MMA UK Consumer Insight Briefing 22nd June 2011 – comScore

"Mobile is all about apps, isn't it?"

Jeremy Copp, [email protected]

Takeaways

• The mobile media market in the UK is growing rapidly
• More consumers are engagine with media through browsing
• Social networking is a key driver of mobile use

• Consider carefully the mobile audience you wish to reach

• Don’t get left behind on mobile