2nd Annual View From Madison Avenue: 2010 US Advertiser and Agency Survey (Prelim Findings)
2nd ANNUAL VIEW FROM MADISON AVENUE:
Preliminary Findings From MMA's 2010 Advertiser and Agency Survey
What: MMA's second annual online survey about whether Brands and Agencies use mobile – and if so, how.
Who Responded? Sample frame consisted of marketers who make decision about media spend, from lists provided by Chief Marketer Magazine and Advertising Database. No current Mobile usage required. We received over 200 responses.
When? Survey conducted first two weeks of May 2010.
When can I read the final report? August 2010.