Research & Insight | Page 14 | MMA Global
  2. Research & Insights
  2. Research & Insights

Research & Insights

Mobile Ad Receptiveness, Engagement, And Action

Released: 
November, 2014
File Size: 
320 KB
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Mobile Path to Purchase 2014 Overview

Released: 
November, 2014
File Size: 
394 KB
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Beacons: The Pixel for the Real World

Released: 
November, 2014
File Size: 
1.0 MB
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Deliver the Ultimate Personalized Shopping Experience with Beacons and Wi-Fi

Released: 
July, 2014
File Size: 
5.3 MB
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2014 Motorola Solutions Shopping Study

Released: 
February, 2014
File Size: 
1.1 MB
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Solving Marketers' Cross-Channel Digital Conundrum

Released: 
November, 2014
File Size: 
258 KB
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Five Tips for Promoting an App │ Cinco tips para tener éxito promocionando una App

Cinco tips para tener éxito promocionando una App

 

Released: 
November, 2014
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2014 CEO & CMO Summit Insights Summary

The MMA Mobile CEO & CMO Summit is an exclusive, invitation only event that brings together the industry’s top influencers, leaders and decision makers who are accelerating the transformation and innovation of marketing through mobile and driving business growth with closer and stronger consumer engagement.

Released: 
July, 2014
File Size: 
1.7 MB
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Mobile Ad Spends India

The MMA India report, powered by exchange4media, (in its third year now) is based on extensive research, including the body of mobile advertising work seen in the market, the spends of large advertisers on the medium, spend numbers of top media agencies, figures from service providers, and reference conversations with other prominent mobile players.

Released: 
October, 2014
File Size: 
401 KB
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Region: 
APAC, India

Brazilian Best Practices for SMS Marketing

Released: 
August, 2014
Education Section: 
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How Big is the Mobile Marketing Opportunity?

 
Current predictions of mobile advertising’s meteoric rise are themselves too conservative - underestimating the size and growth of the mobile ad spend opportunity.
 
Released: 
September, 2014
Education Section: 
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Mobile in Latin America

Released: 
September, 2014
File Size: 
8.5 MB
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Mobile Coupon Ad Unit Standard v1.7

Released: 
September, 2014
Education Section: 
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Mobile Marketing Playbook

Created as a tool for brands and agencies, this resource aims to explain when, where and how companies can consistently use mobile around the globe as core to their marketing efforts. The playbook also provides insight on how marketers can understand the impact mobile has in the marketing mix.
Read the Press Release: 
MMA and adidas publish The Mobile Marketing Playbook to Drive Global Marketing Efforts
Released: 
September, 2014
Education Section: 
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Members Only

MMA Programmatic Committee Strategic Framework

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MMA Text Marketing Initiative - Messaging in the Marketing Mix

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MMA North America Mobile Security Committee

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Mobile security is no longer a “nice to have” but rather an imperative to safeguarding all of our customers’ personally identifiable data, and protecting our hard earned brand reputations from the damage and chaos cyber criminality can unleash, while learning from each other as we work together to close vulnerability gaps.
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2014 MMA Mobile Couponing Strategic Framework

2014 MMA Mobile Couponing Strategic Framework
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2014 MMA Mobile Video Benchmarking Study Overview

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MMA North America Location Committee Framework

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Mobile Video Benchmark Study

Read the Press Release: 
The MMA Announces Results of The First Ever Mobile Video Benchmark Study
Released: 
April, 2014
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UMAP v.2.0: Mobile Phone Creative Best Practice from IAB

Read the Press Release: 
IAB and MMA Issue ‘Mobile Phone Creative Guidelines’ to Reduce Industry Fragmentation and Empower Creatives
Released: 
April, 2013
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A Marketers Guide to Messaging: Trends and Best Practices

A Marketers Guide to Messaging: Trends and Best Practices

This white paper is designed to provide marketers with an overview of the best practices and trends when marketing to consumers on mobile devices, via text messaging aka SMS (short message service), MMS (multimedia messaging service), push notifications, or any other mobile messaging media.

Released: 
March, 2014
Education Section: 
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2013 Asia Pacific Yearbook

The MMA APAC is proud to present the 2013 Asia-Pacific Yearbook. A resource unlike any other, the Yearbook delivers case studies, insight from industry leaders and country data, which combine to provide the most comprehensive overview of the mobile marketing industry in the Asia-Pacific region for 2013.

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Mobile: The Relationship Channel

Mobile: The Relationship Channel

The global ad market is on a path of steady recovery, with growth of 3.5% forecast for 2013, followed by 5.1% in 2014 and 5.8% in 2015, according to the latest ZenithOptimedia forecasts. This growth is being driven by digital innovations, with mobile, by some distance, the fastest-growing segment of internet advertising. As the consumer attention shifts to the screens held in the hand, logic therefore dictates that advertisers also spend their efforts where their consumers are—the mobile channel.
Released: 
April, 2014
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