Prior to recently joining SonyLIV as Head – Sales, Revenue and Monetization, Rajiv has worked over 20+ years in sales and monetization across Media industry including TV – Star Sports, Hotstar, starsports.com, wherein he was in charge of sponsorship sales, content reselling, activations, offline and online integrations during live sports. Radio – Radio Mirchi, where he led a sales team to manage on ground and on air solutions, Digital : News18.com, wherein his role as PnL head, he was in charge of leading revenue, content, traffic, viewership, product, increasing traffic by 250% since joining and E – commerce Flipkart.com wherein he worked on third party ad sales on Flipkart growing the biz from scratch, Amagi Media, a start up in the media sales space, wherein he managed a country wide team that handled 1000+ clients. Armed with a degree in Electronics Engineering and an MBA from IIM – Kozhikode, Rajiv is an industry leader with domain knowledge and expertise building revenue and overall business and believes that creativity is the key to success.