The Future of Market Research and AI within Africa and Emerging Markets. | MMA

This e-book is specifically designed for those interested in market research within Africa and emerging markets that want to understand how AI can be used in the research field and applied in informal and formal markets.

Three reasons for reading:

1. Be ahead of what is coming, and work out how you and your role fits within it

2. How Africa can leapfrog using Artificial Intelligence

3. How we could make informal markets make sense with formal data

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