David leads the Data Cloud Strategy team at Zeta, where he helps develop solutions and partner with clients to leverage both 1^st party and Data Cloud assets to solve the most pressing marketing business problems.  Since graduating from University of Maryland, David has spent over 20 years working across most verticals helping companies become more data driven to expand the capabilities of business analytics, BI, predictive analytics (including AI/ML), customer intelligence, deterministic measurement and more.  Prior to joining Zeta in 2017, David held senior leadership roles with Digitas, Merkle and Epsilon.