MMA UK Consumer Insight Briefing 22nd June 2011 – comScore | MMA Global

 MMA UK Consumer Insight Briefing 22nd June 2011 – comScore

"Mobile is all about apps, isn't it?"

Jeremy Copp, [email protected]

Takeaways

  • The mobile media market in the UK is growing rapidly
  • More consumers are engagine with media through browsing
  • Social networking is a key driver of mobile use

  • Consider carefully the mobile audience you wish to reach

  • Don’t get left behind on mobile


Research Type(s):