As Chief Creative Officer, Simon oversees Isobar UK’s creative output. Having spent more than 20 years at the forefront of digital marketing, Simon is an award winning creative, with a PhD in Multimedia. He has a proven track record in delivering creative excellence for global brands including Apple, Cathay Pacific, EON, Honda, Lloyds Bank, Mattel, Microsoft, Selfridges and Sony. He has a reputation for building an award winning, multi-disciplinary team, and has a body of work that skilfully combines the power of brands with the power of technology to create exceptional experiences and real business results.