We stand at the precipice of a new era, where the intersection of marketing and Artificial Intelligence (AI) is quickly becoming a catalyst for growth and innovation. Recognizing this seismic shift, MMA Global embarked on a pioneering study to chart the landscape of AI application in marketing and CX.
Featuring input from industry trailblazers, this is the most awaited and anticipated report to help marketing professionals strengthen their strategy to drive business growth in 2023. It covers topics such as CTV, Superapps and the latest MarTech trends. The research in the report is backed by solid data and analyzed by experts to provide a comprehensive overview of the challenges and opportunities that lie ahead.
Despite Identity Concerns, MMA Global Research Finds Nearly 50 Percent of Marketers Believe Multi-Touch Attribution is Still the Future of Marketing Measurement. Data regulations and lack of executive buy-in remain hurdles for the adoption of MTA.
As part of the MMA’s Great Marketing Growth Debate, this research was launched to understand marketers’ application of the leading marketing growth frameworks presented as part of the series. Through this study, we aimed to explore two important questions:
What is the level of marketing alignment when it comes to driving growth?
How do companies approach marketing growth?
Key Findings Include:
What is the level of marketing alignment when it comes to driving growth?
The MMA & WARC report summarises the Vietnam findings of our latest APAC modern marketing survey, which assesses how advertisers and agencies are using, and planning to use mobile as a part of their marketing strategy. It focuses on the critical areas which need to be taken into account by advertisers, including the importance of social, the impact of commerce on the use of mobile, the challenges being faced and the future of mobile technology.
The MMA & WARC report summarises the Indonesia findings of our latest APAC modern marketing survey, which assesses how advertisers and agencies are using, and planning to use mobile as a part of their marketing strategy. It focuses on the critical areas which need to be taken into account by advertisers, including the importance of social, the impact of commerce on the use of mobile, the challenges being faced and the future of mobile technology.
The Modern Marketers Guide to MarTech Maturity is an initiative by the MMA India AMMP community represented by the MarTech council.
It's the only industry Playbook to showcase MarTech maturity across different organizations and sectors with complete guidance on choosing and utilizing MarTech stacks effectively.
After a year when marketing budgets have been significantly impacted by the global pandemic, mobile has proved to be one of the most resilient media.
In APAC, leaders in mobile adoption, are incorporating a mobile-first approach driven by increased opportunities to reach consumers by social and m-commerce, driving up digital advertising budgets in the region to $120bn this year, of which mobile is set to be worth $62bn, per WARC Data.
