MMA UK Consumer Insight Briefing 22nd June 2011 – Millennial Media | MMA Global

MMA UK Consumer Insight Briefing 22nd June 2011 – Millennial Media

[email protected]

Overview           

The Mobile Intel Series: Retail was developed to identify:

  • Who mobile retail consumers are & what mobile shopping behaviors they exhibit

  • How retail brands are utilizing mobile

  • How brands can navigate mobile to reach and engage consumers when it matters most

     

Methodology           

Based upon a stud Millennial commissioned with mobile measurement firm, comScore, and Millenial’s network observations across thousands of mobile campaigns




Research Type(s):