Pete has over 18 years of experience in digital operations with previous leadership roles at Shazam, AT&T and Vibrant among others. Prior to joining Lightbox, Pete played a central role in Shazam’s successful transition to an ad-supported model and eventual acquisition by Apple. At Lightbox, Pete helps advance the company’s programmatic operations as well as data and adtech partnerships with a focus on real-world and offline-online attribution.