Research Partner Center | MMA

MMA members profit from the most successful Research Partnership program of any industry association in the world. 

Thanks to the leadership of major research firms, not-for-profit associations, trade journals, and universities, MMA will conduct over 50 separate original studies in 20 different countries around the world in 2010 alone. Each partner listed below provides MMA with its own unique contribution of thought leadership, market data, or other research services. MMA gratefully acknowledges their vision and generosity. 

 
 
MMA Research Partner Participation and Benefits
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  • All research partners contribute directly to MMA's research initiatives on behalf of the Industry.  As MMA Research Partners, market research firms, trade associations, universities, news outlets or other organizations with an interest in mobile marketing gain exceptional insight and visibility in the most dynamic marketing medium of the 21st century.  To learn more about participating in MMA’s Research Partner Program, interested organizations may download the Partnership Overview or contact MMA's VP of Market Intelligence directly at [email protected].
  • In addition, some research partners offer discounts to MMA members for certain syndicated research services or reports they make available to the market.  Members should should login to Offers and Discounts to take advantage of these, or contact the partners as listed below.
 
 
Research Partner Directory
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Advertising Database®

The Advertising Database® supports MMA Research's Market Size and Development initiative in the US. It is comprised of the top 10,000 nationally-advertised brands in the US. Our new web-based system, AdData Express®, enables subscribers in traditional and non-traditional media, sports, branded entertainment, event marketing, talent agencies, public relations firms, and related environments to simplify prospecting by reaching brand-level decision-makers quickly, accurately, intuitively, and inexpensively.
 

For more information, please visit www.addataexpress.com.
 

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Kinesis Survey Technologies

Kinesis Survey Technologies supports MMA's Research by providing web and mobile solutions for fielding surveys and managing panels and communities of respondents.  Kinesis can provide Members with support on single projects, or licensed solutions for in-house research.  MMA members are eligible for a 40% discount off of survey programming on their first project, and 20% on subsequent projects or on software licenses. 

Please contact [email protected] for further information, or visit www.kinesissurvey.com to learn more.

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Lightspeed Research

Lightspeed Research supports MMA's Monthly Mobile Consumer Briefings for the UK, France, and Germany. Lightspeed Research was launched in May 2000 by Kantar, one of the world’s largest research, insight and consultancy networks and part of WPP. Through our online global panels and products, we deliver valuable market insights to help businesses make informed decisions. We actively manage our panels in North America, Europe, and Asia Pacific to provide responsive and engaged survey participants. Lightspeed Research provides customers with ad-hoc and continuous online research services as well as access to a weekly global online Omnibus.

For more information, contact us directly on [email protected] or visit our website at www.lightspeedresearch.com
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Luth Research

MMA's first Research Partner, Luth Research has supported MMA's Monthly US Mobile Consumer Briefings since 2009. Luth Research has been an industry leader since 1977 and continues to make ground-breaking advancements in next generation consumer intelligence. Powered by its proprietary international research panel, Luth creates the innovative technology and research methods required for 21st century businesses to thrive. From tracking emerging consumer trends and the impact of trust, to advertising effectiveness across media platforms, Luth Research blends its research expertise with proprietary data collection resources to offer approaches not currently accessible in the marketplace. Luth Research is a certified Women’s Business Enterprise (WBE) and adheres to industry regulations as established by AMA, MRA, ESOMAR, CASRO and ARF.

For more information call  619.234.5884 begin_of_the_skype_highlighting              619.234.5884      end_of_the_skype_highlighting  619.234.5884 begin_of_the_skype_highlighting              619.234.5884      end_of_the_skype_highlighting or visit www.luthresearch.com.
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