oxalis Adventure and DigiPencil MVV
Virtual journey to the biggest cave in the world: Son Doong
- FrieslandCampina Vietnam/YoMost and Decision Lab
The Interstellar of Mobile Measurement
- UNILEVER Vietnam/CLOSEUP and Mindshare Vietnam
How Closeup used a mobile first approach to create exciting and intimate dates for thousands of ‘forever alone’ millennials
- The Coca-Cola Company/Coca-Cola and Circus Digital
Coke iBeacon Cooler
Location Based Services or Targeting
- Suntory Pepsico Vietnam Beverage / Revive and Mindshare Vietnam / Redder Advertising Vietnam
REVIVE - WHEN IT'S HOT, GET REVIVE SALTED LEMON ON THE GO WITH GOTIT (INSTANT M-GIFT) TECHNOLOGY
- Suntory PepsiCo Vietnam Beverage / 7UP and Mindshare Vietnam / REDDER Advertising
7UP Foodies - BRING THE BEST EXPERIENCES WITH FOOD FROM VIRTUAL TO REALITY
- Ford and Mindshare
Precision LOCATION TARGETING to CAPTURE Interest of Ford Ranger Probable Customer
- UNILEVER Vietnam/OMO and Mindshare & Click Media
Moms and kids enjoy the firsts ever gentle cloth book
- Samsung Vietnam / Galaxy J7 Pro and Leo Burnett Vietnam / Starcom & Performics Vietnam
Samsung Galaxy J7 Pro - Put The Lights On Rural
Mobile Video
- Samsung Vietnam and Leo Burnett Vietnam / Starcom & Performics Vietnam
Samsung Connect - Power of a Message
- Oxalis Adventure and DigiPencil MVV
Virtual journey to the biggest cave in the world: Son Doong
- Masan / Chin-Su and Inspirato Media & Mediacom Vietnam
Masan Utilizes Video Content via Chuyện Kể Bé Nghe
- Unilever Vietnam/Comfort and Mindshare Vietnam
Comfort brought the overwhelmed nature sensorial experience through the 360-degree experimental video
- UNILEVER Vietnam/LIPTON and Mindshare Vietnam
Lipton - Dynamic Video message to increase sales during TET
Best Brand Experience in Mobile Rich Media
- P&G and Mediacom
P&G "Shining Everyday" Campaign
- Castrol and Mindshare & Dsquare
Bring your LUCK this TET with CASTROL
- UNILEVER Vietnam/P/S TOOTHPASTE and Mindshare Vietnam
P/S Anti Cavity – Helping Vietnamese Rural change Brushing habit to prevent cavity
- Samsung Vietnam / Galaxy S8 and Leo Burnett Vietnam / Starcom & Performics Vietnam
Samsung Galaxy S8 - Time To Move On
Most Engaging Mobile Creative
- UNILEVER Vietnam/KNORR and Mindshare Vietnam
Knorr the Recipe Doctor helped the Vietnamese Moms with personalized Food recipes
- Suntory PepsiCo Vietnam Beverage / 7UP Revive and Mindshare Vietnam / REDDER Advertising
REVIVE - WALK MORE TO BYE ZOMBIE LABEL
- Coca-Cola and Mediacom Vietnam
Coca-Cola 360 Degree Wishes
- Samsung Vietnam / Galaxy S8 and Leo Burnett Vietnam / Starcom & Performics Vietnam
Samsung Galaxy S8 - Shake To Own
- UNILEVER Vietnam/OMO and Mindshare
OMO Matic Free Hands For Freedom
Agency of the Future
- Oxalis Adventure and DigiPencil MVV
Virtual journey to the biggest cave in the world: Son Doong
- FrieslandCampina/Friso Vietnam and Pervorm
Friso Vietnam - 'How We Met Your Mother'