MMA UK Consumer Insight Briefing 22nd June 2011 – Millennial Media
Overview
The Mobile Intel Series: Retail was developed to identify:
- Who mobile retail consumers are & what mobile shopping behaviors they exhibit
- How retail brands are utilizing mobile
- How brands can navigate mobile to reach and engage consumers when it matters most
Methodology
Based upon a stud Millennial commissioned with mobile measurement firm, comScore, and Millenial’s network observations across thousands of mobile campaigns
Research Type(s):
